Information Management and Analytics Accelerate your insights
The price of light is less than the cost of darkness. Arthur C. Nielsen Slalom s Approach to Accelerating Insights Businesses today are overwhelmed with data, yet most companies lack the capabilities required to make the most of all that information. While the technology barriers for turning data into actionable information have all but been removed via enterprise software suites, low-priced cloud solutions, open-source providers and as-a-service providers organizations still struggle to be successful in their analytics initiatives. It is the corporate dilemma of the 21st century. Slalom Information Management and Analytics (IM&A) helps our clients use data to drive business strategy and proactively manage and optimize business performance. Equal parts art and science, the rapidly changing field of IM&A is now proven to be a capability area that organizations must develop if they are to extract more value from their evergrowing data assets. A mature IM&A capability is no longer a nice-to-have or the next thing we re going to do it is an imperative for any company wanting to become more profitable and more competitive.
Capability Areas Slalom IM&A understands our customers challenges. We know that the journey of developing a robust, mature and reliable IM&A capability leads our clients down a long and often costly road. And we have helped organizations in all phases of this journey, at all points on the maturity scale, to improve the speed, accuracy and reliability with which they deliver projects as well as business value. In a capability area like IM&A, which is so broad and so mature, we realize that we cannot do everything. We cannot be all things to all people, and we cannot expect to cover every competency, business problem and technology that comes along. At Slalom, we pride ourselves on our focus, our ability to attack the specific IM&A opportunities in which we can provide the most complete and compelling value proposition for our clients. Therefore, we have chosen to build out our IM&A practice in five core areas, taking into account not only our technical strengths, but also the industry and functional knowledge we can provide with each capability area. Information Strategy Information Maturity Assessment, Roadmap Development, Analytics Business Case, Software & Tool Recommendations, Analytics Adoption Data Management Data Integration, Data Architecture, Data Augmentation, Master Data Management, Data Quality, Data Governance Business Intelligence Mobile BI, Operational & Enterprise Reporting, Data Warehousing, Dashboards & Scorecards, BI Competency Centers Analytics Predictive and Quantitative Analysis, Big Data, Data Mining, Marketing Effectiveness, Customer Insights, Organization Effectiveness Data Visualization and Discovery User Experience, Self-Service Business Discovery, Custom Visualization Applications, Visualization Competency Centers Ask the right business questions and develop a comprehensive information strategy to address those business problems Build the right data foundation to provide accurate and timely information and insights Fuel business insights to maximize value from data by enabling actionable decision-making Apply quantitative and scientific methods to bring new insights to light, driving improved understanding and increasing competitive advantage Deliver a compelling and rich information experience, to more end users than ever before
Information Strategy Information Maturity Assessment, Roadmap Development, Analytics Business Case, Software & Tool Recommendations, Analytics Adoption Analytics begins with asking the right business questions and developing a comprehensive strategy to address the business problem. Business driven reporting and analytics initiatives tend to be more successful than those driven by IT. Hence, Slalom s Information Strategy approach helps organizations focus on gaining business and IT alignment to address the right business problems using the most suitable analytics solutions. Slalom s Information Strategy services provide a unique blend of senior strategists and technologists to assess your current IM&A capabilities and develop a strategy to align it to your business imperatives. Our approach ensures that we help organizations define the right method for them to harness data that is most critical to their business objectives and drive decisions through actionable insights If you don t know where you are going, you ll end up some place else. Yogi Berra Former MLB Manager Information Strategy Data Management Business Intelligence Analytics Data Visualization and Discovery A well-defined analytics roadmap is necessary for organizations to navigate the analytics maturity curve for increased competitive advantage. At Slalom we believe that actionable insight equals true competitive advantage. We work with our client partners to minimize trial and error and gut feel, and replace it with concrete recommendations for predictable outcomes. Hans Nelson Managing Director, Slalom Consulting
