PAUL RICHARDSON, PhD EDUCATION Ph.D. Marketing State University of New York at Buffalo School of Management Amherst, New York, September 1992. Minor: Measurement M.I.M. International Management American Graduate School of International Management (Thunderbird) Glendale, Arizona, December 1987. B.A. Business Administration Central College Pella, Iowa, August 1985. SELECTED EXPERIENCE TEACHING Associate Professor of Marketing Niagara University, Fall 2005 - present Associate Professor of Marketing Loyola University Chicago, 1997-2004 Assistant Professor of Marketing Loyola University Chicago, 1992-1997 Teaching Assistant SUNY at Buffalo, 1990-1992 CLASSES TAUGHT MBA Program Niagara University Marketing Engineering Product and Marketing Communications International Marketing Marketing Strategy MBA Program Loyola University Chicago Principles of Internet Marketing (course creator and leader 1996-2004) Strategy of Internet Marketing (course creator and leader 1998-2004) Customer Relationship Management (course creator and leader, 2000-2004) Business-to-Business Marketing (course creator and leader, 1993-1998) Sales Force Management (course creator and leader, 1993-1998) International Marketing (course leader 1992 to 1999) Marketing Management (1994) Undergraduate Program Niagara University Sales Management Product and Marketing Communications Strategy Business Policy and Strategy 1
Undergraduate Program Loyola University Chicago Direct Marketing & The Internet (course creator and leader, 1998-2004) Global Marketing Management (course creator and leader 1998) Principles of Marketing (1992-1994) Sales Force Management (course creator and leader, 1992-1996). Carthage College Executive MBA Programs Business-to-Business Marketing (1999) California State University Hayward Executive Education Program Internet Marketing (2001) E-Commerce (2001) Loyola University Mid-Management Executive Education Program Sales & Marketing Management (1997-1999) On Site Executive Education Sponsored By Loyola University Principles of Internet Marketing (2000) Strategy of Internet Marketing (2000) JOURNALS Melnik, Mikhail, Paul Richardson, and Dan Tompkins (2011), Does It Pay to Promote on ebay, Journal of Promotion Management, Vol. 17 (4), in production. Melnik, Mikhail, Paul Richardson, and Dan Tompkins (2011), How Seller and Product Characteristics Impact Promotion on ebay, Journal of Promotion Management, Vol. 17 (4), in production. Melnik, Mikhail and Paul Richardson (2010), Impact of Shipping Charges in Online Auctions: Evidence from Electronics Auctions on ebay, The BRC Academy Journal of Business, Vol. 1 (1), 81-106. Melnik, Mikhail and Paul Richardson (2010), Determinants and Effectiveness of Advertising in ebay, The BRC Journal of Advances in Business, Vol. 1 (1), 100-133. Richardson, Paul S. (2007), The Impact of Organic Versus Non-Organic Headlines on Response Rates to Search Ads, Journal of Website Promotion, Vol. 2 (3/4), 43-59. Richardson, Paul S. (2006) The Impact of Direct Appeals on Clickstream and Response at Promotional Websites, Journal of Website Promotion. Vol. 1 (1/2), 37-51. Grimm, Pamela, Jagdish P. Agrawal, and Paul S. Richardson (1999), "Product Conspicuousness and Buying Motives As Determinants of Reference Group Influence". European Advances In Consumer Research, Vo1. 4, 97-103. Richardson, Paul S. (1997), "Are Store Brands Perceived to Be Just Another Brand?," Journal of Product and Brand Management, Vol. 6, No. 6, 388-404. 2
