DISRUPTED DISRUPTIONS Lessons from Potential Disruptive WHO Innovations IS WATCHING that CLOUD barely disrupted ANGELS OR DEMONS? Tingting Lin Abayomi Baiyere University of Turku, Finland Abayomi Baiyere speak2ab
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BACKGROUND
BACKGROUND
MOTIVATION
MOTIVATION
MOTIVATION
MOTIVATION However When really can an innovation be considered a disruptive Innovation? Potential DI Disrupted DI
OBJECTIVE Identify and Inform about key attributes that characterizes disrupted disruptions and potential disruptive innovations lessons can be extracted from DD & PDI for managers facing threats of disruptive innovation
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DATA SOURCE Literature Review Expert Interviews Archival Data
LITERATURE REVIEW Science Direct Database Go forward Go backward Google Scholar (hidden files) List of: DI Examples DI Attributes Keyword Re-Cycle
ARCHIVAL DATA Confirm/Evaluate DI Status of List Potential DI Disrupted DI
INTERVIEWS 19 Interviews 13 Innovation/Research Managers 6 IT/Innovation Managers Potential DI Disrupted DI? Managerial Implications
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Potential Disruptive Innovation CONCEPTUALISING POTENTIAL DI Nature of Disruptive Innovations Difficult to label ex-ante It is a relative phenomena.
Potential Disruptive Innovation [PDI] CONCEPTUALISING DISRUPTED DISRUPTION Disruptive Innovation [DI] Disrupted Disruption [DD]
DIFFERENTIATING PDI, DD & DI
DI Differentiation Framework DIFFERENTIATING PDI, DD & DI
Mobile-Driven Innovation PDI CASE EXAMPLE
PDI CASE EXAMPLE 1 - Directly valued by high paying customers 2 - Valued as a supplement rather than a substitute 3 - Creates new market 4 - Appeals directly to same customers 5 - Not necessarily simpler/ more convenient but rather different. 6 - Serves existing consumers 7 - Not necessarily simpler however cumbersome to mount 8 - Adoption currently in the infancy stage
DD CASE EXAMPLE Google Docs Nintendo Wii Tata Nano Minicomputers
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DD PROPOSITIONS Proposition D (Direct competition): If the initial offering of a Potential Disruptive Innovations is not directly competing for the mainstream customers, the chances of ultimately becoming disruptive is higher.
DD PROPOSITIONS Proposition I (Ignore): If a potential disruptive innovation is acknowledged 'early and not ignored', the likelihood of it significantly disrupting the market position of the responder can be limited.
DD PROPOSITIONS Proposition V (Velocity of adoption): The 'velocity of adoption' of a potential disruptive innovation is one of the parameters that can significantly determine if it will eventually develop to be disruptive.
DD PROPOSITIONS Proposition E (Entrants): New entrants' to a market/industry are more likely to disrupt than incumbents.
DIVE MODEL
Potential Disruptive Innovation [PDI] CONCEPTUALISING DISRUPTED DISRUPTION Disruptive Innovation [DI] Disrupted Disruption [DD]
T H A N K Y O U Image Source: http://www.microsoft.com/enterprise/newsletter/office-of-the-cio/july2012.aspx#fbid=fsthqfaigxi https://www.iconfinder.com/icons/44973/agency_building_bureau_business_company_icon http://dragonage.wikia.com/wiki/file:article_icon.png http://commons.wikimedia.org/wiki/file:stack_of_copy_paper.jpg Abayomi Baiyere speak2ab