Veolia World Solar Challenge Branding Guidelines September 2011
Introduction The Veolia World Solar Challenge Masterbrand is based upon a set of graphic elements: the sun symbol, the logo type, the corporate typeface and the corporate colours. The standards outlined in these guidelines apply to all advertising, print signage and promotional items. It is necessary to follow specifications to ensure consistent application of the masterbrand. Therefore the symbol, logotype and relationships must not be altered. Please ensure the correct format is used. CMYK and spot colour artwork is available as electronic art on CD in formats suitable for Macintosh and PC platforms. CMYK and spot colour artwork is for print applications such as signage and stationery. For on screen applications such as television, internet and multi media graphics convert the files to RGB format. Ensure the correct format and colour variant is selected for the appropriate application. The selection will be dependent on the manufacturing process limitations and reproduction size, particularly in the case of promotional material. Full colour, and single colour (mono) variations have been provided. Section 1 Page 2
Masterbrand Full Colour The Masterbrand is based upon a set of graphic elements: the sun symbol, the logo type, the corporate typeface and the corporate colours. The logotype must not be re typeset, traced, respaced, redrawn or modified in any way. The logotype must always be used with the sun symbol and the corporate typeface in the specified relationships. The proportions, spacing and relative positioning of the elements must remain consistent. Logo 1 and Logo 2 are the preferred masterbrands. Logo 1 > Masterbrand The logo must never be made up of a texture or pattern or appear on a textured or patterned background. Where possible the logo should be printed in spot colour. When using four colour process printing, it is necessary to supply colour swatches and to specify that they match exactly. Never specify percentage breakdowns of process colours. Logo 2 > Masterbrand shown with date Section 1 Page 3
Masterbrand mono When a mono version of the logo is required, version 3 or 4 may be used. The sun is reversed as white. All other elements are black. Logo 3 > Masterbrand mono Logo 4 > Masterbrand mono shown with date Section 1 Page 4
Masterbrand mono reversed When a reversed mono version of the logo is required, version 5 or 6 may be used. The arch behind the sun is reversed as white. The sun becomes black. All other elements are white. Logo 5 > Masterbrand reversed mono Logo 6 > Masterbrand reversed mono shown with date Section 1 Page 5
Horizontal logo Full Colour In certain applications the Masterbrand may not be applicable. For these circumstances a horizontal version is provided. Logo 7 > Horizontal logo The horizontal logo is based upon a set of graphic elements: the sun symbol, the logo type, the corporate typeface and the corporate colours. The logotype must not be re typeset, traced, respaced, redrawn or modified in any way. The logotype must always be used with the sun symbol and the corporate typeface in the specified relationships. The proportions, spacing and relative positioning of the elements must remain consistent. Logo 8 > Horizontal logo shown with date Logo 7 and Logo 8 are the preferred horizontal logos to be used. The logo must never be made up of a texture or pattern or appear on a textured or patterned background. Where possible the logo should be printed in spot colour. When using four colour process printing, it is necessary to supply colour swatches and to specify that they match exactly. Never specify percentage breakdowns of process colours. Section 1 Page 6
Horizontal logo mono When a mono version of the logo is required, version 9 or 10 may be used. The sun is reversed as white. All other elements are black. Logo 9 > Horizontal logo Logo 10 > Horizontal logo shown with date Section 1 Page 7
Horizontal logo reversed When a reversed mono version of the logo is required, version 11 or 12 may be used. The arch behind the sun is reversed as white. The sun becomes black. All other elements are white. Logo 11 > Horizontal logo reversed Logo 12 > Horizontal logo reversed, shown with date Section 1 Page 8
Sun watermark A sun watermark graphic is available for use as a graphic device to enhance branding. The sun must be printed as 20% tint of PMS 130 C. Section 1 Page 9
Corporate Colours RGB colours When the Veolia World Solar Challenge brand is used in onscreen applications (television, web, etc), the following RGB mixes should be used. blue R = 28 G = 38 B = 116 gold R = 253 G = 185 B = 19 red R = 255 G = 0 B = 0 Spot colour PMS The corporate colours are: blue PMS 2756C gold PMS 130C red PMS 485C Four colour process In situations where only 4 colour process is available for printing, please specify that the PMS colours be matched as closely as possible. Ask the printer to match the PMS colours from the CMYK mix. Uncoated stocks When printing on uncoated stocks, the PMS colours are: C = 92 M = 82 Y = 1 K = 5 blue PMS 2756U C = 0 M = 30 Y = 100 K = 0 gold PMS 109U C = 0 M = 100 Y = 100 K = 0 red PMS 485C Section 1 Page 10
Minimum Size 10 mm The Masterbrand logo must not be reproduced smaller than 10 mm high, using the height of the copy as a guide. 20 mm The Masterbrand logo with the date must not be reproduced smaller than 20 mm high, using the height of the copy as a guide. 10 mm The horizontal logo must not be reproduced smaller than 10 mm high, using the height of the copy as a guide. 18 mm The horizontal logo with the date must not be reproduced smaller than 18 mm high, using the height of the copy as a guide. Section 1 Page 11
