Aviva reducing annuity interest crediting rates, effective June 3, 2011



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May 31, 2011 Field Update Aviva reducing annuity interest crediting rates, effective June 3, 2011 Earlier this year, 30-year Treasury yields were increasing after hitting historic lows near the end of 2010. However, those rates have fallen again over the past month, affecting the rate of return on investments. Carriers are responding by reducing crediting and cap rates. Aviva is reducing cap rates and interest crediting rates on our deferred annuities, effective June 3, 2011. Please see the attached rate cards for more information on those changes. Applications with cash received through the close of business on Friday, June 3, 2011, will be credited with the previous rates. Rollover applications received through June 3 will be credited with the previous rates if the rollover funds are received on or before July 5, 2011. If you have any questions, contact Sales Support at (800) 255-2405, ext. 6620.

MULTICHOICE SM LIFETI SOLUTIONS ANNUITY APPROLS BY STATE AK WA CA OR UT MultiChoice SM Lifetime Solutions Annuity Interest Crediting Rates TX MN IN# MS AL GA FL SC PA CT NH Delaware * See product spec sheets or Certificates of Disclosure for product variations in these states, including withdrawal charge schedules. # Issue ages in Indiana: 0-74 June 3, 2011 $25,000-$99,999 $100,000+ Issue ages 0-78 0-78 First-Year Premium Bonus 7% 9% Roll-up Rate 7% 8% 1-Year P-to-P S&P 500 Index (cap) 4.00% 4.00% 1-Year Monthly Cap Index (cap) 1.90% 1.90% 2-Year Monthly Cap Index (cap) 2.45% 2.45% Fixed Strategy (1-year guarantee) 2.00% 2.00% MultiChoice SM Lifetime Solutions Annuity Approved for sale MultiChoice SM Lifetime Solutions Annuity (S version) approved for sale* MultiChoice SM Lifetime Solutions Annuity (S3 version) approved for sale* MultiChoice SM Lifetime Solutions Annuity not approved for sale at this time Issued by: Aviva Life and Annuity Company, West Des Moines, For Internal and Agent Use Only. Not intended for soliciting annuity sales from the public. Revised: 5/24/2011

MultiChoice SM Series Annuity Crediting Rates June 3, 2011 Freedom Series 1 MultiChoice SM Xtra (0-78) # 7% Premium Bonus on 1st Year Premium 1-Year P-to-P S&P 500 Index (cap) 2.75% 4.25% Fixed Strategy (1-year guarantee) 1.40% 2.15% MultiChoice SM Xtra Pro (65-78) Available only in Florida 7% Premium Bonus on 1st Year Premium 1-Year P-to-P S&P 500 Index (cap) 2.75% 4.25% Fixed Strategy (1-year guarantee) 1.40% 2.15% MultiChoice SM Xtra S* (0-78) 4% Premium Bonus on 1st Year Premium Approved in CT, UT 1-Year P-to-P S&P 500 Index (cap) 2.00% 2.25% Fixed Strategy (1-year guarantee) 1.00% 1.10% MultiChoice SM Advantage (0-78) # 4% Interest Rate Bonus on 1st Year Crediting Rate Fixed Strategy (1-year guarantee) 1.25% 2.05% MultiChoice SM Ten (0-78) 1-Year P-to-P S&P 500 Index (cap) 2.25% 4.25% Fixed Strategy (1-year guarantee) 1.10% 2.00% MultiChoice SM Six (0-80) 1-Year P-to-P S&P 500 Index (cap) 2.00% 3.75% Fixed Strategy (1-year guarantee) 1.00% 1.90% Withdrawal Charge Duration 6 years 6 years Rider Charges FreedomXtra (0-78) # 4% Premium Bonus on 1st & 2nd Year Premium 1-Year Guaranteed Fixed 1.45% 2.20% FreedomPlus (0-78) # 2% Premium Bonus on 1st & 2nd Year Premium 1-Year Guaranteed Fixed 1.45% 2.15% FreedomPlus S* (0-78) 2% Premium Bonus on 1st & 2nd Year Premium (5% in OR and DE) Approved in CT, DE, MN, OR, PA, WA 1-Year Guaranteed Fixed 1.15% 1.85% Freedom 7 (0-81) 1-Year Guaranteed Fixed 1.30% 2.10% Withdrawal Charge Duration 7 years 7 years Freedom 5 (0-83) 1-Year Guaranteed Fixed 1.35% 2.10% Withdrawal Charge Duration 5 years 5 years Freedom 3 (0-85) 1-Year Guaranteed Fixed 1.10% 1.95% Withdrawal Charge Duration 3 years 3 years Annual Rider (issue ages) Base Product Charge LifetimePay SM Plus (40-80) MultiChoice SM Series 0.75% LifetimePay SM Flex (40-85) Freedom Series 0.50% InsurePay SM (0-85) Freedom Series 0.40% Any rate changes are effective for applications issued after the date indicated on the rate card. 1 All Freedom Series minimum crediting rates are 2% in Oregon. * Please check the website for reduced withdrawal charge schedule. # Issue ages in Florida for these products: 0-64 MultiChoice Xtra and FreedomXtra: Issue ages in Indiana (0-74) For internal use and Agent Use Only. Not intended for soliciting annuity sales from the public. Product and Strategy availability varies by state. Issued by: Aviva Life and Annuity Company, Des Moines,

