SITUATION OF THE TOURISM SECTOR YEAR ENDING 2014 1
INDEX PAGE GENERAL STATISTICS TABLE 3 STATISTIC TABLE BY MARKET 4 ANNUAL SUMMARY GRAPHS 5 SECTION 1. TOURISTS AND PASSENGERS 9 GRAN CANARIA 10 TOURISTS 10 FOREIGN TRAVELLERS 11 CANARIES 13 TOURISTS 13 FOREIGN TRAVELLERS 14 SPAIN 15 SECTION 2. CUSTOMER PROFILE 16 SECTION 3. ACCOMMODATION INDICATORS 22 ACCOMMODATION SURVEY IN HOTEL ESTABLISHMENTS 23 ACCOMMODATION SURVEY IN NON- HOTEL ESTABLISHMENTS 27 SECTION 4. EMPLOYMENT 31 CONTRACTS AND UNEMPLOYMENT IN THE TOURISM SECTOR. GRAN CANARIA 32 SECTION 5. AIR CONNECTIVITY 33
SUMMARY TABLES. YEAR 2014 Gran Canaria Indicator 2014 Variation over previous year Total Tourists (FRONTUR) 3.580.517 5,71% Foreigners 3.131.638 5,41% Nationals 448.679 7,82% Passengers (AENA). Foreigners 3.203.870 6,99% Level of hotel occupancy 72,64% +0,31 points Average hotel rates 86,40 Euros +3,85% Average length of hotel stays 6,34 days -0,06 days Total annual hotel nights stays 16.892.411 2,15% Apartment occupancy 39,65% +0,79 points Average apartament rates 46,77 Euros +1,59% Average length of apartment nights stays 7,67 days +0,01 days Total annual apartment nights stays 9.894.671 +0,12% Total Tourist Spending 3.959.354.946 Euros 5,60% Total Tourist Spending in Gran Canaria 1.288.873.393 Euros 2,21% Average spending per tourist 1.107,26 Euros 2,73% Average spending per tourist in GC 368,41 Euros -0,60% Tourism sector contracts 98.958 +35,39% 12,21% 29,60% 17,31% Tourists in Gran Canaria, by markets Year 2014 2013 2014 23,20% 14,28% 12,53% Germany/Austria UK/Ireland Nordic countries Spaniards 17,67% Others 27,72% 27,81% 17,66% Canary Islands Tourists year 2014 % Variation National %Variation Foreigners % Total Variation Canaries -0,48% 8,04% 6,97% Lanzarote 1,66% 12,01% 10,58% Fuerteventura 23,15% 12,46% 13,02% Gran Canaria 7,82% 5,41% 5,71% Tenerife -9,79% 5,95% 3,67% 3
SUMMARY TABLES BY MARKET. YEAR 2014 Germany TOTAL VAR % Tourists 829.256 10,49% Arriving passengers 922.315 15,70% Nights stayed in hotels 5.015.570 1,13% Nights stayed in apartments 1.894.480-4,59% Average lenght of stay in hotels 8,03 days +0,01 Average length of stay in apartments 10,54 days -0,03 United Kingdom TOTAL VAR % Tourists 560.927 7,57% Arriving passengers 587.288 9,51% Nights stayed in hotels 2.795.668 1,43% Nights stayed in apartments 1.263.911 13,91% Average lenght of stay in hotels 7,32 days -0,17 Average length of stay in apartments Source: ISTAC 7,75 days +0,08 Nordic Countries TOTAL VAR % Tourists 992.568-0,93% Arriving passengers 968.068-1,84% Nights stayed in hotels 3.236.784 4,79% Nights stayed in apartments 3.408.206-0,51% Average lenght of stay in hotels 7,03 days +0,13 Average length of stay in apartments 8,74 days +0,39 Spain TOTAL VAR % Tourist 448.680 7,82% Nights stayed in hotels 2.181.728 4,06% Nights stayed in apartments 1.775.077 0,41% Average lenght of stay in hotels 3,51 days -0,04 Average length of stay in apartments 4,96 days -0,14 4