Minimum Clear Zone When using the Veolia World Solar Challenge Masterbrand and horizontal logo, keep a clear zone surrounding each logo as displayed. The clear zone should be free from typography, illustrations or any other graphic. The clear zone distance on the top, bottom and sides of the logo is. is determined by the height of the sun logo. Section 1 Page 12
How not to use the Master Brand DO NOT place the logo on a textured or patterned background DO NOT stretch the logo DO NOT alter the relationship and proportions of the logo DO NOT condense the logo DO NOT reproduce with patterns or fills DO NOT reproduce the logo in colours other than specified Section 1 Page 13
Corporate Typeface ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890@ Arial Regular and Arial Black are the corporate typefaces to be used for Veolia World Solar Challenge. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890@ Arial Black Section 1 Page 14
Veolia World Solar Challenge Clothing The Veolia World Solar Challenge logo may be embroidered or screen printed on shirts as shown below. Various uses of the corporate colours are permitted within the construction of the shirts. White or black shirts are also acceptable. No other colours are permitted. Please note, when the logo appears on a yellow tshirt, the word SOLAR goes to white. Please note, when the logo appears on a dark coloured shirt, the words WORLD and SOLAR and the date change to white. The VEOLIA logo has a white keyline. Section 1 Page 15
Master Brand Application The following examples show the brand in various stationery applications; including letterheads and business cards. The letterhead is available as a Word Template. Veolia World Solar Challenge 191 PULTENEY STREET ADELAIDE SA 5000 POSTAL ADDRESS PO BO 663 KENT TOWN SOUTH AUSTRALIA 5067 P +61 8 8212 8500 F +61 8 8212 6700 W WWW.WORLDSOLARCHALLENGE.ORG Section 1 Page 16
Master Brand Application A footer is available as a separate electronic file of Word document for use at the bottom of A4 pages for followon for letters and / or proposals. Body text to commence 40mm from top of page. Body Copy Arial Regular Lower case 9pt Flush left ragged right Black Heading One Arial Black Regular 11pt Blue Flush Left Heading One consectetur adipiscing elit. Quisque iaculis accumsan lectus, nec vestibulum quam sollicitudin ac. Nulla lorem nunc, vulputate in sodales sed, luctus a ipsum. Pellentesque viverra neque a ante dictum vehicula. Nullam vitae hendrerit diam. Etiam dictum pharetra arcu sed tempus. Cras sed leo urna. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec pretium faucibus neque, et semper nibh tincidunt non. Phasellus ut nibh massa, vel porta quam. Aliquam vehicula eleifend dictum. Proin tellus justo, accumsan vitae posuere id, tempor vitae libero. In hac habitasse platea dictumst. Maecenas tincidunt eros at leo placerat luctus ut sed dui. Nam vulputate, augue sed molestie vulputate, nisi augue lacinia dui, quis rutrum est dui vel erat. Nulla sagittis quam eu diam facilisis quis tempus ante feugiat. Etiam molestie orci ut leo tristique eu posuere urna euismod. Mauris auctor purus id sapien consequat at ultrices diam iaculis. Maecenas lacus eros, volutpat non fringilla ac, commodo fringilla enim. If photo or graphic to be used Body copy to line up ragged right with right edge of blue bar. Sed imperdiet condimentum turpis. Proin ornare euismod adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ipsum lorem, sollicitudin a tincidunt vel, laoreet vitae erat. Pellentesque et felis est. Nunc mattis, mi ac ullamcorper pharetra, nulla nibh sagittis magna, ut elementum nulla ipsum at erat. In pulvinar lectus at tortor sollicitudin quis pretium arcu bibendum. Mauris in mattis ipsum. Mauris eleifend urna id mauris tempor ut malesuada velit cursus. Vestibulum lacinia ultricies mauris vel pulvinar. Aliquam dui dolor, aliquet eget tempor sit amet, ullamcorper ornare turpis. Duis non pretium purus. Donec molestie tellus tempor ligula pharetra eleifend auctor libero adipiscing. Integer eu nulla eget neque ornare viverra quis sed lorem. If photo or graphic to be used photo to line up with right edge of logo. Body text to line up flush left with Heading Title One Body text not to extend further than 30mm from top of blue bar Cras ipsum lorem, sollicitudin a tincidunt vel, laoreet vitae erat. Pellentesque et felis est. Nunc mattis, mi ac ullamcorper pharetra, nulla nibh sagittis magna, ut elementum nulla ipsum at erat. In pulvinar lectus at tortor sollicitudin quis pretium arcu bibendum. Mauris in mattis ipsum. Mauris eleifend urna id mauris tempor ut malesuada velit cursus. Vestibulum lacinia ultricies mauris vel pulvinar. Aliquam dui dolor, aliquet eget tempor sit amet, ullamcorper ornare turpis. Duis non pretium purus. Donec molestie tellus tempor ligula pharetra eleifend auctor libero adipiscing. Integer eu nulla eget neque ornare viverra quis sed lorem. Sed imperdiet condimentum turpis. Proin ornare euismod adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eleifend, leo eu euismod facilisis, eros enim ullamcorper mi, sit amet pretium ipsum magna sed nisl. Pellentesque egestas risus sed nisi consequat ut suscipit sem scelerisque. Mauris vitae libero diam, vel dapibus velit. Nulla venenatis porta mauris, nec porta sem tristique ut. Integer sed sem quam. Pellentesque lacus enim, rhoncus nec lobortis a, elementum ac urna. Morbi tincidunt, ipsum nec rutrum convallis, augue orci rhoncus felis, ut sodales sem massa vel orci. Body text to line up ragged right with right edge of logo. Arial Black Regular Lower case 10pt Flush left White Arial Black Regular Lower case 8pt Flush right Blue Section# Page # Heading Title One VEOLIA WORLD SOLAR CHALLENGE Arial Black Regular Upper case 10pt Flush left Yellow Section 1 Page 17
September 2011 West Creative Pty Ltd 55 King William Street Kent Town SA 5067 p (08) 8 8132 0993 f (08) 8 8132 1103 e jo@westcreative.com.au w www.westcreative.com.au