OVERVIEW. Team Valio. Brief from Valio. Testing Lohkeava Yoghurt. Current Packaging Analysis. Research. Concepts 1-6. Campaign
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1 TEAM VALIO
2 OVERVIEW Team Valio Brief from Valio Testing Lohkeava Yoghurt Current Packaging Analysis Research Concepts 1-6 Campaign
3 Ram Sankar Mengqi Kang Anja-Lisa Hirscher Tommi Leskinen Pinja Juvonen
4 BRIEF Create a new package design which communicates that the products are delicious creamy set type yoghurts with smooth and silky texture.
5 PROBLEMS WITH PACKAGE Material: Plastic feeling The concept of Lohkeava not clearly communicated Graphics are very messy Package does not stand out from shelf
6 RESEARCH
7 RESEARCH How often do you eat yoghurt? Germans Finns Asian 3 Persons every day 2-3 week occasionally never How you choose your yoghurt in the store? Sample size: 9 Finns 9 German 9 Asian (1 Japanese, 3 Koreans, 5 Chinese) age: Persons 1 0 brand price package bio/ regional lactose free/ other special requirements
8 RESULTS Quotes: I usually fall for the exotic and distinctive packages - when it catches my eyes from the shelf, I know I m gonna pay for it Eating yoghurt makes me feel like I m integrated into nature - I love it Whatever the cheapest there is. All the yoghurts are the same otherwise. Evaluation: Factors of influence are very different between the cultures. Price, Brand image related to taste, and special requirements like eco and lactose free are most important. Where and when do people usually eat yoghurt? Mostly as snack or for breakfast. Location varies a lot: Home or Work, Outdoors (e.g. Park)
9 STANDARD Reworked package design with the Valio wave. MUSTIKKA JUGURTTI ASIDOFILUS+ BIFIDUS LUONNON- JUGURTTI ASIDOFILUS+ BIFIDUS RAPARPERI JUGURTTI ASIDOFILUS+ BIFIDUS LAKTOOSITON MUSTIKKA JUGURTTI/LAKTOSFRI BLÅBÄRYOGHURT LAKTOOSITON MUSTIKKA JUGURTTI/LAKTOSFRI BLÅBÄRYOGHURT Ainekset: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Fusce purus morbi tortor magna condimentum vel, placerat id blandit sit amet tortor. Ingredienser: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Fusce purus morbi tortor magna condimentum vel, placerat id blandit. Ravintosisältö/Naringsvärde 100g: ipsum ligula ut hendrerit mollis, ipsum erat vehicula risus, eu suscipit sem libero nec erat. Aliquam erat volutpat. Sed congue augue vitae neque. Nulla consectetuer porttitor pede. Fusce purus morbi tortor magna condimentum vel, placerat id blandit sit amet tortor. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Mauris sed libero. Suspendisse facilisis nulla in lacinia laoreet, lorem velit accumsan velit vel mattis libero nisl et sem. Proin interdum maecenas massa turpis 150 G VALMISTAJA/TILLVERKARE: VALIO OY, PL 534, 90101,OULU, PUH/TFN: , Ainekset: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Fusce purus morbi tortor magna condimentum vel, placerat id blandit sit amet tortor. Ingredienser: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Fusce purus morbi tortor magna condimentum vel, placerat id blandit. Ravintosisältö/Naringsvärde 100g: ipsum ligula ut hendrerit mollis, ipsum erat vehicula risus, eu suscipit sem libero nec erat. Aliquam erat volutpat. Sed congue augue vitae neque. Nulla consectetuer porttitor pede. Fusce purus morbi tortor magna condimentum vel, placerat id blandit sit amet tortor. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Mauris sed libero. Suspendisse facilisis nulla in lacinia laoreet, lorem velit accumsan velit vel mattis libero nisl et sem. Proin interdum maecenas massa turpis 150 G VALMISTAJA/TILLVERKARE: VALIO OY, PL 534, 90101,OULU, PUH/TFN: , MUSTIKKA JUGURTTI ASIDOFILUS+ BIFIDUS LUONNON- JUGURTTI ASIDOFILUS+ BIFIDUS RAPARPERI JUGURTTI ASIDOFILUS+ BIFIDUS LAKTOOSITON MUSTIKKA JUGURTTI/LAKTOSFRI BLÅBÄRYOGHURT Ainekset: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Fusce purus morbi tortor magna condimentum vel, placerat id blandit sit amet tortor. Ingredienser: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Fusce purus morbi tortor magna condimentum vel, placerat id blandit. Ravintosisältö/Naringsvärde 100g: ipsum ligula ut hendrerit mollis, ipsum erat vehicula risus, eu suscipit sem libero nec erat. Aliquam erat volutpat. Sed congue augue vitae neque. Nulla consectetuer porttitor pede. Fusce purus morbi tortor magna condimentum vel, placerat id blandit sit amet tortor. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed posuere interdum sem. Quisque ligula eros ullamcorper quis, lacinia quis facilisis sed sapien. Mauris sed libero. Suspendisse facilisis nulla in lacinia laoreet, lorem velit accumsan velit vel mattis libero nisl et sem. Proin interdum maecenas massa turpis 150 G VALMISTAJA/TILLVERKARE: VALIO OY, PL 534, 90101,OULU, PUH/TFN: ,
10 SPOON
11 CAMPAIGN IDEA Participatory Consumer Campaign. Strengthening brand image and reaching a wider audience with social media. How do you enjoy Lohkeava Yoghurt?
12 ORIGAMI forming a shape based on single cups idea of an orgiami and the lohkeava approach
13 GEOMETRICAL
14 ENGRAVING
15 THANK YOU!
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