FALL UPDATE REALTOR Benefits Program 2 14 CATALOG OFFERS & DISCOUNTS FOR REALTORS GROW YOUR BUSINESS GAIN A COMPETITIVE EDGE SAVE TIME & MONEY 135-01 8/14
Designed with you in mind, the REALTOR BENEFITS PROGRAM is your official member benefits resource, bringing you discounts and special offers on products and services just for REALTORS. Since Program Partners are carefully selected, you can be assured they understand the unique needs of real estate professionals and are committed to your success. Whether for your professional or personal needs, make www.realtor.org/realtorbenefits the first place you stop when you shop. Call 1-800-NAR-5233 for live REALTOR Benefits Program support* *Available Monday Friday, 8:30 a.m. 5:00 p.m., Central WORKPLACE Office Supplies and Services What: Save more when you ship with FedEx, NAR s exclusive shipping services provider. Create a new account or update your existing account for savings of up to 26% on overnight shipping; 12% on select ground shipping; and up to 20% on select International shipping. Enrollment is free and there are no minimum requirements. Limitations and exclusions apply. See website for full program details. How: fedex.com/nar 1-866-869-1171 PASSCODE LCRS8P01 What: Reduced pricing on over 25,000 items, including free delivery and no order minimums. You can shop online, through the commercial catalog, or by visiting OfficeMax locations nationwide. Discounts also apply for OfficeMax Print and Document Services, the print division located within OfficeMax stores. Sign up today to start saving and to request your Digital Retail Connect Card (for shopping in OfficeMax stores). How: REALTOR.org/OfficeMax Personal Insurance What: Protect your most valuable assets and your peace of mind by taking advantage of special savings from NAR s exclusive home, auto and renters insurance provider. Liberty Mutual offers personalized coverage, multipolicy discounts, 24-hour claims assistance and much more. Discounts and savings are available where state laws and regulations allow, and may vary by state*. How: libertymutual.com/nar 1-800-809-9778 *To the extent permitted by law, applicants are individually underwritten; not all applications may qualify. I www.realtor.org/realtorbenefits
Grow Your Business Gain a Competitive Edge Save Time and Money NEW! Powered by SASid REALTORS Health Insurance Marketplace What: An exclusive one-stop online shopping site, designed to simplify the insurance buying process. The Marketplace provides NAR members with a full roster of insurance plans and products, including major medical, short term medical, dental, medical supplement, and a free prescription drug discount card. Site highlights include access to the private Members Health Insurance Exchange, just for NAR members. It features ACAcompliant qualified health plans from top-rated carriers, for open enrollment in November 2014. The Marketplace is powered by SASid, a trusted NAR partner who specializes in helping NAR members find the best insurance plans and products for themselves and their families. SASid s team of licensed benefit specialists offer complimentary consultative services, providing information on all insurance options, including moneysaving options and access to additional benefits. How: RealtorsInsuranceMarketplace.com 1-877-267-3752 *Have your NRDS ID handy REALTOR BENEFITS PROGRAM WHAT YOU WILL FIND IN THE MARKETPLACE: featuring ACA-compliant health insurance plans What: A members-only health insurance exchange providing a robust selection of ACA-compliant individual major medical health insurance plans from nationally recognized insurance carriers. Licensed benefit representatives are available to guide you through the Exchange. Personal assistance is also available for those needing guidance in navigating the public/government exchanges. NOTE: for coverage starting in 2015, the proposed Open Enrollment Period is 11/15/2014-2/15/2015. Individuals may also qualify for a Special Enrollment Period outside of Open Enrollment if they experience certain events. Plans available on the exchange include: HMO High Deductible (Catastrophic) PPO Health Savings Account qualified *Some states have mandatory requirements, based on individual state laws, which call for variations in the form of the policy affecting the ability of providers to offer coverage in those states. What: An affordable short-term medical policy, which can last from 30 days to six months. *Smart Short Term Medical plans are not major medical policies and do not meet the mandated coverage necessary to avoid penalty under the Affordable Care Act. REALTORS What: A limited medical indemnity supplemental insurance plan. RCHI is guaranteed acceptance and offers NAR members aged 18 64 access to exclusive plans and rates that cover health care needs. *RCHI plans are not major medical policies and do not meet the mandated coverage necessary to avoid penalty under the Affordable Care Act. RCHI is not available in all states. What: National dental plans designed exclusively for NAR members and their families. There are four plans to choose from with options that include coverage for preventative, basic, and major dental expenses with the dentist of your choice. Limitations and exclusions apply. See website for full program details. What: Save up to 60% on select generic prescriptions and up to 15% on select name brand prescriptions at 60,000+ pharmacies nationwide with this FREE prescription drug discount card. www.realtor.org/realtorbenefits II
REALTOR Benefits Program Technology Services What: Enhance your branding and professional appearance with hosted email services from Rackspace. Rackspace offers a 10% NAR member discount off already affordable monthly service rates (as low as $1.80 per month for email) and a standard 14-day free trial on key hosted email services: Microsoft Exchange, Rackspace Email, Rackspace Archiving and Hosted SharePoint. How: www.rackspace.com/email-hosting/nar 1-800-480-9514 PROMO CODE NAR2013 NOTE: Rackspace email accounts with fewer than five mailboxes must be set up by phone to avoid the standard monthly minimum. Call Rackspace and reference NAR2013 NAR Strategic What: The official lockbox solution of NAR delivers the Investment Company industry s most advanced technology at a competitive price. Member-requested features such as property access logs, reliable wireless software and secure hardware help save you time and money, leading to faster sales. More than just a lockbox system, the easy-to-use SentriLock solution features the SentriCard lockbox key and awardwinning customer service. How: sentrilock.com 1-866-736-2322 Contact your broker, State or Local Association for additional assistance. Compare lockbox features and view tutorials at sentrilock.com. Electronics and Mobile Technology What: A leading provider of