W MULTICHOICE SERIES PRODUCT APPROLS BY STATE This map shows availability for MultiChoice SM Series base products only. See separate map for optional rider availability. WA AK CA OR UT MN IN# SC* PA CT NH Delaware TX* MS AL GA FL + + The maximum issue age for the Multi- Choice Xtra and MultiChoice Advantage is 64 in Florida. The MultiChoice Xtra Pro is available to customers in Florida 65 and over. Issued by: Aviva Life and Annuity Company, Des Moines, * MultiChoice SM Xtra and MultiChoice SM Advantage approved with reduced withdrawal charges in Texas and South Carolina. # Maximum issue age for MultiChoice SM Xtra in Indiana is 74. For Internal and Agent Use Only. Not intended for soliciting annuity sales from the public. New MultiChoice SM Series: All products approved for sale All base products approved without Confinement, Terminal Illness and Home Health Waivers MultiChoice SM Ten, MultiChoice SM Six approved, MultiChoice SM Xtra S approved. New MultiChoice SM Series not approved for sale at this time Revised: 4/21/2011

FREEDOM SERIES PRODUCT APPROLS BY STATE This map shows availability for Freedom Series base products only. See separate map for optional rider availability. WA# AK CA OR#+= UT MN# IN* PA# SC CT NH +Delaware MS AL GA TX#^ FL# Issued by: Aviva Life and Annuity Company, Des Moines, Please check Aviva Live for reduced withdrawal charge schedule on FreedomPlus S. For Internal and Agent Use Only. Not intended for soliciting annuity sales from the public. Revised: 01/18/2011 # Guaranteed Purchase Option not available ^ Early Income Option not available in Texas * Issue ages for FreedomXtra in Indiana: 0-74 Issue ages for FreedomXtra and FreedomPlus in Florida: 0-64 + Premium Bonus on FreedomPlus is 5% = The Minimum Guaranteed Interest Rate on the Freedom Series is 2% in Oregon. All base products approved for sale All base products approved without Confinement, Terminal Illness and Home Health Waivers Freedom 3, 5, 7, and FreedomPlus S approved for sale; FreedomXtra not approved Freedom 3, 5, 7, and FreedomPlus approved for sale; FreedomXtra not approved Freedom Series not approved for sale at this time

