Four keys to successful enterprise video management Security, ubiquity, integration and lifecycle management are crucial to the success of any digital video content management strategy.
Four keys to successful enterprise video management Security, ubiquity, integration and lifecycle management are crucial to the success of any digital video content management strategy. The changing world of video content management As the explosive growth of digital video continues, companies constantly search for new ways to capture, integrate, manage, store, secure and deliver high-quality video content. Gartner reports that large enterprises averaged 11 hours of video per user, per month in 2012, and expects this figure to grow to 16 hours per month by 2016.1 Countless organizations have already invested heavily in video production. They must leverage technology to deliver high-quality video around the world, over a wide variety of mobile devices, in an already crowded, complex and ever-changing enterprise content environment. By year-end 2018, 75% of workers at large organizations will interact with various kinds of video more than three times daily. 2 Conventional corporate networks that fail to address inherent customer requirements of highquality video distribution and management face the risk of delivering a poor user experience. Lexmark s rich history of listening to our customers provided us with early indications as to the fast growth in video usage within the enterprise, and the growing gaps between enterprise content management (ECM) and video content management tools. Our research revealed the following critical customer requirements for video content across an organization s departments: Streamlining and transforming business processes Deriving measurable business value from enterprise video Deepening the functional integration of video with core enterprise systems and processes Enabling video management equally to other content formats, without further inflating platform proliferation The Lexmark Enterprise Video platform meets these critical customer requirements by integrating four key elements in its design: security, ubiquity, integration and lifecycle management. Global market trends Most organizations are no longer attempting to integrate digital video into an ECM strategy with zero capital investment. The trend is moving away from stand-alone video applications, and toward Video-Enabled Business Applications (VEBA) across the board. Your business is probably already using video in applications like these: Meetings and webinars Training (virtual classroom) Corporate communication Marketing Video recruiting and admissions Security (surveillance) 1 Gartner, 2013 Magic Quadrant for Enterprise Video Content Management 2 Gartner, Critical Capabilities for Enterprise Video Content Management, 2014
Besides the general business uses listed above, many industries have specialized uses for video that may in turn dictate unique technical and business requirements: Education: distance learning, student applications/admissions and virtual classroom Retail: product demos/endcap promos Entertainment/sports: video streaming/ broadcasts Energy and manufacturing: remote troubleshooting Government: live and recorded broadcasts Insurance: claims / fraud investigation Healthcare: telemedicine Challenges The countless combinations of general and specialized requirements often complicate the creation of true video-enabled business applications. Many organizations can readily find solutions that allow them to capture and store videos, but run into roadblocks when they try to close the loop and truly integrate video workflows into the context of their existing business processes. Video often becomes a separate workflow and its own content silo leading to a lack of key information at the point of decision or action. Companies seeking to take video to the next level usually find themselves: Overwhelmed with the exploding volume of video content and disparate video formats Losing productivity due to lack of integration between video and business applications Unable to adequately govern and secure video content Unable to provide access to video content to their users regardless of their location or device platform Conventional Methods. One common approach to digital video management is to use a free or low-cost web video service. While this approach is usually relatively inexpensive and simple to deploy, enterprise customers soon realize its limitations when it comes to content security, federated user management, and integration with their enterprise content and systems. Organizations seeking tighter video integration may decide to go a step further and develop an internal video management application. While this can provide tighter integration with business processes and systems, most organizations cannot invest the resources necessary to keep up with the rapidly evolving standards and formats for video, which can affect the performance of their system, and render it outdated.
Figure 1 illustrates a typical, discrete approach leading to poorly integrated digital video in an enterprise content strategy. Customers CRM Business Processes ERP Vendors HR ECM System EMR Employees Business Users Other A discrete video management system resides outside business process and core systems, creating a content silo and requiring separate workflows. The Enterprise Content Management system connects content to core business systems, processes and people. LMS Students Patients Figure 1. A discrete video management system resides outside business process and core systems, creating a content silo and requiring separate workflows. Leading in a digital world Ultimately, organizations want to manage video like an equal peer in enterprise content by: Fully integrating, managing, storing, securing and delivering high-quality digital video Enriching and improving business processes Creating a better experience for users and customers alike Meeting this goal means finding solutions that provide security, ubiquity, integration and lifecycle management. These four keys are crucial to the success of any digital video content management strategy. Security and compliance. Security has long been a strength in our traditional ECM business, and Lexmark continues to bring best practices and compliant technology to our customers. Our content and records management technology is DoD 5015 certified, providing the highest standard of content security to our customers. We continue to reinforce it with highly configurable user authentication management features, auditing and reporting features and integration with corporate authentication and identity management protocols.
Ubiquity. The cloud-first approach of the Lexmark platform paired with the universal UX framework is ensuring we meet our customers requirements for video ubiquity, both inside and outside the enterprise. Integration. Our historic focus on ECM concentrates on integration with core business applications like PeopleSoft, Infor Lawson and Microsoft Dynamics, as well as collaboration and productivity tools like SharePoint, Salesforce, Microsoft Office and Google Apps. With integration options ranging from web services and API to plug-in connectors and embedded modules, we are working to ensure that video can truly be delivered to any business workload that needs it. Lifecycle management. Video content in the enterprise requires a managed lifecycle, based on business rules that help maximize its value and reduce risk to the organization. Figure 2 illustrates how Lexmark tightly integrates digital video into your enterprise content strategy. Customers CRM Business Processes ERP Vendors HR ECM System EMR Employees Business Users Other LMS Patients Students Figure 2. When video management is integrated into Enterprise Content Management, video content becomes an integral element of business processes and can create greater value for employees and customers. Key #1: Security As with any other type of corporate content, ensuring only authorized users gain access to your videos includes protecting corporate IP, as well as maintaining regulatory compliance and protecting privacy. The ideal solution should integrate with authentication protocols and directory services like LDAP and Active Directory so that user policies for video can follow existing business rules. The following case study describes the use and benefits of the Lexmark Digital Video solution in an existing application platform, for a leading provider of enterprise social collaboration solutions.
