Using Cloud Analytics to Drive Profitability Presented by Cloud Cruiser and Artisan Infrastructure
Meet our Speakers Penny Collen Financial Solutions Architect Cloud Cruiser pennyc@cloudcruiser.com Andrew LaCroix Sr. Director, Solutions Architecture Cloud Cruiser andrewl@cloudcruiser.com Jim Janke Director of Business Process Artisan Infrastructure jjanke@artisaninfrastructure.com 2
Key Topics for Today Key challenges service providers face Cloud metrics you should care about How Artisan uses Cloud Cruiser for competitive advantage Q&A 3
Meet Cloud Cruiser Founded in 2010 Industry leading financial management solution for hybrid cloud Customers include the largest enterprises & service providers in the world 4
Meet Cloud Cruiser Single solution to price, bill for cloud usage, and optimize profitability Integrations to industry-leading public/private clouds, apps, & DBs 5
Cloud: The Opportunity and the Challenge TRADITIONAL CLOUD predictable, monthly flat rate BILLING variable, pay-per-use vendor loyal, stuck-in CUSTOMERS no vendor lock-in, better offer complex, proprietary, hard to move ENVIRONMENT agile, scalable, portable 6
CSP Maturity Drives Demand for Financial Mgmt INITIAL GROWTH MATURE Customer acquisition Basic IaaS offerings Competing on price Manual billing effort Cost transparency Customer satisfaction More complex offerings Competing based on SLA Billing automation Understanding costs & profit Customer retention Dynamic infrastructure Competing on CRM Self-service reporting Profit optimization per product, per customer 7
Cloud Cruiser s Solution ANALYTICS FOUNDATION Service Providers Clients AUTOMATED BILLING DECISION ANALYTICS TRENDS & FORECASTS PROFIT ANALYSIS SELF-SERVICE REPORTING COST TRANSPARENCY AUTOMATED CHARGEBACK BUDGETS & ALERTS MULTI-SOURCE COLLECTORS FLEXIBLE DATA TRANSFORMATION FLEXIBLE PRICING CUSTOM DASHBOARDS 8
Case Study: Artisan Infrastructure
Artisan Infrastructure 2015 Corporate Update Artisan Infrastructure is the leading innovator Cloud Management of cloud infrastructure, cloud management and business continuity solutions that enable solution providers and enterprises to migrate, manage and deliver continuously available cloud applications at the speed of business. Cloud Infrastructure Business Continuity Management
Cloud Infrastructure and Management ~$20M $13.4M $4M $2.8M 2012 2013 2014 2015 Expanding WW Presence Privately held Founded in 2011 Quick facts 300+ solution provider customers (SMB & Enterprise) 6 years delivering cloud solutions to the channel World class 7x24x365 support 98% Customer Satisfaction
Artisan: The Challenge multiple services multiple pricing plans Manual bill processing Lost revenue opportunities Non-standard service bundles Complex pricing requirements Integration to Salesforce multiple partners 12
Artisan Technical Environment CRM vcenter Storage System vcenter Usage Files vcenter 13
Flexible Provisioning Provisioning System VMs Storage Compute VPNs Database User Accounts 14
Account Structure Distributors Resellers Partners Resource Folders 15
Cloud Cruiser Solution collect VM Config Data (CPU, RAM, Disk) Storage Utilization transform map report Value-added Services Disk performance Customer Detail 16
The Answers How profitable are my services? Which value-added services have been purchased? What is my future demand? How many instances have my customers provisioned? How much storage is being consumed by each of my VMs? How much is all of this costing me? ARTISAN PARTNER 17
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Cloud metrics that matter Optimizing service delivery Allocation vs. usage Forecasted demand (usage & cost) Most / least used resources Increasing profitability Real-time service tracking Revenue by service / by customer % profit by service / by customer Improving customer satisfaction Self-service bill validation Billing accuracy and trust 20
Key Takeaways Flexible pricing & packaging allows quick response to market changes Niche offerings drive competitive advantage You can t charge for services you can t measure Identify key metrics to measure your success 21
Q & A 22
Thanks for joining us today! Let s connect! Cloud Cruiser info@cloudcruiser.com www.cloudcruiser.com @CloudCruiserInc Artisan Infrastructure info@artisaninfrastructure.com www. artisaninfrastructure.com @ArtisanInf 23 2015 5nine Software Inc. www.5nine.com