The Partnership Attitude Tracking Study (PATS)



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The Partnership Attitude Tracking Study (PATS) Teens 7 Report Released August 4, 8 Partnership for a Drug-Free America Partnership Attitude Tracking Study

Table of Contents Page Mission..........................................3 The Partnership for a Drug-Free America Today.........3 The Partnership Attitude Tracking Study................4 Executive Summary................................ The Partnership Attitude Tracking Study - Trends in Adolescent Drug Use...............................7 Marijuana........................................7 National Youth Anti-Drug Media Campaign..............8 Methamphetamine................................ Ecstasy.........................................11 Cocaine/Crack...................................12 Inhalants........................................13 Alcohol and Cigarettes.............................14 Prescription Medicine Abuse........................1 Over-the-Counter Cough Medicine Abuse..............17 Adolescents Reasons for Drug Use..................18 Leading Reason for Using Drugs......................... Parental Disconnect.................................. Self-Regulating Reasons for Using Drugs....................21 Reasons Related to Getting High, Adventure, Fun..............23 Self-Identification Reasons.............................23 Gender Differences..................................24 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 2

MISSION The Partnership for a Drug-Free America is a nonprofit organization that unites parents, renowned scientists and communications professionals to help families raise healthy children. Best known for its research-based national public education programs, the Partnership motivates and equips parents to prevent their children from using drugs and alcohol, and to find help and treatment for family and friends in trouble. THE PARTNERSHIP FOR A DRUG-FREE AMERICA TODAY Now in its 21st year, the Partnership helps parents and caregivers effectively address drug and alcohol abuse with their children. The centerpiece of this effort is an online resource center at drugfree.org, featuring interactive tools that translate the latest science and research on teen behavior, addiction and treatment into easy to understand tips and tools. At drugfree.org, parents can connect with each other, tap into expert advice for children of all ages, and find the support they want and need to raise healthy families. Adding depth to its work on the national level, the Partnership s alliance and affiliate program supports the organization s mission at the local level. Working with state and city governments and local drug prevention organizations, the Partnership provides guidance, on-site technical assistance and creative materials necessary to shape anti-substance abuse education campaigns tailored to the needs and activities of any state or city. To carry out its mission, the Partnership depends on donations and support from individuals, corporations, foundations and the government, while its media campaigns rely on donated media time and space. For more information on the Partnership for a Drug-Free America and its programs, visit the Partnership s Web site at drugfree.org. The Partnership is one of only 13 organizations worldwide to receive the prestigious Discovery Health Medical Honors award for extraordinary contributions to world health. The Better Business Bureau s Wise Giving Alliance Charity Seal Program officially certified the Partnership for complying with their rigorous charity standards. And, The New York Times said the Partnership is," one of the most effective drug-prevention organizations in the U.S." Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 3

THE PARTNERSHIP ATTITUDE TRACKING STUDY The Partnership Attitude Tracking Study (PATS) is the Partnership s unique research contribution to the field of substance abuse prevention. An annual study that tracks the elaborate and complex attitudes consumers have about illegal drugs, PATS allows us to understand what our target audiences think and feel about various drugs. This consumerfocused, consumer-based research is the largest drug-related attitudinal tracking study in the country. No other organization in the country commercial, nonprofit or governmental has the rich insights into consumers and drugs that PATS has captured. The insights gleaned from this study help us develop advertising designed to unsell drugs to America s youth. PATS consists of two nationally projectable samples a teen sample for students in grades 7 through 12, and a parent sample. The 7 PATS is the th wave of this research conducted since 1987. Prior to 1993, these studies were conducted by interviews in public locations. Since the 1993 study, PATS has been conducted in schools and in homes. Since 1993 The Roper Public Affairs Division of GfK Custom Research North America, a leading market research company, has conducted the studies for the Partnership s teen survey. In the 7 PATS teens study, 6,11 adolescents nationwide were surveyed. The margin of error for the sample is / 1.6 percent. Significant differences on charts and graphs in this report are indicated only for 7 results versus 1998 and, unless otherwise noted. Significant differences versus are noted with an asterisk (*) and versus 1998 with a plus sign (). The 1998 survey represents a benchmark for monitoring the Office of National Drug Control Policy s National Youth Anti- Drug Media Campaign. Data for 6 have been excluded. QUESTIONNAIRE DEVELOPMENT The Roper Public Affairs Division of GfK Custom Research North America developed the questionnaires for the Partnership Teen Attitude Tracking Study in cooperation with the Partnership for a Drug-Free America. SELF-REPORTED DATA PATS is based on self-reported data which represents the dominant methodology used in the marketplace. Many academic and government institutions use self-reporting data when researching sensitive issues, e.g., Centers for Disease Control (Youth-At-Risk Surveys), University of Michigan (Monitoring the Future Study), and the U.S. Department of Health and Human Services (National Survey on Drug Use and Health). Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 4