OPTIONAL RER APPROLS BY STATE This map shows availability of the optional riders available on the MultiChoice SM Series and Freedom Series. See separate maps for base product availability. WA AK+ Issued by: Aviva Life and Annuity Company, Des Moines, For Internal and Agent Use Only. Not intended for soliciting annuity sales from the public. Revised: 04/21/2011 CA# OR^ UT+ TX MN+ IN MS AL GA* + The Rollup rate on LifetimePay Flex is 6%; the death benefit rider accumulation rate on InsurePay is 6%; the fee on InsurePay is 0.60%. Oregon and Delaware have not approved recent changes to LifetimePay SM Plus. Higher Maximum Annual Lifetime Income Withdrawl percentages still apply LifetimePay SM Plus, LifetimePay SM Flex and InsurePay SM approved for sale. Optional riders not available at this time. SC FL PA Optional riders approved without Wellness Benefits. CT# NH* ^ Delaware # In California, the Income Doubler benefit is not available on LifetimePay SM Flex. In Connecticut, the Income Doubler is not available on LifetimePay SM Flex nor LifetimePay SM Plus. * Wellness Benefits are available only on LifetimePay SM Plus (not LifetimePay SM Flex) in Georgia and New Hampshire. ^ Oregon and Delaware have not approved recent changes to LifetimePay SM Flex. In these states: Maximum Accumulation Years is 20 years; Income Account Value Interest Rate is 7.2%; Annual Premium Rate is 0.45%; Higher Maximum Annual Lifetime Income Withdrawal Percentages still apply. On InsurePay, the death benefit rider accumulation rate is 6%; the fee on InsurePay is 0.60%.

MULTICHOICE IO SERIES APPROLS Issued by: Aviva Life and Annuity Company, Des Moines, AK AL CA CT DC DE FL GA IN MN MS NH OR PA RI SC TX UT WA MultiChoice IncomeXtra SM - Premium Bonus is 6% on this product in. MultiChoice IncomePlus SM - Guaranteed Purchase Option not available in MN, OR, PA, WA - Premium Bonus is 5% in AK, DE, MN, OR, UT, WA S S S S S MultiChoice Income Five SM, Seven SM, Ten SM - Guaranteed Purchase Option not available in MN, OR, PA, WA LifetimePay SM Plus - Higher Maximum Withdrawal Percentages apply in DE and OR W = Approved # = Confinement/Terminal Not Available S = Reduced Withdrawal Charge Schedule W = Wellness Benefits Not Available Open box indicates product not approved MULTICHOICE IO SERIES RATES--JU 3, 2011 Any rate changes are effective for applications received after the date on this card. MultiChoice IncomeXtra SM (0-78) 1-Year P-to-P S&P 500 Index 4.00% cap 4.50% cap 1-Year Multiple Index (no spread) 4.00% cap 4.00% cap 1-Year Average Index (no spread) 4.00% cap 4.00% cap Fixed Strategy (1-year guarantee) 2.00% 2.10% MultiChoice IncomePlus SM (0-78) 1-Year P-to-P S&P 500 Index 4.00% cap 4.75% cap Fixed Strategy (1-year guarantee) 2.00% 2.25% *MultiChoice IncomePlus SM S (0-78) Approved in CT, DE, MN, OR, PA, WA 1-Year P-to-P S&P 500 Index 4.00% cap 4.00% cap 1-Year P-to-P Participation Index (no cap) 25.00% par rate 25.00% par rate Fixed Strategy (1-year guarantee) 2.00% 2.00% MultiChoice IncomeTen SM (0-78) 1-Year P-to-P S&P 500 Index 4.00% cap 4.00% cap Fixed Strategy (1-year guarantee) 2.00% 2.05% MultiChoice IncomeSeven SM (0-81) 1-Year P-to-P S&P 500 Index 4.00% cap 4.75% cap Fixed Strategy (1-year guarantee) 2.00% 2.30% Withdrawal Charge Duration 7 years 7 years MultiChoice IncomeFive SM (0-83) 1-Year P-to-P S&P Index 4.00% cap 4.75% cap 1-Year P-to-P Par. Index (no cap) 25.00% par 25.00% par Fixed Strategy (1-year guarantee) 2.00% 2.25% Withdrawal Charge Duration 5 years 5 years Rider Charges LifetimePay SM Plus Optional Income Rider Issue ages: 40-83 Annual Charge: 0.75% *Please check the website for reduced withdrawal charge schedule. For internal use and Agent Use Only. Not intended for soliciting annuity sales from the public. Product and Strategy availability varies by state.