PERCENTAGE OF TOURIST ARRIVALS AND TOTAL TOURIST SPENDING, PER QUARTER. YEAR 2014 35,00% 30,00% 28,92% 28,70% 28,64% 30,08% 25,00% 20,00% 20,31% 23,04% 22,14% 18,18% 15,00% 10,00% 5,00% 0,00% 1T 2T 3T 4T TOURISTS EXPENDITURE Source: ISTAC 5
EVOLUTION OF THE SEASONALITY OF TOURISTS ARRIVAL IN GRAN CANARIA. 2013-2014 400.000 350.000 300.000 250.000 200.000 150.000 100.000 50.000 0 January February March April May June July August September October November December 2013 311.546 311.760 334.998 213.588 194.439 200.279 254.777 260.327 247.139 317.100 372.432 368.633 2014 341.187 327.254 366.854 290.907 221.639 214.533 262.465 287.420 242.621 319.967 352.306 353.164 Source: FRONTUR, ISTAC 6
EVOLUTION OF OCCUPANCY LEVELS OF HOTEL AVAILABILITY. GRAN CANARIA. 2013-2014 90 80 70 60 50 40 30 20 10 0 January February March April May June July August September October November December 2013 77,57 77,76 76,44 58,87 61,74 65,28 74,1 79,72 68,89 73,67 77,86 74,52 2014 80,52 80,01 75,9 67,01 58,62 60,03 74,14 83,91 68,36 74,71 77,3 70,51 Source: ISTAC 7
EVOLUTION OF OCCUPANCY LEVELS OF NON-HOTEL AVAILABILITY. GRAN CANARIA. 2013-2014 60 50 40 30 20 10 0 January February March April May June July August September October November December 2013 46,76 50,56 47,74 26,04 22,25 23,93 34,44 42,66 31,19 35,76 51,21 51,91 2014 49,23 45,38 50,22 32,14 25,62 25,19 36,58 49,02 31,06 34,97 51,54 43,42 Source: ISTAC 8
Section 1 Tourists and passengers 9
TOURISTS IN GRAN CANARIA. 2014 COUNTRY 2013 2014 Total var. % Var. FOREIGNERS 2.970.895 3.131.638 160.743 5,41% Germany 750.514 829.256 78.742 10,49% Austria 34.761 42.889 8.128 23,38% Belgium 76.208 83.830 7.622 10,00% France 31.619 58.900 27.281 86,28% Holland 194.557 186.130-8.427-4,33% Ireland 76.442 71.200-5.242-6,86% Italy 56.141 65.234 9.093 16,20% United Kingdom 521.463 560.927 39.464 7,57% Denmark 149.032 140.264-8.768-5,88% Finland 146.175 147.921 1.746 1,19% Norway 373.529 356.128-17.401-4,66% Poland 34.742 32.840-1.902-5,47% Sweden 333.139 348.255 15.116 4,54% Switzerland 84.582 90.621 6.039 7,14% Others 107.990 117.249 9.259 8,57% SPANIARDS 416.123 448.679 32.556 7,82% TOTAL 3.387.018 3.580.317 196.053 5,71% Source: FRONTUR, ISTAC 10
FOREIGN TRAVELLERS IN GRAN CANARIA. 2014 COUNTRY 2013 2014 Total var. % Var. Germany 797.142 922.315 125.173 15,70% Austria 32.812 34.260 1.448 4,41% Belgium 92.524 94.628 2.104 2,27% Denmark 166.044 160.899-5.145-3,10% Russia 7.413 4-7.409-99,95% Finland 142.378 139.972-2.406-1,69% France 6.827 35.107 28.280 414,24% United Kingdom 536.281 587.288 51.007 9,51% Holland 176.020 168.124-7.896-4,49% Ireland 79.106 75.598-3.508-4,43% Italy 34.869 46.670 11.801 33,84% Norway 367.724 343.909-23.815-6,48% Czech Republic 11.239 11.237-2 -0,02% Poland 22.501 28.904 6.403 28,46% Sweden 310.052 323.288 13.236 4,27% Switzerland 93.094 99.245 6.151 6,61% Others 118.582 132.422 13.840 11,67% TOTAL 2.994.608 3.203.870 209.262 6,99% Source: AENA 11
