MPROGRAMME SPECIFICATION : MSc Marketing 1 Awarding Institution: University of Exeter 2 School(s)/Teaching Institution: School of Business and Economics 3 Programme accredited/validated by: 4 Final Award(s): MSc 5 Programme Title: Marketing 6 UCAS Code (if relevant): 7 FHEQ Level of Final Award(s): M 8 QAA Subject Benchmarking Group: 9 Date of Production/Revision: September 2008 10 Programme Structures and Requirements, Levels, Modules, Credits and Awards The programme is studied over twelve months and is University-based throughout that time, and is sited at the Streatham Campus in Exeter. Study is at Level M as defined by the University. The taught component of the programme is taught over two semesters with a period of assessment at the end of each. The dissertation is commenced in semester two and completed from July-September. Students take 180 credits. All modules below are worth 15 credits, except the dissertation which is worth 30 credits. Students take the following 6 compulsory modules (all modules are 15 credits, except for BEMM250, which is 30 credits). Semester 1: BEMM103 BEMM115 BEMM363 BEMM106 Semester 2 BEMM103 BEMM120 Advanced Marketing Seminars Marketing Analysis and Research Marketing Management and Planning Consumption, Markets & Culture Advanced Marketing Seminars (continuing) Understanding Consumer Behaviour Student will also select 5 modules from: BEMM107 BEMM108 BEMM109 BEMM111 BEMM113 BEMM116 BEMM122 BEMM358 BEMM374 Semester 3 BEMM250 Crisis, Change and Creativity in Organisations Entrepreneurship Ethical Issues in Marketing Internet Marketing in the Information Society Brand Communication Principles of International Business Marketing Theory Readings in Services Marketing (both semesters) Tourism and Marketing Dissertation (Marketing) Students passing the programme according to the University s Postgraduate Assessment Criteria are awarded the MSc. Students who are unsuccessful at achieving the standard required for the MSc may be eligible for the award of Diploma or Certificate in Marketing. Further information can be accessed from the School website, www.ex.ac.uk/sobe
11 Educational Aims of the Programme A1. Provide students with the knowledge and skills to equip them for a career in marketing. A2. Develop the students competence in applying skills to marketing practice. A3. Develop the critical and analytical powers of the student in relation to marketing. A4. Stimulate and encourage in students a questioning and creative approach, thus developing their enthusiasm for Marketing and a capacity for independent judgement. A5. Develop critical, problem-based learning skills and the transferable skills to prepare the student generally for employment. A6. Provide opportunities for learning that is enriched through being shared with an internationally comprised group of graduates of a diverse field of studies The School of Business and Economics intends to provide students taking this programme with: A7. Opportunities to engage with a range of advanced concepts and applications, drawing upon the specialist expertise of the staff and visiting speakers in the seminar series. A8. The opportunity, through the flexibility provided by a wide range of choice of modules, to complete a programme of study relevant to their interests and aptitudes. A9. Regular and frequent small-group contact with staff with the appropriate teaching skills and experience, including current activity in high-level research. A10. An environment which is caring and supportive in both academic and pastoral aspects and which will have encompassed an appropriate range of teaching methods at the cutting edge of pedagogical technology and broadened their learning experience. 12 & 13 Programme Outcomes and Teaching, Learning & Assessment Methods On successfully completing the programme, a graduate should be able to demonstrate: A Subject knowledge and skills a strong knowledge regarding the theory of marketing as well as a broad range of managerially directed skills and knowledge for contributing to a global economy. knowledge augmented by a series of related subject areas providing them with an eclectic knowledge base and consequent knowledge advantage in the workplace. problem solving and team working skills. A variety of different teaching methods will be utilised including a mix of group projects and individual projects. Students will be taught via seminars, case studies, lectures, tutorials, podcasts as well as privately and group directed readings. Assessment Following from the different forms of module delivery students will be assessed using a range of different techniques including; group presentations, written exams, module projects and dissertation.. B Core academic skills critical inquiry, independent reading skills, methodologies and writing skills. Critical inquiry will form the basis of a number of modules, including the core module of Understanding Consumer Behaviour. Each subject will contain a list of readings which students are required to read during coursework which will help students develop their independent learning skills. Methodologies will be taught as part of the Advanced Marketing Seminars and the Marketing Analysis and Research Writing skills will be encouraged and developed throughout all subjects.
Assessment Critical inquiry and conceptual application will be directly evaluated in a number of modules, including the core module of Understanding Consumer Behaviour. Part of the assessment criteria in numerous forms of assessment will consist of evaluating the degree to which the student has integrated content from their independent learning into their coursework. The dissertation will give students an opportunity to have their core academic skills evaluated in a specific subject area of their choice. C Personal and key skills As group projects comprise a major part of several modules, students will have an opportunity to develop their interpersonal and team-building skills privately directed research skills. Critical reflection Students will be encouraged to develop creative interpretive strategies for understanding marketing related phenomena. Students will regularly be organised into multicultural groups for group projects. Each subject will include recommended readings which students are expected to read as on-going concern throughout the programme. Assessment Groups will be assessed collectively, using the School s guidelines, which allow for variation for individual input. Pieces of individual coursework will be assessed by the School s normal PG marking criteria.