Case Study: Solving security and integration challenges The customer: A Lexmark OEM customer and leading provider of enterprise social collaboration solutions. The challenge: Developers needed to seamlessly integrate comprehensive, easy-to-use video capability into an application platform already in use by their customers, while maintaining enterprise-grade availability, reliability and security. The results: Lexmark seamlessly embedded video management capability into the customer s platform. The Lexmark solution integrated into the customer s existing access controls and security model, without overwhelming them with a complex media management infrastructure. Key #2: Ubiquity Delivering video content inside and outside corporate networks to a wide range of user devices and platforms is inherently problematic. Large file sizes, diverse formats and network constraints require a flexible delivery strategy. The right solution must offer options for content normalization, delivery optimization, and integration with Content Delivery Networks (CDNs). The following case study describes the use and benefits of a Lexmark Digital Video solution that applied to a variety of use cases across various geographic locations by a global oil and gas company. Case study: Solving delivery challenges inside and outside corporate networks The customer: A major oil and gas company needed to deliver various types of video to a global workforce of over 80,000 employees. The challenge: The company needed a media management system that could be used for a variety of use cases in the enterprise. One key use case was for internal training, requiring accessibility for users from various geographic regions. The solution needed to be flexible enough for use within existing business applications--even ones that were not yet defined. The results: Lexmark s solution was flexible enough to handle the variety of use cases. For internal training, this customer used the media platform to ingest training content, and employed APIs, security features, and player and CDN integrations to deliver content to a variety of internal users securely and efficiently. A digital video solution must be flexible enough for use within existing business applications even ones that are not yet defined. Key #3: Integration Integration with business processes and applications is crucial to deriving value from video in the enterprise. Depending on business requirements, video may need to be integrated into the company s CRM system, web content management system, productivity applications or ECM. The right solution will provide flexible integration methods and will ultimately help improve efficiency and productivity of your business workflows and the people performing them. The following case study describes the use and benefits of a Lexmark Digital Video solution that solved integration challenges for a major insurance company.
Case Study: Solving integration challenges The customer: A worker s compensation insurance company relies on surveillance videos for investigating insurance fraud. The challenge: The company s homegrown solution for managing video workflows was becoming a bottleneck in their claims investigation and adjustment processes. Their many video workflow problems ranged from manual processes, to feature gaps in the home-grown video management solution, all amounting to costly inefficiencies associated with video ingestion, delivery and consumption. Their contracted investigators had no way to upload videos into the system and had to send them by mail or hand-deliver Their claims adjusters had to download the videos in their entirety rather than stream them. This slowed down the review process. The adjusters had no way to view just the portions of the video that included relevant evidence, and would have to watch or search through long video files. The results: Lexmark was able to provide a solution that integrated into the customer s ECM system and streamlined all video workflows, resulting in significant productivity improvements and cost reductions. From the moment of ingestion, to transcoding, delivery, retention and disposition, the video lifecycle should be based on business rules that help maximize its value and reduce risk to the organization. Key #4: Lifecycle Management Like any other content, video should have a managed lifecycle in the enterprise. From the moment of ingestion, to transcoding, delivery, retention and disposition, the video lifecycle should be based on business rules that help maximize its value and reduce risk to the organization. That means it s important to look for solution providers who understand enterprise content management and how it applies to video. The following case study describes the use and benefits of a Lexmark digital video solution that solved lifecycle management challenges for one of the world s largest toy manufacturers. Case Study: Solving lifecycle management challenges The customer: One of the world s largest toy manufacturers had over 17,000 customer-facing product videos, with 10 million plays per month, and dozens of global high-traffic web properties in multiple languages. The company used CDN partnerships for global video delivery, and various third-party video production partners. Customers were consuming video content from a broad range of devices. The challenge: The company experienced added costs and delays, due to its use of manual video processes. Video lifecycle management was complex, and encompassed multiple web properties serving multiple languages and geographies. They needed to automate encoding and optimize video for various consumption channels. The results: Productivity increased from the use of automatic video ingestion from internal and third-party producers. Additionally, the new, rules-based lifecycle management solution enabled effective video usage on the company s many web properties, supporting their corporate sales and marketing strategy.
The Lexmark approach Our drive to address market trends and customer requirements led us to invest heavily in video management technology, starting with technical requirements that are specific to video content. We not only built deeper video capabilities into our enterprise content management (ECM) products, but also developed an ecosystem of other enterprise video products and solutions to meet the evolving digital video needs across a number of industries. Summary Lexmark offers complete, integrated enterprise digital video solutions that ensure absolute security and control over your video content. We work with you every step of the way to align your organization and construct a video solution built to meet your specific needs and budget. Learn more about us at www.. 2015 Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are the property of their respective owners.