Glen Campbell Enterprise Technologist Office of the CTO Dell
Cloud in the Enterprise Making the Macro-Trend Work for Your Organization 2
We stand on the cusp of the next technological revolution. The forces of cloud, big data, mobile and security are changing the way people live, businesses operate and the world works, just as the PC did. Now it s time to do what Dell does best make these innovations simpler, more affordable and more accessible, putting more power into the hands of more people than ever before. Michael Dell September 2013 3 Dell Confidential Enterprise Solutions Group
We are the same, you and I. Our ability to transform, to overcome challenges, and quickly add new tools and weaponry this will propel us to victory. Optimus Prime 4
What Issues Does EVERYONE Have? What Large-Scale Design Rules Can EVERYONE Use? How can Dell help? 5
All OLD Tech Used to be NEW Tech The challenge is much less about the Technology Than it is about the design and Process How Do I Get from the OLD World to the NEW? Used to embrace, access, and adopt it across change. 6
Readiness for Change The hallmark of competitive success The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin Toffler If you don't have a strategy, you're part of someone else's strategy. 7
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Design Guidelines Know the enemy 9
Design Guidelines Murphy exists 10
Design Guidelines Fail to plan? Then plan to fail 11
Design Guidelines Separate and loosely couple systems 12
Design Guidelines Understand your business and technology failure domains Isolate and Compartmentalize 13
Design Guidelines Don t automate what you don t understand WELL. Learn what you don t understand. Then automate it 14
Design Guidelines Tolerance for failure is the mark of organizational maturity. Design so new ideas can be tested 15
Design Guidelines Things are good? Things are bad? Prove it 16
Cloud goes beyond hype to real results Enterprise cloud application revenues reached $22.9B in 2011 and is projected reach$67.3b by 2016. Current Usage 60% of server workloads will be virtualized by 2014. 24% Private 37% Hybrid Global cloud traffic will account for nearly twothirds of total data center traffic by 2016. 39% Public Currently 46% of business data is stored outside of internal IT structures. Projected Market Spend of $241 Billion by 2020 Over the past three years nearly 74% of data centers increased their physical server count. IaaS cloud management & security and PaaS are growing from $7.6B in 2011 to $35.5B in 2016. 17 Source: Dell Customer Research, April 2013 Dell Cloud Solutions
4 Illustrations of Dell s Value in Cloud Customer Key Topics 1 Private Cloud Deployment 2 Multi-Cloud Management with Public Cloud Partners Dell Typical offers customer: Many standardized Any Private cloud solutions Needs: In-house and can cloud also benefits manage (Virtualization customer s +) private Deal size: clouds Production for them POCs = $50k - $350k Single Typical and customer: multi-cloud Mid-market management to large across private, Needs: Control public over and multiple hybrid clouds Deal size: $200k+ 3 Desktop-as-a-Service (DaaS) Enable Typical DaaS customer: two Any ways to suit your customer s Needs: In-house needs cloud benefits Deal size: Start around $38 / month 4 Envisioning The Cloud Journey End-to-end services to enable the journey to the cloud that start with efficiency gains & actionable results Typical customer: Mid-market to large Needs: Strategic roadmap, immediate efficiency gains Deal size: Variable but starting at $55k+
4 Illustrations of Dell s Value in Cloud Customer Key Topics 1 Private Cloud Deployment 2 Multi-Cloud Management with Public Cloud Partners 3 Desktop-as-a-Service (DaaS) 4 Envisioning The Cloud Journey
All of us are smarter than any of us. The POWER of Community. 20
Enabling a multi-cloud reality Dell Cloud Solutions focuses on enabling public cloud, supplying cloud builders for private, and delivering management of single or multiple clouds Open Source Solutions Single & Multi-Cloud Management Public Cloud Ecosystem Software as a Service Converged Solutions Cloud Infrastructure Advanced Virtualization Cloud Clients On premises Governance & Access Controls Performance Monitoring Application Integration Provisioning & Management Dell Services, Support & Security Solutions Community cloud (vertical compliance) Managed private cloud Off premises 21 Dell Cloud Solutions
Dell Cloud Manager User LDAP/ AD Service Tools SIEM Other UI Dell Cloud Manager SaaS or On-Premise DCM API Deploy & manage enterprise applications across private, public & hybrid clouds with Governance, Choice & Agility Dasein Cloud Abstraction Layer Off-Premises Public Clouds On-Premises Private Clouds 22 Dell Cloud Solutions
Dell and Red Hat Enterprise Cloud Open for Business Coming in April, 2014 Enterprise-grade Scalable, secure, open, one-stop support for cloud infrastructure Certified solutions endto-end Robust, trustworthy, tested solutions, so you can deploy with confidence Dell Red Hat Cloud Enterprise experience Solutions designed, packaged, supported for rapid adoption and time to value 23 Address the gaps Joint engineered solutions address core enterprise needs Enterprise use cases Purpose designed configs: cloud scale apps, software defined storage, build infrastructure, dev scale testing. Innovation without risk Remove complexity, stabilize the moving parts, streamline migrations, OPEN, flexible, cutting edge without the blood 23
