RESUME September 2015 Prof. Dr. Professor of Marketing Department of Marketing University of Bremen 66740 Bremen Germany Phone: +49 (0)421 218 66740 Fax: +49 (0)421 218 66741 E mail: eisenbeiss@uni bremen.de Web: www.marketing.uni bremen.de Facebook: www.facebook.com/department.of.marketing.bremen Current Position 2014 present University of Bremen, Germany Professor of Marketing, Department of Marketing Previous Position 2009 2014 University of Cologne, Germany OBI Assistant Professor of Marketing and Retailing Visiting Positions 2015 Vienna University of Economics and Business, Austria Visiting Professor 2010 2013 Koç University, Turkey Visiting Professor Academic Job Offers 2014 University of Bremen, Germany Professorship in Marketing (accepted) 2014 University of Basel, Switzerland Professorship in Marketing (declined) 2009 University of Cologne, Germany OBI Assistent Professorship in Marketing and Retailing (accepted) Education 2004 2009 University of Münster, Germany Doctoral Studies in Business Administration Major field: Marketing Thesis committee: Prof. Klaus Backhaus and Prof. Manfred Krafft Degree: Dr. rer. pol. (summa cum laude) 1998 2004 University of Bielefeld, Germany Undergraduate and Graduate Studies in Business Administration Major fields: Marketing and Statistics Degree: Dipl. Kfm. (among top 3 students of graduating class) 2001 2002 University of Georgia, USA Graduate studies in Business Administration at the Terry College of Business Major fields: Marketing and Finance Degree: Master of Arts (M.A.) in Business Administration Page 1/7 Resume
RESEARCH Research Areas Digital marketing and social media E commerce and (online) retailing Cross channel management Customer management Journal Publications Bleier, Alexander and (2015): Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Marketing Science, forthcoming (VHB JOURQUAL 3: A+). Link to article: http://dx.doi.org/10.1287/mksc.2015.0930 Eisenbeiss, Maik, Robert Wilken, Bernd Skiera and Markus Cornelissen (2015): What Makes Deal of the Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type, International Journal of Research in Marketing, forthcoming (VHB JOURQUAL 3: A). Link to article: http://dx.doi.org/10.1016/j.ijresmar.2015.05.007 Bleier, Alexander and (2015): The Importance of Trust for Personalized Online Advertising, Journal of Retailing, 91 (3), 390 409 (VHB JOURQUAL 3: A). Link to article: http://dx.doi.org/10.1016/j.jretai.2015.04.001 Featured in: Personalized banner ads are a double edged sword, EurekAlert!, July 23, 2015, http://www.eurekalert.org/pub_releases/2015 07/jora pba072315.php Dost, Florian, Robert Wilken, and Bernd Skiera (2014), On the Edge of Buying A Targeting Approach Based on Consumers' Willingness to pay Ranges. Journal of Retailing, 90 (3), 393 407 (VHB JOURQUAL 3: A). Link to article: http://dx.doi.org/10.1016/j.jretai.2014.03.007 Eisenbeiss, Maik, Markus Cornelissen, Klaus Backhaus and Wayne D. Hoyer (2014), Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers? Journal of the Academy of Marketing Science, 42 (3), 242 263 (VHB JOURQUAL 3: A). Link to article: http://link.springer.com/article/10.1007%2fs11747 013 0366 1 Eisenbeiss, Maik, Boris Blechschmidt, Klaus Backhaus and Alexander Freund (2012), The (Real) World Is Not Enough: Motivational Drivers and User Behavior in Virtual Worlds, Journal of Interactive Marketing, 26 (1), 4 20 (VHB JOURQUAL 3: B). Link to article: http://dx.doi.org/10.1016/j.intmar.2011.06.002 Vieth, Matthias and (2011), Die Geld zurück Garantie Mehr als nur ein Qualitätsindikator?, Zeitschrift für Betriebswirtschaft, 81 (12), 1285 1323 (VHB JOURQUAL 3: B). Bijmolt, Tammo H.A., Peter S.H. Leeflang, Frank Block,, Bruce G.S. Hardie, Aurélie Lemmens and Peter Saffert (2010), Analytics for Customer Engagement, Journal of Service Research, 13 (3), 341 356 (VHB JOURQUAL 3: A). Link to article: http://dx.doi.org/10.1177/1094670510375603 Backhaus, Klaus, and Matthias Koch (2009), Die optimale Organisationsform für das Auslandsgeschäft, Marketing Review St. Gallen, 2009 (3), 34 39 (VHB JOURQUAL 3: D). Page 2/7 Resume
