PARTNERS FOR EXCELLENCE PAEX



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Campus Aloysio Faria Av. Princesa Diana, 760 Alphaville Lagoa dos Ingleses 34000-000 Nova Lima MG Brasil Unidade BH Rua Bernardo Guimarães, 3.071 Santo Agostinho 30140-083 Belo Horizonte MG Brasil Unidade SP Av. Dr. Cardoso de Melo, 1.184 15º andar Vila Olímpia 04548-004 São Paulo SP Brasil Unidade RJ Av. Afrânio de Melo Franco, 290 Shopping Leblon - Leblon 22430-060 - Rio de Janeiro - RJ - Brasil www.fdc.org.br atendimento@fdc.org.br 4005 9200 (capitais) 0800 941 9200 (demais localidades) Learn more about the program and reserve your place. www.fdc.org.br atendimento@fdc.org.br +55 31 3589 7300 Photography Jorge Sato, a Brazilian photographer who portrays the world through an unpredictable and surprising lens. PARTNERS FOR EXCELLENCE PAEX Countrywide presence, worldwide recognition

Learn about Fundação Dom Cabral The Financial Times has ranked Fundação Dom Cabral one of the world s best providers of executive education. Partners for Excellence PAEX Sharing experiences and optimizing results For more than 37 years, FDC has prepared executives, public-sector managers and entrepreneurs to lead organizations across the globe. The business school s innovative programs and courses combine theory and practice. Academic experience and management experience. Profitability and sustain ability. FDC s innovative educational solutions are supported by national and international strategic alliances and by cooperation agreements with well-known institutions in Europe, the United States, England, China, India, Russia and Latin America. The wide-ranging network of schools enables FDC to provide cutting-edge management tools, shared experiences and joint know ledge generation. FDC s philosophy is to work with its clients, not simply for them. The business school respects the identity of its client organizations and their distinct business sectors and market dynamics. FDC champions the sustainable development of society through executive education programs and skills building. The school hosts approximately 35,000 executives every year and creates value for their organizations. PAEX is a partnership that brings together midsized that seek to implement a management model focused on improving their results and increasing their competitiveness. By gradually building knowledge and exchanging experiences, participants discuss their business models and put management and strategic tools into practice while being assisted by FDC professors throughout. Such an environment leads to mid and long-term results by realigning each company s strategy and by carrying out monthly meetings to follow up on results. PAEX guarantees a rich networking by integrating over 500 that belong to regional groups in Brazil, Argentina, Paraguay and Portugal. Cooperation that generates results Improving economic-financial results. Redefining a company s strategic management based on an integ rated model. Defining an organization s performance indicators. Periodically following-up on goals. Redesigning the typical processes that cause greater impact on results. Realigning a company s commercial strategy. Broadening horizons through contact with the cutting edge in business management. Exchanges among to share best management pract ices. Campus Aloysio Faria

Who Should Attend Groups of midsized Grouped by region. Non-competing among themselves, preferably. Undergoing a continuous development process. At the same level of management complexity. Groups are made up by up to ten from the same region. Such a format makes it easier to exchange experiences and to access activities, thus keeping senior management from having to leav e their territory. Working Dynamics: 450 hours of activities for the each year PAEX management methodologies are developed to be applied at the partnering with the clear objective of improving their competitiveness and optimizing their global results. Melding academic knowledge to the business s day-to-day practices. Based on the strategy project and on results management, the core PAEX methodology, auxiliary methodologies in the fields of finance, marketing, processes, people, projects, operations and logistics are implemented at each of the partner in each group. The objective is to guarantee that partner w ill achieve their desired results in an integ rated and global way. Activities Design a business project with the company: joint development of the company s vision of the future. Preparing and implementing a strategic plan together with the company by individually reassessing its business. Strategy project review: analyzing and reassessing the strategic plan developed together with the company. Results contract: annual, with a three-year perspective. The results contract stems from the Strateg y Project. Monthly Review (MBPR): controlling goals, following up on the results and action plans to improve deviating indicators. Coaching/Methodologies: a moment when experts from FDC and from the company work together to apply the knowledge that has been gained to the company s day-to-day activities. It consists of customized monitoring, and the various methodologies available are implemented according to each compan y s needs. Executive Development Program - EDP: every year three executives from each company take part in a 96-hour development program made up by six mo dules focusing on strategy, marketing, finance, people, processes and projects. Advanced Executive Development Program - EDP Advanced: a forum for the main executive or for one who has already attended the EDP to discuss emerg ing management themes. STRATEGY PROJECT KNOWLEDGE & SKILL BUILDING Basic EDP COACHING NETWORKING EDP - Executive Development Program Advanced EDP Knowledge & Skill Building MONTHLY MEETINGS TO FOLLOW UP ON RESULTS Monthy Review - MBPR

