Increase Revenue THE JOURNEY TO BIG DATA. Gary Evans. CTO EMC Ireland. Twitter.com/Gary3vans. Copyright 2013 EMC Corporation. All rights reserved.

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1 THE JOURNEY TO BIG DATA Increase Revenue Gary Evans CTO EMC Ireland Twitter.com/Gary3vans 1

2 THE VALUE OF BIG DATA VARIETY VELOCITY BIG DATA VOLUME COMPLEXITY organizations can earn an incremental ROI of 241 percent by using Big Data capabilities to examine large and complex data sets. Source: Nucleus Research, The Big Returns From Big Data 2

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4 Big Data Transforms Business Every Industry Will Feel Impact Of Real Time, Big Data Analytics Financial Telecom Retail Energy Insurance Government Healthcare Cyber Security Advertising Gaming 4

5 Getting Started with Big Data Who is responsible for exploring and exploiting data/information in your organisation? Do you know what customers are saying about your company and its products and services? Does your organisation have an information strategy? To what extent is decision making in your organisation data driven? Would more data driven decisions lead to better decisions? 6

6 Five Generic Big Data strategies ACTION Do what we always did, but better QUESTIONS TO ASK Are there areas of our business where there is a data deficit? What data do we not have, but if we did we could improve our performance? Do something different by harnessing existing or new data Do something new Could we redefine our value proposition to customers by harnessing existing or new data? Do we have data that will enable us to create an entirely new business? Co-create value with customers Monetise Data Can customers become part of our operational processes? Can we reach out to customers in a way that gives them a voice? Are there opportunities for us to create a new business by leveraging data already generated as a byproduct of operations or that could be generated? 7

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9 INTEGRATE BIG DATA THINKING Mine social and mobile data to uncover customers interests, passions, associations, and affiliations. Exploit machine data for predictive maintenance and operational optimization. Leverage behavioural insights to create a more compelling user experience. Integrate new big data innovations to modernize data warehouse and business intelligence environments (real-time, predictive) 10

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11 BIG DATA BUSINESS TRANSFORMATION 12

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15 DATA SCIENCE BIG DATA HOLDS THE ANSWER. ARE YOU ASKING THE RIGHT QUESTION? 16

16 So What lets are take the your main standard mathematical analytic equation functions?? MANY MULTIPLICATIONS MANY DIVISIONS MANY ADDITIONS SIMPLES... 17

17 BI focuses on managing and reporting on existing data to monitor and manage concerns within the enterprise Data Science applies advanced analytical tools and algorithms to generate predictive insights and new product innovations that are a direct result of the data Who Is The Data Scientist? Source: EMC Study, Data Science Revealed: A Data-Driven Glimpse into the Burgeoning New Field, December 5,

18 What Data Scientists Do Key Functions Of The New Big Data Ecosystem Analytical Talent Technical Talent Subject Matter Expertise 19

19 Our Commitment To Data Science Empowering Data Science Teams To Drive Success Data Science Training & Certification Collaboration with EMC Academic Alliance Data Science Practice In-house PhDs with analytics expertise Data Science Community Invest in the growth of Data Science 20

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