Press Kit V2 2014
Listen. Track. Communicate. WIRELESS SMART HEARABLE IN EAR HEADPHONE MP3 PLAYER MICROPHONE BLUETOOTH HEADSET FITNESS TRACKER HEARTRATE MONITOR TO BE CONTINUED... WALKIE TALKIE REMOTE CONTROL TRANSLATOR PANIC BUTTON EMERGENCY AID PATHFINDER
The Dash wins CES Best of Innovation Award 2015 The Dash won the International Consumer Electronics Show (CES) 2015 Innovation Award BEST OF INNOVATION in the Headphones product category. CES is the world s largest consumer technology tradeshow held by the Consumer Electronics Association (CEA) every year. The Jury recognized that The Dash represents the most impressive technology in the headphone category. Products entered in the CES Innovations program are judged by a preeminent panel of independent industrial designers, engineers, and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 29 categories. bragi.com/ces/award.html Bragi PressKit V2, November 2014, 3
Introducing the world's first completely wireless hearable The Dash. The world s first completely wireless, smart headphone system, offering freedom of movement, maximum comfort and amazing sound all while audibly coaching, tracking movement and capturing key biometric data. The Dash is a discreet assistant that entertains and takes care of you helping to understand your body, and helping you to get better at what you do. The Dash: completely wireless in-ear headphones, plus so much more. At the heart of The Dash are two wearable microcomputers, coupled with biosensors, fitness trackers, microphones, a real-time feedback activity coach, and The Dash media player all running on Bragi s proprietary software architecture. Listen. Track. Communicate. Bragi PressKit V2, November 2014, 4
Latest News News #1 Acoustic Upgrade The Dash has under gone an acoustic overhaul. Now packaged are high performance balanced armature loudspeakers for stereo reproduction. For capturing speech and ambient sound digital microphones are optimally placed to maximise the sound reproduction experience. News #2 Sensor Upgrade The Dash will now be shipped with increased sensing capability in 9 axes of movement sensing. In addition to the 3 axis accelerometer also now included is a 3 axis gyroscope and a 3 axis magnetometer. The improved sensing capabilities give The Dash an array of exciting new use case possibilities that will be rolled out over time. News #3 Charging Case Upgrade Last but by no means least Bragi redesigned the charging case, reduced the size and increased the usability. Charging contacts have been moved and integrated with a magnetic docking mechanism to give a smooth experience to charging The Dash on the go. Additionally a splash proof pouch encloses the case adding security to the docked devices and robustness under daily use conditions. Charging Case Prototype Bragi PressKit V2, November 2014, 5
Listen. Track. Communicate. Listen The Dash can play music from an embedded 4GB/1000 song music player or through a wireless, dual mode Bluetooth 4.0 connection with an ios, Android or Windows device. The advanced audio system includes balanced armature drivers for sound reproduction and digital microphones to capture ambient sound and speech, delivering accurate sound reproduction as the artist or recording engineer intended. Track The Dash measures body vitals via two tiny LEDs emitting low intensity red and infrared light into the capillaries in the ear more than 50 times/second. Using the reflection, a precise heart rate, oxygen saturation level and body temperature is calculated with the data. Dual accelerometers, magnetometers and gyroscopes work together to perform a staggering number of measurements while you walk, run, bike and swim. The Dash tracks speed/distance (with calibration) and movements like pace, steps, cadence, rotation and energy spent even without a smartphone. Communicate The Dash also works as a Bluetooth headset and delivers clear voice quality through an embedded microphone. Even though The Dash provides impressive noise isolation, the wearer can choose to channel ambient sound into the headphone with the transparent audio feature. Safety and peace of mind come from awareness of your surroundings, like hearing a car, a cyclist or a voice. A simple swipe on the optical touch surface of The Dash will enable or disable ambient sound to pass through. How to interact with The Dash. The outer surface of both Dash contains a high resolution optical touch sensor. All audio, telephony and tracking functions are controlled with finger swipes and taps even with gloves and while wet. A free App will be available for ios, Android and Windows at launch. Bragi PressKit V2, November 2014, 6