FOREIGN TRAVELLERS. GRAN CANARIA. YEARLY EVOLUTION 3.500.000 Average: 2.822.947 3.000.000 2.500.000 2.000.000 1.500.000 1.000.000 500.000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: AENA 12
TOURISTS IN CANARIES. YEAR 2014 FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 10.620.071 1.869.518 1.669.794 2.970.895 3.937.248 104.274 2014 11.473.600 2.094.081 1.877.892 3.131.638 4.171.383 108.597 Total variation 853.529 224.563 208.098 160.743 234.135 4.323 % Variation 8,04% 12,01% 12,46% 5,41% 5,95% 4,15% NATIONAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 1.524.752 300.685 91.833 416.123 667.072 44.636 2014 1.517.412 305.668 113.094 448.679 601.752 45.460 Total variation -7.340 4.983 21.261 32.556-65.320 824 % Variation -0,48% 1,66% 23,15% 7,82% -9,79% 1,85% TOTAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 12.144.823 2.170.203 1.761.627 3.387.018 4.604.320 148.910 2014 12.991.012 2.399.751 1.990.987 3.580.317 4.773.135 154.057 Total variation 846.189 229.548 229.360 193.299 168.815 5.147 % Variation 6,97% 10,58% 13,02% 5,71% 3,67% 3,46% Source: FRONTUR, ISTAC 13
FOREIGN TRAVELLERS IN CANARIES. YEAR 2014 FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 10.591.260 1.862.303 1.645.102 2.994.608 3.984.294 104.953 2014 11.511.108 2.090.529 1.870.591 3.203.870 4.239.949 106.169 Total variation 919.848 228.226 225.489 209.262 255.655 1.216 % Variation 8,68% 12,26% 13,71% 6,99% 6,42% 1,16% Fuente: AENA 14
FOREIGN TOURISTS IN SPAIN. YEAR 2014 AUTONOMOUS COMMUNITY 2013 2014 Total var. Var % TOTAL 60.661.073 64.995.275 4.334.202 7,14% ANDALUCÍA 7.880.090 8.501.991 621.901 7,89% BALEARES 11.111.328 11.367.224 255.896 2,30% CANARIES (**) 10.632.679 11.475.211 842.532 7,92% CATALUÑA 15.588.203 16.814.199 1.225.996 7,86% COMUNIDAD VALENCIANA 5.971.523 6.233.881 262.358 4,39% COMUNIDAD DE MADRID 4.224.986 4.546.559 321.573 7,61% REST OF A.C.* 5.252.261 6.056.210 803.949 15,31% Source: IET COUNTRIES OF ORIGIN 2013 2014 Total var. Var % GERMANY 9.854.760 10.422.055 567.295 5,76% FRANCE 9.525.432 10.615.746 1.090.314 11,45% IRELAND 1.270.038 1.291.435 21.397 1,68% ITALY 3.251.019 3.697.702 446.683 13,74% THE NETHERLANDS 2.617.460 2.767.130 149.670 5,72% UNITED KINGDOM 14.327.277 15.006.744 679.467 4,74% NORDIC COUNTRIES 4.874.749 5.044.539 169.790 3,48% (**) Note: The data for the Canaries do not coincide 100% with the figures from page 10, as both the ISTAC and the IET apply slightly different methodologies. 15
Section 2 Customer profile 16
TOURISTS BY AGE AND GENDER GRAN CANARIA 2013 2014 26,00% 5,16% 6,59% 13,53% Under 15 years old 6,89% 6,59% Under 15 years From 15 to 24 years 13,00% 13,53% From 25 to 44 years 48,25% 48,72% From 15 to 24 years From 25 to 44 years From 45 to 64 years From 45 to 64 years 26,15% 26,00% 65 years or over 65 years or over 5,71% 5,16% 48,72% GRAN CANARIA 2013 2014 42,29% Men 57,42% 57,71% Women 42,58% 42,29% Men Women 57,71% Source: FRONTUR, ISTAC 17
