Data.com Keynote Wednesday @ 3:30pm at Marriott Marquis SVP and GM of Data.com, Andy MacMillan, will be discussing major product announcements as well as sharing success stories from our customers. First attendees to the Data.com Keynote will receive passes to see Third Eye Blind! The Data.com Red Carpet Event featuring Third Eye Blind Wednesday @ 8:00pm at Ruby Skye Third Eye Blind will be tearing it up at this year s Data.com Red Carpet Event. First attendees to arrive at the Data.com keynote receive a free ticket to this exclusive event! Data.com in the Salesforce Campground ALL WEEK @ Product Showcase Moscone North Stop by the Data.com booth in the Product Showcase Moscone North for a live look at some of Data.com s latest product enhancements! We re also partnering with D&B to demo what high-quality company data looks like in the cloud. Win a chance to stay in Data.com s Dream Suite! Submissions must be received by October 3rd, 2014 Data.com wants to give attendees a chance to live the dream this year at Dreamforce! One winner will be selected to enjoy a three-night stay at the Dream Suite in the Westin San Francisco Market Street. Visit bitly.com/dreamsuite. Copyright 2000-2014 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark @ One Market, Suite 300, San Francisco, CA, 94105, United States
DATA.COM BREAKOUT SESSIONS: Sales Track Grow faster with right data at the right moment Complete Customer Intelligence Driven By the Best 3rd Party Data Data.com Roadmap & Roundtable with Product Management Turn Data into Dollars - How to Identify and Measure ROI with Higher Quality CRM Data Maxing out your Marketing Automation Tool Best Practices for Data Governance & Stewardship in Salesforce Salesforce Data Governance and Stewardship Roundtable Workshop Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data. In the era of customer companies, having a holistic and actionable view of your customers powered by the right data is the secret to success -- no matter if you sell to physicians, wealth advisors or consumers. Join our panel of industry data experts to find out how to consume the best 3rd-party data directly in Salesforce to drive actionable customer intelligence. Data.com continues to expand comprehensive data management capabilities integrated in Salesforce. Join us for an interactive session with the Data.com product management team to dive into the Data.com roadmap. Access to accurate customer data directly within your CRM system can provide tremendous cost savings and positive impact to revenue. Join us to learn the signifcance of higher quality CRM data, get metrics for building your business case, and hear successful ROI stories from Data.com customers. Are you struggling with lead data quality in your marketing automation tool? Are you trying to find a better way integrate your marketing automation with Salesforce and optimize your lead flow? Join us to learn how Data.com can help optimize your entire lead process and enrich and update lead data in your marketing automation platform. In the first part of this 90-minute session, you will hear Sales Cloud & Data.com tips and best practices applicable for everyone from fast growing small businesses to larger organizations. The second part of this session will show how the combination of Salesforce CRM and Data.com can be used to ensure effective data governance. Join us for an interactive and informative round table discussion lead by data governance experts that will provide practical and prescriptive answers to governance questions; along with a best practices guide to assist as you work to develop or enhance a data governance strategy. 10:00 AM - 10:40 AM 5:00 PM - 5:40 PM Salons 10, 11, 12 10:00 AM - 11:20 AM 11:00 AM - 11:40 AM 1:00 PM - 1:40 PM Marquis, Nob Hill A,B,C,D 2:30 PM - 3:50 PM 9:30 AM - 10:50 AM 11:00 AM - 12:20 PM Hilton San Francisco Union Square, Golden Gate 3,4,5 12:30 PM - 1:50 PM Hilton San Francisco Union Square, Golden Gate 3,4,5
DATA.COM BREAKOUT SESSIONS: Sales Track continued... Data.com Best Practices: Customer Showcase Transform your business: Insight from Crossing the Chasm author Geoffrey Moore In this session, Barry Trailer, Managing Partner and Founder of CSO Insights, will lead a panel of award winners who have experienced exceptional business growth and sales transfomation with Data.com, including productive prospecting, transformational territory alignment, mind-blowing market segmentation and expansion, innovations in data governance and more! Join legendary business advisor and author Geoffrey Moore along with Salesforce customers to hear strategies and best practices they used to transformed their business. 2:00 PM - 2:40 PM Marquis, Nob Hill A,B,C,D Marquis, Golden Gate B DATA.COM BREAKOUT SESSIONS: Sales Track - Sales Operations Thought Leadership: Joe Galvin of Miller Heiman + Customer: Current and future state of Sales Ops Mind-blowing intelligence from the cloud Roundtable: How Sales Ops can Grow Revenue with the Right Data Strategy Building a Customer Master Strategy in Salesforce Join us as we share the current state of Sales Ops and look into the future of the role. Attend this informative session to learn how you can use firmographic and demographic attributes from Data.com, combined with leading industry and specialty data specifically built for use inside Salesforce, to expose mind-blowing insights about your customers. Join us for this interactive forum, where we'll address how Sales Ops leaders and data strategies are key to a company's growth. Join this session to learn how customers are winning by developing a Customer Master strategy in Salesforce with Data.com and D&B data. Learn how data-driven insights can unleash your ERP data for sales excellence. 12:30 PM - 1:10 PM San Francisco Marriott Salons 4, 5, 6 12:30 PM - 1:10 PM San Francisco Marriott Marquis, Foothill G1, G2 9:00 AM - 10:20 AM Hilton San Francisco Union Square, Golden Gate 3,4,5 8:30 AM - 9:10 AM San Francisco Marriott Marquis, Golden Gate B DATA.COM BREAKOUT SESSIONS: Sales Track - SMB Shorten sales cycles with instant access to new leads Pardot + Data.com: Deliver Personalized Marketing at Scale With Data.com in Sales Cloud, you have the ability to deliver quality contacts and accounts for sales prospecting. Join us to hear how small businesses can save time, doing more cross selling, and succeeding with the simple addition of Data.com. Join this session to learn how the combination of the right marketing automation with the right data, all natively integrated with the #1 sales app, delivers on the promise of a customized experience for every prospect. 3:30 PM - 4:10 PM Marquis, Foothill G1, G2 3:30 PM - 4:10 PM Marquis, Foothill G1, G2 10:00 AM - 10:40 AM