technology hardware and solutions, Dell offers NAR members discounts from 2% to 40% on a wide range of products, including notebooks, tablets, desktops, servers, electronics and accessories. Shop through Dell s NAR member site for coupon codes that must be included during check-out in order to receive your savings. How: dell.com/nar 1-800-757-8442 MEMBER ID CS8569483 What: Receive special pricing on a variety of innovative business products and accessories including Elitebook laptops, ElitePad and convertible tablets, desktop PCs, multifunction printers and more. All HP Elite products come with HP Elite Premium Support, which is based in the U.S., and available 24 hours a day. Perform with confidence when you choose HP. All purchases include free U.S. ground shipping. How: hp.com/go/nar1 1-800-888-8177 PROMO CODE NAR1 What: Save up to 25% on the entire product line from a global leader in the PC market. Shop Lenovo s wide array of products, including the award-winning ThinkPad notebook, acclaimed IdeaPad multimedia notebook, innovative IdeaCentre and ThinkCentre desktops as well as a host of computing accessories. Free ground shipping is available on all Web orders. Visit Lenovo s website to search for available ecoupons that can increase your savings. How: REALTOR.org/lenovo 1-800-426-7235, ext. 3887 What: Receive up to 18% off select wireless plans and 20% off select accessories. This offer is available to both new and existing Sprint customers. Terms and conditions apply. Go green and save with the Sprint Buyback Program, which recycles or reuses your old phones and gives you a credit of up to $300 on your Sprint account. Some restrictions apply. How: REALTOR.org/Sprint 1-866-639-8354 PROMO CODE ASNAR_ZMB_ZZZ and your NRDS number What: Receive preferred-level pricing on Xerox products and solutions. Get work done from anywhere on any device with Xerox ConnectKey multifunction printers, offering fully integrated mobile, scanning and cloud-based solutions. Print directly from your tablet, smartphone or other mobile device. With Xerox, your office is always at your fingertips. How: Xerox.com/NAR 1-800-ask-XEROX, ext. NAR (1-800-275-9376, ext. 627) PROMO CODE 0706978 NAR Strategic Investment Company III Indicates companies in which NAR has invested directly or through Second Century Ventures. This relationship allows the Association to nurture the technological advancement and continued success of the real estate industry. www.realtor.org/realtorbenefits
Grow Your Business Gain a Competitive Edge Save Time and Money Transaction Management What: NAR s official and exclusive esignature solution, offering DocuSign for REALTORS PLUS, a system of transaction rooms and a REALTOR -branded esignature console. DocuSign solutions offer member-only pricing and are backed by industry-leading technology to help you grow and better manage your real estate business. How: REALTOR.org/DocuSign What: Create contracts efficiently and reduce risk with zipform Plus, the premier online form software solution. zipform Standard, the desktop solution, is also available and features all of the NAR Strategic Investment Company time-saving transaction creation features without the online functionality. zipform offers multiple integration solutions such as MLS-Connect, TMS integration and esignature integration. zipform Plus Team Edition is also available. New users save $20 off the full price ( PROMO CODE N1200) and brokers save 10% ( PROMO CODE DB120). How: ziplogix.com/zipformplus 1-800-383-9805 REALTOR BENEFITS PROGRAM What: Stay connected 24/7 throughout the entire transaction process. relay provides a secure, convenient place to collaborate with clients, other agents and service providers, making it a breeze to keep all parties to a transaction informed. Created by ziplogix, relay includes specialized features to assign access, personalize with your brand, save to CD for clients archives, plus one-click integration with zipform Plus. New users save $20 ( PROMO CODE N1201) and brokers save 10% ( PROMO CODE DB121). How: ziplogix.com/relay 1-800-383-9805 Financial Services and Risk Management What: A leader in the home protection industry, offering home protection plans to fit your needs. As of August 2014, NAR members receive an exclusive $50 savings on the purchase of a Combo or Build Your Own plan on homes they own. See website for details. How: www.ahs.com/nar 1-855-222-0741 ( PROMO CODE NAR50). What: Serving your unique financial, credit and cash flow needs with exclusive rates, banking solutions and money management tips designed just for REALTORS. The Credit Union offers both personal and business services such as checking and savings accounts, competitive home and auto loan rates, certificate investments, low rate professional development lines of credit for your certification courses and more. Additional benefits include the ability to make deposits with free Mobile Banking, access to over 5,100 Shared Branch Service Centers nationwide plus thousands of fee-free ATMs. The Credit Union is Federally Insured by the NCUA. How: REALTORSfcu.org 1-866-295-6038 What: Protect yourself from potential liability with Errors and Omissions Insurance. Products are available to firms and individual agents across a broad range of real estate specialties. Take advantage of premium credits, as allowed by state law, including credit for being an NAR member, holding select NAR designations, continuing education, and risk management program participation, among others. The program is underwritten by Victor O. Schinnerer & Company and backed by A rated insurer CNA (Continental Casualty) and is available in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. How: schinnerer.com/nar 1-888-429-6638 www.realtor.org/realtorbenefits IV
REALTOR Benefits Program Travel/Automotive What: Save up to 25% on every rental with Avis when you provide your NAR/Avis Worldwide Discount (AWD) #A009701 at time of reservation. Take advantage of Avis Preferred TM and go straight to your car with no waiting. This complimentary service allows you to keep your personal car rental preferences on file, and skip the rental counter and the paperwork every time you rent from Avis. Enrollment is free and easy. How: avis.com/nar 1-800-525-7551 AWD CODE #A009701 What: Save up to 20% on Budget rentals when you mention your NAR/Budget Corporate Discount (BCD) #Y490601 at the time of reservation. Save more by combining your member discount with coupon offers on Budget s website. How: budget.com/nar 1-800-826-3703 BCD CODE #Y490601 What: The official automobile manufacturer of the NATIONAL ASSOCIATION OF REALTORS offers NAR members a $500 cash allowance on the purchase or lease of select new Chrysler Group vehicles. Combine this offer with most Chrysler incentives and special programs for greater savings. Additionally, when