ProHealth Care, Waukesha, WI Pulmonary Rehab Article January 2006 PENS Newsletter I heard another success the other day for Close to Home PENS. We ran an innocent little PENS article about pulmonary rehab at OMH. It prompted 28 calls, which turned into 8 new patients, some of whom hadn't been PHC patients before. The power of targeting! Kathy Allen, ProHealth Care Marketing Department 20 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &
ProHealth Care, Waukesha, WI Readership Survey Spring 2005 PENS Newsletter 95 percent of respondents felt articles were of relevant & of interest 70 percent of respondents read entire newsletter every time 21 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &
Comparative Results Vehicle LASIK Campaign Promo Cost per Lead Promo Cost per Procedure Newspaper ad $275 $1,500 Direct Mailer $180 $600 PENS $55 $200 22 Source: Internal Study from Evanston Northwestern Healthcare Marketing Department, Fall, 2002.
PENS for Clinical Trial Recruitment PENS Targeted by Protocol - All patients with RA - But must not have: - cancer - hypertension -diabetes Results - 33 patients qualified & mailed - 17 calls received - 10 selected - PENS Cost ~ $400.00 - Versus $3,000 for ad & flyers Source: Internal Study from Northwestern Medical Faculty Foundation, Inc, Chicago, IL 23 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &
PENS & CDS are HIPAA compliant. In compliance with the HIPAA Privacy regulations published October, 2002, PENS & CDS use patient data: as a business associate of the institution to send its communications to its patients only for this purpose ONLY with commitments to security, non-disclosure and data disposal as directed. Also, no patient data appears on any PENS newsletter other than name & mailing address. 24 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &
About PENS Communications Systems Greg, co-founder of PENS Communications Systems, LLC, is one of the pioneers of individualized communications. In 1995 while at Northwestern in Chicago, he launched the first individualized newsletter system and ran it successfully for three years. During that time, he formulated the basic principles and uncovered the many nuances of this new approach to communications. Since 1998, he has used this extensive knowledge and experience to build and operate 5th generation PENS applications while providing training and guidance in their usage. Greg received his B.S. from the University of Illinois and his M.B.A. from De Paul University in Chicago. He is a frequent speaker at national meetings and universities. Don Peppers and Martha Rogers reference his work in their book The One to One Field Guide. 25 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &
About Customer Database Services Rick Dziuban is an expert in health care data. Since 1987, he has built data warehouse applications for clients around the nation. He specializes in taking raw data from virtually any billing system and turning it into useful information. He is particularly accomplished in the nuances of "cleaning" and "standardizing" the raw data and then compiling incidents of service into individual patient records and finally household records. This is the foundation of his relationship marketing system. Rick also adds value with his analysis and interpretation of the data. His years of experience helps client's gain new insights into patient behavior, organizational performance and marketplace trends. Beyond analysis, Rick helps client's build reports with the internal audiences in mind - most often senior, non-marketing executives. Consequently, sophisticated analysis is presented in an easily understood and actionable form. Rick received his BSBA from the University of Florida and his MBA from The University of Chicago. 26 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &
PENS provided by: Greg Padovani PENS Communications Systems, LLC 915 N. Belmont Ave. Arlington Heights, IL 60004 847-392-9113 www.penscommunications.com greg@penscommunications.com CDS Data Warehouse by: Rick Dziuban Customer Database Services, Inc. 1100 W.Main, Suite C St. Charles, IL 60174 630-587-8223 www.cdsdatamine.com rickdz@cdsdatamine.com 27 Copyright 2006, PENS Communications Systems, LLC, Arlington Hts, IL &