Eisenbeiss, Maik and Maurice Eschweiler (2009), Generalisierte kanonische Zentroid Plots Ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise, Marketing ZFP, 31 (1), 25 42 (VHB JOURQUAL 3: C). Eisenbeiss, Maik, Göran Kauermann and Willi Semmler (2007), Estimating Beta Coefficients of German Stock Data: A Non Parametric Approach, The European Journal of Finance, Vol. 13 (6), 503 522 (VHB JOURQUAL 3: B). Link to article: http://dx.doi.org/10.1080/13518470701201405 Backhaus, Klaus, Boris Blechschmidt, and (2006), Der Stichprobeneinfluss bei Kausalanalysen, Die Betriebswirtschaft, 66 (6), 711 726 (VHB JOURQUAL 3: C). Monographs Eisenbeiss, Maik (2008), Unsicherheit bei dependenzanalytischen Untersuchungen Ausgewählte Problemfelder und Lösungsansätze am Beispiel betriebswirtschaftlicher Fragestellungen, Dissertation, University of Münster. Book Chapters Reinartz, Werner and (2015), Managing Customer Loyalty to Maximize Customer Equity, in: Handbook of Research on Customer Equity in Marketing, V. Kumar and Denish Shah (eds.), Cheltenham, Edward Elgar Publishing Ltd. Eisenbeiss, Maik and Alexander Bleier (2013), Customer Relationship Management, in: Handbuch Handel, J. Zentes, B. Swoboda, D. Morschett, and H. Schramm Klein (eds.), 2. Auflage, Wiesbaden, Gabler. Backhaus, Klaus, and Elin Grotkopp (2009), Die Vernetzung der betriebswirtschaftlichen Forschung Strukturen und Entwicklungen, in: Distribution und Handel in Theorie und Praxis, H. Schröder, R. Olbrich, P. Kenning, and H. Evanschitzky (eds.), Wiesbaden, Gabler. Backhaus, Klaus, Oliver Beideck and (2008), Kundenzufriedenheit Eine Metaanalyse, Working Paper No. 47, Working Paper Series of the Institute of Business to Business Marketing, Marketing Center Münster. Conference Proceedings Eisenbeiss, Maik, Monika Käuferle, Werner Reinartz and Peter Saffert (2015), Return on Channel Investments for Customer Acquisition: Cross Channel Analyses, Proceedings of the European Marketing Conference (44), Leuven, May. Eisenbeiss, Maik, Robert Wilken, Bernd Skiera and Markus Cornelissen (2012), The deal is on: Understanding and managing deal of the day promotions, Proceedings of the European Marketing Conference (41), Lissabon, May. Cornelissen, Markus, and Robert Wilken (2011), Exciting the customer: Whether and how Dealof the day promotions increase consumers willingness to buy, Proceedings of the European Marketing Conference (40), Ljubljana, May. Backhaus, Klaus, Michael Budt, and Katrin Muehlfeld (2009), How to win a standard contest The case of Blu Ray Disc vs. HD DVD, Proceedings of the EGOS Colloquium (25), Barcelona, July. Cornelissen, Markus, Klaus Backhaus, and Robert Wilken (2007), How do customer specific characteristics influence the relationship between customer satisfaction and willingness to pay?, Proceedings of the European Marketing Conference (36), Reykjavik, May. Page 3/7 Resume
Conference Presentations Elsner, Mark,, and Werner Reinartz (2015), Reading between the Lines: The Impact of Online Review Content on Sales, INFORMS Marketing Science Conference, Baltimore, June. Bleier, Alexander and (2015), Retargeting in Context: How Motive Congruence Drives the Effectiveness of Personalized Online Ads, INFORMS Marketing Science Conference, Baltimore, June. Elsner, Mark,, and Werner Reinartz (2014), Beyond Star Ratings The Influence of Review Sentiment on Product Sales, INFORMS Marketing Science Conference, Atlanta, July. Bleier, Alexander and (2014), The Role of Sender and Message in Personalized Online Advertising, INFORMS Marketing Science Conference, Atlanta, July. Eisenbeiss, Maik and Werner Reinartz (2014), The Sales Effect of Creativity in Advertising, Marketing & Innovation Symposium, Rotterdam, May. Eisenbeiss, Maik (2014), When more isn t always better: Determinants of effectiveness in personalized online advertising, 1. Passauer Digital Marketing Konferenz, Passau, January. Bleier, Alexander and (2013), The Importance of the Source in Personalized Online Banner Advertising, INFORMS Marketing Science Conference, Istanbul, July. Eisenbeiss, Maik (2013), Personalized Banner Advertising: Understanding the Interactions between Content, Timing, and Context, 43. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e. V., Frankfurt, January. Eisenbeiss, Maik, Robert Wilken, Bernd Skiera and Markus Cornelissen (2012), The deal is on: Understanding and managing deal of the day promotions, INFORMS Marketing Science Conference, Boston, June. Bleier, Alexander and (2012), Right Ad, Wrong Time? A Field Experiment on the Effects of Retargeting on Online Shopping Behavior, INFORMS Marketing Science Conference, Boston, June. Invited for special track on Internet and Interactive Marketing by Eric Bradlow, Peter Fader, Donna Hoffman, and Arvind Rangaswamy. Eisenbeiss, Maik, Robert Wilken, Bernd Skiera and Markus Cornelissen (2012), The deal is on: Understanding and managing deal of the day promotions, European Marketing Conference, Lissabon, May. Eisenbeiss, Maik, Werner Reinartz, Monika Käuferle and Peter Saffert (2011), Return on Channel Investments for Customer Acquisition A Cross Channel Analysis, INFORMS Marketing Science Conference, Houston, June. Bleier, Alexander and (2011), Retargeting Investigating the Influence of Personalized Banner Advertising on Online Purchase Behavior, INFORMS Marketing Science Conference, Houston, June. Invited for special track on Internet and Interactive Marketing by Eric Bradlow, Peter Fader, and Arvind Rangaswamy. Cornelissen, Markus, and Robert Wilken (2011), Exciting the customer: Whether and how Dealof the day promotions increase consumers willingness to buy. European Marketing Conference, Ljubljana, may. Eisenbeiss, Maik, Markus Cornelissen, Klaus Backhaus and Wayne D. Hoyer (2010), The asymmetric impact of customer satisfaction on willingness to pay: A semi parametric analysis, INFORMS Marketing Science Conference, Köln, June. Backhaus, Klaus, Michael Budt, and Katrin Muehlfeld (2009), How to win a standard contest The cases of VHS vs. Betamax and Blu Ray Disc vs. HD DVD, EGOS Colloquium, Barcelona, July. Eisenbeiss, Maik, Markus Cornelissen, Klaus Backhaus and Wayne D. Hoyer (2009), Which satisfied customers do really pay more? A non parametric moderator analysis of an asymmetric relationship, INFORMS Marketing Science Conference, Ann Arbor, June. Page 4/7 Resume
Eisenbeiss, Maik, Klaus Backhaus and Markus Cornelissen (2007), The Varying Coefficient Model as a Non Parametric Alternative for Capturing Moderating Effects, INFORMS Marketing Science Conference, Singapur, June. Blechschmidt, Boris, Klaus Backhaus and (2007): Accounting for Sample Effects in Structural Equations Models: A Process Model, INFORMS Marketing Science Conference, Singapur, June. Cornelissen, Markus, Klaus Backhaus, and Robert Wilken (2007), How do customer specific characteristics influence the relationship between customer satisfaction and willingness to pay?, European Marketing Conference, Reykjavik, May. Conference Track Chairing Track Chair Designing Products, Services, and Solutions, 2012 AMA Winter Marketing Educators Conference, St. Petersburg, Florida. Conference Organisation Head of organizing committee for doctoral consortium of the 2010 INFORMS Marketing Science Conference, Cologne. Invitations to Conferences (by invitation only) Marketing & Innovation Symposium, Erasmus School of Economics, Rotterdam, May 27 28, 2014. Marketing Camp, University of Cologne, Germany, December 3, 2012. 2012 Academic Days Conference, Big Data Analytics, hosted by IBM Europe, Frankfurt, May 14 15, 2012. 4th Annual AiMark Summit Marketing Across the Business Cycle: How to Stay Ahead of the Competition in Good and Bad Times, Berlin, March 4 5, 2010. Marketing Camp, University of Cologne, Germany, January 4, 2010. 