Three Point Secure Fit. A durable polymide housing protects the heart of The Dash and fits comfortably and securely in a broad range of ears with the help of three sizes of sleeves supplied. Nano coated silicon sleeves help provide a secure fit and water resistance to 1 meter. With no cables to pull on the headphones, and a lightweight design, The Dash stays in comfortably, while walking, running, biking or swimming. Ears are different as each human being: Three dimensional scans of hundreds of ears were made and many different organic shapes were tested. Finally four shapes developed that would provide comfort and fit for a broad range of ears. Silicone sleeves matching the four sizes (XS/S/M/L) are delivered with The Dash package. Why The Dash will fit perfectly: Four different sized silicone sleeves to fit your ear No cables pulling on the headphones Lightweight one Dash ear phone weighs less than 14 grams. Ergonomic design The Dash's weight center rests inside of the cartilage of the ear Three Point Secure Fit With each The Dash will be delivered four different sized silicone sleeves (L, M, S, XS) Bragi PressKit V2, November 2014, 7
Even more Secure. The Leash. For those times when the three point secure fit just might not be enough for what you have planned, Bragi introduces the new Leash. The discreet leash loops over the tip of The Dash and can be clipped to your clothing to ultra-ensure your Dash stays secure. Bragi PressKit V2, November 2014, 8
The Charging Case. On-the-go power supply for The Dash provided by the Charging Case has seen a redesign in itself and how it integrates with the in-ear devices. Charging power and data contacts on The Dash were redesigned, relocated and integrated with a magnetic docking mechanism that seats The Dash smoothly in the case and enables easy extraction for use. Exceptionally the case has also been reduced to a more discreet size while maintaining the case battery capacity and the ability to recharge The Dash multiple times on the go. Enveloping the charging case is a fabric pouch. Constructed of a rugged, water resistant material that adds additional robustness to the connection of the devices when they are docked it also serves as an initial barrier to the elements during daily use. A transparent window in the pouch provides a quick view to the charging status of The Dash without the need to open the case and a side button gives feedback on the charging status of the case itself. Charging Case Prototype Bragi PressKit V2, November 2014, 9
The Dash Package Complete experience. The Charging Case with embedded micro USB to custom pin converter The Dash Left & Right Bragi Stickers 4 Sizes Silicone Sleeves (XS/S/M/L) The Leash Manual Bragi App Micro USB Cable Bragi PressKit V2, November 2014, 10
The Dash Technical Specifications General Lightweight approximately 13 g each Shock Resistant and water resistant to 1 m Smartphone sensors and GPS data provide additional functions in connection to the phone ios & Android App controls audio, sensor and tracking settings Speaker Type: high quality balanced armature Left and Right Response bandwidth 18-18000 Hz Total harmonic distortion <4% (1 KHz, 1 mw) Microphone Digital MEMS microphones with custom mechanical tuning Ambient microphone: digital MEMS omnidirectional, Sensitivity -42 db +3/-3 db (1 KHz, 0 db = 1 V/Pa) Electronics 32 bit ARM Processor Digital Signal Processor 4GB Flash Storage Battery 100mAh Multicolor LED Light ring Sensors High resolution optical touch sensor Dual 3-Axis Accelerometers 3-Axis Magnetometer 3-Axis Gyroscope RED + Infrared LED Sensor 2 Thermometers (body & ambient) Optical touch Sensor Performance Tracking Speed, Pace & Distance (with calibration) for running, swimming and cycling Steps, Cadence Rotation, Turns Time G-Force Airtime, Drop Rate Additional tracking in conjunction with smart devices Body Vital Measurements Heart Rate Oxygen Saturation Body Temperature Calories Burned Respiratory rate