Brazil Promotion Opportunities Report
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1 Foreign Agricultural Service GAIN Report Global Agriculture Information Network Required Report- public distribution Brazil Promotion Opportunities Report 2000 Approved by: Marcus E. Lower Director ATO Sao Paulo Prepared by: Fabiana Barges da Fonseca Agricultural Marketing Specialist Date:06/01/2000 GAIN Report #BR0010 Report Highlights: ATO/SP provides U.S. companies this trade show guide for agricultural, fishery and forest products to ensure effective results to exporters who are willing to establish trade with the Brazilian market. Includes P.D. changes:no Includes Trade Matrix:no
2 Page 1 of 9 Executive Summary Section I. Trade Shows...2 Section II. Retail In-Store Promotions...9 Section III. Hotel, Restaurant, Institutional (HRI) Promotions...9 Section IV. Other Promotional Activities...9
3 Page 2 of 9 As the largest country, economy, population and market in Latin America, Brazil presents many challenges and opportunities for U.S. producers and exporters of agricultural, fishery, food and livestock products. The domestic events promotion sector is large, active and spread throughout the country, with Sao Paulo and Rio de Janeiro being the dominant locations for major trade events. Other cities, however, are increasing in importance as the domestic economy becomes increasingly diversified out into other areas. The U.S. Agricultural Trade Office (ATO) for Brazil, located in Sao Paulo, provides the following partial list of relevant trade events understanding that it is not all encompassing and it will be updated/revised as information on trade events and promotional opportunities are identified. Events involving agricultural inputs - such as chemicals and fertilizers - and equipment for agriculture and food processing fall under the auspices of the U.S. Commercial Service (USCS). For information on the events covered by USCS and associated services, visit the Brazil website at " " The promotional activities listed are provided for informational purposes only. No endorsement should be implied unless specifically stated. Terms and conditions of participation are the responsibility of the organizer. Please contact the organizer directly for further information." Section I. Trade Shows 1. Title of Activity/Event: EXPONOR Supermarket Show Dates: June 5-7, 2000 Venue: Centro de Convencoes Edson Queiros - Fortaleza - Ceara Organizer Contact Information: ACESU - Associacao Cearense de Supermercados Avenida Barao de Studart, Cobertura - Edificio Cenicenter Fortaleza - Ceara Phone: (55 81) Phone/Fax: (55 85) / acesu@secrel.com.br Brief Narrative: North and Northeast Supermarket Association trade show promoted by the various state supermarket associations of these two regions. 2. Title of Activity/Event: FEICORTE Feira Nacional da Cadeia Produtiva da Carne Dates: June 06-11, 2000 Venue: Centro de Exposicoes Imigrantes - Sao Paulo - Sao Paulo Organizer Contact Information: Feiras de Negocios Alcantara Machado Rua Funchal, andar cj Vila Olimpia Sao Paulo -Sao Paulo Phone: (55 11) Fax: (55 11) teobr@attglobal.net Home Page:
4 Page 3 of 9 Brief Narrative: This show represents all meat industry sectors. Exhibitors include cattle breeders, equipment, supplier manufacturers and trade services. 3. Title of Activity/Event: FISPAL Feira Internacional da Alimentacao e Tecnologia Dates: June 13-16, 2000 Venue: Anhembi - Sao Paulo - Sao Paulo Organizer Contact Information: Brasil Rio Rua Ministro Nelson Hungria, cj Sao Paulo - Sao Paulo Phone: (55 11) extension: 267/258/230 Fax: (55 11) extension: 288 Home Page: fispal@grupobrasilrio.com.br Home Page: Brief Narrative: This is the food industry and technology show. Target audience is mainly formed by food industry sector plus retailers, hotels and restaurants. 4. Title of Activity/Event: 14 Convencao Catarinense de Supermercados Dates: June 18-20, 2000 Venue: Controsul - Florianopolis - Santa Catarina Organizer Contact Information: ACATS - Associacao Catarinense de Supermercados Rua Joao Pinto, andar, cj Florianopolis - Santa Catarina Phone: (55 48) Fax: (55 48) acats@acats.com.br Brief Narrative: This is the regional show of Santa Catarina State Supermarket Association. 5. Title of Activity/Event: Brasilpan & Sorveteria - Feira Internacional de Sorveteria Dates: July 5-7, 2000 Venue: ExpoCenterNorte - Sao Paulo - Sao Paulo Organizer Contact Information: MillerFreeman Rua Vanderlei, Sumare Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) expomfb@ibm.net Home Page: Brief Narrative: The baking and ice-cream industry trade show involves exhibitors from various segments, such as equipment, supplies, ingredients and final product. The attending public is formed by food industry, retailers, bakery and pastry shop professionals. 6. Title of Activity/Event: 14 Convencao Capixaba de Supermercados