3rd Thought Leadership Conference on Customer Management Managing the Interface between Firms and Customers, Montabaur, September 10 12, 2009. Invited Talks Kundenansprache durch Onlinewerbung: Was funktioniert und was nicht?, Faszination Handel 2014, Cologne, September 25, 2014. Marketing for Vending Operators Potential and Starting Points, Vending 2013 Congress, C Shop Cologne Trade Fair, Koelnmesse, Cologne, November 6, 2012. Research Insights for Retailers, OBI International HR Meeting, Schloss Gracht, Erftstadt, April 15, 2010. Media and Interviews DIE ZEIT (2015, Issue), Der erste Arbeitstag (First day in a new job). WDR Fernsehen (2013), Interview about Abo Commerce, in: markt, July. Wirtschaft & Wissenschaft (2012, Issue 3), Wissenschaftliche Freiheit in Gefahr? Standpunkt. Wirtschaft & Wissenschaft (2012, Issue 2), Dem Kunden auf der Spur: Stiftungsprofessor Maik Eisenbeiß erkundet Verhaltensänderungen bei Konsumenten. DIE ZEIT (2010, Issue 43), Junge Forscher im Portrait (A portrait of young scholars). WDR 5 (2012), Interview about Price and product strategies for baked food products, in: Profit, June. Page 5/7 Resume
Research Grants and Awards Dodenhof: Research grant, 2015. German Science Foundation (DFG): Research grant ( Sachbeihilfe ) on project Coming out of a recession, size of grant > 200,000, 2014. German Academic Exhange Service (DAAD): Grant for international conference participation to join the 2012 INFORMS Marketing Science Conference in Boston, USA, 2012. Schmalenbach Association: Grant for international conference participation to join the 2012 European Marketing Conference in Lisbon, Portugal, 2012. German Academic Exhange Service (DAAD): Grant for international conference participation to join the 2011 INFORMS Marketing Science Conference in Houston, USA, 2011. German Academic Exhange Service (DAAD): Grant for international conference participation to join the 2009 INFORMS Marketing Science Conference in Ann Arbor, USA, 2009. University of Münster: Summa award for outstanding doctoral dissertations, 2008. German Science Foundation (DFG): Grant for international conference participation participants to join the 2007 INFORMS Marketing Science Conference in Singapore, 2007. German Academic Exhange Service (DAAD): Full scholarship (one year) to study at the Terry College of Business of the University of Georgia, USA, 2001. Industrie und Handelsclub Ostwestfalen Lippe e.v.: Award for outstanding performances in undergraduate studies, 2001. Reviewing Activities Journal of Service Research, Ad hoc Reviewer OR Spectrum, Ad hoc Reviewer Journal of Interactive Marketing, Ad hoc Reviewer European Journal of Marketing, Ad hoc Reviewer Review of Managerial Science, Ad hoc Reviewer Zeitschrift für betriebswirtschaftliche Forschung/Schmalenbach Business Review, Ad hoc Reviewer Marketing ZFP/Journal of Research and Management, Ad hoc Reviewer Business & Information Systems Engineering (BISE), Ad hoc Reviewer Marketing Review St. Gallen, Ad hoc Reviewer Proceedings of the AMA Winter Marketing Educators Conference, Ad hoc Reviewer Proceedings of the AMA Summer Marketing Educators Conference, Ad hoc Reviewer Proceedings of the EMAC Annual Conference, Ad hoc Reviewer Other Reviewing Activities German Science Foundation (DFG): Ad hoc Reviewer Page 6/7 Resume
Academic Careers of Former Ph.D. Candidates Alexander Bleier: Tenure Track Assistant Professor, Boston College, Boston, USA. Affiliations Institute for Operations Research and the Management Sciences (INFORMS) Verband der Hochschullehrer für Betriebswirtschaft e.v. (German Academic Association for Business Research) Schmalenbach Gesellschaft für Betriebswirtschaft e.v. Marketing Alumni, University of Münster ALUMNIUM, University of Münster Stuser e.v., Academic Supporter Business Experience Consultant for the Research Institute for Goods Transport (Forschungsstelle für Güterverkehrsmarketing), Münster, Germany, 2004 2009 Freelance work for the market research department InCom (telecommunication and IT) at TNS, 2004 Various internships in different industries, e.g. banking (Deutsche Bank) and market research (TNS) Project cooperation with a large number of international companies such as for example Deutsche Bahn, GfK, IBM, real (Metro Group), A.T. Kearney, The Phonehouse, and xplosion interactive (Otto Group) Page 7/7 Resume