Dell and Red Hat Enterprise Cloud Solution powered by OpenStack What are we building? Solution Architectures RHEL OSP v4, OpenStack Havana, RHEL 6.5, Dell PowerEdge, Dell Storage, Dell Networking Certifications Professional Services Support Services OpenStack Community Dell RHEL OSP Enterprise solution Dell RHEL OSP Balanced compute + storage Dell RHEL OSP Storage Dell RHEL OSP QuickStart Joint solution certification Dell services staff certifications Customer staff certifications Dell Assessment Services Dell Consulting Services Dell Implementation Services Red Hat Training and Certification services Dell ProSupport Red Hat Support & Updates (RHEL OSP) Joint code contributions OpenStack Foundation Board membership Active community engagements Enterprise Technologists Content with Context
Red Hat OpenStack 25
IT innovation in the Cloud Business need The Dell IT Emerging Technologies team needed to find flexible and agile technology solutions to help build and support its new Innovation Lab. Solution Dell IT built the lab using the Red Hat Enterprise Linux OpenStack Platform and taking advantage of Dell servers, storage and networking with management visibility through Dell Foglight. Benefits Innovation Lab enables incubation of new IT projects, faster introduction of emerging technologies Lab users can define and implement needed virtual infrastructure using a self-service model Faster ramp-up time for new incubations and research projects Read the full case study > We knew that building an OpenStack cloud on Dell servers, storage, and networking hardware, and managing it with Dell software, would deliver the flexible virtualization solution we were looking for. Nicolas Keller, Technology Strategist, Emerging Technologies, Dell IT
OpenStack The fastest growing global open source community COMPANIES 231 INDIVIDUAL MEMBERS 10,149 TOTAL CONTRIBUTORS 1,036 238 AVERAGE MONTHLY CONTRIBUTORS COUNTRIES 121 CODE CONTRIBUTIONS 70,137 As of July 2013
Groundbreaking integration and no compromise Dell Converged Solutions 1 Technology Business Research, Inc. Converged Infrastructure Landscape Report by Christian Perry, Krista Macomber, Angela Lambert, Matt Bowden; June 2013.
Delivering Real Results with Convergence Converged Management Automation, Orchestration, Unified Resource Management Converged Infrastructure Compute, Networking, Storage Flexibility, choice and scale Combined Benefit Transform IT from a cost center to a center for innovation Increase IT velocity Shift budget from maintenance to mission success Gain critical data insights faster Realize agility via unified IT Service management 29
Dell Active System Manager Innovation in Service-Centric IT Automation Active System Manager Open Easy to Use Automated Comprehensive Open and extensible Heterogeneous support Intuitive to set-up and manage Flexible to meet different needs Fast time to value with automation Accurate and consistent outcomes Converged management platform Full Lifecycle Management FRS FY15 Dell - Internal Use - Confidential
Active System Manager Overview Accelerate and simplify IT service delivery Accelerate delivery of critical IT services Simplify deployment and lifecycle maintenance IaaS Reference Architectures ASM Automation Private Cloud VDI Enterprise Apps Design Deploy Maintain Scale Optimize Update Remediate Repurpose Retire 31 Enterprise Solutions
Active System Manager Accelerates IT Service Delivery After: Before: Minutes/Hours Days/Weeks Define Discover Deploy Maintain Business needs new IT service IT discovers resources IT configures equipment IT maintains the infrastructure IT captures requirement IT captures architecture IT creates virtual infra IT installs app software Remediate Scale Optimize Re-purpose Retire Accelerate IT service deployment Maximize IT efficiency Strengthen IT service quality Dell - Internal Use - Confidential FRS FY15
Service Template Capture best practices Discover Define Deploy Maintain Define Solution Architecture Capture it in a service template Deploy IT service many times 33 Dell - Internal Use - Confidential ASM Compatibility List Templates ESXi Cluster Hyper-V Cluster Lync Exchange XenDesktop Oracle SharePoint SAP FRS FY15
Dell - Internal Use - Confidential FRS FY15
Dell - Internal Use - Confidential FRS FY15
Dell - Internal Use - Confidential FRS FY15
Dell - Internal Use - Confidential FRS FY15
Comprehensive Management with Dell Software s Foglight Suite - Phys, Virt, and App Mgmt Service Management Network Monitoring Data Protection Chargeback $ Performance Management & Monitoring Capacity Planning & Resource Optimization Storage Performance Monitoring Change Management 39
Everyone has monitoring solutions What an existing monitoring setup may look like Technology Silos End Users Internet Firewall WAN WEB Server APP Server DB Server No single truth - Each Stakeholder works with their tool and thus their own view of performance WAN/ LAN OS OS OS Tend to be functional resource oriented, not looking at the big picture VM Network VM Network VM Network 40
Foglight Delivers: Simplified Application Performance Monitoring 41
Foglight APM Capabilities Summary User Experience Synthetic User Record and Playback Real User Performance Monitoring Real User Session Capture and Replay Business Analysis Data Mart Service Level Role-based Dashboards Service Definitions SLA / OLA Policies Dependency Mapping Component Discovery 3 rd Party Integration Application Application Server Monitoring Component-Level Monitoring Transaction Tracing Web Server Monitoring Message Queue Monitoring Database Database Monitoring Real-time Database Diagnostics Database Workload Analysis Database Tuning Network Performance and Availability In-depth Traffic Analysis Advanced Alerts and Auto Remediation VoIP Monitoring Physical and Virtual Server Operating System Monitoring Virtual Server Monitoring VM Lifecycle Management 42
Fearing the Cloud or the technology is fearing the dog Ignoring the unpredictability of your operations is ignoring the TIGER Humans have a very poor track record of understanding WHAT to fear, and by extension, what actual problem(s) to address. 43
When you re this good, it just looks easy 4 Dell 44
Questions? 45
Thank You 46