you provide currentyear proof of membership at the time of purchase or lease, you are eligible to receive two years of free oil changes for that vehicle. When combined, these savings equal the value of your NAR membership dues for more than six years! How: REALTOR.org/Chrysler Go to REALTOR.org/Chrysler PRIOR to visiting your local dealer for complete rules and instructions including eligible vehicles and incentive incompatibilities. What: Save up to 25% on Hertz domestic and international rentals when you use your NAR discount CDP #182806 at the time of reservation. Take advantage of value-added promotional offers for maximum savings. Plus, as an NAR member, you will receive a 550- point activation bonus when you become a new Hertz Gold Plus Rewards member and complete your first rental. How: hertz.com/nar 1-800-654-2200 CDP CODE #182806 the Multi Merchant Prepaid Card Marketing Resources What: Ifbyphone Inquire uses unique phone numbers to track the source of every inbound phone call. With real-time online reporting, Inquire helps you to understand precisely which ads are making your phone ring, enabling you to better allocate funds for advertising. Monthly contracts are available at exclusive member-only rates, including unlimited users and ad tracking for four lead sources. Risk-free trials are available. How: public.ifbyphone.com/nar 1-877-350-7896 What: Build long-lasting client relationships with the Lowe s Program for REALTORS, a FREE marketing tool created exclusively for NAR members. Through this program, you can send valuable 10% off ecoupons to your buyer and seller clients, and you will also receive invitations to access exclusive limited-time offers for you and your clients. Plus, you can purchase Lowe s gift cards, which make a great closing gift, at a 5% discount via LowesRealtorBenefits.com How: LowesRealtorBenefits.com What: Created exclusively for NAR members with closing and thank you gifts in mind, this unique card is welcomed at over 150 popular places to shop, dine and have fun. It s available to REALTORS at a 5% savings and features a Home Ownership Matters themed design, supporting the value of working with a REALTOR while giving the recipient the gift of choice. How: REALTOR.org/MultiMerchantCard 1-888-234-7411 V www.realtor.org/realtorbenefits
Grow Your Business Gain a Competitive Edge Save Time and Money Marketing Resources What: With FedEx Office, NAR members can save up to 20% off core print and copy services, and up to 10% off signs, banners and more. Whether you need to print brochures for Sunday s open house or wow potential clients with your listing presentation, FedEx Office offers the quality printing you need. Limitations and exclusions apply. See website for full program details. How: fedex.com/nar 1-866-869-1171 PASSCODE LCRS8P01 What: Offering both REALTOR -branded and customized promotional items, including lapel pins, bags, hats, shirts, decals, folders, jackets and built to order REALTOR logo garments. Look to REALTOR Team Store for all of your customized product needs. Save 10% off of your first order of $25 or more when you use the coupon code provided. How: RealtorTeamStore.com 1-847-991-4010 COUPON CODE NARBenefits (use at checkout) What: NAR s exclusive provider of commercial real estate information services, providing fully researched commercial real estate information at preferred pricing for NAR members. This data helps real estate professionals, appraisers, investors and developers in making strategic decisions to lease, sell and develop commercial properties in select U.S. markets. Xceligent also offers CommercialSearch a national listing platform for commercial real estate properties. How: REALTOR.org/Xceligent 1-866-303-2895 NAR Strategic Investment Company REALTOR BENEFITS PROGRAM Educational Tools REALTOR University, in partnership with the REALTOR Benefits Program, offers discounts on select online courses that apply toward the following designations and certifications: Accredited Buyer s Representative Designation rebac.net/realtor-benefits Broker Price Opinion (BPO) Resource Certification BPOR.org/discount NAR s e-pro Certification epronar.com/realtor-benefits NAR s Green Designation greenresourcecouncil.org/realtor-benefits Short Sales and Foreclosure Resource Certification realtorsfr.org/realtor_benefits Seniors Real Estate Specialist Designation seniorsrealestate.com/realtor-benefits For more information on these designations and certifications, please see pages 10 and 11. NAR Strategic Investment Company Indicates companies in which NAR has invested directly or through Second Century Ventures. This relationship allows the Association to nurture the technological advancement and continued success of the real estate industry. www.realtor.org/realtorbenefits VI
FALL UPDATE Legal Issues Social Media Association Resources Commercial and Investment Staging Sales & Marketing Brokerage Resources Code of Ethics 2014 Research Mortgages Technology Home Buying/Selling Property Disclosure Diversity and Fair Housing Antitrust 135-01 8/14
SET YOURSELF APART The real estate industry is always changing, so REALTORS have to keep learning. The NATIONAL ASSOCIATION OF REALTORS offers a wide array of resources and opportunities designed to give you the education you need, keep you current with best practices, and help you gain new expertise and specialized knowledge to compete in today s real estate market. This catalog features the most popular publications and products from NAR and well-known real estate authors in the REALTOR Store. These resources offer you the latest information, top tips and emerging trends in real estate. This catalog also features NAR and affiliate designations and certifications and online education, and a Master of Real Estate degree all from REALTOR University. NEW REALTOR Store Coming Soon! Get In, Get Out, and Get Back to Business You spoke and we listened! We ve completely redesigned the REALTOR Store to make it more user friendly and to make it easier for you to get in, get out, and get back to business. Visit NAR s online store and make it your one-stop shop for the real estate products. View all the products we have to offer and shop for the latest research products, invaluable resources on staging and selling, client-facing brochures and more! Products with the icon are available in the REALTOR Store as a digital download. Take Simple Actions, Earn Free Rewards with the MVP Program NAR s Member Value Plus (MVP) program introduces an easy way for you to get more from your membership, PLUS earn great free rewards. By completing simple actions that take only minutes, you get real rewards like free products, gift cards and discounts available only to you as a member of NAR. New offers are available on the first and the sixteenth of every month. Visit REALTOR.org/MVP for