5 Page 4 of 9 Dates: July 16-19, 2000 Venue: Vitoria - Espirito Santo Organizer Contact Information: ACAPS - Associacao Capixaba de Supermercados Rua Mizael Pedreira da Silva, Ed. Casa do Comercio - 4 and. sl Santa Lucia Vitoria - Espirito Santo Phone/Fax: (55 27) acaps@acaps.com.br Brief Narrative: This is the regional show of the State of Espirito Santo Supermarket Association. 7. Title of Activity/Event: FI South America Dates: August 2-4, 2000 Venue: ExpoCenterNorte - Sao Paulo - Sao Paulo Organizer Contact Information: Miller Freeman Rua Vanderlei, Sumare Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) expomfb@ibm.com.br Home Page: Brief Narrative: The Food Ingredient South America trade show is mainly attended by the food industry. Higher concentration of attendance are between small and medium size companies. 8. Title of Activity/Event: Expo AGAS ª Convencao Gaucha de Supermercados Dates: August 22-24, 2000 Venue: FENAC - Novo Hamburgo - Rio Grande do Sul Organizer Contact Information: AGAS - Associacao Gaucha de Supermercados Rua Dna. Margarida, Porto Alegre - Rio Grande do Sul Phone: (51-11) agas@vanet.com.br Home Page: Brief Narrative: Regional show of Rio Grande do Sul State Supermarket Association. 9. Title of Activity/Event: EXPODRINK Dates: August 30 - September 1, 2000 Venue: ExpoCenterNorte - Sao Paulo - Sao Paulo Organizer Contact Information: SP Feiras Comerciais Rua Oscar Freire, andar Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) Home Page:
6 Page 5 of 9 Brief Narrative: This is the only trade in the show in the calendar focused on the beverage industry. The audience of this show is composed by beverage industry, retailers, importers, bars and restaurants. This is a first time show. 10. Title of Activity/Event: EXPO ABRAS 2000/34ª Convencao Nacional de Supermercados e Feiras Internacional de Produtos e Servicos Dates: September 18-21, 2000 Venue: Rio Centro - Rio de Janeiro - Rio de Janeiro Organizer Contact Information: ABRAS - Associacao Brasileira dos Supermercados Av. Diogenes Ribeiro de Lima, Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) info@abrasnet.com.br Brief Narrative: The Brazilian Supermarket Association show is the largest sector show of the calendar. It is supported by all supermarket state associations and promoted to the domestic and international market. It is a big size company kind of show. 11. Title of Activity/Event: Equipotel-Feira Internacional de Equipamentos Produtos e Servicos para Hoteis, Bares, Restaurantes e Similares Dates: September 25-28, 2000 Venue: Anhembi - Sao Paulo - Sao Paulo Organizer Contact Information: Equipotel - Feiras, Edicoes e Promocoes Rua Afonso Celso, Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) internacional@post.equipotel.com.br Home Page: Brief Narrative: In the Equipotel Show the range of participant companies are very wide, such as equipment, restaurant associations, hotels, food&beverage, supplies, furniture, tourism chambers, etc. 12. Title of Activity/Event: VIV/AFIA FEED America Latina Feira Internacional de Producao Animal Dates: September 27-29, 2000 Venue: Expo Center Norte - Sao Paulo - Sao Paulo Organizer Contact Information: Royal Dutch Jaarbeurs Brasil Pca Sergipe, Porto Feliz - Sao Paulo Phone: (55 15) Fax: (55 15) rdjbr@uol.com.br Home Page:
7 Page 6 of 9 Brief Information: The 2 nd International exhibition for animal feed and production technology is the only event of its kind in South America. VIV/AFIA. Feed will be held at the same time as IFA 2000 (aquaculture) and VIV America Latina. VIV/AFIA Feed 2000 is a joint venture between the American Feed Industry Association and Royal Dutch Jaarbeurs. 13. Title of Activity/Event: Horti Fruti Feira Internacional do Agronegocio das Cadeias Produtivas de Frutas e Hortalicas Dates: October 4-8, 2000 Venue: Centro de Exposicoes Imigrantes - Sao Paulo - Sao Paulo Organizer Contact Information: Horti-Fruti 2000 Rua Funchal, andar cj Vila Olimpia Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) teobr@attglobal.net Home Page: Brief Narrative: Produce 2000/Int l Agribusiness Show. Alcantara Machado is one of the major trade show organizers in the country. As the produce sector becomes more organized and getting more importance at retail level many smaller produce trade shows have been introduced in the calendar. Alcantara Machado is willing to become