14 Support for Students and Students Learning At Exeter, the University Library maintains its principal collections in the main library buildings on the Streatham and St Luke s campuses, together with a number of specialist collections in certain Schools. The total Library collection comprises over a million volumes and 3000 current periodical subscriptions. Information Technology (IT) Services provide a wide range of services throughout the Exeter campuses including open access computer rooms, some of which are available 24 hours, 7 days a week. Additionally, some Schools have their own dedicated facilities. Helpdesks are maintained on the Streatham and St Luke s campuses, while most study bedrooms in halls and flats are linked to the University s campus network. It is University policy that all schools should have in place a system of academic and personal tutors for their students. A University-wide statement on such provision is included in the University s TQA Manual. Additionally, the following units at Exeter between them provide a wide range of student support services: - Student Counselling Service - Student Health Centre - Study Skills Service - Family Centre (Streatham campus) - Student Advice Centre (Guild of Students) - Chaplaincy - International Office - INTO (English) and Foreign Language Centres - Study Abroad Office - Disability Resource Centre The University Careers Advisory service provides expert advice to all students to enable them to plan their futures, through guidance interviews, psychometric testing, employer presentations, skills events, practice job interviews and CV preparation. All Schools are required to possess Student/Staff Liaison Committees, which allow students to contribute directly to the enhancement of educational and other provision at discipline level In addition, support for postgraduate students in the School of Business and Economics includes: A one week induction programme (University and MA/MSc/MRes programme registration and induction including welcomes, IT induction, library induction, postgraduate receptions) A dedicated programme director A dedicated programme administrator and programme assistants Dissertation Supervisor A programme-dedicated student handbook (c.50 pages) includes inter alia registration and induction, general information on School and University facilities and services (e.g. library, IT, fax, photocopying), health and safety, communicating with School staff, illness and absence, special needs, details of the degree programme and its modules (module templates, examinations, assessment methods etc.), School Code of Good Practice in Teaching and Learning, University postgraduate assessment procedures (examination conventions), complaints and appeals procedures, and guidance on examination preparation, groupwork, essay writing, referencing, cheating and plagiarism. Two computing officers Three postgraduate-exclusive computing suites with standard and specialised software (e.g. RATS, PCGive, SPSS, Maple) and access to specialised databases (e.g. Datastream, Thomson Analytics, Bloomberg, Business Insights, Datamonitor, London Share Price Database, Center for Research Security Prices) Postgraduate study room School-dedicated English Language Centre classes Disability officer and referral service to the Disability Resource Centre Departmental staff-postgraduate seminar programme (visiting speakers) Postgraduate student representation on the School s Postgraduate Student-Staff Liaison Committee (one representative from each taught postgraduate programme) Postgraduate student representation on School Learning and Teaching Committee Additional support for students on this programme includes: A programme of practical sessions taught by practitioners Non-assessed intensive computing training on financial databases, e.g., Datastream, Bloomberg 15 Admission Criteria
The normal admissions criterion is a 2 nd class honours degree from a good university, or an undergraduate degree with CGPA of above 3.0, or an appropriate and acceptable professional qualification. Working experience will be given due consideration when applying for this programme. For international students, requirements for English Language proficiency are IELTS overall score of 7.0 or TOEFL score of 600/250. 16 Regulation of Assessment and Academic Standards Each academic programme in the University is subject to an agreed School assessment marking strategy, underpinned by institution-wide assessment procedures. The security of assessment and academic standards is further supported through the external examiners appointed for each programme. Their responsibilities are described in the University s code for external examiners and include access to draft papers, coursework and examination scripts. Attendance at the Board of Examiners and the provision of an annual report are both required. Clear procedures are also in place for the monitoring of these annual reports at both School and University level. See the University s TQA Manual for details of these processes (http://www.ex.ac.uk/) The degree is awarded with Distinction when a student gains an average of at least 70% overall. The degree is awarded with Merit when a student gains an average of least 60% overall. 17 Indicators of Quality and Standards The University and its constituent Schools draw on a range of data in their regular review of the quality of provision. The annual produced Performance Indicator Dataset details admission, progression, completion and first career destination data, including comparisons over a five year period. Within the School of Business and Economics the Departments of Management and Economics received a QAA score of 22/24. 18 Methods for Evaluating and Improving Quality and Standards The University has procedures in place for the regular review of its educational provision, including the annual review of both modules and programmes which draw on feedback from such sources as external examiners reports, student evaluations, student achievement and progression data. In addition, subject areas are reviewed every three years through a subject and programme quality review scheme that includes external input. These procedures are recorded in codes of practice contained in the TQA Manual.