the current offer and act now! Customize Your Client Experience with Print on Demand Customize NAR s most popular brochures with your contact information. Learn more at www.realtor.org/store (10% off your next order with code CAT14). Products with the icon are available as a Print on Demand product. Designations and Certifications Gain specialized knowledge and almost double your income* by earning official designations and certifications offered from NAR and its affiliates. In the current market, there is no better time to add to your expertise to better assist prospects and clients. Many designations and certifications are also available online for continuing education credit through the REALTOR University. WITH KNOWLEDGE COMES POWER Increase your knowledge and invest in yourself at RealtorU.com. Look for the throughout this catalog identifying these courses and refer to page 9 in this catalog for more information on REALTOR University. * Based on 2013 survey data, the median income of REALTORS without a designation was $33,500, and the median income of those with at least one designation was $61,100. The difference between the two is $27,600. This information is accurate as of May 2013. 1 Shop All Products and Digital Downloads at www.realtor.org/store/g2014
REALTOR Education & Publications: Product Showcase Antitrust Association Resources Brokerage Resources Antitrust and Real Estate (DVD) Protect your business from the hazards of improper business practices in everyday business situations. Understand the elements of illegal agreements to fix prices, boycott competitors and more. Approx. 20 minutes. Antitrust Pocket Guide for REALTORS and REALTOR-ASSOCIATES This brochure offers information and examples on how antitrust impacts current real estate practices. Also available in Association and Board Leadership version. Sold in packages of 5. What Everyone Should Know About Equal Opportunity in Housing Fair housing law and party responsibilities are outlined in this brochure. Sold in packages of 100. Your Director Hat: A Guide to Serving as a Director on a Board An excellent resource for anyone thinking of becoming a member of a governing Board or starting service on a Board, or a sitting Board member who just wants a little more insight. A Pathway to Professional Conduct: Respect Starts Here A companion piece to the Pathway to Professional Conduct video, this brochure includes tips for showing respect for property, the public and your peers. Sold in packages of 100. It Pays to Work with a REALTOR This brochure outlines key differences between a REALTOR and a licensee, benefits that REALTORS provide and how REALTOR designations benefit consumers. Sold in packages of 100. Item #: 126-1089D (DVD) Members: $21.95 Non-Members: $31.45 Item #: 126-1093 Item #: 126-1094 Members: $24.25 Non-Members: $34.95 Item #: e126-1093 Item #: e126-1094 Members: $6.95 CIPS: A Global Perspective for Association Staff, Offering Commercial Services to Your Members RealtorU.com/courses ABR and Entrepreneurial Studies Series RealtorU.com/courses Item #: 166-799 Members: $20.95 Non-Members: $31.45 Item #: e166-799 Members: $4.95 Non-Members: $12.95 Also available in Spanish. Item #: 141-182 Members: $11.95 Non-Members: $19.95 Item #: 135-85 Members: $39.95 Non-Members: $49.95 Item #: 135-30 Members: $29.95 Non-Members: $47.25 Item #: e135-30 Members: $6.95 Non-Members: $12.95 Also available in Spanish and Portuguese. REALTOR EDUCATION & PUBLICATIONS: PRODUCT SHOWCASE Power Teams: The Complete Guide to Building and Managing a Winning Real Estate Agent Team A step-by-step guide to forming an agent team, and the best practices of teams that have already reached a notable level of success. Why Rent When You Can Buy? This brochure outlines the financial benefits of owning a home, including mortgage interest, property tax deductions and mortgage principal accumulation. Sold in packages of 100. Item #: 141-300 $24.95 Published by NAR Quantity pricing available Online course available through REALTOR University Item #: 186-90 Members: $29.95 Non-Members: $50.00 Item #: e186-90 Members: $6.95 Also available in Spanish. Available as a Digital Download Available as a Print on Demand product Shop All Products and Digital Downloads at www.realtor.org/store/g2014 2
REALTOR Education & Publications: Product Showcase Brokerage Resources (continued) 21 Things I Wish My Broker Had Told Me: Practical Advice for Real Estate Professionals Written with humor and insight, this publication provides hands-on advice to help agents start or maintain their career. Item #: 141-237 Members: $13.95 Non-Members: $18.95 Commercial and Investment Commercial Real Estate Investing This book is designed to show readers the ins and outs of investing in commercial real estate. If you are investing in residential property, or have started to invest in commercial property and want to take your investing to the next level, this course is for you. The Insider s Guide to Commercial Real Estate This book will teach you everything you need to know about commercial real estate, from how to speak the language to the ins and outs of commercial contracts and financing. Sustainable Real Estate for Commercial Professionals RealtorU.com/courses Item #: 141-317 $24.95 Item #: 141-239 Members: $19.95 Non-Members: $29.95 The Fundamentals of Listing and Selling Commercial Real Estate This book provides a complete foundation for a career in commercial real estate in two sections Fundamentals of Commercial Real Estate and Practice of Commercial Real Estate. Item #: 141-296 $22.95 Diversity and Fair Housing At Home With Diversity Certification RealtorU.com/courses Fair Housing (DVD) This 20-minute DVD focuses on timely fair housing topics and the complex issues presented by fair housing regulation. Item #: 166-150D (DVD) Members: $20.95 Non-Members: $31.95 Fair Housing Handbook Fourth Edition Ultimate resource for fair housing information. Provides suggested fair housing office procedures, background on regulations, equal service report forms, NAR/HUD partnership information and a self-assessment questionnaire. Item #: 166-1084 Members: $29.95 Non-Members: $36.75 Item #: e166-1084 Members: $9.95 Non-Members: $12.95 Fair Housing Sales and Rental: Pocket Guides A must for anyone involved with management or leasing of real estate. The information covered includes fair housing laws, the responsibilities of real estate professionals, and checklists to ensure proper procedures. Sold in packages of 5. Item #: 166-153 & 166-81 Members: $20.95 Non-Members: $31.45 Item #: e166-153 & e166-81 Members: $6.95 Non-Members: $12.95 Published by NAR Quantity pricing available Online course available through REALTOR University Available as a Digital Download Available as a Print on Demand product 3 Shop All Products and Digital Downloads at www.realtor.org/store/g2014