the major horticulture, fruit and flowers show. 14. Title of Activity/ Event: Pronatura - 3ª Feira Internacional de Fitoterapicos, Produtos e Alimentacao Natural Dates: October 05-08, 2000 Venue: Expo Center Norte - Pavilhao Amarelo - Sao Paulo - Sao Paulo Organizer Contact Information: Francal Feiras e Empreendimentos Alameda Mamore, 503/1 andar Alphaville, Barueri - Sao Paulo Phone: (55 11) Fax: (55 11) Icom@francal.com.br Brief Narrative: 3 rd Int l Alternative Therapy Fair. Due to the present growing concern for health and quality of life, the natural food and supplements this show became an important opportunity to niche market products. Visitors profile includes drugstores, specialized stores, therapists, physicians, nutritionists, restaurants, beauty and health centers, healthy clinics, sport professionals, fitness clubs, etc. 15. Title of Activity/Event: Super Norte Encontro de Supermercadistas e Fornecedores do Para e Amapa Dates: October 9-11, 2000 Venue: Belem - Para Organizer Contact Information: ASPAS - Associacao Paraense de Supermercados Avenida Magalhaes Barata, 695, 7 andar - s. 706/8
8 Page 7 of Belem - Para Phone/Fax: (55 91) / secretaria@aspas.com.br Brief Narrative: State of Para and Amapa Supermarket and Suppliers Show. Regional show for small and medium companies. 16. Title of Activity/Event: Super Minas - Convencao Mineira de Supermercados Dates: October 17-19, 2000 Venue: CENTUR - Belo Horizonte - Minas Gerais Organizer Contact Information: AMIS - Associacao Mineira de Supermercados Rua Platina, 33 - Bairro Prado Belo Horizonte - Minas Gerais Phone: (55 31) Fax: (55 31) amis@amis.org.br Home Page: Brief Narrative: State of Minas Gerais Supermarket Association show. After Sao Paulo and Rio de Janeiro, Minas Gerais appears as the third major consumption potential. 17. Title of Activity/Event: Feira Internacional de Marcas Proprias Dates: October 17-19, 2000 Venue: Sao Paulo - Sao Paulo Organizer Contact Information: Projeto Calcada das Palmas, 57 - Centro Comercial de Alphaville Barueri - Sao Paulo Phone/Fax: (55 11) info@marcasproprias.com.br Brief Narrative: International Private Label Show for general products. 18. Title of Activity/Event: Encontro de Supermercadistas de Mato Grosso Dates: November 12, 2000 Venue: Cuiaba - Mato Grosso Organizer Contact Information: ASMATE - Associacao de Supermercados de Mato Grosso Avenida Beira Rio s/n - Bairro do Porto Cuiaba - Mato Grosso Phone: (55 65) Fax: ( 55 65) asmat@zaz.com.br Brief Narrative: State of Mato Grasso do Sul Supermarket Association Show. It s a regional trade show. Mato Grosso has 10 supermarkets classified in the ABRAS ranking. 19. Title of Activity/Event: 18 Convencao Sul-Matogrossense de Supermercados
9 Page 8 of 9 Dates: November 14, 2000 Venue: Campo Grande - Mato Grosso do Sul Organizer Contact Information: AMAS - Associacao Sul-Matogrossense de Supermercados Rua Dr. Arthur Jorge, Sao Francisco Campo Grande - Mato Grosso do Sul Phone: (55 67) Fax: (55 67) amas@alanet.com.br Brief Narrative: State of Mato Grasso do Sul Supermarket Association Show. It s a regional trade show. Mato Grosso has 16 supermarkets classified in the ABRAS rank. 20. Title of Activity/Event: Gas & Shop-Feira e Servicos para Lojas de Conveniencia e Postos de Combustiveis Dates: November 21-24, 2000 Venue: Sao Paulo - Sao Paulo Organizer Contact Information: Miller Freeman Rua Vanderlei, Sumare Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) expomfb@ibm.net Home Page: Brief Narrative: This trade show covers the convenience store and convenience store/gas station segment. It offers general products and equipment for the sector. 21. Title of Activity/Event: ABIA Food Service 2001 / 3 Salao Internacional da Alimentacao Fora do Lar Dates: February 13-16, 2001 Venue: Expo Center Norte - Sao Paulo - Sao Paulo Organizer Contact Information: AMM Feiras e Negocios Av. Nove de Julho, 5966 cj Sao Paulo - Sao Paulo Phone: (55 11) Fax: (55 11) amm@mtecnetsp.com.br Brief Narrative: This trade show is organized by the Brazilian Food Industry Association (ABIA). During the trade show the 3 rd International Forum of Away-from-Home Food will also take place. This Forum, in conjunction with the main entities of the sector, offers seminars and lectures, such as sanitary legislation, marketing, and cost control, among others. Section II. Retail In-Store Promotions Not applicable at this time
10 Page 9 of 9 Section III. Hotel, Restaurant, Institutional (HRI) Promotions Not applicable at this time Section IV. Other Promotional Activities Not applicable at this time
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