COLLEGE OF PROFESSIONAL AND MATHEMATICAL STUDIES Prof. William Mauney, Dean Dr. Mary Lesser, Chair CHARLES M. SNIPES SCHOOL OF BUSINESS BUSINESS FACULTY: Alex Lee Professor of Business Michael Dugan Jefferson Pilot Professor of Business Dale King O. Leonard and Helen Moretz Family Business Professor Sarah Wallace Associate Professors Ted Reingold, Catawba Valley Professor of Business Patty Wike Assistant Professors Carl Dresden, Craig Schreiber MAJORS: Accounting (BA), Finance (BA), International Business (BA), Management (BA), Marketing (BA), Professional Organizational Development (BS) MASTER OF BUSINESS ADMINISTRATION See the Graduate School section. ECONOMICS FACULTY: Professors O. Leonard and Helen Moretz Family Economics Professor William M. Mauney, Jeffrey Wright, Mary Lesser MAJORS: Economics (BA), International Economics (BA) MISSION: The mission of the Charles M. Snipes School of Business is to provide current and practical knowledge that will prepare students for a successful business career. Based on a solid foundation in the liberal arts, the Charles M. Snipes School of Business fosters creative, critical thinking while promoting interpersonal and team skills needed in a diverse and global work environment. The Charles M. Snipes School of Business incorporates the use of state-of-the-art technology while encouraging students to make ethical decisions. Members of the faculty offer dedicated instruction and advisement at both the undergraduate and graduate levels of study. The Business core curriculum of the Charles M. Snipes School of Business programs provides a broad range of exposure in the basics of business operations and education. Enhancement and flexibility are provided by having degree plans utilizing the basic core combined with courses designed to give the student a specialized knowledge of a functional area. The business functional areas are Accounting, Marketing, Management, and Finance. In addition, The Charles M. Snipes School of Business, in conjunction with other academic programs, offers a major in International Business to give the student additional latitude in preparing for a career. Each major in the Charles M. Snipes School of Business earns a B.A. degree, with the exception of the POD, which earns a B.S. The Charles M. Snipes School of Business programs are accredited by the Association of Collegiate Business Schools and Programs. DOUBLE MAJOR: For a double major within the Charles M. Snipes School of Business, completion of an additional 15 credits (minimum) beyond the requirements for the first major is required. The additional courses will come from the major requirements and elective courses prescribed for the second major. Approval to major in more than one area must be obtained from the faculty advisor.
MINOR: A minor in Business requires nineteen credits consisting of Accounting 231, Business 340, 344, 360 (prerequisite ECO 121 or 122), three credits of electives (300-level or above) from the Charles M. Snipes School of Business course offerings, and CSC 175. TRANSFER POLICY: A student may transfer in the following: 1. the common Business core courses except for BUS 450. Business Policy and no more than 6 credit hours from BUS 320, 340, 344, 360, and 370. 2. no more than 6 credit hours from the required major courses. HONORS: Students in the Charles M. Snipes School of Business may elect to pursue honors work. To be eligible for honors, students must: have a 3.2 cumulative GPA; have a 3.5 GPA in the major; and have completed ACC 231 and BUS 300, 340, 360 and CSC 175 or have been invited to apply by the faculty of the Charles M. Snipes School of Business; have successfully complete BUS 320 and BUS 344 as honors courses; have successfully complete BUS 499 concurrently with BUS 450, which includes a specific business written analysis report and an oral presentation to the faculty of the Charles M. Snipes School of Business. ACCOUNTING The major in Accounting provides specialized accounting training augmented by the courses in the business core. The combination of the specialized information and the common body of knowledge provide the aspiring accountant the necessary tools for the workplace. For the Accounting student desiring to become a Certified Public Accountant (CPA), additional courses are available as electives at the undergraduate and graduate level. The graduate is eligible to sit for the Certified Public Accounting examination and the Certified Management Accounting examination upon completion of the program and courses required by The Examing Body. Career possibilities exist in public accounting practice, corporate accounting and finance, and governmental operations. The Accounting major earns a B. A. degree. Course requirements for the Accounting major are as follows: MAJOR: ACCOUNTING