greens fees. Home Buying/Selling New-Home Construction and Buyer Representation, Generation Buy, Seniors Real Estate Specialist (SRES ) Designation Course and Military Relocation Professional Certification (MRP). RealtorU.com/courses The NATIONAL ASSOCIATION OF REALTORS Guide to Home Buying Outlines the process of purchasing a home with special focus on issues that concern firsttime buyers and a variety of options for buyers to consider during each step of the buying transaction to ensure the best decisions for their needs. The NATIONAL ASSOCIATION OF REALTORS Guide to Home Selling Specifically for home sellers, this guide presents a variety of issues for homeowners to consider when deciding to sell their home and an outline to help sellers make the best decisions for their needs. Getting It Sold Your Resource for Staging, Curb Appeal and Selling Success Help consumers prepare their home for sale with proven methods on curb appeal, staging, showing and updating a home for selling success. Sold in packages of 100. It s a Great Time to OWN A resource that REALTORS can provide to buyers on the fence or first-time buyers. Sold in packages of 100. Item #: 141-50 $19.95 Item #: 141-55 $19.95 Item #: 135-70 Members: $29.95 Non-Members: $39.95 Item #: e135-70 Members: $4.95 Non-Members: $12.95 Item #: 135-87 Members: $29.95 Non-Members: $39.95 Item #: e135-87 Members: $9.95 Non-Members: $14.95 REALTOR EDUCATION & PUBLICATIONS: PRODUCT SHOWCASE Pricing Your Home To Sell (DVD) This DVD is loaded with charts, visuals and friendly dialogs to address all of your sellers pricing objections, helping countless real estate agents, like you, turn for sale into sold. Item #: 141-177 (DVD) Members: $39.00 Non-Members: $44.00 Legal Issues The 3 P s of Negotiating, Power Negotiating, Client Negotiations: Unlocking Hearts vs. Locking Horns!; Coming Soon: NAR s Code of Ethics. RealtorU.com/courses Real Estate Brokerage Essentials : Managing Legal and Business Issues Third Edition This is the ultimate information source for brokers to help minimize the risk of legal liability. Item #: 126-358 Members: $38.95 Non-Members: $73.45 REAL ESTATE SETTLEMENT PROCEDURES ACT (RESPA) RESPA Dos and Don ts RESPA DOs Real estate brokers and agents must comply with the Real RESPA prohibits giving or receiving anything for the referral of settlement services, subject to certain exceptions. Estate Settlement Procedures Act, or RESPA. Violators of RESPA may receive harsh penalties, including triple damages, fines, and even imprisonment. Here are a few exam- triple damages, fines, and even imprisonment. Here are a Violators of RESPA may receive harsh penalties, including ples of what RESPA allows. few of the examples of what RESPA prohibits. RESPA... RESPA... Allows a title agent to provide, during an open house, a modest food tray in connection with the title company s marketing information indicating that the refreshments are sponsored by the title company. Allows a home inspection company to sponsor association events when representatives from that company also attend and to post a sign identifying its services and sponsorship of the event. Allows you to jointly advertise with a mortgage broker if you pay a share of the costs in proportion with your prominence in the advertisement. Prohibits a title company from regularly providing dinner and receptions for real estate agents. as a free lockbox. RESPA DON Ts Workplace Harassment: Awareness and Prevention Pocket Guide A guide to the types of workplace harassment, the liability issues surrounding workplace harassment, and suggestions on reporting and investigating claims. Sold in packages of 5. RESPA Dos and Don ts Card Download Understand and comply with the Real Estate Settlement Procedures Act (RESPA). Provides RESPA Dos on one side and RESPA Don ts on the other side. Item #: 126-149 Members: $20.95 Non-Members: $31.45 Item #: e126-149 Members: $6.95 Non-Members: $12.95 Item #: e126-100 Members: $4.95 Non-Members: $12.95 Allows a lender to pay you fair market value to rent a desk, copy machine and phone line in your office to prequalify applicants. Prohibits acceptance of discounted or free business equipment, such Allows a hazard insurance company to give you marketing materials such as notepads, pens, and desk blotters, which promote the hazard Prohibits acceptance of reimbursement of the cost for an open house lunch from a mortgage broker who does not display any marketing insurance company s name. materials at the event. provided that such dinners are not a regular occurrence. Allows a title agent to pay for your dinner when business is discussed, Prohibits acceptance of a dinner paid for by a home inspector who does not attend the dinner to market his/her services to you. Speak with a RESPA attorney to make sure you comply with all applicable laws. Some state and local laws prohibit activities that are Prohibits acceptance of contributions from a title company to offset the cost of a real estate agent s promotional event except to the extent of permissible under RESPA. the value of any marketing done by the title company during that event. Prohibits accepting gifts from mortgage brokers, such as paying your Prohibits a mortgage broker or title company from paying for your tickets to a sporting event. Disclaimer: The DOs and DON Ts examples listed here are not all-inclusive and small variations in the facts can lead to different outcomes. They also do not take into consideration any additional regulations that may have been imposed in your state, which may prohibit activities that are permissible under RESPA. Speak with a RESPA attorney to make sure you comply with all applicable laws. Prohibits participation in a tropical getaway weekend, the cost of which is underwritten by a title company, during which only two hours is dedicated to marketing by the title company and the remainder is recreation. Don t EVER accept payment from a mortgage lender just for taking a loan application. Published by NAR Quantity pricing available Online course available through REALTOR University Available as a Digital Download Available as a Print on Demand product Shop All Products and Digital Downloads at www.realtor.org/store/g2014 4