Networking Exchanges among the partnering in the network are encouraged through meetings Annual Network Meeting: PAEX participating presidents and senior executives meet to discuss the results achieved during the year, thus giving rise to an opportunity to carry out exchanges with other, sectors, countries and cultures. The meeting is a chance to exchange ideas about scenarios and subsidize the preparation of the Strategy Project. The Presidents Committee: a small group made up by the main leader of each partner organization discusses current themes and issues while promoting development and integration among the executives. Senior Management Group: professionals meet and exchange experiences while coming into contact with updated, internationalclass content. PAEX Website Exchanges Screen 1: Information about the PAEX Network. The PAEX network is made up by several groups of partner and it operates in several States in Brazil and abroad. Its aim is to integrate and their executives by encouraging and facilitating the exchange of experiences among participants in each group. PAEX offers its partners an Internet site www.fdc.org.br - that not only supports the classroom activities carried out - from publicizing events to organizing teaching material - but also allows experiences to be exchanged through exchange tools, which is the most important aspect of them all. It also offers all the technical material produced by FDC and by its partner. The PAEX Website content is org anized into sections where senior management from partner can find: Institutional PAEX information: PAEX groups and its, activity agenda, teaching material. Management content: scientific articles and essays of interest to the PAEX audience, book summaries, executive profiles and their professional paths. Interaction among partners: e-exchanges - questions are published and then answered by senior managers about day-today management issues; experience database: a collection of successful practices by partner, the database is organized according to the partnership s fields of action. Screen 2:: Dashboard Notices: network news bulletins that encourage and publicize subjects that matter to the partner. parceiras.

Indicator Management Software A management indicator system that compares the goals for each indicator with the respective values they have reached. As a tool to support MBPR, which are part of the strategic management methodology implemented by PAEX, the dashboard also allows an analysis of the reasons for poor performance and the corrective actions that must be taken in critical situations. Desenvolvido em plataforma 100% web, o software tem como objetivo agrupar as informações estratégicas, táticas e operacionais, possibilitando aos gestores o acesso aos dados necessários para a boa gestão da organização. Dashboard Name Achieved Goal Accumulated Performance Performance by Month J F M A M J J A S O N D BSC MetroBank 79,82% 100,00% 79,82% 77 73 84 79 74 79 70 78 79 81 80 78 Sustainability 90,09% 100,00% 90,09% 81 77 86 88 70 69 70 74 78 72 72 90 Generate Shareholder Value 90,01% 100,00% 90,01% 90 90 90 90 90 90 90 90 90 90 90 90 EVA (FA) R$ 402,97 R$ 447,70 90,01% 90 Economic Assets R$ 1.011,15 R$ 1.280,00 79,00% 79 Spread 39,85% 34,98% 113,94% 114 ROI 52,52% 48,64% 107,97% 108 108 108 108 108 108 108 108 108 108 108 108 Economic Assets 24,44% 39,37% 62,08% 62 62 62 62 62 62 62 62 62 62 62 62 Post-tax LOP/ROL 12,83% 19,15% 67,03% 67 Nominal WACC 12,66% 13,66% 92,70% 93 Develop Social Responsibility 66,33% 100,00% 66,33% 90 83 93 100 41 51 53 82 92 70 68 66 Develop Environmental Responsibility 115,00% 100,00% 115,00% 69 69 69 71 74 76 70 70 74 74 80 115 Maximize IGC 89,00% 100,00% 89,00% 76 65 93 89 75 60 68 55 58 55 48 89 Financial 76,63% 100,00% 76,63% 70 56 71 59 60 102 73 101 82 94 95 59 Diversify Revenues 86,31% 100,00% 86,31% 82 86 91 71 77 77 90 95 89 80 115 84 Profit - Others 847,60 982,00 86,31% 82 86 91 71 77 77 90 95 89 80 115 84 Profits from New Products R$ 403,00 R$ 655,00 61,53% 64 47 76 62 69 53 82 51 60 65 45 64 Profit from Services R$ 1.144,00 R$ 1.200,00 95,33% 89 100 96 75 80 86 93 111 99 85 140 90 Increase Operational Efficiency 66,95% 100,00% 66,95% 57 27 50 46 43 126 55 107 75 108 75 34 Cost per Deposit R$ 55,88 R$ 42,00 66,95% 57 27 50 46 43 126 55 107 75 108 75 34 Cost per CS Deposit R$ 39,85 R$ 30,00 67,17% 80 59 75 30 54 116 36 100 56 104 56 40 Cost per NN Deposit R$ 16,03 R$ 12,00 66,42% 0-53 -12 85 15 152 104 125 121 118 122 20 Market 68,87% 100,00% 68,87% 72 71 70 68 68 64 68 68 68 69 69 71 Increase Client Trust 83,54% 100,00% 83,54% 90 88 86 83 81 73 83 83 82 83 84 88 Relationship Index 50,13% 60,00% 83,54% 90 88 86 83 81 73 83 83 82 83 84 88 Increase Client Satisfaction 54,19% 100,00% 54,19% 54 54 54 54 54 54 54 54 54 54 54 54 Client Satisfaction 42,00% 77,50% 54,19% 54 Internal Processes 75,06% 100,00% 75,06% 79 80 74 77 79 78 80 69 76 69 68 73 Learning and Growth 88,43% 100,00% 88,43% 85 80 119 104 93 81 61 75 91 100 96 80 Graph Indicator report - example BSC MetroBank Objective: to improve employee productivity Indicator: Average Revenues Formula: (Average Revenues NN) + (Average Revenues CS) 8 6 4 2 Goal Real Performance Light R$ 70,50 R$ 53,15 75,39% 02/2008 04/2008 06/2008 08/2008 10/2008 12/2008 01/2008 03/2008 05/2008 07/2008 09/2008 11/2008 Longer is better Achieved Goal Period Goal Real Perfor 01/2008 R$ 5,50 R$ 4,00 72,73% 02/2008 R$ 5,50 R$ 5,20 94,55% 03/2008 R$ 5,50 R$ 5,40 98,18% 04/2008 R$ 6,00 R$ 4,50 75,00% 05/2008 R$ 6,00 R$ 4,25 70,83% 06/2008 R$ 6,00 R$ 4,00 66,67% 07/2008 R$ 6,00 R$ 3,90 65,00% 08/2008 R$ 6,00 R$ 3,80 63,33% 09/2008 R$ 6,00 R$ 5,60 93,33% 10/2008 R$ 6,00 R$ 5,00 83,33% 11/2008 R$ 6,00 R$ 3,50 58,33% 12/2008 R$ 6,00 R$ 4,00 66,67%