DATA.COM BREAKOUT SESSIONS: Sales Hub Theatre - See Data.com in Action Grow your pipeline with Data.com Prospector Boost sales productivity with Data.com Clean Gain critical selling insights with Data.com Premium Improve CRM adoption with higher quality data Everything to Know about the Power of the D&B DUNS Number and the DUNSright process Are you looking to accelerate growth of your sales pipeline? Learn why Data.com Prospector customers realize dramatic improvements in pipeline and opportunities. You will see how easy it is to find the decision makers and companies that meet your specific criteria, as well as to add that information into your Salesforce instance. This session will include desktop and mobile prospecting scenarios. The best way to ensure reps success is to make sure that they are focused on doing their job. Find out how Data.com provides access to current, updated customer information directly inside Salesforce, removing the distraction of searching instead of selling. You will get a demonstration of the flexible options for comparing your account, contact and lead records against Data.com, and how the latest information is made available to your sales team. How well do you know your customers? Do you know all the different industries that are involved in? Which are the lowest/ highest risk of paying on time? And what the corporate relationships between different customer accounts? These are the types of information that your company can get from Data.com Premium, bringing detailed D&B information into your Salesforce instance. This session will show how you can leverage Data.com Premium in Salesforce to make better sales decisions based on the critical business insights. Are you experiencing issues with getting your sales reps to fully utilize Salesforce? The quality of your customer data may be the problem. This session will look at some new capabilities from Data.com that can help. See how Duplicate Alerts and Blocking can help prevent junk contact and account records, and learn how the latest version of the Data.com Assessment App can help you understand the overall health of your CRM. Find out about these great, FREE tools for Sales Ops and Salesforce admins. Data.com leverages D&B company profiles for account data. Whether you have Corporate or Premium edition - you'll love attending this session to get an intro to D&B data, the DUNS Number, the patented DUNSright process and the power of corporate linkage. along with a deep dive into the different fields, nuances around global data, DUNSRight matching and more! 1:30 PM - 1:50 PM 9:00 AM - 9:20 AM 12:00 PM - 12:20 PM 11:00 AM - 11:20 AM 9:00 AM - 9:20 AM 9:30 AM - 9:50 AM 11:30 AM - 11:50 AM 10:30 AM - 10:50 AM 9:30 AM - 9:50 AM Marquis, Foothill E 12:00 PM - 12:20 PM Salon 8
DATA.COM BREAKOUT SESSIONS: Sales Hub Theatre - See Data.com in Action continued All You Ever Wanted to Know about D&B Global Account Data Data Therapy Data.com leverages D&B company profiles for account data. Whether you have Corporate or Premium edition, you will love attending this session as we take a deep dive into different fields delivered from D&B including industry values revenue and employee size attributes, delinquency risk and more! If you have questions about D&B data and how to interpret inside your CRM this is the session to attend. The Data Doctor is in! Join us for data office hours, the chance for you to ask data experts your questions and get specific recommendations and best practices. This session is completely driven by attendees questions and comments. The panel will include experts in data acquisition and management, data modeling, and data optimization in Salesforce. Bring all your data questions and let the experts handle the rest! 10:00 AM - 10:20 AM Marquis, Foothill E 12:00 PM - 12:20 PM Salon 8 1:00 PM - 1:20 PM 4:30 PM - 4:50 PM DATA.COM BREAKOUT SESSIONS: Administrator Track Sales and Marketing Best Practices Using Data-driven Salesforce Features Salesforce Duplicate Alerts, Up-close and Personal Cleaner Salesforce Data in Just Five Steps Join us to learn how to empower your sales and marketing teams with key customer data in workflows and dashboards to drive business process. Learn workflows and dashboards for lead scoring, lead routing, segmentation, territory planning, and whitespace analysis. Come see a demo of duplicate management functionality in Salesforce, including real-time duplicate alerting, reporting, and blocking. Duplicate management one of the top all time requests on the idea exchange will be available as beta release in Winter '15. Join us to hear about plans for a broader release. Join us to learn how to develop a strategy to get cleaner data in Salesforce. Hear best practices from customers in capturing, validating, updating, and maintaining clean CRM data. Learn how Data.com can clean up your dirty data, fill in incomplete existing records, and give you a massive new source of leads, contacts, and accounts. 10:30 AM - 11:10 AM 8:30 AM - 9:10 AM 2:30 PM - 3:10 PM Theater 5 11:30 AM - 12:10 PM Theater 5 Theater 6 Theater 6
DATA.COM BREAKOUT SESSIONS: Developer Track Introduction to Data.com APIs Data.com APIs in Action Join us to learn more about the Data.com APIs. We GA'd the APIs last spring and have made several key enhancements since. We'll walk through how you can use these APIS to customize how users interact with the the Lead, Contact, and Account objects in Salesforce. Then we'll dive into some tips and tricks for leveraging the APIs to modify the Data.com experience. Join us to learn more about the Data.com APIs as we dive deep into a couple of use cases. We'll explore strategies for automating cleaning your data using triggers and Apex code, auto-adding key contacts to accounts, and building a visual account hierarchy. 12:00 PM - 12:40 PM Moscone Center West, 2007 2:15 PM - 2:55 PM Moscone Center West, 2009