Brochure More information from http://www.researchandmarkets.com/reports/342196/ Consumer Interest in Value-Added Managed Home Network Services Volume II Description: This report examines todays market opportunities for managed home network services and evaluates numerous specific value-added services that could help service providers extend their revenue and profit. The report identifies key market segments for home networks and managed home network services and offers strategic recommendations regarding the structure and price of potential service offerings. Our research continues to suggest that demand among US consumers for home networks is declining. In fact, less than 15% of non-networked broadband households are interested in purchasing a home network in the next 12 months. While home networking continues to enjoy strong demand (especially among wireless solutions), the data suggests that without significant push efforts either by the outreach of broadband service providers or massive digital home marketing campaigns on the part of technology leaders demand will begin to soften. Consumer Interest in Value-Added Home Network Services Volume II examines consumer interest in a number of specific managed home networking services, including: - Whole-home networking protection; - Network alert services; - Plug-and-play services; - Remote network access; - Automatic software and firmware updates; - Automatic anti-virus and anti-spyware upgrades; - Virus and spyware alerts; - Parental control services; and - Home network diagnostic and repair services. - Consumer Interest in Value-Added Home Network Services Volume II also offers insight into consumer price sensitivity regarding these managed network services both (1) in general, (2) at $5 per month, and (3) when bundled together at various price points. Contents: Key Findings 1.0 Introduction 2.0 Methodology 3.0 Status of Broadband and Home Network Adoption Among US Consumers 3.1 Trends in Broadband Adoption 3.1.1 Broadband Demand Continues Unabated 3.1.2 Proclivity to Upgrade to Broadband Within the Next 12 Months 3.2 Trends in Home Network Adoption 3.2.1 Home Network Forecasts 3.2.2 Familiarity with Home Networking 3.2.3 Proclivity to Purchase a Home Network 3.3 Move Toward Managed Home Network Service 3.3.1 BSP Home Network Service Offerings 3.3.2 Home Network Service Subscriptions 4.0 Consumer Interest in Specific Managed Home Network Services 4.1 Context for Managed Home Network Service Questions 4.2 Appeal of & Interest in Specific Services 4.2.1 Home Network Protection Service 4.2.2 Network Alert Service 4.2.3 Plug and Play Service 4.2.4 Remote Network Access
4.2.5 Automatic Software Updates 4.2.6 Automatic Anti-Virus and Anti-Spyware Updates 4.2.7 Virus and Spyware Alerts 4.2.8 Parental Control Services 4.2.9 Diagnostics and Repair Service 4.2.10 Comparing the Appeal of the Various Services 4.3 Interest in Bundled Home Network Services 4.3.1 General Interest in the Bundled Service 4.3.2 Interest in Bundled Service across Various Price Points 4.4 Managed Networks for the Home Office 4.4.1 Interest in Various Services 4.4.2 Interest in the Bundled Service Package 5.0 Reflections and Recommendations 5.1 Three Target Segments 5.1.1 Broadband Intenders 5.1.2 Home Network Intenders 5.1.3 Home Network Owners 5.1.4 Segment Conclusion 5.2 Trends Regarding Consumer Interest in Managed Home Network Services Appendix List of Figures Figure 1 Broadband Adoption: 2001-2010 Figure 2 Proclivity to Upgrade to Broadband within the Next 12 Months Figure 3 Home Network Forecasts through 2010 Figure 4 Familiarity with Home Networking among Broadband Households Figure 5 Likelihood of Purchasing a Home Network Within the Next 12 Months Figure 6 Home Network Service Offerings from BSPs Figure 7 Broadband Household Home Network Service Subscriptions Figure 8 Appeal of Home Network Protection Service Figure 9 Proclivity to Subscribe to Home Network Protection Service at $5 per Month Figure 10 Appeal of Network Alert Service Figure 11 Proclivity to Subscribe to Network Alert Service at $5 per month Figure 12 Appeal of Plug and Play Service Figure 13 Proclivity to Subscribe to Plug and Play Service at $5 per Month Figure 14 Appeal of Remote Network Access Figure 15 Proclivity to Subscribe to Remote Network Access Service at $5 per Month Figure 16 Appeal of Automatic Software Updates Figure 17 Proclivity