OSMANIA UNIVERSITY COLLEGE FOR WOMEN (AUTONOMOUS) KOTI, HYDERABAD COMMUNICATION SYLLABUS UNDER SEMESTER SCHEME WITH EFFECT FROM 2015-2016 ONWARDS New syllabus according to CBCS guidelines Semester I Paper I: Introduction to communication and mass media Unit I Introduction to Communication, Nature process and elements of communication Functions and Barriers of communication, 7 Cs and Principles for effective communication. Types of communication- Intra-personal, Interpersonal, Group Communication, Mass Communication, verbal and Non verbal communication. Unit II Traditional forms of Communication Folk Media Print Radio Films Television. Functions and role of Mass media in society - Providing information, education and entertainment. Media and social change and social responsibility. Unit III Models of Communication- Laswell SMCR model, Shannon and Weaver Osgood and Schramm., propaganda. publicity, Knowledge Gap Hypothesis,Digital Divide Unit IV Media organization and association - ABC RNI PIB DAVP etc News Agencies Media Ownership International News Flow and the McBride Commission Report. Unit V Cable T.V., Satellite television and its growth,impact of Satellite TV on society,new Media Technologies- satellite, Cable, digital, internet -access and reach.
Semester II Paper II: Growth of Medai in India,Media Institutions, Theories of Communication Unit I History of print media in India Pre Independence, Post Independence, and regional Language Press. - Media before and after independence Gandhi and the Nationalist Press - Indian constitution and freedom of press. Unit II Mass Communication theory Authoritarian theory Free press theory Social responsibility theory Function of media Effects of Mass Communication. Role of media in society Impact of media on audiences Audience Measurement (TAM, TRP, GRP, Neilsen, RAM) Unit III Journalism and social change: Journalism and its role in creating awareness about civil and human rights, Women s rights. Unit IV Electronic Media Origin and development of Radio Television Films Genres (Narrative / Documentary; Parallel / Commercial) Opportunities and Challenges of the Film Industry Unit V Contemporary Newspapers in English and Telugu. Types of newspapers and magazines - Regular newspapers, financial newspapers, political newspapers, news magazines and special interest magazines, science and technology magazines, magazines for women and children.
Semester III Paper III: Communications and Print Media Unit I Definition,Nature-Sources of News,News Values.News Process- from event to the reader. Reporterrole,duties,and qualities. Basic Components of news story-attribution, verification, balance and fainess, breveity. Hard News, Soft News Unit II Elements of a news story Inverted pyramid style Types of leads Sources of Information Types of News Political,Crime,Financial,Economic.Newspaper Layouts,and elements of a copy. Unit III Different forms of newspaper writings- Spot news,features,articles,editorial,creative middls. Different forms of Reporting- Science,Health and environment. Unit IV Structure of Newspaper Organisation, Editing Process, Types of copy Agency, Bureau, Muffossil., streamlining copy, rewriting and updating. Unit V Media Ethics and Laws-Defamation, Libel, Right to Information, Official secrets Act, Contempt of Court, Copyright Act of 1957,Code of ethics for Journalists.
Semester IV Paper IV: Communications and Broadcast Media Unit I Impact and role of Broadcast media in society, Concept of Public Broadcasting, Contribution of AIR and Doordarshan to development, community Radio Unit II Broadcasting- Radio Transmission Process, Writing for Radio, Radio Programme formats, Radio Script formats. Unit III Broadcasting- Television Transmission Process, Writing for Television, Television Programme formats, Television Script formats Unit IV Types of production, Production Technologies- Video Camera, Lens,Lighting, Microphones. Film and Television production-cinematic language (Framing and composition, Shot division- XLS,LS,MS,MCU,CU,XCU, transitions), Camera movements. Unit V Electronic media journalism-news Gathering, news bulletin, News anchor, Live talk Show, Reporting Live events.
SEMESTER V Paper V Communications and Public Relations(Part I) Unit I Introduction to public Relation, definition, nature and scope of PR PR, Publicity, Propaganda, and advertising. Unit II Organisation and function of PR department a)role and functions of PR officer b)internal and external Publics Unit III a)pr Planning b)tools o f PR-press release,newsletter,brochures,housejournals,advertising,exhibitions,annual reports,press conferences-open House,-Seminars. Unit VI Practical training in writing press releases, making brochures conducting exhibitions, and Holding press conferences and seminars.