PROCEEDINGS Agrawal, Jagdish, Paul S. Richardson, and Pamela E. Grimm (1996), "An Empirical Examination of the Relationship Between Warranty Terms and Product Reliability," The Journal of Consumer Affairs, Vol 30 No. 2, 421-443. Richardson, Paul S., Arun K. Jain, and Alan S. Dick (1996), "Household Store Brand Proneness: A Framework," Journal of Retailing, Vol. 72, No. 2 159-185. Arun K. Jain, Alan S. Dick, and Paul S. Richardson (1996), "How Consumers Evaluate Store Brands," Journal of Product and Brand Management, Vol. 5 No. 2, 19-28. Richardson, Paul S. Arun K. Jain, and Alan S. Dick (1996), "The Influence of Store Aesthetics on Evaluations of Private Label Brands," Journal of Product and Brand Management, Vol. 5 No. 1, 19-28. Dick Alan, Arun Jain, and Paul Richardson (1995), "Correlates of Store Brand Proneness," Journal of Product and Brand Management, Vol.4 No. 4. 15-22. Richardson, Paul S., Alan S. Dick, and Arun K. Jain (1994), "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality," Journal of Marketing", Vol. 58 (October), 28-36. Kling, Jim, Steve Mayer, and Paul Richardson, Beyond Case Study Analyis?: Three Enhanced Approaches to Teaching Business Strategy, Proceedings of the 2010 Business Research Consortium of Western New York, forthcoming. Melnik, Mikhail and Paul Richardson, The Impact of Shipping Charges in Online Auctions: Evidence from Electronics Auctions on ebay, Proceedings of the 2009 Businesss Research Consortium of Western New York, 135-145. Melnik, Mikhail, Paul Richardson, and Dan Tompkins (2008), How Seller and Product Characteristics Impact Promotion on ebay, Proceedings of the 2008 Business Research Consortium of Western New York, 125-139. Melnik, Mikhail, Paul Richardson, and Dan Tompkins (2008), Does It Pay to Promote on ebay, Proceedings of the 2008 Business Research Consortium of Western New York, 141-165. Melnik, Mikhail and Paul Richardson (2008), Determinants and Effectiveness of Advertising in ebay, 2008 Proceedings of the Business Research Consortium of Western New York, 167-200. Richardson, Paul (1994), "Cue Effects on Evaluations of National and Private Label Brands, " (AMA Winter Educators' Conference Proceedings) Marketing Theory & Applications, Vol. 5, C. Whan Park and Daniel C. Smith, eds., Chicago: American Marketing Association, 1994, 165-171. BOOKS Richardson, Paul, editor (2001) Internet Marketing: Readings And Online Resources, Irwin/McGraw-Hill ISBN: 0-07-242793-0. 3
INSTRUCTIONAL MANUAL Instructors Manual for Internet Marketing: Building Advantage In A Networked Economy by Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Aileen M. Cahill. Irwin/McGraw-Hill, 2001. Completed first edition of manual August 2001. Completed second revision on January 15 th, 2002. Web Research Forum (http://www.webresearchforum.com). Online companion to Internet Marketing Reading and Online Resources (Richardson). Includes over 2000 resources links, exercises, tutorials, case studies, articles, and perspectives. Has attracted thousands of registrations since it went online August 1 st, 2000. CONFERENCE /SEMINAR PRESENTATIONS Beyond Case Study Analyis?: Three Enhanced Approaches to Teaching Business Strategy, Business Research Consortium of Western New York, SUNY Geneseo, April 17, 2010, with Jim Kling and Steve Mayer. Impact of Shipping Charges in Online Auctions: Evidence from Electronics Auctions on ebay, Business Research Consortium of Western New York, St. John Fisher College, April 25, 2009, with Mikhail Melnick. How Seller and Product Characteristics Impact Promotion on ebay ", Business Research Consortium of Western New York, Niagara University, April 5, 2008, with Mikhail Melnick and Dan Tompkins. Does It Pay to Promote on ebay", Business Research Consortium of Western New York, Niagara University, April 5, 2008, with Mikhail Melnick and Dan Tompkins. Determinants and Effectiveness of Advertising in ebay ", Business Research Consortium of Western New York, Niagara University, April 5, 2008 with Mikhail Melnick. Marketing on the Internet: Advanced Techniques and Results, Presented at the Everett W. Ockerman Lecture, Niagara University, Fall, 2007. Have Store Brands Lost the Perceived Value War to Discount Clubs?", Presented at Business Research Consortium of Western New York, St. Bonaventure University, April 21, 2007. "The Use of Organic Headlines in Text Search Ads: An Empirical Investigation", Presented at Business Research Consortium of Western New York, St. Bonaventure University, April 21, 2007. Explaining Low Conversion Rates at Promotional Web Sites, Presented at Business Research Consortium of Western New York, Canisius College, April, 29, 2006. Experiments in Online Environments: Techniques and Pitfalls for Testing Effects, Presented at Business Research Consortium of Western New York, Canisius College, April 29, 2006. Effectively Using the Internet and Other Forms of Marketing, Presented at Niagara 4