Major Requirements 24* ACC 331 Intermediate Accounting I 3 ACC 332 Income Tax Accounting 3 ACC 334 Intermediate Accounting II 3 ACC 432 Cost Accounting 3 BUS 300 Business Communications 3 ACC 431 Advanced Accounting I ACC 433 Auditing ACC 434 CPA Problems & Review BUS 461 Internship BUS 372 Business Law II FINANCE The major in Finance prepares students for entry level positions and professional careers in various branches of Finance. Courses introduce students to Commercial and Investment Banking as well as concepts that will facilitate management of a company s assets. Strategies are developed that will help in the creation and maintenance of personal and/or corporate investment portfolios. The Finance major earns a B.A. degree. Course requirements for the Finance major are as follows: MAJOR: FINANCE Major Requirements 24* ACC 331 Intermediate Accounting I 3 BUS 300 Business Communications 3 BUS 341 Investments 3 BUS 442 International Business 3 ECO 325 Money and Banking 3 ACC 332 Income Tax ACC 334 Intermediate Accounting II BUS 461 Internship
ECO 421 International Economics INTERNATIONAL BUSINESS The program for the International Business major is structured uniquely to include substantial course work in Business, Economics, and a modern foreign language. Majors must combine the business skill with the language skill. The requirements are intensive and demanding. Career possibilities are numerous and expanding, and a growing number of businesses have foreign affiliations providing opportunities in manufacturing, marketing, and finance. The International Business major earns a B.A. degree. Course requirements for the International Business major are as follows: MAJOR: INTERNATIONAL BUSINESS Major Requirements 37-42* ACC 330 Managerial Accounting 3 BUS 442 International Business 3 ECO 323 International Price Analysis 3 ECO 420 International Trades 3 Choose One Option: 12 French: 1. FRE 221 Intermediate French I FRE 230 Guided French Conversation FRE 332 Culture & Civilization: The Present FRE 401 Commercial French 2. German: GER 221 Conversation & Phonetics GER 230 Conversational German GER 332 Culture & Civilization: The Present GER 401 Commercial German 3. Spanish: SPA 221 Intermediate Spanish I SPA 331 Culture & Civilization of Spain SPA 332 Culture and Civilization of Latin America SPA 415 Commercial Spanish 4. Study Abroad Semester
5. Foreign Internship LRC 471-476 Travel/Study Experiential Learning 1-6 (students must complete a minimum of one week of study abroad) POL 130 World Politics 3 BUS 453 International Marketing ECO 422 International Finance HCS 250 Multi-cultural Perspectives HIS 203 Introduction to African History HIS 204 Introduction to Latin American History HIS 205 Intro to East Asian History HIS 230 Twentieth Century: A Global History POL 331 American Foreign Policy POL 332 International Law and Organization POL 430 Topics in International Politics SOC 345 Global Inequality REL 273 Introduction to World Religions MANAGEMENT A Management major has several opportunities. The major has a liberal arts core as a basis for career-long leadership and provides courses in management theory for opportunities for advancement in a management career, and gives the students background courses in all areas of business. Expertise in specific management fields like Production and Operations Management or Human Resources Management is a part of the major. The major earns a B.A. degree. Course requirements for the Management major are as follows: MAJOR: MANAGEMENT Major Requirements 24* ACC 330 Managerial Accounting 3 BUS 300 Business Communications 3 BUS 345 Human Resource Management 3 BUS 439 Organizational Behavior 3 BUS 440 Production & Operations Management 3