EXECUTIVE SUMMARY The 7 Partnership Attitude Tracking Study shows tremendous positive movement in attitudes and behavior related to substance abuse among 7th through 12th grade students. After years of increasing adolescent drug use seen in the mid 9 s, the trend continues to reverse. However, it is disturbing that prescription and over-thecounter medicine abuse have not shown similar declines. Marijuana: Between and 7 there were significant improvements in teens attitudes about marijuana and the use of marijuana. Trial use of marijuana, past year use and past days use continue to be significantly below the levels recorded in 1998. In fact, marijuana trial use and past year use are at the lowest point since 1993. Methamphetamine: Teen perceptions of risk in trying methamphetamine or using it regularly have steadily increased over the last several years and are significantly higher than in 1998. In addition, trial use and past year use were significantly lower in 7 compared to. Ecstasy: Teen perception of great risk in trying Ecstasy once or twice increased significantly between 1 and. However, in 7 there was a significant decrease in the perception of great risk in trying once or twice and regular use vs.. Positive findings included the significant decrease in friends use and perceived availability of Ecstasy from 1 to 7. Compared to, measures of Ecstasy use remained fairly stable. Cocaine/Crack: Teens perception of great risk in trying or regularly using cocaine or crack and use of these drugs remained stable Inhalants: From to 7 teens reporting sniffing or huffing things to get high can cause brain damage and sniffing or huffing things to get high can kill you remained stable as did trial and use. Alcohol and Cigarettes: Over the last decade there has been a significant decrease in alcohol and cigarette use among teens. Prescription Medicine Abuse: Abuse of prescription medications remains less common than marijuana but more prevalent than other drugs with the exception of inhalant abuse. In 7 4.4 million teens reported they had abused a prescription medicine at some time in their lives. The safety aspect of abusing prescription drugs is clearly not well assessed by many teens. About four in perceived prescription drugs used without a prescription to be safer than street drugs. Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8

EXECUTIVE SUMMARY (continued) Over-the-Counter Cough Medicine Abuse: In 7, 4 percent of teens believed taking cough medicines to get high is risky -- the same as in. Actual use of cough medicine to get high remained stable ( percent in and in 7). Adolescents Reasons for Drug Use: In 7 teens were significantly more likely to think that kids use drugs to help with pressures and stress of school (73 percent) than they were to see use as a means to have fun (26 percent). Interestingly, the Partnership s research with parents found that only 7 percent thought that the primary reason why a teen might use drugs is to deal with stress. This research also suggests that there are differences between boys perceived reasons for adolescent drug use and girls reasons. Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 6