to Subscribe to Automatic Software Updates at $5 per Month Figure 18 Appeal of Automatic Anti-Virus and Anti-Spyware Updates Figure 19 Proclivity to Subscribe to Automatic Anti-Virus and Anti-Spyware Updates at $5 per Month Figure 20 Appeal of Virus and Spyware Alerts Figure 21 Proclivity to Subscribe to Virus and Spyware Alert Services at $5 per Month Figure 22 Appeal of Parental Control Services Figure 23 Proclivity to Subscribe to Parental Control Services at $5 per Month Figure 24 Appeal of Diagnostics and Repair Service Figure 25 Proclivity to Subscribe to Diagnostics and Repair Service at $5 per Month Figure 26 Comparing the Appeal of Various Services Figure 27 Comparison of Proclivity to Purchase Various Services at $5 per Month Figure 28 Proclivity to Sign Up for the Bundled Service Figure 29 Interest in Bundled Service Across Various Price Points Figure 30 Potential Revenues Across Various Price Points Figure 31 Comparison of Interest in Various Services Among Home Office Workers Figure 32 Comparison of Interest in Various Services at $5 per Month Among Home Office Workers Figure 33 Proclivity to Sign Up for the Bundled Service Among Home Office Workers Figure 34 Interest in the Bundled Service Across Various Price Points Among Home Office Workers Figure 35 Weighted Interest in Services Among Broadband Intenders, Network Intenders and Network Owners Figure 36 Ranking of Services by Consumer Segment Figure 37 Weighted Interest and Potential Revenue Across Price Points Among Broadband Intenders Figure 38 Weighted Interest and Potential Revenue Across Price Points Among Network Intenders Figure 39 Weighted Interest and Potential Revenue Across Price Points Among Network Intenders Figure 40 Weighted Interest in Various Services (Q2 2004)
Figure 41 Ranking of Services, Q2 2004 to Q4 2004 Figure 42 Proclivity to Subscribe to Bundled Service at $5 to $10 per Month Figure 43 Proclivity to Subscribe to Bundled Service at $10 to $15 per Month Figure 44 Proclivity to Subscribe to Bundled Service at $15 to $20 per Month Figure 45 Proclivity to Subscribe to Bundled Service at $20 to $25 per Month Figure 46 Proclivity to Subscribe to Bundled Service at More Than $25 per Month Figure 47 Interest in Home Network Protection Service Among Home Office Workers Figure 48 Interest in Home Network Protection Service at $5/Month Among Home Office Workers Figure 49 Interest in Network Alert Service Among Home Office Workers Figure 50 Interest in Network Alert Service at $5/Month Among Home Office Workers Figure 51 Interest in Plug and Play Service Among Home Office Workers Figure 52 Interest in Plug and Play Service at $5/Month Among Home Office Workers Figure 53 Interest in Remote Network Access Service Among Home Office Workers Figure 54 Interest in Remote Network Access Service at $5/Month Among Home Office Workers Figure 55 Interest in Automatic Software Upgrades Among Home Office Workers Figure 56 Interest in Automatic Software Upgrades at $5/Month Among Home Office Workers Figure 57 Interest in Automatic Anti-Virus and Anti-Spyware Updates Among Home Office Workers Figure 58 Interest in Automatic Anti-Virus and Anti-Spyware Updates at $5 per Month Among Home Office Workers Figure 59 Interest in Virus and Spyware Alerts Among Home Office Workers Figure 60 Interest in Virus and Spyware Alerts at $5 per Month Among Home Office Workers Figure 61 Interest in Parental Control Services Among Home Office Workers Figure 62 Interest in Parental Control Service at $5 per Month Among Home Office Workers Figure 63 Interest in Diagnostics and Repairs Service Among Home Office Workers Figure 64 Interest in Diagnostics and Repairs Service at $5 per Month Among Home Office Workers Figure 65 Proclivity to Subscribe to Bundled Service at $5-$10 per Month Among Home Office Workers Figure 66 Proclivity to Subscribe to Bundled Service at $10 to $15 per Month Among Home Office Workers Figure 67 Proclivity to Subscribe to Bundled Service at $15 to $20 per Month Among Home Office Workers Figure 68 Proclivity to Subscribe to Bundled Service at $20 to $25 per Month Among Home Office Workers Figure 69 Proclivity to Subscribe to Bundled Service at More Than $25 per Month Among Home Office Workers Ordering: Order Online - http://www.researchandmarkets.com/reports/342196/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,
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