PURPOSE OF THE TRIP GRAN CANARIA 2013 2014 3,19% 0,95% 0,59% Leisure or holidays 95,63% 95,28% Leisure or holidays Professional or business 2,92% 3,19% Personal 1,08% 0,95% Professional or business Personal Other motives Other motives 0,36% 0,59% 95,28% TOURISTS ACCORDING TO CONTRACTING OF TOURIST PACKAGES GRAN CANARIA 2013 2014 35,66% Did contract a package 63,43% 64,34% Did not contract a package 36,57% 35,66% 64,34% Source: FRONTUR, ISTAC 18
TOURISTS BY TYPE OF ACCOMMODATION GRAN CANARIA 2013 2014 Hotels or similar 83,36% 83,09% Own property accommodation 1,50% 1,25% 2,40% 1,25% 13,25% Hotels or similar Own property accomodation Rented accomodation Rented accommodation 2,76% 2,40% Accommodation with family or friends 12,38% 13,25% 83,09% Accomodation with family or friends TOURISTS BY NUMBER OF NIGHTS STAYED GRAN CANARIA 2013 2014 32,40% 5,20% 2,05% 1 to 7 nights 59,49% 60,35% 8 to 15 nights 33,18% 32,41% 16 to 31 nights 5,46% 5,43% 32 nights or more 1,87% 1,82% 60,36% 1 to 7 nights 8 to 15 nights 16 to 31 nights 32 nights or more Source: FRONTUR, ISTAC 19
TOTAL TOURIST SPENDING TOURIST EXPENDITURE ( ) 2013 2014 TOTAL VAR. VAR. % CANARIES 13.314.589.175 14.260.271.072 945.681.897 7,10% Gran Canaria 3.749.295.598 3.959.354.946 210.059.348 5,60% TOTAL TOURIST SPENDING AT PLACE OF ORIGIN CANARIES 9.238.018.471 10.039.574.796 801.556.325 8,68% Gran Canaria 2.488.268.112 2.670.481.554 182.213.442 7,32% TOTAL TOURIST SPENDING AT DESTINATION CANARIES 4.076.570.705 4.220.696.276 144.125.571 3,54% Gran Canaria 1.261.027.486 1.288.873.393 27.845.907 2,21% 2013 2014 TOTAL VAR. VAR. % AVERAGE TOTAL SPENDING PER TOURIST CANARIES 1.074,03 1.070,06-3,97-0,37% Gran Canaria 1.077,88 1.107,26 29,38 2,73% AVERAGE SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 739,42 746,73 7,31 0,99% Gran Canaria 707,23 738,25 31,02 4,39% AVERAGE SPENDING IN CANARIES PER TOURIST CANARIES 334,60 323,33-11,27-3,37% Gran Canaria 370,65 368,41-2,24-0,60% Source: ISTAC 2013 2014 TOTAL VAR. VAR. % AVERAGE TOTAL DAILY SPENDING PER TOURIST CANARIES 125,52 127,48 1,96 1,56% Gran Canaria 129,35 130,61 1,26 0,97% AVERAGE DAILY SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 87,60 89,85 2,25 2,57% Gran Canaria 85,64 89,10 3,46 4,04% AVERAGE DAILY SPENDING IN CANARIES PER TOURIST CANARIES 37,63 37,93 0,3 0,80% Gran Canaria 41,51 43,71 2,2 5,30% 20