University Family Business sponsored professional meeting, April 4, 2006. Integrated Web Performance Metrics, at The Performance Institute Applied Information Economics Seminar, Washington, D.C., March, 2002 The Impact of Virtual Branding & Retailing On The Private Label Industry, Private Label Exposition, Las Vegas, Nevada, April 1999. The Future of Private Label Marketing, Private Label Exposition, Las Vegas, Nevada, June 1998. "Sales Force Automation In Hybrid Marketing Systems," at AMA Business to Business Marketing Symposium, Loyola University Chicago, Chicago, IL, November 1995. "Cue Effects on Evaluations of National and Private Label Brands, " at AMA Winter Educators' Conference, Tampa, Florida, January 1994. "Determinants of Private Brand Attitude: A Model and an Empirical Investigation," Presented at 1991 TIMS Marketing Science Conference, Delaware, March 1991. "Consumers' Response to Price Promotion: An Optimal Inventory Explanation," Presented at 1991 TIMS Marketing Science Conference, Delaware, March 1991. OTHER PUBLICATIONS SERVICE TO COMMUNITY Richardson, Paul (1996), "Interactive Technology Transforms Marketing," BEAM, A Publication of the International Interactive Communication Society of America, Chicago Chapter, (November) SERVICE TO COLLEGE AND SCHOOL * Hutchens Real Estate MKG335 Marketing Project Niagara University (2007) * St. Peters School MKG335 Marketing Project Niagara University (2006) * Committee for Instructional Design Loyola University (1994 to 1998) * President's Day (April 1995) Loyola University (1995) Demonstrated to corporate sponsors teaching technologies. * Webmaster Environmental Studies Program Web Site Loyola University (1998-1999) Created and managed Environmental Studies Web Site * Niagara University, College of Business Administration, MBA Committee Committee Chair (2008-present) * Niagara University Advisory Board Member Business Research 5
Consortium of Western New York (2006-present) * Editorial Board Journals of the Business Research Consortium of Western New York (2006-present) * Senate Academic Honesty Subcommittee Niagara University (2006-2008) * CCTL Niagara University (2006-present) * MRD Committee Niagara University (2005-2007) * Graduate Curriculum Committee Loyola University (2002-2004) * Deans Advisory Council Loyola University (1999-2000) * Dean Search Committee Loyola University (1999-2000) * Strategic Planning Committee Loyola University (1995-1996) * Compustat Advisory Council Loyola University (1993 to 1998) SERVICE * Webmaster Business Research Consortium Web Site Created and manage BRC Web presence * Webmaster Marketing Group Web Site Loyola University (1998-2003) Created and manage Marketing Affinity Group Web Site * Webmaster MSIMC Program Web Site Loyola University (1998-2003) Created and manage MSIMC Web Site * Simulation Software Development Licensed MARKSTRAT, INDUSTRAT, INTOPIA, BRANDS simulation software for marketing group Loyola University SERVICE TO STUDENTS * Independent MBA Thesis Research Coaching / coached 5 independent studies German students Niagara University (2005 to present) * Faculty Advisor Marketing Association Niagara University (2005 to present) Loyola University Chapter (1993 to 1999) 6