Data Management Data Integration, Data Architecture, Data Augmentation, Master Data Management, Data Quality, Data Governance With the ever-changing and increasing variety and volume of data, data management is now more than just about storing the right data and managing the correct workload. In order to be able to properly analyze and mine their data, companies need to ensure that all facets of data management, from data architecture and integration to data quality and governance, are addressed. Slalom s Data Management capability, therefore takes a long-term and strategic view of data management and attacks it with targeted, well-coordinated data lifecycle management initiatives focused on delivering value rapidly. Our methodology starts with business users to ensure that data management methods and platforms are aligned to our client s processes. We work closely with business and IT teams to define and establish the data management and governance framework and platform from the strategy, organization structure and rules to the processes and technology. Through our methodology we are able to tap into our client s data in a more meaningful way and ensure that data management platform and processes are aligned, scalable, highly reusable and auditable. Business Data Governance Process Organization Technology Information IT Data Management is the foundation of analytics initiatives. The right structures and processes are required to support an organization s data-oriented strategic and business goals. Slalom s IM&A practice enables our clients to enhance the scope and impact of outcome-driven decisions. We evolve transactional actions into transformative decisions, to deliver greater insight and flexibility, and drive higher profitability. Carrie Steyer Practice Area Director, Slalom Consulting
Business Intelligence Mobile BI, Operational & Enterprise Reporting, Data Warehousing, Dashboards & Scorecards, BI Competency Centers In today s technology-oriented business landscape, every customer or product interaction can be a key data point. Managing this data deluge is difficult enough, but analyzing it for actionable information is even more challenging. Slalom s business intelligence capability helps filter the noise to capture the right data and turn it into actionable information for our partners. From operational and enterprise reporting to dashboards and scorecards, our business intelligence consultants bring a unique mix of industry expertise and technology skills to gather, synthesize and present data from various sources, including enterprise-class suites and external providers. Companies that rate themselves substantially ahead of their peers in their use of data are three times more likely to rate themselves as substantially ahead in financial performance Economist Intelligence Unit Data Actionable Information With the ever increasing volume, variety and velocity of data, organizations have to ensure they capture the data and information most critical to their business goals. Our user experience teams, together with smart technologists and business-savvy analysts, help our clients produce BI solutions that are not only applauded by end users, but that endure. Marc Imberman Practice Area Director, Slalom Consulting
Analytics Predictive and Quantitative Analysis, Big Data, Data Mining, Marketing Effectiveness, Customer Insights, Organization Effectiveness The true value of analytics lies in the insight around the how, why and if of decision making. Within today s dynamic business environment, decisions can not be made in a silo or using a snapshot of information at a certain time period. Slalom s Analytics capability, therefore focuses on exploring large datasets and using mathematical models to find hidden patterns, compute the probability of various outcomes, and identify risks and opportunities. Our analytics practice helps mine and synthesize large amount of complex data from transactions, social media, logs, and other sources to derive significant business value for our clients. Our experience with implementing big data architectures and quantitative analytics projects helps us understand the challenges that our clients face, while our focused accelerators allow us to deliver value quickly. Traditional Reporting Advanced Analytics ROI Descriptive Analytics (what happened?) Inquisitive Analytics (why did it happen?) Predictive Analytics (what will happen?) Prescriptive Analytics (how do i influence?) Complexity Intelligence is no longer about just looking in the rear-view mirror. To create a true competitive advantage, Advanced Analytics are necessary to drive strategic decision-making. Analytics is a process, not an event. Gaining a single insight from analytics is powerful for a decision maker. Developing an analytics culture is transformative to the organization. Marty Young Practice Area Lead, Slalom Consulting