TOURIST EXPENDITURE EVOLUTION. GRAN CANARIA 2006-2014 ( ) Total spending Var. % Total spending at place Var % Total spending in Gran Canaria 2006 3.150.010.845-1.916.741.068-1.233.269.777 - Var % 2007 3.135.118.518-0,47% 1.916.530.935-0,01% 1.218.587.584-1,19% 2008 3.284.727.475 4,77% 2.092.686.676 9,19% 1.192.040.798-2,18% 2009 2.808.753.359-14,49% 1.856.706.525-11,28% 952.046.835-20,13% 2010 3.143.802.156 11,93% 2.107.813.811 13,52% 1.035.988.344 8,82% 2011 3.504.268.957 11,47% 2.346.029.290 11,30% 1.158.239.667 11,80% 2012 3.621.227.436 3,34% 2.494.852.268 6,34% 1.126.375.168-2,75% 2013 3.749.295.598 3,54% 2.488.268.112-0,26% 1.261.027.486 11,95% 2014 3.959.354.946 5,60% 2.670.481.554 7,32% 1.288.873.393 2,21% 4.500.000.000 4.000.000.000 3.500.000.000 3.000.000.000 2.500.000.000 2.000.000.000 1.500.000.000 1.000.000.000 Total spending Total spending at place Total spending in Gran Canaria 500.000.000 Source: ISTAC 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 21
Section 3 Accomodation indicators 22
ACCOMMODATION SURVEY IN HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2014 AND COMPARATIVE Source: ISTAC YEAR 2014 Foreigners Data 14.710.683 % Var. 1,87% Number of nights Spaniards Data 2.181.728 % Var. 4,06% Total Data 16.892.411 % Var. 2,15% Foreigners Data 1.711.000 % Var. 4,35% Number of travellers staying Spaniards Data 583.797 % Var. 7,07% Total Data 2.294.797 % Var. 5,03% Occupancy levels By number of beds Data 72,64 % Var. 0,31 By bedrooms Data 80,08 % Var. 2,33 Foreigners Dato 7,31 % Var. -0,04 Average stay Spaniards Data 3,51 % Var. -0,05 Total Data 6,34 % Var. -0,06 Daily average rate Data 86,40 % Var. 3,85% 23
AVERAGE NUMBER OF NIGHTS STAY IN HOTELS, BY COUNTRIES. GRAN CANARIA. YEARLY. 2013-2014 9 8 7 6 5 4 3 2 1 0 Spain Germany Austria Belgium Canada Denmark United Finland France United Holland Ireland Italy Norway Sweden Switzerland Other States Kingdom countries 2013 3,56 8,02 7,85 7,24 3,84 7,23 3,55 7,02 6,21 7,49 8,58 7,13 6,01 7,35 6,24 6,95 5,64 2014 3,51 8,03 7,93 7,45 3,5 7,18 4,05 7,02 6,31 7,32 7,79 6,81 5,82 7,47 6,46 7,14 5,9 Source: ISTAC 24
TOTAL NUMBER OF NIGHT STAYS IN HOTELS. GRAN CANARIA. YEARLY. 2013-2014 6.000.000 5.000.000 4.000.000 3.000.000 2.000.000 2013 2014 1.000.000 0 Source: ISTAC 25
AVERAGE DAILY RATE PER ROOM IN HOTELS. CANARIES. YEARLY AVERAGE. 2013-2014 Island/period Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 73,36 62,76 69,99 83,2 72,92 40,20 2014 77,20 71,00 71,94 86,40 77,02 37,67 Total variation 3,84 8,24 1,95 3,2 4,1-2,53 % Variation 5,23% 13,13% 2,79% 3,85% 5,62% -6,29% 90 80 70 60 50 40 2013 2014 30 20 10 0 Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Source: ISTAC 26
ACCOMMODATION SURVEY IN NON- HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2014 AND COMPARATIVE Number of nights Number of travellers staying Occupancy levels Average stay Daily average rate AÑO 2014 Foreigners Spaniards Total Foreigners Spaniards Total By number of beds By bedrooms Foreigners Spaniards Total Data 8.119.594 % Var. 0,04% Data 1.775.077 % Var. 0,47% Data 9.894.671 % Var. 0,12% Data 773.396 % Var. 0,64% Data 334.382 % Var. 4,30% Data 1.107.778 % Var. 1,72% Data 39,65 % Var. 0,79 Data 58,99 % Var. 0,8 Dato 8,84 % Var. 0,11 Data 4,96 % Var. -0,14 Data 7,67 % Var. 0,01 Data 46,77 % Var. 1,59% Source: ISTAC Note: The measurements by points is due, for the data expressed in this way, to them being measured by indicators that register variations in absolute terms. 27
