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SAP CUSTOMERS > 261,000 customers in 190 countries 74% of the world s transaction revenue touches an SAP system STRATEGY: RUN SIMPLE Headquarters: Walldorf, Germany Founded: April 1, 1972 67,651 employees worldwide (30/6/2014) EMEA: 31,614 Americas: 19,647 APJ: 16,391 2013 2014 SAP AG. All All rights reserved. 3

The power of One : Simplify Augmented Reality 3D Printer Smart Phone 2013 2014SAP SAPAG. AG.All Allrights rightsreserved. reserved. In-memory Technology 5

SAP Big Data Practice #1 provider of Big Data Solutions Experience 40 years in building and fielding mission critical application to support data driven business operations and decision making, enhanced with data science Market influence #1 apps company in the world; #1 analytics vendor in world as defined by analysts; close to being the #1 cloud company in the market; trending to be the #2 database by 2017 Customer & Partner Relationships SAP infrastructure is responsible for powering approximately 70 percent of the world's transactions across 325 different industries; we have our finger on the pulse of what companies are looking for in terms of next generation applications and the platforms to build them 2013 2014 SAP AG. All All rights reserved. 6

Accelerated roadmap for SAP HANA From database to platform SAP HANA Real-time analysis and reporting Agile Datamarts SAP HANA Apps & Accelerators SAP NetWeaver Business Warehouse powered by SAP HANA OLAP & OLTP together SAP Business Suite powered by SAP HANA New cloud deployment option SAP HANA Enterprise Cloud New user experience SAP Fiori SAP Smart Business Cockpits +70 HANA Apps 2011 April 2012 January 2013 May 2013 October 2013 IBM announced BLU Acceleration Oracle announced In-Memory Database option SAS & SAP Joint Development Announcement, October 22nd 2013 2013 2014 SAP AG. All All rights reserved. 15

SAP HANA Reinventing suite of applications Innovation Foundation Simpler IT with Choice Personalized User Experience New applications New business processes New business models OLTP & OLAP together Hybrid deployment model Integration New UX tailored by role Instant insight to action All devices 2013 2014 SAP AG. All All rights reserved. 16

Unlimited business innovation For real-time business Real-Time Applications Real-Time Analytics Information Composer & Modeling Studio Application Services (e.g. HTML 5 Server, Search Engine) Spatial Text Search Planning & Calculation Engine Predictive Analysis Libraries SAS, R & Hadoop Integration Real-time Replication Services In-memory Database Data Services SAP In-Memory SAP HANA Platform 2013 2014 SAP AG. All All rights reserved. 17

OLTP and OLAP together Application 101010010101 001001010011 0101101101110 100100010011 Traditional: OLTP & OLAP Separate 101010010101 001001010011 0101101101110 100100010011 SAP Business Suite powered by SAP HANA >48+hr Old Data OLTP ETL OLAP OLTP + OLAP in SAP HANA Replication Replication Aggregate Replication Multiple Data Sources Multiple Data Sources 10:00 AM 10:00 AM >48 Hours Decisions and Actions on Old Data 10:00:00 AM 10:00:00 AM Immediate Instant Insight to Action on Live Data 2013 2014 SAP AG. All All rights reserved. 18

SAS/SAP Strategic Partnership Overview: SAP and SAS have joined hands to deliver a joint technology, product and GTM roadmap that will leverage SAP HANA in-memory platform and SAS advanced analytics. Eliminate Data to Compute distance In-memory parallel processing for analytic workloads Analytical and Transactional processing on a single data store. 2013 2014 SAP AG. All All rights reserved. 21

SAP HANA + SAS Integration Levels Technical Overview SAS Foundation Integration Data exchange Push down SQL-processing Application Data Models SAS In-Database Analytics Embedded processing of Predictive Models (SAS In- Database Code) SAS In-Memory Analytics High-Performance Data Mining and Statistics computation In-memory data exchange Analytics Server SAS Analytics Server SAS Analytics Server SAS SAS In-Memory Analytics SAP HANA SAP HANA SAP HANA SQL SAS Data Model SAS In-DB Code SAS Embedded Process SAS Embedded Process 2013 2014 SAP AG. All All rights reserved. 22

Lost Value Traditional Predictive Analytics Lifecycle Value Data Gathering Modeling ABT Data Exploration Data Transformation and Selection Model Development Scoring ABT Model Deployment Model Execution Analytic Insight Model Monitoring and Refinement Lost Time Time 2013 2014 SAP AG. All All rights reserved. 23

SAS and SAP HANA Optimized Predictive Analytics Lifecycle Value SAP HANA Data Gathering Modeling ABT Data Exploration Data Transformation and Selection Model Development Scoring ABT Model Deployment Model Execution Analytic Insight Model Monitoring and Refinement Time 2013 2014 SAP AG. All All rights reserved. 24

Gained Value SAS and SAP HANA Optimized Predictive Analytics Lifecycle Value Data Gathering Data Exploration Data Transformation and Selection Model Development Model Deployment Model Execution Analytic Insight Model Monitoring and Refinement SAP HANA Faster Analytic Insights More Valuable Insights By Accelerating the entire Predictive Analytics Lifecycle Gained Time Time 2013 2014 SAP AG. All All rights reserved. 25

SAP HANA + SAS Key Benefits Reduced Data Movement Massive Performance Boost Simplified IT Landscape Answer Processing where the data resides In-memory parallel processing for analytic workloads. Analytical and Transactional processing on a single data store. Operationalize Analytics to Transform Business 2013 2014 SAP AG. All All rights reserved. 26

Marketing to the Segment of One Marketing Automation Visualization Analytics Marketing Optimization Customer Contact Channels SAP HANA SAS Customer Data Model 2013 2014 SAP AG. All All rights reserved. 27

SAS Advanced Analytics timeline for SAP HANA H2 2013 May 2014 August 2014 H1 2015 Joint Development Announcement, October 22 nd 2013 SAS Marketing Automation on SAP HANA SAS Predictive Modeling Workbench for SAP HANA SAS Marketing More Optimization to come on SAP HANA SAS/Access to SAP HANA SAS High-Performance Predictive Modeling Workbench for SAP HANA SAS Forecast Analyst Workbench for SAP HANA SAS Asset Performance Analytics on SAP HANA* SAS Energy Forecasting on SAP HANA egal Disclaimers: Please note that roadmap information aims to outline general product direction and should not be relied on in purchase decisions. The delivery and timing of any future functionality described for our products is subject to change without prior notification. Information regarding potential future products is not a commitment or obligation to deliver any code or functionality, and in no way represents contractual obligation by SAS. SAS Field Quality Analytics on SAP HANA** Asset Performance Analytics is a re-naming of Predictive Asset Maintenance * Field Quality Analytics is a re-naming of Warranty Analysis SAS Risk for Banking DDS on SAP HANA 2013 2014 SAP AG. All All rights reserved. 28