REALTOR Education & Publications: Product Showcase Mortgages Short Sales and Foreclosures: What Real Estate Professionals Need to Know and BPOs: The Agent s Role in the Valuation Process; Reverse Mortgage. RealtorU.com/courses VA Toolkit: Home Loan Guaranty Services Help your veteran clients gain a better understanding of the many advantages the Veterans Administration loan program has over conventional mortgages. Item #: 126-142 Members: $19.99 Non-Members: $29.99 Property Disclosure NAR s Green Designation Program; Property Hazards Disclosure: Hazards Affecting Properties You Market RealtorU.com/courses Energy Savers Booklet Tips for Saving Energy and Money at Home Download Your clients want money-saving ideas. This guide includes tips for using renewable energy to power your home. Item #: e135-60 Members: $4.95 Non-Members: $12.95 A Brief Guide to Mold, Moisture and Your Home Learn why mold develops in the home, general recom mendations for removing it and ways to prevent it from returning. Sold in packages of 5. Property Disclosures Pocket Guide Includes the recommended use of disclosure forms, steps to limit broker liability, foundations of misrepresentation liability, stigmatized property and remedies for failure to disclose. Sold in packages of 5. Item #: 141-24 Members: $21.00 Non-Members: $31.50 Item #: e141-24 Members: $4.95 Non-Members: $12.95 Item #: 126-343 Members: $20.95 Non-Members: $31.45 Item #: e126-343 Members: $6.95 Non-Members: $12.95 Research 2013 Profile of Home Buyers and Sellers As the #1 research report used by REALTORS, this profile highlights characteristics of home buyers and homes purchased, preferred methods employed during the search, financing and more. Item #: 186-45-13 Members: $50.00 Non-Members: $250.00 Item #: e186-45-13 Members: $19.95 Non-Members: $249.95 National Association of REALTORS 2013 Home Features Survey NEW! 2014 NAR Member Profile Download Who are REALTORS? Economic, demographic, education, tenure, agency relationship and compensation of REALTORS are broken down. This unique tool provides the answers in a user-friendly format, designed to allow easy comparisons with previous studies. 2013 NAR Profile of Buyers Home Feature Preferences Download Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. This guide examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition. Item #: e186-12-13 Members: $14.95 Non-Members: $149.95 Item #: e186-75-13 Members: $14.95 Non-Members: $49.95 Published by NAR Quantity pricing available Online course available through REALTOR University Available as a Digital Download Available as a Print on Demand product 5 Shop All Products and Digital Downloads at www.realtor.org/store/g2014
Sales & Marketing Real Estate Marketing Reboot; Video Marketing to Enhance Your Business. RealtorU.com/courses Before Hitting Send: Power Writing for Real Estate Agents Help make your emails and communications something clients or prospects can t resist. Real Estate Advertising Made Easy, Seventh Edition This international best seller is a complete marketing tool providing thousands of mix-andmatch ad combinations to save you time and increase your real estate business. Item #: 141-367 Members: $26.95 Non-Members: $29.95 Item #: 141-121 Members: $29.95 Non-Members: $34.95 How To Become a Power Agent Item #: 141-375 in Real Estate $24.95 Gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. The Big Book of Ads Packed with more than 1,000 ready-to-use ads, this must-have book helps agents spend their time selling, not writing. The Champion Real Estate Agent Dramatically boost sales and achieve all your professional goals. Item #: 141-273 $42.95 Item #: 141-320 $24.99 REALTOR EDUCATION & PUBLICATIONS: PRODUCT SHOWCASE Your 1st Year in Real Estate Item #: 141-318 Full of practical answers and step-by-step $19.95 solutions to the field s most common obstacles and challenges for new real estate practitioners. NEW REALTOR Store Coming Soon! Get In, Get Out, and Get Back to Business The brand new REALTOR Store has been completely redesigned from check in to check out based on Member feedback. The new store offers faster, single-step checkout, expedited checkout for MVP rewards, intuitive, dynamic, responsive design, a ratings and reviews system for products, and brings the products you need center stage. Check it out at REALTORs.org/Store to view all the products NAR has to offer. Check the store often we re adding new products all the time. Also remember to check out our sale section for FREE and discounted products and special offers. Published by NAR Quantity pricing available Online course available through REALTOR University Available as a Digital Download Available as a Print on Demand product Shop All Products and Digital Downloads at www.realtor.org/store/g2014 6
REALTOR Education & Publications: Product Showcase Social Media Navigating the Social Media Maze; NAR s e-pro certification program: Day 1/Day 2 Bundle and Day 2 standalone www.epronar.com UPDATED! Social Media for REALTORS VIP 4 Pack Includes all four booklets. Social Media for REALTORS : 101 Dos and Don ts Social Media for REALTORS : Your Website Social Media for REALTORS : Digital Marketing Social Media for REALTORS : Facebook UPDATED! Social Media for REALTORS : 101 Dos and Don ts Easy-to-understand tool to help real estate professionals take their business to the next level with social media tools. Saves time, money and effort by getting you started with key dos and don ts. Sold in packages of 5. UPDATED! Social Media for REALTORS : Your Website Save time, money and effort with assistance on how to start and how to effectively promote your website. Sold in packages of 5. UPDATED! Social Media for REALTORS : Digital Marketing Take inventory of current marketing activities and understand the hub and spoke concept, how to use social networking for marketing, how to measure online efforts and more. Sold in packages of 5. UPDATED! Social Media for REALTORS : Facebook Easy-to-understand tool to help real estate professionals take their business to the next level by showing them how to use Facebook to benefit their business and market like a pro. Sold in packages of 5. The Digital Handshake Seven Proven Strategies to Grow Your Business Using Social Media Learn why advertising and marketing are losing their effectiveness and how to use social media to corral elusive consumers. This book explains the best practical business applications to ramp up your business. Socialnomics: How Social Media Transforms the Way We Live and Do Business Find out the business implications of social media, and tap its considerable power to increase sales, cut marketing costs and communicate directly with consumers. Item #: 135-71 Members: $32.95 Non-Members: $42.95 Item #: e135-71 Members: $26.95 Non-Members: $34.95 Item #: 135-66 Members: $29.95 Non-Members: $39.95 Item #: e135-66 Members: $9.95 Non-Members: $14.95 Item #: 135-67 Members: $29.95 Non-Members: $39.95 Item #: e135-67 Members: $9.95 Non-Members: $14.95 Item #: 135-69 Members: $31.95 Non-Members: $41.95 Item #: e135-69 Members: $11.95 Non-Members: $19.95 Item #: 135-68 Members: $31.95 Non-Members: $41.95 Item #: e135-68 Members: $11.95 Non-Members: $19.95 Item #: 141-348 $24.95 Item #: 141-363 $16.95 Leveraging Your Links Drawn from Allan Dalton s years of brokerage, marketing and technological experience to offer unique insights and strategies on social media and social networking. Item #: 141-357 $24.95 Published by NAR Quantity pricing available Online course available through REALTOR University Available as a Digital Download Available as a Print on Demand product 7 Shop All Products and Digital Downloads at www.realtor.org/store/g2014