THE PARTNERSHIP ATTITUDE TRACKING STUDY: TRENDS IN ADOLESCENT DRUG USE MARIJUANA Between and 7 there were significant improvements in teens attitudes about marijuana and the use of marijuana. The biggest gains were in attitudes related to social acceptability of marijuana use. Marijuana use is becoming less pervasive and less socially acceptable among teens. Teens were significantly more likely in 7 to agree strongly (3 percent) that they don t want to hang around anyone who uses marijuana than they were in (33 percent). (Chart 1) Chart 1 Social Disapproval Agree Strongly 3 2 1 27 28 33 I don t want to hang around anyone who uses marijuana Trial use of marijuana, past year use and past days use continued to be significantly below the levels recorded in 1998. In fact, marijuana trial use and past year use are at the lowest point since 1993. (Chart 2) 3 1997 1998 1999 1 2 3 4 6 7 *=significant vs. at. level significant vs.1998 at. level * Chart 2 4 3 2 1 37 Marijuana Trial and Past Year Use: Lowest Point Since 1993 29 22 14 42 Trial: -21 vs. 1998 34 Past Year: -24 vs. 1998 23 Past Days: - vs. 1998 1987 1988 1989 199 1991 1992 1993 1994 199 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. at. level significant vs.1998 at. level 37 28 16 * 33 26 16 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 7

NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN The National Youth Anti-Drug Media Campaign began in July 1998 and primarily focused on reducing adolescent marijuana use. Data from the 1998 PATS survey were collected prior to the launch of the Campaign and serve as a benchmark for monitoring its effect. From to 7 the level of teens reporting frequent exposure (measured as seeing or hearing anti-drug advertising almost everyday or more) was stable ( and 43 percent respectively). However, teens reporting seeing the ads more than once a day significantly increased vs. (14 percent in, 17 percent in 7). (Chart 3) Chart 3 See/hear anti-drug commercials 6 4 32 21 11 Daily or more often Every day or almost every day More than once a day 26 14 43 26 17 * 1993 199 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. at. level significant vs.1998 at. level Overall, teens were more likely to rate anti-drug messages as efficacious i.e. that the ads made them more aware of the risks and made them less likely to use than they were in 1998. (Chart 4) Chart 4 Effects of Anti-Drug Messages Agree A lot 4 3 2 Made you more aware of the risks of using drugs 31 39 38 Made you less likely to try or use drugs 42 41 * 1998 1999 1 2 3 4 6 7 *=significant vs. significant at. level vs.1998 at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 8

NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN (continued) Compared to significantly more teens said these commercials had given them new information or told them things they didn t know and had encouraged them to talk with someone about the risks of using drugs. (Chart ) Chart Effects of Anti-Drug Messages Agree A lot 4 3 2 31 24 Gave you new information or told you things you didn t know about drugs Encouraged you to talk to someone else about the risks of drugs 37 29 39 1998 1999 1 2 3 4 6 7 significant vs.1998 at. level There is a positive relationship between frequency of exposure to the anti-drug messages and marijuana use. As frequency increases, reported lifetime trial use of marijuana decreases. (Chart 6) Chart 6 Exposure to Ads Positively Correlated to Marijuana Lifetime Use 6 4 29 See/hear anti-drug commercials daily or more often 42 32 43 37 Trial * 33 1993 1994 199 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. at. level significant vs.1998 at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 9

METHAMPHETAMINE Teen perceptions of risk in trying methamphetamine or using it regularly have steadily increased over the last several years and are significantly higher than in 1998. (Chart 7) Chart 7 Methamphetamine: Overall Risks of Use Great Risk 9 8 7 6 Use Methamphetamine Regularly 83 82 77 4 41 Try Methamphetamine Once or Twice 1996 1997 1998 1999 1 2 3 4 6 7 significant vs.1996 at. level Friends use of methamphetamine in 7 (18 percent) was significantly lower than in (22 percent). (Chart 8) Chart 8 Methamphetamine: Friends Use 3 2 1 In addition trial use and past year use were significantly lower in 7 compared to. (Chart 9) Chart 9 22 18 * 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. significant at. level vs.1996 at. level Methamphetamine Use 1 13 9 6 Past Year Past Month Trial 8 6 4 7 4 3 * * 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. significant at. level vs.1996 at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8

