MA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION. University of the Arts London. MA Strategic Fashion Marketing. UCAS Code

Transcription

1 MA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION Awarding Body Teaching Institution Final Award UCAS Code Relevant QAA Benchmark Statement University of the Arts London London College of Fashion MA Strategic Fashion Marketing N/A N/A Date of Production/Revision January Programme Aims The aims of the qualifications within the postgraduate credit-rated framework identify the rationale underlying your educational experience, your own personal achievement from studying on the course and its effect upon your long-term achievement and career. Within the context of the postgraduate credit-rated framework, the aims of the course are: to create a unique postgraduate learning environment, within London College of Fashion as a specialist college, which stimulates debate and the exchange of ideas, through a multidisciplinary approach to fashion or performance and the creative industries; drawing on the College s academic excellence in these specialist areas; to develop your intellectual, imaginative, and creative skills and innovative thinking through the synthesis of theoretical and practical approaches to learning; to enable you to define, extend and develop your knowledge and conceptual understanding within your chosen specialism; to develop your independence of judgement and foster an inquiring and analytical approach to the study and/or practice of fashion or performance in the wider global context of cultural, technological and economic change; to provide an opportunity for you to develop a personal and professional focus at postgraduate level within your chosen specialism. Programme Outcomes Upon successful completion of this course you will be able to demonstrate: 1. a systematic and sophisticated understanding of contemporary fashion marketing; 2. a high level of knowledge and skill in strategic fashion marketing; 3. the identification, investigation, analysis and interpretation of issues with both an academic and vocational focus; 4. a response to market and technological demands and opportunities by identifying issues in management and proposing creative solutions; 5. the ability to clearly communicate ideas both in writing and orally and, through presentation to peer review, reflect critically on their own practice and that of their peers; 6. working independently to conduct original research, identify and utilise appropriate methodology and build relevant networks for collaborative work; 7. the realisation a body of work through independent study which demonstrates an original and creative approach in the field of fashion marketing, and which will either be of direct value to the industry or education, or have the potential to be developed for research at higher degree level.

2 Teaching, Learning and Assessment Methods Teaching and Learning Methods The following learning and teaching methods are employed to support the integrated achievement of the course outcomes: lectures; seminars; discussions; tutorials; case studies; analytical reading; multi-media presentations; and self-directed study. Assessment Methods Throughout the course students are given formative assessments and feedback via the tutorial system and peer group and staff reviews. All the unit assessments are summative, as are the stage assessments, and final assessment. The range of assessment methods includes: written assignments (either scholarly or report based); individual and group oral presentations; and case studies. The award of MA is based on the successful completion of all units. Credit is awarded when a student passes each unit and the final awarded grade will be determined by the weighting of assessment grades as outlined in the regulations. Reference Points - The following reference points were used in designing the programme: The College Learning and Teaching Strategy The College Assessment Strategy The Learning and Teaching Policies of the University of the Arts London University of the Arts London Level Descriptors Framework for Higher Education Qualifications. Programme Summary Programme structures, features, units, credit and award requirements The programme operates within the University of the Arts London s Credit Framework, and carries 180, all of which are at Master s level. The course can be studied either full-time over a period of 12 months, or part-time over 24 months. The full-time course commences in September each year, and the part-time course commences in February. (Students achieving 1 may be awarded with a Dip qualification.) The credit rating of 180 equates to a notional study time of 1800 hours in total. Units for the Award of Pg Dip: Credits PgDip Credits Fashion Business Strategy; Credits Fashion Brand Marketing; Credits International Marketing and Retail Strategies; Credits Marketing Communications; Credits Units for the Award of MA: Credits Credits Fashion Business Strategy; Credits

3 Fashion Brand Marketing; Credits International Marketing and Retail Strategies; Credits Marketing Communications; Credits Master s Project; 60 Credits Units for the Award of MA by Independent Study: Credits Credits Project Research and Development; 80 Credits Final Project Realisation; 60 Credits All students are entitled to a tutorial package that consists of: one induction tutorial (group, or one-to-one) one tutorial per term for the duration of their course of study at LCF group tutorials as required an appropriate level of confidentiality. Distinctive features Distinctive features of the framework The provision of a portfolio of fashion-related subjects which interrelate, giving the opportunity for both specialist study and interaction between design practice, fashion products, fashion marketing, media production, image creation, journalism, cultural theory and curation. The creation of a revised framework which allows for new subject areas to be included when appropriate, and retains the interaction afforded by the Contextual Studies element which emphasises the multidisciplinary nature of the subject of fashion; at the same time offering more opportunity to tailor individual programmes of study through choice of units. The opportunity of negotiating a research-led Master s Project individually developed through supervised self-directed study. Distinctive features of the course Strategic Fashion Marketing offers unique opportunities to develop critical knowledge and understanding of international marketing and retailing, fashion business strategy, marketing communications and fashion brand marketing. The relevance of Contextual Studies, Research Methods and the research project further enhance the intellectual rigour and practical application in context. A comprehensive understanding of the fashion industry provides critical success and development and the application of innovative strategies, business models and tactics enhances the success factors of the fashion business. It offers a unique environment in which to study and communicate with a diverse body of students, academics and practitioners. Recruitment and Admissions Entry Requirements An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours Degree. This educational level may be demonstrated by: possession of an Honours Degree or an equivalent academic qualification possession of professional qualifications recognised as equivalent to a Honours Degree possession of a Dip. prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal

4 qualifications otherwise required, or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. This may include a period of employment of not less than three years in a related field and at an appropriate level. Admission Policy and Procedures Application to the course is made directly to the College. Students are then selected for interview on the basis of their academic qualifications or previous experience together with the personal statement and supporting written assignment. At interview students will be asked to bring along examples of previous written work and are required to undertake a written aptitude test. Applications to the course are welcome from all suitably qualified individuals. The course seeks to recruit students from a wide range of backgrounds including: a good honours degree in a related discipline (2:1 or above) or equivalent qualifications or a minimum of 3 years industrial experience and IELTS level 7.0 if English is not the first language and Bridging course (for non-business and non-marketing graduates). Applications are welcome regardless of age, gender, race, class, sexuality, or religion. Selection Criteria The course seeks to recruit students who can demonstrate: strong commitment and motivation towards a career in an aspect of the fashion media or fashion industry awareness and relevant experience of fashion appropriate knowledge and skills commensurate with planned entry into the course. The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London.

5 Course Diagram Full Time: TERM 1 13 Fashion Business Strategy; Fashion Brand Marketing; TERM 2 (SPRING) International Marketing and Retail Strategy; Marketing Communications; TERM 3 (SUMMER) Master s Project; 60 Part Time: Year 1 TERM 1 13 Fashion Business Strategy; TERM 2 (SPRING) International Marketing and Retail Strategy; Dip TERM 3 (SUMMER)

6 Part Time: Year 2 Fashion Brand Marketing; TERM 5 (SPRING) 15 Marketing Communications; TERM 6 (SUMMER) TERM 7 Master s Project Proposal cont d. Master s Project; 60 Dip Independent Project Mode; Full Time: TERM 1 13 TERM 2 (SPRING) TERM 3 (SUMMER) Project Research and Development; 80 Final Project Realisation; 60 Dip Independent Project Mode; Part Time, Year 1 TERM 1 13 TERM 2 (SPRING) TERM 3 (SUMMER) Project Research and Development; 80

7 Independent Project Mode; Part Time, Year 2: Master s Project Proposal cont d TERM 5 (SPRING) 15 Final Project Realisation; 60 Dip TERM 6 (SUMMER) TERM 7