Staging Home Staging Professional Real Estate Agent Course RealtorU.com/courses 123 Sold! (DVD) This engaging and easy-to-follow DVD walks sellers through three simple steps to prepare their home for sale. Let them see how easy it is to transform their home from livable to sellable. Get Ready, Get Set, Get Sold (DVD) This instructional video covers not only the preparation of the home (Get Ready), but also the presentation (Get Set), including tips that make a buyer want to move in, not move on! Preparing Your Home To Sell (DVD) This David Knox DVD will help increase the value and sales price of your listings. Use this video to show your clients the simple steps needed to sell their home. 16 minutes. English and Spanish subtitles. Staging to Sell: The Secret to Selling Homes in a Down Market Everyone involved in the selling process must be better prepared. In order to sell homes at top dollar, houses must be prepared for sales. That s where staging comes in. The Consumer s Guide to Real Estate Staging Armed with the facts and statistics in this guide, homeowners will never sell another home without utilizing home staging the #1 proven method to market their most valuable asset. Item #: 141-204 (DVD) Members: $11.95 Non-Members: $16.95 Item #: 141-331 (DVD) $15.00 Item #: 141-178 (DVD) Members: $39.00 Non-Members: $44.00 Item #: 141-336 $19.95 Item #: 141-353 $24.95 REALTOR EDUCATION & PUBLICATIONS: PRODUCT SHOWCASE Technology RPR : Real-Time Data, Market Knowledge, Informed Consumers; Putting Technology to Work for Your Clients. RealtorU.com/courses Power Real Estate Emails and Letters Correspondence is an essential part of an agent or broker s day-to-day business. This title offers professionals a variety of emails and letters that can be adopted for any circumstance, saving time and resources. Put Your Business Online A complete nontechnical guide that describes everything you need to know, from start to finish, to achieve a successful online real estate website even if you already have one. Item #: 141-272 $29.95 Item #: 141-161 Members: $19.95 Non-Members: $24.95 Sell Yourself with Customized Brochures with the Print on Demand Program NAR offers you the opportunity to customize our most popular brochures with your personalized information. Now it s even easier to utilize NAR s valuable consumer and agent-based brochures. Learn more at www.realtor.org/store/podg. 10% Off Your Next Order with code CAT14 Published by NAR Quantity pricing available Online course available through REALTOR University Available as a Digital Download Available as a Print on Demand product Shop All Products and Digital Downloads at www.realtor.org/store/g2014 8
REALTOR Education & Publications: Education REALTOR University WITH KNOWLEDGE COMES POWER At REALTOR University, we ve created a lifetime of learning opportunities to keep you at the forefront of what s next, and build your business. Whether you want to earn a NATIONAL ASSOCIATION OF REALTORS designation or certification, or a Master of Real Estate degree, REALTOR University can help. Our online courses and programs cover a broad range of topics, so you can focus on what makes sense for your market, and your interests. REALTOR University can help you reach your personal and professional goals. Designation, Certification and Continuing Education Courses Where you take focused online courses that lead to you earning one of NAR s official designations and certifications that cover specialized topics within the constantly changing real estate world. REALTOR University is the premiere online real estate site for expanding your knowledge and advancing your career. Many REALTOR University courses can now be taken for continuing education credit, and are tablet compatible. Webinar and Video Centers are also available. Master of Real Estate Degree Program You have a highly advanced educational opportunity to earn a Master s Degree in what you know best. With our unique blend of practical and applied learning, you will be able to apply your knowledge in day-to-day business. The graduate degree program offers business and real estate core courses. The University s unique features include courses when and where you want them, a research center that identifies the leading trends and issues in the real estate industry, competitive overall cost compared to other prominent graduate real estate programs, and the largest real estate library in the world. Learn on your time. Our online courses are accessible anytime and anywhere. This allows you to complete courses and advance your career in a way that works for your business and your life. Build on your budget. With a broad range of programs and course offerings, we have learning opportunities that work with any budget. The Master s program also offers scholarships and financing options. Leverage our resources. We provide access to the largest real estate library in the world to connect you to everything about real estate. Additionally, the Richard J. Rosenthal Center for Real Estate Studies identifies the leading trends and issues in the real estate industry. Improve through guidance. Our faculty are practitioners in the field of real estate, including Ph.D. level faculty, who have hands-on experience and knowledge in the topics they teach. Connect with them for guidance, or access our professional coaching center where we offer one-on-one mentoring, and much more. Learn more at RealtorU.com. NOTICE OF NONDISCRIMINATORY POLICY AS TO STUDENTS REALTOR University admits students of any race, color, or national or ethnic origin to all the rights, privileges, programs and activities generally accorded or made available to students at REALTOR University, and REALTOR University does not discriminate on the basis of race, color, or national or ethnic origin in administration of its educational policies, admission policies, scholarship and loan programs. 9 See All the Education Resources Available at RealtorU.com