* Faculty Advisor Alpha Kappa Psi (1993 to 1997) AWARDS/RECOGNITION * 2009 Researcher of the Year Award, Niagara University College of Business Administration, shared with Mikhail Melnik * Top 15 Faculty Member Teaching Evaluations, Spring 2001 Strategy of Internet Marketing Course, Loyola University * Top 15 Faculty Member Teaching Evaluations, Spring 2000 Principles of Internet Marketing * Semifinalist, 1999 Researcher of the Year Loyola University Chicago * Faculty Advisor of the Year Water Tower Campus Loyola University, 1993-1994 TELEVISION APPEARANCES PROFESSIONAL AFFILIATIONS * Anytown USA CLTV 10 Front & Center, November, 1998 5:30 p.m. to 6:00 p.m. * Celebrity Endorsements in the Post O.J. Simpson Era CLTV 10 Front & Center, October 11, 1995, 5:30 p.m. to 6:00 p.m. * Taco Wars Channel 2 News, 5:30 p.m., July 3rd, 1996 * American Marketing Association (AMA) * Delta Sigma Pi * Alpha Kappa Psi (AKPsi) * International Interactive Communication Society of America (IICSA) * Chicago Interactive Marketing Association (CIMA) EDUCATION TRAINING SEMINARS CONDUCTED Fall, 2001 Spring, 1995 E-Commerce Sponsored by University Libraries * seminar on how university libraries can better leverage the web How the Dynacom System Can Be Used for Lectures Sponsored by School of Business Administration, Loyola University * conducted two one hour sessions regarding how multimedia lectures can be done in conjunction with the Dynacom system. Fall, 1993 How to Create Multimedia Presentations Sponsored by Loyola University Center for Instructional Design * two hour presentation of how Compel is used to create multimedia lectures. 7
EDUCATION TRAINING SEMINARS ATTENDED Winter, 1997 Summer, 1996 Spring, 1996 Fall, 1995 Fall, 1995 Summer, 1995 Spring, 1995 Spring, 1994 Marketing on the Internet Sponsored by Interactive Marketing Association San Francisco, * twenty hour seminar on how to market on the internet Proven Classroom Teaching Techniques Conducted by Ed Jones, President, Management Training Consultants Sponsored by Loyola University Chicago * fifteen hour seminar on effective teaching techniques & technologies. Using Toolbook 2 To Create Interactive Courseware On The Internet Sponsored by Asymetrix Corporation * four hour applied seminar of uses of Toolbook 2 CBT How to Create Your Own World Wide Web Page Sponsored by Information Technologies, Loyola University of Chicago. * four hour applied seminar on HTML practices in WWW publishing. Adding Multimedia Magic to CBT Sponsored by Asymetrix Corporation * four hour applied seminar on uses of Toolbook CBT TiLT: Technology In Learning & Teaching Conducted By Information Technologies, Northwestern University. * four day (32 hour) seminar on HTML Web programming. How to Create Interactive Courseware Using Toolbook Sponsored by Loyola University Center for Instructional Design. * eight hour training seminar in use of Toolbook Software Multimedia in Marketing Education Sponsored by DePaul University, Chicago, IL. * five hour training seminar on multimedia technology Spring, 1994 The Odyssey Project: Multimedia Advances In Education Sponsored by Odyssey Inc.,Phoenix, AZ * sixteen hour multimedia ToolBook training session. TEACHING SKILLS ACQUIRED * Proficiency in html, CSS, ASP.Net, cold fusion and dynamic HTML programming for course web sites * Proficiency in cold fusion, ASP.Net methods for personalization, e-commerce methods. * Customized instructional program for data and text mining (Clementime, Angoss) * Proficiency in multimedia presentation software including integration of sound, animation, video clips, and hyperlink technology (Compel, Powerpoint) * Proficiency in interactive courseware programming (Multimedia Toolbook) * Proficiency in Using WWW & Gopher Resources for MBA research projects as well as electronic databases (NEXIS, Infotrac, Dialog, etc.) * Experience in using videotaped role plays for case instruction * Experience in "running" and using the following simulation software packages in a collaborative learning environment: 8
* MARKSTRAT * INDUSTRAT * BRANDS. * INTOPIA 2000 * MARKOPS * SALES MANAGEMENT SIMULATION * INTERNATIONAL BUSINESS SIMULATION * MANAGING CUSTOMERS FOR PROFITS 9