SEMESTERVI Paper VI : Communications and Public Relations(Part II) Unit I Public Relations and Government Role of PR institutions- PIB, DIPR, DAVP, and Directorate of Field Publicity. PR and corporate Image Unit II Public Relations and Media Relations Principles of good media relations Unit III Role of PR institutions- PIB, DIPR, DAVP, and Directorate of Field Publicity. Public Relations Process: Four stages UNITIV Crisis Managemnet CASE STUDIES IN CRISIS MANAGEMENT.
SEMESTERV Elective (Discipline centric) CREDITS-3 I ADVERTISING: UNIT I: a. Advertising definition nature and scope b. Economic relevance of advertising to media media s dependence on advertising. UNIT II: a. Structure of advertising Agency- Functions of accounts executive, and Copy Writer b. Types of advertising-classification and forms of advertising. UNITIII a. Structure and elements of advertisements layouts for Various Media b. Making of an advertisement from concept to consumer. UNITIV. a.creating an advertisement layout b.visualising and copy writing c. Kinds of copy
SEMESTERVI Elective (Discipline centric) CREDITS-3 ADVERTISING UNITI: A. Advertising :Social relevance of advertising its role in communication and marketing UNIT II: A. Creating the advertisement: a. Visualising and Copy writing b. Kinds of copy UNITIII: A. Branding and Branding strategies B. Brand loyalty UNITV A. Advertising Campaign planning.
ELECTIVE INTERDISCIPLINARY SEMESTERVI ONLINE JOURNALISM CREDITS-3+1 UNIT I a. Introduction to communication, types of communication news process from event to reader. b. What is online journalism? c. What makes online journalism distinctive? d. Effect of online journalism e. Right to Information act UNITII a. Evolution of Information and communication technologies. Information revolution and the concept of information society. Internet and communication across boundaries, Digital Divide. b. Origin and growth of World Wide Web and internet. Internet in India- status and new developments and problems. New media technologies Multimedia and emerging technologies. Impact of new media on traditional media. UNITIII a. Web journalism: Unique features of Web. Home pages, design and layout. Internet newspaper editions, internet news groups, e-mails, blogs, internet as a tool for gathering. UNITIV a. Online research and reporting b. The impact of online on research and reporting UNITV a. Core journalistic process b. Core writing skills. Story structure.
INTERDISCIPLINARY SYLLABUS FOR CBCS IMPLEMENTATION FROM 2015-16 MASS COMMUNICATION COURSE INTERDISCIPLINARY CREDITS-3+1 MEDIA WRITING SEMESTER VI UNITI: I. Media writing basics. a. What is Media and news. b. How does media shape the news c. Audiences and audience expections. Report Writing: a. Definition, Purpose and types of reports. b. Preparation c. Assessment d. Planning e. Expression f. Review. UNITII: Writing Features and Columns: a. What is a Feature b. Idea for a Feature c. Types of Features. Writing a Column: a. What is a Column? b. Writing a Column. c. Getting started. d. Style structure.
UNITIII: Writing Public Relations Publications: a. The PR writer. b. The PR source c. Writing NEWS Releases and other PR tools. d. Backgrounders and Briefings. e. Government PR. f. Corporations and Non-Profit organisations. UNITIV: ADVERTISEMENT COPY WRITING. a. Research. b. The product market and the audience c. The Writing Assignment. d. A Focus for advertising copy. e. Creating thinking: i. Format ii. Style iii. Public Service Announcement(PSA) UNITV: OPINION WRITING: a) Research for reviewing. b) Writing the review. c) Studying other reviewers. d) Broadcast writing and reviews. EDITORIALS: a. Framing an opinion. b. Purposes. c. Editorial topics. d. Writing the editorial. e. The impact of editorials. f. Advertorials
UNIT I: INTERDISCIPLINARY CREDITS-3+1 FREELANCE JOURNALISM II SEMESTERVI Reporter role,duties and qualities,forms of Journalistic writing: News writing, column writing,article, wrtting, feature, writing editorial writing. Writing for media: Freelance writing-choosing a topic, Identifying sources,gathering information,importance of rewriting,slanting, UNITII: Contemporary Newspapers in English and Telugu. Types of newspapers and magazines - Regular newspapers, financial newspapers, political newspapers, news magazines and special interest magazines, science and technology magazines, magazines for women and children. UNIT III Media Ethics and Laws Defamation, Libel, Slander, Right to Information act, Official secrets Act, Contempt of Court, Copyright Act of 1957,Code of ethics for Journalists.