Official REALTOR Designations and Certifications The following courses are offered online through REALTOR University 50+ Market Green SRES Council SRES : Seniors Real Estate Specialist The wealthiest buyers and sellers in the country are over age 50. Understand their maturing motivations and build your business and resources as a Seniors Real Estate Specialist. www.seniorsrealestate.com Broker Price Opinions BPO Resource (BPOR) With the changing real estate landscape and the increased use of broker price opinions (BPOs) by market participants, the BPOR certification provides REALTORS with knowledge and skills to perform accurate and professional broker price opinions (BPOs) and comparative market analyses (CMAs), while reducing risk and increasing opportunities! Certified and eligible members will be able to receive BPO orders. www.bpor.org Buyer Representation Green REsource Council NAR s Green Designation Earn the new, completely residential-focused NAR Green Designation. The innovative program offers specific themes including sustainability, green building science and building applications. Green your practice, and your bottom line. www.greenresourcecouncil.org Global Business CIPS: Certified International Property Specialist Foreign investment in U.S. real estate is taking place in all 50 U.S. states. The CIPS designation prepares you to assist in all aspects of international business, from attracting foreign investors to your local community to serving a multicultural buyer or helping local buyers invest abroad. www.realtor.org/global Residential Sales REALTOR EDUCATION & PUBLICATIONS: EDUCATION REBAC: Real Estate Buyer s Agent Council ABR : Accredited Buyer s Representative Gain a competitive edge with unique understanding of home buyer s needs and how to best serve them, specialized information on home buying issues and trends and exclusive resources. www.rebac.net Diversity Council of Residential Specialists CRS: Certified Residential Specialist The premier designation for residential sales agents. www.crs.com Military Relocation At Home With Diversity The multicultural buyer market is rapidly growing and changing. Give yourself a competitive edge by learning how to work effectively with and within this buyer market. The online course is approved for CE in most states. www.realtor.org/ahwd Military Relocation Professional (MRP) When military personnel and their families relocate, the services of a real estate professional who under stands their needs and timetables makes the transfer easier, faster and less stressful. NAR s Military Relocation Professional (MRP) certification program teaches you about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support. www.militaryrelocationpro.org Grow Your Business Gain a Competitive Edge Save Time and Money 10
REALTOR Education & Publications: Education Official REALTOR Designations and Certifications (continued) Resorts, Second Homes Short Sales and Forclosure RSPS: Resort & Second-Home Property Specialist Every market is a second-home market (think rental and investment properties), not just obvious resort areas. Investment and vacation home sales have surged, and RSPS is the best resource for this buyer group. www.realtor.org/resort Technology SFR : Short Sales and Foreclosure Resource Certification Designed for real estate professionals at all experience levels, this certification gives you a framework for understanding how to: Qualify sellers for short sales Develop a short-sale package Negotiate with lenders Tap into buyer demand Safeguard your commission www.realtorsfr.org e-pro Certification Expand your real estate technology and social media skills by enrolling in NAR s e-pro Certification Program. Learn how to connect with consumers, manage your online reputation and generate leads. www.epronar.com Additional Ways to Maximize Your Membership Update Your Profile Page Get the information you want from NAR in a once-weekly email by indicating your preferred interests, topics and areas of specialty. Log into My Account on REALTOR.org and view/update your email address and subscriptions. NAR s Member Center Log in today to view benefits and events from your Local, State and National Associations, access your 2014 membership card and see industry news via RSS feed from REALTOR.org. Plus, download the new Member Center app for your iphone, ipad or Android device, featuring industry news and add events directly to your calendar. Visit MemberCenter.REALTOR.org Verify Your NRDS Information Help us by ensuring that we have all your correct and up-to-date information. Check your NRDS record on REALTOR.org by logging into NRDS in the top navigation. Contact your local association for any changes you are not able to make in your record. 11 See All the Education Resources Available at RealtorU.com
The More You Know The following NAR designations and certifications, though not currently available on REALTOR University, offer you specialized knowledge: ACoM: Accredited Commercial Manager (Institute of Real Estate Management) Develop your specialized skills and learn new industry solutions and technologies as a commercial manager. www.irem.org ALC: Accredited Land Consultant (REALTORS Land Institute) The designation of the most accomplished, trusted and skilled professionals in the business of land. www.rliland.com AMO : Accredited Management Organization (Institute of Real Estate Management) Recognizes excellence among real estate management firms. www.irem.org ARM : Accredited Residential Manager (Institute of Real Estate Management) The most recognized credential for residential real estate managers. www.irem.org CCIM: Certified Commercial Investment Member (CCIM Institute) Commercial investment real estate experts demonstrating unparalleled financial analysis skills. www.ccim.com CPM : Certified Property Manager (Institute of Real Estate Management) The premier real estate management credential for property and asset managers. www.irem.org CRB: Certified Real Estate Brokerage Manager (Council of Real Estate Brokerage Managers) THE SOURCE for real estate business management and leadership solutions. www.crb.com CRE: Counselor of Real Estate (The Counselors of Real Estate) The designation for only the most experienced and trusted advisors in real estate. www.cre.org GAA: General Accredited Appraiser (National Association of REALTORS ) Signifies advanced education and experience in commercial, industrial and residential property valuation. www.realtor.org/appraisal GRI: Graduate, REALTOR Institute (National Association of REALTORS ) The cornerstone of REALTOR education. www.realtor.org/gri PMN: Performance Management Network (Women s Council of REALTORS ) The REALTOR designation that combines today s real-world skills with WCR s powerful nationwide referral network. www.wcr.org RAA: Residential Accredited Appraiser (National Association of REALTORS ) Signifies advanced education and experience in analysis and valuation of residential property. www.realtor.org/appraisal SIOR : Society of Industrial and Office REALTORS (National Association of REALTORS ) The most knowledgeable, experienced and successful industrial and office specialists. www.sior.com SRS: Seller Representative Specialist (Council of Real Estate Brokerage Managers) The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. www.srscouncil.com Grow Your Business Gain a Competitive Edge Save Time and Money 12 REALTOR EDUCATION & PUBLICATIONS: EDUCATION