ECSTASY Teen perception of great risk in trying Ecstasy once or twice increased significantly between 1 (42 percent) and (1 percent.) However, in 7 there was a significant decrease in the perception of great risk in trying once or twice and also in regular use vs.. (Chart ) Chart Ecstasy: Perceived Risks Remain Strong 9 8 7 6 72 42 Use Ecstasy Regularly Try Ecstasy Once or Twice Positive indications are the decrease in perceived friends use from 36 percent in to 23 percent in 7 (Chart 11) and the decrease in perceived availability from 24 percent in 1 reporting the drug as very easy to get to 13 percent in 7. (Chart 12) Chart 11 81 1 76 * * 46 1 2 3 4 6 7 *=significant vs. significant at. level vs.1 at. level Ecstasy: Friends Use Significantly Below 1 3 2 1 Chart 12 36 24 16 1993 199 1996 1997 1998 1999 1 2 3 4 6 7 significant vs.1 at. level Ecstasy: Availability 23 2 24 Very Easy to Get 1 13 13 1 2 3 4 6 7 significant vs.1 at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 11

ECSTASY (continued) Compared to measures of Ecstasy use remained fairly stable. (Chart 13) Chart 13 Ecstasy Use 1 Trial 12 Past Year Past Month 9 8 6 6 4 4 199 1996 1997 1998 1999 1 2 3 4 6 7 significant vs.1 at. level COCAINE/CRACK Teens perception of great risk in trying or regularly using cocaine or crack (Chart 14) and use of these two drugs remained stable. (Chart 1) Chart 14 Cocaine/Crack: Perception of Risks Remains Strong 9 8 7 6 Chart 1 83 Use Cocaine/Crack Regularly Try Cocaine/Crack Once or Twice 83 48 1993 199 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. significant at. level vs.1993 at. level Cocaine/Crack Use Rose After 1993 But Then Remained Stable 8 47 * 1 6 3 Trial Past Year Past Month 1993 199 1996 1997 1998 1999 1 2 3 4 6 7 *=significant vs. significant at. level vs.1993 at. level 8 9 7 4 * Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 12

INHALANTS From 1 to there was a significant decrease in the perception of risk in inhalant abuse. (Chart 16) Chart 16 Agree Strongly 9 8 7 6 Inhalants: Perceived Risks Decreased But Remain Relatively Strong Sniffing or huffing things to get high can cause brain damage 64 8 77 64 Sniffing or huffing things to get high can kill you 199 1996 1997 1998 1999 1 2 3 4 6 7 significant vs.1999 at. level 77 64 However, from to 7 teens reporting sniffing or huffing things to get high can cause brain damage and sniffing or huffing things to get high can kill you remained stable as did trial and use. (Chart 17) Chart 17 Inhalants: Abuse Remains Significantly Below 199 2 1 23 16 8 Trial Past Year Past Month 12 7 11 6 199 1996 1997 1998 1999 1 2 3 4 6 7 significant vs.199 at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 13

ALCOHOL AND CIGARETTES Over the past decade past month alcohol use among teens has significantly decreased from 42 percent in 1998 to 31 percent in 7. (Chart 18) Chart 18 Alcohol Use 8 7 6 8 42 34 Past Year Past Month 47 44 31 31 28 29 Had drinks in a row in past 2 weeks 1998 1999 1 2 3 4 6 7 significant vs.1998 at. level Over the past decade past month cigarette use among teens has significantly decreased from 42 percent in 1998 to 17 percent in 7. (Chart 19) Chart 19 Cigarette Use 4 3 2 1 42 Past Month 22 1998 1999 1 2 3 4 6 7 *=significant vs. significant at. level vs.1998 at. level 17 * Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 14

PRESCRIPTION MEDICINE ABUSE Abuse of prescription medications remains less common than marijuana but more prevalent than other drugs with the exception of inhalants. (Chart ) Chart Marijuana Inhalants Prescription Rx Cough Medicine Cocaine/Crack Ecstasy Methamphetamine LSD Ketamine Heroin GHB New Drug Landscape 7 6 4 4 Lifetime Use 9 19 33 In 7, 4.7 million teens had abused a prescription medicine at some point in their lives. (Chart 21) Chart 21 New Drug Landscape Number of Teens Who Have Ever Tried Marijuana Inhalants Prescription Rx Cough Medicine Cocaine/Crack Ecstasy Methamphetamine LSD Ketamine Heroin GHB 2.3 2.2 2.1 1.6 1.3 1.1.9.9 4.6 4.4 7.7 Million 2 4 6 8 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 1