An example of a group s annual schedule of activities DATE ACTIVITY PRESIDENTS COMMITTEE SENIOR MANAGEMENT COMMITTEE GROUP MANAGEMENT Methodologies: Strategy Project Marketing Processes Finance People Project Operations and Logistics EXECUTIVE Development Program - EDP JAN FEB Update in international-level content Business strategy MAR Discussion on themes and issues in common APR Update in international-level content People management MAY Process management JUN Discussion on themes and issues in common JUL Update in international-level content Finance management AUG SEP Discussion on themes and issues in common Update in international-level content Marketing management OCT NOV DEC Annual Partners for Excellence Network meeting Discussion on themes and issues in common Strategy project review Strategy project review Strategy project review Average: 40 hours / Project management

Regional associates and PAEX* development partners ACE Consulting Ltda. The South of Minas Barros Consultoria Empresarial Ltda. Ceará CEDEM V. G. Consultoria e Treinamento Ltda. Rio Grande do Sul CONFIDENCE Consultoria e Assessoria Ltda. Ribeirão Preto SP DVF Educação Empresarial Ltda. Espírito Santo EFFECTIO Gestão e Sustentabilidade Santos Region Porto Business School Porto, Portugal FFM Fundação Fritz Müller Santa Catarina GMendes Consultoria Empresarial Ltda. Alagoas and Sergipe Grupo Valure Mato Grosso H. Forte Soluções Comerciais Ltda. Pernambuco and Paraíba JValério Soluções Empresariais Inovadoras Paraná Market Link Ltda. Goiás MPelágio Consultoria Empresarial Ltda. Bahia Outitude Treinamentos e Consultoria S/S Ltda. Amazonas People in Essence Consultoria Ltda. Zona da Mata Region MG AM PKT Desenvolvimento Empresarial Ltda. Campinas and Region AC SP RO SISEN Soluções Empresariais Ltda. Rio de Janeiro TOM Gestão de Negócios Apoio e Treinamentos Ltda. Triângulo Mineiro Region MG Universidad de San Andrés Buenos Aires, Argentina RR Paraguai AP PA MT MS PR RS TO DF GO SP SC MA MG PI BA ES RJ CE RN PB PE AL SE AC AM RR RO Paraguai Portugal AP PA MT MS PR RS TO DF GO SP SC MA MG PI BA ES RJ CE RN PB PE AL SE Portugal INAED Rodrigues Pimentel Educação Continuada Ltda. Maranhão Argentina Argentina PAEX Network Presence Proprietary Groups and Reg ional Associates *IInformation as of julho de 2013.

We have been attending this FDC Program since 2009 and we have managed to evolve very much as regards our management model. The Fundação Dom Cabral PAEX Program melds the classroom theory (through monitoring and manager skills-building programs) of an extremely high quality institution to a company s day-to-day practices. Building the skills of senior managers and directors led the company to evolve very much in the way it manages the print shop. Besides the Monthy Review MBPR, we are constantly encouraged to prepare plans for the future, which shows FDC s concerns as regards mid sized industry. Fernando Salles Ferreira Business Director Ma-cron Indústria Gráfica Mind Solutions was going through a merger between two market leading in the field of psychosocial aid and it needed a solution that would help it to apply best corporate practices to integrate operations with management professionalization. As our operations expanded, we needed to enhance our business management model by developing leadership, expertise, methodology, indicators, assessment and follow-up tools, thus seeking operational excellence to benefit our stakeholders. That is exactly what PAEX has managed to offer us as our company evolves and grows within a very successful partnership, Mario Saddy CEO Mind Solutions