Method Country: South Africa Universe: 28.78 million citizens between the ages of 16-69* Investigation technique: Face-to-face interviews Selection procedure: Representative survey, random sample stratified according to region and city size, quotas for race, age and gender Sample size (Total): 1000 respondents Fieldwork: Calendar Weeks 30-31 (2010) *Source: U.S. Census Bureau (March 2008) 1
Level of interest in the Top-2-Box: Very interested + Interested 80 82 80 78 Wave I Wave II Wave III Wave IV Wave V Wave VI (Dec 08) (Mar 09) (Jul 09) (Dec 09) (May 2010) (August 2010) Question: In June 2010, the FIFA World Cup will be held on the African continent for the first time. South Africa will be the host country for the tournament. When you consider your personal interest in the competition please tell me how interested you are on a scale from 1 = Not interested at all to 5 = Very interested. (Figures in %) 2
Personal feelings on South Africa hosting the Top-2-Box: Completely agree + Agree I am proud that South Africa is holding the I am looking forward to the taking place in South Africa I think the will be/was a success in South Africa I am more confident now that the will be a success than I was in 2004, when it was announced that South Africa would host the event I think that the will unite the people of South Africa My interest in the is unaffected by the performance of the South African national team I think that South Africa will benefit in the long-term from hosting the FIFA World Cup Wave I (Dec. 08) Wave II (Mar. 09) Wave III (Jul. 09) Wave IV (Dec. 09) Wave V (May 10) Wave VI (Aug. 10) 92 85 80 77 81 79 80 78 74 76 81 81 85 82 Question: I will now read you a number of statements that have been made about South Africa s role as the host of the. For each of the statements, please give me your personal opinion by telling me if you agree or disagree to a certain extent. I would like you to rate your answer on a scale from 1 = I completely disagree to 5 = I completely agree. (Figures in %) 3
Advantages of South Africa hosting the Statements Agreed with The will bring more visitors to the country and further strengthen the South African tourism industry Wave I (Dec. 08) Wave II (Mar. 09) Wave III (Jul. 09) Wave IV (Dec. 09) Wave V (May 10) Wave VI (Aug. 10) 96 97 95 The FIFA World Cup will leave a lasting legacy and be an event that South Africans will look back on in years to come with fond memories The will improve South Africa s infrastructure for example roads, public transport and telecommunication 87 92 85 The FIFA World Cup will improve South Africa s image abroad The will boost the economy and create new jobs 78 92 Question: I am going to read you a number of statements that have been made about the perceived advantages of South Africa holding the. I would like you to tell me in your personal opinion whether you Agree or Do not agree with each statement. (Figures in %) 4
The impact on South Africa hosting the Top-2-Box: Completely agree + Agree South Africa s hosting of the FIFA World Cup has made me more confident of the country s capabilities than before 87 The FIFA World Cup has given the country a sense of self-belief The FIFA World Cup showed us and the world that we can organise successfully an event on a massive scale The FIFA World Cup has shown that South Africa s people can unite and celebrate peacefully South Africa proved the doubters wrong Question: Next I will read you a number of statements that have been made about the impact of the on South Africa. For each of the statements, please give me your personal opinion by telling me if you agree or disagree to a certain extent. I would like you to rate your answer on a scale from 1 = I completely disagree to 5 = I completely agree. (Figures in %) 5
The positive aspects of South Africa hosting the Top-2-Box: Completely agree + Agree Celebratory atmosphere among South Africa s people Being in the spotlight of world attention Watching the football itself Showing the world what we re capable of Improvements to roads and other public infrastructure Question: Please tell me what you particularly liked about South Africa hosting the?. I would like you to rate your answer on a scale from 1 = I completely disagree to 5 = I completely agree. (Figures in %) 6
Disadvantages of South Africa hosting the Statements Agreed with The will result in increased prices for South Africa s people Wave I (Dec. 08) Wave II (Mar. 09) Wave III (Jul. 09) 48 Wave IV (Dec. 09) Wave V (May 10) Wave VI (Aug. 10) 58 59 70 64 77 Crime will be an issue for visitors to the 27 * 53 58 66 63 61 The will result in congestion problems in South African cities, due to the high number of visitors 53 54 54 59 53 South Africa s infrastructure, such as roads and public transport, is not ready to handle a large sporting event such as the *Asked differently in the previous wave: The and visitors to the tournament will be a target of crime in South Africa. 32 42 42 41 50 52 Question: Next, I am going to read you a number of statements that have been made, concerning possible disadvantages of South Africa holding the. I would like you to tell me in your personal opinion whether you Agree or Do not agree with each statement. (Figures in %) 7