PRESCRIPTION MEDICINE ABUSE (continued) The safety aspect of abusing prescription drugs is clearly not well assessed by many teens. About four out of teens agreed that prescription drugs are safer to use than street drugs. (Chart 22) Chart 22 Prescription Drug Abuse: Attitudes Agree strongly/somewhat Using prescription drugs without a prescription is much safer to use than illegal drugs 7 41 Lifetime trial did not change from the reported level. Roughly one in five teens has abused a prescription medicine. (Chart 23) Chart 23 Lifetime Any Prescription Drug Abuse 2 1 21 19 19 4 7 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 16

OVER-THE-COUNTER COUGH MEDICINE ABUSE By 7, 4 percent of teens believed taking cough medicines to get high is risky -- the same as in. (Chart 24) Chart 24 OTC Cough Medicine Abuse Perception of Risk Agree Strongly thattaking Cough Medicine to Get High is Risky 4 4 4 7 Actual use of cough medicine to get high remained stable ( percent in and in 7). (Chart 2) Chart 2 OTC Cough Medicine Abuse Taken a Non-Prescription Cough Medicine to Get High 1 9 4 7 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 17

ADOLESCENTS REASONS FOR DRUG USE One of the many areas of investigation in the PATS teen survey is adolescents perceived reasons or benefits of using drugs. The survey question is Listed below are reasons for using drugs. Whether or not you use drugs, we d like your opinions. For each statement, please put an X in the box which best describes how much you agree or disagree that it is a reason why kids use drugs. Options are agree strongly, agree somewhat, disagree somewhat, disagree strongly. The results are given for those who agree strongly or agree somewhat for a total agreement. Except for one statement on marijuana, specific drugs or alcohol are not identified. The question does not distinguish between trial or regular use. In previous years, PATS included the following perceived reasons for using drugs: kids use drugs to look cool, drug users feel adventurous, marijuana helps you relax, being high feels good, drugs help you forget your troubles, drugs help you relax socially, drugs help kids when they re having a hard time, drugs are fun, and parties are more fun. From 1998 to the research indicated that there were changes in teens perceived benefits of possible drug use. Agreement with drug users feel adventurous, drugs help you relax socially, drugs are fun, and parties are more fun with drugs significantly decreased vs. 1998. (Charts 26 and 27) Chart 26 Reasons for Using Drugs (Among Teens in Grades 7-12) 6 Drug users feel adventurous * 44 Drugs help you relax socially * 1998 1999 1 2 3 4 *=Significant difference vs. 1998 at. level Chart 27 Reasons for Using Drugs (Among Teens in Grades 7-12) Agree Strongly/ Somewhat Drugs are fun 1998 33 1999 32 1 32 2 3 4 29 28* Parties are more fun with drugs 33 32 32 29 29 28 29* *=Significant difference vs. 1998 at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 18

ADOLESCENTS REASONS FOR DRUG USE (continued) On the other hand, agreement with drugs help you forget your troubles and drugs help kids when they re having a hard time significantly increased versus 1998. (Chart 28) Chart 28 Reasons for Using Drugs (Among Teens in Grades 7-12) 4 3 2 1 42 33 Drugs help you forget your troubles Drugs help kids when they re having a hard time 48 * * 39 1998 1999 1 2 3 4 *=Significant difference vs. 1998 at. level Recent Partnership qualitative and quantitative research studies have explored the reasons for adolescent drug use and have identified three main motivators for teen abuse of drugs. One is the experience of getting high, feeling adventurous, and having fun. The second includes purposeful reasons centered on regulating their lives, to deal with the pressures and stress of school, to help them feel better about themselves, to help kids deal with problems at home, to relax, to improve their athletic performance, to help you lose weight, to improve their physical appearance, and to help them study better. The third is to establish an identity to look cool. In 7 the Partnership augmented the list of perceived reasons in its Partnership Attitude Tracking Study (PATS) to provide more information about the perceived self-regulating reasons for using drugs; therefore, a ranking of the reasons by agreement is only available for the 7 data. Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 19