Data Visualization and Discovery User Experience, Self-Service Business Discovery, Custom Visualization Applications, Visualization Competency Centers Data Discovery and Visualization is the key to enabling effective decision-making. It puts the power back in the hands of the business user by synthesizing and presenting information in a highly graphical, intuitive and interactive medium. With proper discovery and visualization, companies can empower their executives, managers and employees to drive their own insights. By easily interfacing with their data and visually consuming the information presented, business users can answer their own questions to make faster decisions. Slalom s approach to agile data discovery and visualization competency centers is best characterized as Immediate, Simple and Intuitive. I tell you and you forget, I show you and you remember, I involve you and you understand. Confucius Online TV Connectivity Search Interactivity Explore Social Applications Accessibility Ease-of-Use Share Analyze Action Radio Collaboration Understand Mobile Quicker Turnaround Print With today s technology landscape, business users have matured into looking at information visually, comparatively and interactively. Visualization and Discovery technologies design experiences to reach the business users on their terms. We believe the empowered user is the new normal data visualization tools have transformed the way employees interact with data. At Slalom, we have developed proven methods for successfully driving this shift pervasively across the enterprise, while maintaining control and flexibility. James Young Practice Area Lead, Slalom Consulting
Industry and Department Analytics Solutions We partner with industry and functional department experts to ensure that we are answering the questions and enabling the capabilities that our clients really care about. By combining the project experience and expertise of our both our business leaders and our information management and analytics teams, we ve created a suite of IM&A solutions that allow us to accelerate many of our client engagements through the ef- fective application of leading practices and tried-and-true techniques. Some of our industry and department specific analytics solutions include: Financial Services Underwriting Analytics for P&C Insurers Banking Customer Insight Solution Framework (linking CFPB Regulations to Marketing and Customer Service Operations) Customer Segmentation and Loyalty Optimization for Retail Banks Healthcare Visualization Framework for Patient Care Optimization Data Governance Framework for Healthcare Providers Retail Customer Segmentation and Loyalty Optimization Data-Driven Marketing Framework The Multi-Dimensional Customer Profile for Retailers Marketing Analytics & Optimization Platform for Mid-Tier Retailers Hospitality Customer Segmentation and Loyalty Optimization Human Resources Department Visualization Framework for Health Benefit Cost Analysis Visualization Framework for Resource Analysis & Optimization Finance and Accounting Departments Visualization Framework for Cross-Department Profitability Analysis Cost Optimization Framework Enterprise Expense Management Framework National Delivery Center Analytics Offerings Slalom Consulting s U.S.-based National Delivery Centers strengthen our local consulting teams capabilities by providing core development strength across IM&A-specific tools, and by hosting one of our core IM&A service offerings, the Customer Insight Center. Slalom s Customer Insight Center offers a suite of data management and analytics capabilities, all aimed at helping our clients drive improved engagement with their customers through data integration, enrichment and cleansing to drive customer segmentation, and loyalty and marketing optimization.
About Slalom Consulting Slalom Consulting brings together business and technology expertise to help companies drive enterprise performance, accelerate innovation, enhance the customer experience, and increase employee productivity. The firm delivers award-winning solutions in areas such as information management and analytics, sales and marketing, organizational effectiveness, CFO advisory, mobility, and cloud through a national network of local offices and major alliance partners, including Microsoft, Salesforce.com, and Amazon Web Services. Founded in 2001 and based in Seattle, WA, Slalom has organically grown to more than 2,200 consultants. The company has been ranked as a Top 10 Best Firms to Work For by Consulting magazine four times, and earned recognition from Microsoft as a Partner of the Year five times. For more information, visit slalom.com Slalom Consulting 821 2nd Ave Suite 1900 Seattle, WA 98104 206-438-5700 phone info@slalom.com Marty Young National martyy@slalom.com Todd Heil Atlanta toddh@slalom.com Carmen Taglienti Boston carment@slalom.com Hans Nelson Chicago hansn@slalom.com Greg Taylor Dallas greg.taylor@slalom.com Jayson Stangel Denver jaysons@slalom.com Jim Goldschlager Hartford jimg@slalom.com Rich Coughlin Minneapolis richc@slalom.com Jeff Deyerle New York jeffd@slalom.com Joseph Davey Phoenix josephd@slalom.com Kory Kimball Portland koryk@slalom.com James Young San Francisco jamesy@slalom.com Mark Tameling Seattle markt@slalom.com Gus Tepper Southern California gust@slalom.com