17 March, Introductie 2014 Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC update meeting, Boston ASC Hier komt verantwoord de titel van gekweekte de Chris Ninnes, ASC CEO tilapia presentatie nu verkrijgbaar
Overview Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC: why, what & how Growing Momentum ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar ASC Salmon Standard Global Salmon Initiative (GSI) Working Collaboratively Looking ahead
Why do we need responsible aquaculture? Increasing demand for fish from a growing global population Almost half of all fish eaten now comes from aquaculture Increasing impacts on the environment and local communities
The Aquaculture Stewardship Council Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Independent, not-for-profit certification & labeling program ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar Established 2010 by WWF and IDH Created to work with industry, government, NGOs and all who want to participate Global, market-based & voluntary Objectives: Recognise and reward responsible fish farming Support purchasing of certified farmed seafood Transform seafood markets towards sustainability
ASC Vision and Mission What ASC wants to achieve Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam a world where aquaculture plays a major role in supplying food and social benefits for mankind whilst minimising negative impacts on the environment. How ASC will achieve it ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain.
ASC Theory of Change: How best practice certification works Introductie wereldwijd keurmerk kweekvis in Amsterdam Regulation T1 T2 % of Farms Shift the curve over time Lower environmental impacts Based on Best Management Practice (15%) T1 to T2 changes as BMP evolves, not to maintain 15%
Growing Momenum April 2012 Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC Hier komt verantwoord de titel van gekweekte de Aug 2013 Sep 2013 tilapia presentatie nu verkrijgbaar Aug 2012 Feb 2013 April 2013 MOU ASC, GSI salmon GAA and GG Think Fish Week Dec 2013 Rio OC 2016 Feb 2014 Certified Farms 75 Labeled Products 955 Countries 36 Logo licensees 147 Chain of Custody 297
Environmental principles Reduce impact on biodiversity Conservation of species diversity and wild populations Feed and resources used responsibly Animal health and husbandry considered No unnecessary use of antibiotics and chemicals; controlled use Responsible use of water
Social & Community Principle Assessed by qualified & trained social auditors Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Based on ILO conventions, covering: ASC verantwoord gekweekte tilapia nu verkrijgbaar Prevent child- and forced labour No discrimination Promote health & safety regulations of workers Wages, working hours & living Freedom of association & rights for collective bargaining Community relations & interactions
ASC Salmon Standard Result of the Salmon Aquaculture Dialogue (WWF) Hundreds of participants; broad multi-stakeholder spectrum Launch of ASC certified salmon in Bremen, Feb 2014 Japanese market launch with AEON and WWF Japan, Feb 2014 Loblaws launch the first ASC certified salmon in March 2014 Standard covers Area Based Management Disclosure of GMO feed use No transgenic fish Strict sea lice control measures
Global Salmon Initiative (GSI) Introductie wereldwijd keurmerk kweekvis in Amsterdam Initiative to improve sustainability of salmon farming 15 members representing 70% global salmon industry ASC chosen as leading standard to help GSI meet its commitment GSI member farms currently undergoing certification: all to ASC standard by 2020
MOU with GAA & GlobalG.A.P. Shared ambition Introductie in wereldwijd responsible keurmerk aquaculture kweekvis in Amsterdam Intent: recognise common interests to achieve efficiencies: feed common requirements for responsible sourcing identified Common audit work in progress (salmon) IT infrastructure for management of certificate information auditor training chain of custody accurate & objective messaging on claims
Collaboration with MSC Use same COC platform as MSC Use MSC as agency for product approvals 85% of ASC COC holders were MSC certified
Priorities 2014 All standards operational Introductie wereldwijd keurmerk kweekvis in Amsterdam Standards alignment (2014) Group certification scheme (2014) Feed Dialogue (2013-2015) Monitoring & Evaluation, Impact (2014-2015) Farms-In-Transition Credibility Framework (2014) Standards Outreach & marketing Outreach: commit demand & link supply Monthly commercial update Present at Seafood Shows globally 2 nd Think Fish Week & other marketing opportunities Marketing tool kit Communication Positive news & awareness: mile-stones program Communication campaign e.g. on pangasius Joint launches of products in markets Farmer stories: impact testimonials & business value New web microsites
ASC Supporters Introductie wereldwijd keurmerk kweekvis in Amsterdam Founding partners
Introductie wereldwijd keurmerk kweekvis in Amsterdam Thank you www.asc-aqua.org e-newsletter (register at www.asc-aqua.org) Aquaculture Stewardship Council @ASC_Aqua #ASCboston Chris.Ninnes@asc-aqua.org