LEADING REASON FOR USING DRUGS In 7 teens were significantly more likely to think that kids use drugs to help with pressures and stress of school (73 percent) than they were to see use as a means to have fun (26 percent). (Chart 29) Chart 29 Reasons For Using Drugs - Ranking Agree Strongly/Somewhat Kids use drugs to deal with the pressures and stress of school Kids use drugs to help them feel better about themselves Kids use drugs to look cool Drugs help kids deal with problems at home Kids use drugs to improve their athletic performance Drug users feel adventurous Marijuana helps you relax Drugs help you lose weight Drugs help you forget your troubles Kids use drugs to improve their physical appearance Being high feels good Drugs help you relax socially Drugs help kids when they re having a hard time Parties are more fun with drugs Drugs are fun Kids use drugs to help them study better 7 73 6 6 4 48 43 43 43 43 3 34 26 26 Interestingly, the Partnership s research with parents found that only 7 percent thought that the primary reason why a teen might use drugs is to deal with stress. (Chart ) Chart Parental Disconnect Teens Parents 7 73 #1 Reason teens say teens use drugs: 73 agree it is to deal with the pressures and stress of school 7 of parents say that the primary reason why a teen might use drugs is to deal with stress Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8

SELF-REGULATING REASONS FOR USING DRUGS According to teens, the top two leading reasons for using drugs are: to deal with the pressures and stress of school and to help kids feel better about themselves. Seven out of (73 percent) agree with the statement on pressures and stress of school and almost two-thirds (6 percent) agree with kids use drugs to feel better about themselves as reasons for teen drug use. (Chart 31) Chart 31 Reasons For Using Drugs Kids use drugs to deal with the pressures and stress of school Kids use drugs to help them feel better about themselves 73 6 Over half ( percent) of teens agree that drugs help kids deal with problems at home, four out of ten (43 percent) agree that drugs help you forget your troubles and a third (34 percent) agree that drugs help kids when they re having a hard time. (Chart 32) Chart 32 Reasons For Using Drugs Drugs help kids deal with problems at home Drugs help you forget your troubles 43 Drugs help kids when they re having a hard time 34 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 21

SELF-REGULATING REASONS FOR USING DRUGS (continued) Four out of ten teens ( percent) agree that being high feels good and about a third (3 percent) agree that drugs help you relax socially; however, a higher percentage (43 percent) agree that marijuana helps you relax. (Chart 33) Chart 33 Reasons For Using Drugs Marijuana help you relax 43 Being high feels good Drugs help you relax socially 3 Teens also perceive benefits of body regulation from drug use. Half (4 percent) agree that kids use drugs to improve their athletic performance and four out of (43 percent) agree with the statements drugs help you lose weight and kids use drugs to improve their physical appearance. (Chart 34) Chart 34 Reasons For Using Drugs Kids use drugs to improve their athletic performance 4 Drugs help you lose weight Kids use drugs to improve their physical appearance 43 43 Using drugs to help you study is less likely to be perceived as a reason for use; only one in five ( percent) agree with this reason. (Chart 3) Chart 3 Kids Use Drugs to Help Them Study Better Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 22

REASONS RELATED TO GETTING HIGH: ADVENTURE, FUN About half of teens (48 percent) agree that drug users feel adventurous. (Chart 36) Chart 36 Drug Users Feel Adventurous 48 For teens the perceived benefits of using drugs to have fun are significantly lower than the self-regulating reasons. A little over a quarter (26 percent) agrees that parties are more fun with drugs and drugs are fun. (Chart 37) Chart 37 Reasons For Using Drugs Parties are more fun with drugs 26 Drugs are fun 26 SELF-IDENTIFICATION REASONS Almost two-thirds (6 percent) of teens agree that using drugs helps establish a reputation of being cool. (Chart 38) Chart 38 Kids Use Drugs To Look Cool 6 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 23

