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1 UNIVERSITY OF CALCUTTA SYLLABI F O R THREE-YEAR HONOURS AND GENERAL DEGREE COURSES OF STUDIES Journalism & Mass Communication
2 General Course Journalism & Mass Communication (JORG) Paper-I Print Journalism Part-I Part-II Paper-II: Media Management, Advertising and Public Relations Paper-III: First Half: Indian Constitution, Economy and Press laws Second Half: Practical Part-III: Paper IV First Half: Advanced Media Studies 75 Marks 13
3 Second Half: Practical External assessment: Viva-Voce 25 marks 20 Marks 5 Marks Question Pattern and break-up of Marks will be in the following order: (a) One Broad question comprising 15 Marks; (b) Two short answer-type question comprising 5 Marks each This order will be followed in each module of every paper. Part-I Paper-I Print Journalism (1) Newspaper as recorder of news and events; Newspaper as an organ of public opinion; Newspaper as an instrument of social service and as a promoter of democracy; Impact of newspaper on society; Newspaper and socio-economic and cultural development. (2) News: Definition; Elements of news; News Sources; Different types of news. (3) The Editor: functions and responsibilities; Editorial freedom; The role of the editor in recent perspective. (4) The News Editor: Functions; duties and qualities. (5) Chief Sub-Editor; Sub-Editors; Their duties and qualities. (1) The Reporter; Duties and Responsibilities of a reporter; Duties responsibilities & qualities of a chief reporter; Foreign correspondent; Special correspondent; Bureau Chief; Duties and responsibilities of a district correspondent; Crime and legal reporting; Science and financial reporting. (2) News writing; Different structures of news writing (inverted pyramid structure); Intro; Lead; Language of news writing; Objectivity; Writing techniques on society, fashion, music and arts, education, employment opportunities, health, environment etc.; financial reporting. (3) Feature: Definition, special kind of reporting, Different types, important branch of modern Journalism. (4) Editorial: Importance, Choice of subjects, Arrangement, Style of presentation. 14
4 (1) Editing; Principles of Editing; Copy Testing; Processing Copies; Computer Editing; (2) Making headlines of news stories; Importance; Rules to be followed; Different types of headlines; Computer applications; (3) Page Make-up; Front page and other pages; Principles to be followed; Typography; Main type groups; Recent changes and development; (4) Photo journalism; Definition; Importance; Duties, responsibilities and qualities of a news photographer; How to edit news photos; Caption writing; Photo printing process; Dark room processing; (1) Column and columnist; Importance of column; Different types; Qualities of a good columnist; (2) Letters to the Editor; Importance; How to edit; (3) Proof reading; Symbols of proof reading; Duties and responsibilities of proof readers; (4) The News Agencies; Their services; functions; Importance in today s journalism; Styles of Agency reporting; How does it differ from reporting in other media; Different international News Agencies. (1) Reporting: M.V. Charnley (2) Reporting Manual: Sourin Banerjee (3) Editing Manual: Sourin Banerjee (4) Professional Journalism: M.V. Kamath (5) News Reporting and Editing: K.M. Srivastava Part-II Paper-II: Media Management, Advertising & Public Relations (1) Newspaper as a business enterprise and its public service role; Indian experience; (2) Ownership of Newspapers; Different types in India; Main features; (3) Sources of revenue of newspapers; Scope in India; 15
5 (1) Circulation of newspapers; Circulation factors: Geographical factor, Social Factor, Economic, Technological factor; Promoting circulation; Newspaper s policy; (2) Circulation department; Organization; Functions; Duties and responsibilities of the circulation manager; Audit Bureau of Circulation (ABC); (3) Advertisement department of a Newspaper; Administration of Ad-department; Advertisement Manager: Duties and responsibilities; Different types of advertisement in newspapers: classified and display; Newspaper as a medium of advertisement; (1) Advertising: Definition; Different types; Classified and display; Advertisement medium; different types; relative advantages; Selection criteria; Ethics of Advertising; Market research; Brand positioning; Creative strategy; Market and its