AVERAGE LENGTH OF STAY IN APARTMENTS, BY COUNTRIES. GRAN CANARIA. YEARLY. 2013-2014 14 12 10 8 6 4 2 0 Spain Germany Austria Belgium Canada Denmark United Finland France United Holland Ireland Italy Norway Sweden Switzerland Other States Kingdom countries 2013 5,1 10,57 11,3 7,72 7,82 7,75 5,22 8,58 7,37 7,87 9,26 9,36 7,08 9,27 7,8 9,5 7,04 2014 4,96 10,54 12,29 7,92 7,18 7,89 4,82 8,59 7,75 7,75 9,56 8,12 7,38 10,2 8,29 8,95 6,34 Source: ISTAC 28
TOTAL NUMBER OF NIGHTS STAY IN APARTAMENTS. GRAN CANARIA. YEARLY. 2013-2014 2.000.000 1.800.000 1.600.000 1.400.000 1.200.000 1.000.000 800.000 600.000 2013 2014 400.000 200.000 0 Source: ISTAC 29
AVERAGE DAILY RATE PER ROOM IN APARTAMENTS. CANARIES. YEARLY AVERAGE. 2013-2014 Island/period Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 42,20 36,64 39,55 45,18 44,54 38,10 2014 45,06 40,23 40,46 46,77 49,43 37,07 Total variation 2,86 3,59 0,91 1,59 4,89 1,03 % Variation 6,78% 9,80% 2,30% 3,52% 10,98% -2,70% Source: ISTAC 50 45 40 35 30 25 20 15 10 5 0 Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2013 2014 30
Section 4 Employment 31
EMPLOYMENT IN THE TOURISM SECTOR Tourism sector contracts, in accordance with CNAE-2009 (OBECAN) Year 2014. Definitive Data. Gran Canaria Contracts Year on year variation Land transport and piping 7.028 15,18% Maritime transport 2.704-8,43% Air transport 732 35,56% Storage and transport activities 5.030 57,53% Accommodation services 34.125 56,35% Food and drink services 34.907 24,90% Rental activities 2.402 7,33% Travel agencies activities, tour operators, reservation services 1.128 20,51% Creative and artistic services, shows and spectacles 2.256-28,61% Library, archive, museum activities and 3.205 3856,79% Sporting, recreational and entertainment activities 5.441 32,26% Total 98.958 35,39% Unemployed in the tourism sector. December 2014 Area 2013 2014 Var % Gran Canaria 21.524 14.737-31,53% Canaries 57.421 39.803-30,68% Source: OBECAN 32
RANKING AIRLINES IN GRAN CANARIA, PER PASSENGERS (2013-2014) AIRLINES 2013 2014 Total Var. Var % BINTER CANARIAS GROUP 780.768 809.114 28.346 3,63% RYANAIR 485.242 497.645 12.403 2,56% NORWEGIAN AIR SHUTTLE 289.009 333.400 44.391 15,36% AIR EUROPA 318.247 312.853-5.394-1,69% THOMAS COOK AIRLINES SCANDINAVIA 298.904 302.455 3.551 1,19% TUIFLY 289.788 282.335-7.453-2,57% VUELING 238.093 275.805 37.712 15,84% IBERIA+IBERIA EXPRESS 269.399 266.834-2.565-0,95% CONDOR 218.484 243.536 25.052 11,47% AIR BERLIN 190.196 224.429 34.233 18,00% THOMSON AIRWAYS 177.196 186.496 9.300 5,25% TRANSAVIA 121.230 108.294-12.936-10,67% TUI FLY NORDIC 95.410 102.584 7.174 7,52% Note: Binter Canarias Group is the sum of Naysa, Canarias Airlines and Binter Canarias. Source: AENA 33