GENDER DIFFERENCES There are several reasons for using drugs that boys and girls see eye to eye on: drug users feel adventurous, (Chart 39) drugs help you forget your troubles, (Chart ) drugs help kids when they re having a hard time, (Chart 41) and kids use drugs to improve their athletic performance. (Chart 42) Chart 39 Drug Users Feel Adventurous 48 48 Chart Drugs Help You Forget Your Troubles BOYS 44 GIRLS 42 Boys Girls Chart 41 Drugs Help Kids When They re Having a Hard Time Chart 42 Kids Use Drugs to Improve their Athletic Performance BOYS 3 BOYS 6 GIRLS 32 GIRLS 3 Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 24

GENDER DIFFERENCES (continued) There are difference between boys and girls on several of the perceived reasons for using drugs. Girls are significantly more likely (7 percent) than boys (3 percent) to agree that drugs help kids deal with problems at home, (Chart 43) kids use drugs to deal with the pressures and stress of school, (Girls 78 percent, boys 7 percent) (Chart 44) and kids use drugs to help them feel better about themselves. (Girls 7 percent, boys 62 percent) (Chart 4) Chart 43 Drugs Help Kids Deal with Problems at Home BOYS 3 GIRLS * 7 *=Significant difference at. level Chart 44 Kids Use Drugs to Deal with the Pressures and Stress of School 7 78 * Boys Girls Chart 4 *=Significant difference at. level Kids Use Drugs to Help Them Feel Better about Themselves 62 7 * Boys Girls *=Significant difference at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 2

GENDER DIFFERENCES (continued) Conversely, boys are significantly more likely to agree that parties are more fun with drugs, ( percent) than are girls (22 percent) (Chart 46) drugs are fun, (Boys 29 percent, girls 23 percent) (Chart 47) being high feels good, (Boys 44 percent, girls 36 percent) (Chart 48) Chart 46 Parties are More Fun with Drugs BOYS GIRLS * 22 *=Significant difference at. level Chart 47 Drugs are Fun BOYS 29 GIRLS * 23 *=Significant difference at. level Chart 48 Being High Feels Good BOYS 44 GIRLS * 36 *=Significant difference at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 26

GENDER DIFFERENCES (continued) drugs help you relax socially, (Boys 38 percent, girls 32 percent) (Chart 49) marijuana helps you relax, (Boys 47 percent, girls 39 percent) (Chart ) and kids use drugs to help them study better (Boys 22 percent, girls 18 percent). (Chart 1) Chart 49 Drugs Help You Relax Socially BOYS 38 GIRLS * 32 *=Significant difference at. level Chart Marijuana Helps You Relax BOYS 47 GIRLS * 39 *=Significant difference at. level Chart 1 Kids Use Drugs to Help Them Study Better 22 18 * Boys Girls *=Significant difference at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 27

GENDER DIFFERENCES (continued) Both boys and girls perceive benefits in using drugs to regulate their bodies: boys are significantly more likely (46 percent) than girls ( percent) to agree that kids use drugs to improve their physical appearances, (Chart 2) while, girls are significantly more likely (46 percent) than boys ( percent) to agree that drugs help you lose weight. (Chart 3) Chart 2 Kids Use Drugs to Improve Their Physical Appearance BOYS 46 GIRLS * *=Significant difference at. level Chart 3 Drugs Help You Lose Weight BOYS GIRLS * 46 *=Significant difference at. level Girls are significantly more likely (68 percent) than boys (63 percent) to agree that kids use drugs to look cool. (Chart 4) Chart 4 Kids Use Drugs To Look Cool 63 68 * Boys Girls *=Significant difference at. level Partnership for a Drug-Free America Partnership Attitude Tracking Study August 4, 8 28