segmentation; Sales promotion; (2) Advertising agency: structure, functions, important functionaries; Client; Agency relationship; (3) Copy writing; Types of Copy; How to prepare; Principles of writing; Main features; Copy writer: qualities, duties and responsibilities; Copy for electronic media and print media; Ad-administration and Video production; (1) Public Relations: Definition; Publics in PR; Importance of PR; PRO: Qualities and Duties; PR in Public Sector; PR for Private Sector; PR tools; Press Release; Press Conference; Press Rejoinder; Corporate PR; (2) House Journal: Planning; Data collection; Editing principles; Production and distribution; PR as a management function; PR institutions; PR and new technology (1) Newspaper Organization and Management: H.L. Williams (2) Sanagbadpatra Sangathan O Parichalana: P.K. Mukherjee (3) Advertising Made Simple: Frank Jefkins (4) Public Relations in India: J.M. Kaul (5) Jana Sanjog: Samar Basu (6) Practical Public Relations: Sam Black Paper-III Indian Constitution, Economy and Press Laws (1) Indian Constitution; Main features; Fundamental Rights; President of India: Power and position; Prime Minister: power and position; Chief Minister: Power 16
6 and position; Governor: Power and position; Parliament; Supreme Court; and High Court; Local governments; Indian Foreign Policy; (2) National Economic policy; New trends; Industrial policy; New trends; Finance Commission and its functions; Five Year Plans: Objectives; Economic policy and its impact on society; (1) Press Laws: Defamation, Contempt of Court; Parliamentary Privileges; Article 19(1)A and freedom of press; Copyright Act; Official Secrets Act; Working Journalists Act; (2) Ethics of Journalism; Freedom and responsibility of the press; Press Council of India: Constitution, objectives and guidelines; Media Council of India. Practical: (1) Writing News Reports; Headlines; Intro (2) Page Make-up and Design; Editing news copy (Computer part): 10 Marks (3) Writing Short Feature (4) Editorial Writing (5) Film and Book Review (6) Compulsory Viva-Voce (10 Marks) to be conducted at the examination centre on the day of examination. (1) Introduction to the Constitution of India: D.D. Basu (2) Bharatiya Sangbidhan Parichay: D.D. Basu (3) Bharater Press Ain: Banshi Manna (4) Indian Economics: K. Sundaram (5) Press Laws: N.K. Bhattacharya Part-III Paper- IV Advanced Media Studies 75 Marks (1) Communication: Definition, Scope and Functions (2) Mass Communication; Definition, Scope and Functions; Theories and models; (3) Mass Media: Definition; Different types; Functions; Recent trends; Impact of New Technologies; Film and Video; (4) Specialization in Reporting; Science, Political, Administration, Crime, Fashion, Financial and Agriculture journalism; Sports journalism; Coverage of environment; Human Interest; (5) Interpretative and Investigative reporting; Importance and Scope; Basic qualities; planning and style; 17
7 (1) Press conference and interview; How to handle an important source of news; Need for preparation; How to conduct; Different types of interview; (2) Women and mass media; Women s page; Women s magazine; Scope in India; (3) Radio: Development of Radio broadcasting in India; Recent trends in Radio journalism; Radio and society; Elements of radio news; Differences in reporting and presentation between Radio and Television; (1) Television as a mass medium; Development of TV in India; Recent trends; Cable TV and Satellite channels; TV as news medium and entertainment medium; Autonomy of Indian broadcasting; Impact of TV on Print media; Differences in news reporting and presentation between Radio & TV; (2) Making of front page of a daily newspaper; (3) Review; Style and presentation; techniques; Film review; Book review; Music review; Radio and Television review (1) Reports of the first and second Press Commission (2) Radio and Television: K.M. Srivastava (3) Television Sambadikata: Sisir Bhattacharya (4) Professional Journalism: M.V. Kamath Second Half: Practical External assessment Viva-Voce 20 Marks 5 Marks External assessment: Writing AD copy by computer application; Display and classified; Front page layout in computer; Heading and intro writing; Preparation of audio visual copy; Viva Voce: Compulsory Viva-Voce to be conducted at the examination centre on the day of practical examination 18
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