Bluetooth Dual Mode Bluetooth 4.0 Audio compatibility with classic Bluetooth devices (A2DP profile, CSR aptx audio codec) Full compatibility with Apple: iphone >= 4S, ipod Touch 5th generation and later, ipad 3rd generation and later Full compatibility with: Android: any device with Bluetooth LE hardware running under Android version 4.3 Jelly Bean (API Level 18) or later True Wireless Stereo CSR aptx audio codec Up to six paired devices (One at a time) Bluetooth sound overrules embedded playback Embedded music player: 4GB data storage. MP3, AAC (No DRM) Controls General: Volume, audio transparency, pair devices Music controls: Play, pause, next, back, bass, treble Only embedded playback: Shuffle, select playlist Communication controls: Answer, end, reject, hold Tracking controls: Start/stop, 3 upon demand feedback macros, forced feedback on minimum, maximum and time goals Sync music via USB 2.0 and sensor data via USB and Bluetooth Battery management Battery (expected) Play & track time 3 hours Play time 4 hours Standby time 250 hours Charging time less than 2 hours Charging: USB (power plug not included), DC 5V 100mA Type: 100 mah Lithium Polymer Compatibility (needs Bluetooth LE for full functionality) iphone 4S, 5, 5C, 5S, 6, 6 Plus ipad (3rd generation and later) Android phones with Bluetooth 4.0 LE support (See detailed description»bluetooth«above) Limited support for Windows Phone and Blackberry FOR AUDIO SUPPORT: Any Bluetooth A2DP or aptx compatible device Sleeves High Quality Silicone Sleeves Extra Small (L&R), Small (L&R), Medium (L&R), Large (L&R) The Charging Case Charging: USB (power plug not included), DC 3.7V 1900mAh Capacity: provides 5 full charges to The Dash All features, functionality and other product specifications are subject to change without notice or obligation. 1 year limited warranty Bragi PressKit V2, November 2014, 11
Developer Site Developers are welcome. The new Dev Website From resources and knowledge base to a developer forum: we are building an all new developer website to support our developer community. Unleash awesome apps using the vast sensor capabilities of The Dash. Use The Dash with your app. In developer mode The Dash provides access to processed or unprocessed data and audio feeds. Integrate The Dash with your application and entirely new opportunities emerge. Bragi PressKit V2, November 2014, 12
The Heads behind The Dash. The concept for The Dash was created by Danish entrepreneur Nikolaj Hviid, a former CEO of an award winning design agency and former Head of Design at a global leading audio company: I imagined a discrete assistant that would entertain and take care of me. Help to understand my body, and let me know when I had reached my limit. Help me to get better at what I do. says Nikolaj Hviid. The Dash is as incredible as I imagined it would be. The international team at BRAGI consists of currently more than 40 design, software hardware and operational specialists with an average of 21 years in work experience. The team holds more than 90 patents and has won more than 100 design awards. The BRAGI team members have a strong design and manufacturing background and have brought more than 400 products to market. Bragi PressKit V2, November 2014, 13
At Bragi Behind the scenes. Bragi PressKit V2, November 2014, 14
Images & data available in this presskit. bragi_dash_front.jpg bragi_dash_side.jpg bragi_dash_inuse_01.jpg bragi_dash_inuse_02.jpg bragi_case.jpg bragi_dash_explosion.jpg bragi_brand_cmyk bragi_brand_black Additionally in this Presskit... More Images, Press Release, Technical Specifications Sheet & PDF's All Image-Data is optimized for Print or Digital. If you need more or bigger data, please let us know. Bragi PressKit V2, November 2014, 15
Not enough? More Info Our Channels bragi.com kickstarter.bragi.com youtube.com/user/hellobragi facebook.com/hellobragi Twitter @hellobragi Instagram hellobragi linkedin.com/company/bragi Bragi PressKit V2, November 2014, 16
Press Contact Europe, Asia, Australia, Africa Marijo Sarac press@bragi.com +49 (0) 89 215 484 215 North & South America Jim Ninesling press@bragi.com Herzog-Heinrich-Str. 20 D-80336 Munich Germany phone +49 (0) 89-215 484 210 hello@bragi.com www.bragi.com Bragi PressKit V2, November 2014, 17
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