BUS 349 Managing the Small Business BUS 442 International Business BUS 451 Marketing Management BUS 461 Internship ECO 321 Labor Problems ECO 322 Government & Business MARKETING The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree. Course requirements for the Marketing major are as follows: MAJOR: MARKETING Major Requirements 24* ACC 330 Managerial Accounting 3 BUS 300 Business Communications 3 BUS 442 International Business 3 BUS 451 Marketing Management 3 BUS 452 Marketing Research 3 BUS 363 Integrated Marketing Communications BUS 366 Sports Marketing BUS 453 International Marketing BUS 461 Internship ECO 323 Intermediate Price Analysis
INTERNSHIP/CO-OP PROGRAM: Accounting or Business 461, 462, 465, 466 and 470 are programs of experiential learning which provide on-site work experience with a particular business for a fifteen-week semester. The programs are planned, developed, monitored and evaluated cooperatively by the business firm and The Charles M. Snipes School of Business. Students engaged in any three credit hour internship (ACC or BUS 461 or 462) will devote ten hours each week to the work experience. This is the equivalent to one course taken as part of the normal academic load. Students engaged in the six credit hour block (ACC or BUS 465 or 466) will devote twenty hours each week to the work experience while taking no more than nine additional credits on campus, the combination of which will comprise the total academic load for one semester. Students engaged in the twelve credit hour block (ACC or BUS 470) will devote forty hours each week to the work experience which will normally comprise the total academic load for one semester. If scheduling permits, three additional credits may be taken on campus. Students are qualified to participate in a Business internship if they have earned a 2.5 GPA in their major and have a cumulative 2.5 GPA. In addition, the following courses must have been successfully completed: ACC 231; CSC 175; BUS 300, 340, 344, and 360. Students are qualified to participate in an Accounting internship if they have earned a 3.25 GPA in their major with a cumulative 2.5 GPA. In addition, the following courses must have been successfully completed: ACC 231, 331, 332; CSC 175; BUS 300, 340, 344, and 360. Successful completion of each internship includes submission of a bi-weekly log report, midterm interview with the supervising instructor, mid-term and end of the semester evaluations by the job supervisor, and an oral and written presentation to The Charles M. Snipes Business faculty. ECONOMICS Courses in Economics are intended to provide the student with a basic understanding of economic structures and processes including economic growth and productivity, unemployment and inflation, taxation and public expenditure, supply and demand, international trade and finance, labor-management cooperation and competition, etc. The Economics major earns a B.A. degree. MINOR: A minor in Economics requires eighteen credits consisting of Economics 121, 122, 323, 324 and six credits of Economics electives. HONORS: Students majoring in Economics and judged qualified by the Economics faculty may, upon invitation, elect to pursue honors work in Economics. To graduate With Honors in Economics, a student must have a minimum cumulative GPA of 3.0, a minimum major GPA of 3.2, and complete Economics 498 and 499. An oral presentation of the honors paper or a synopsis of the honors project is required. Normally the student in the honors program will have completed Economics 121, 122, 323, 324 and 325. MAJOR: ECONOMICS Technical Requirements 13-16* Choose 1 option: 4-6 MAT 125 Finite Mathematics and MAT 126 Applied Calculus or MAT 165
Choose one course from: 3-4 BUS 346 Business Statistics MAT 115 Elementary Statistics MAT 215 Applied Statistics POL electives 6 Major Requirements 33* ECO 221 History of Economic Thought 3 ECO 323 Intermediate Price Analysis 3 ECO 324 Intermediate Macro-Economic Theory 3 ECO 325 Money & Banking 3 ECO 420 International Trade 3 ECO 422 International Finance 3 ECO Major Electives 9 Other Requirements ECO 495 Comprehensive Assessment Examination 0 Additional recommendations: courses in History, Sociology, and Political Science are recommended for additional study. Students preparing for graduate work are advised to take Mathematics 165 and 166 in addition to the required courses. For Teacher Licensure using Economics Major, see requirements under History Major - Teacher Licensure in Social Studies (9-12). MAJOR: INTERNATIONAL ECONOMICS CSC 175 Information Technology 3 Major Requirements 51* ECO 323 International Price Analysis 3 ECO 324 Intermediate Macro-Economic Theory 3 ECO 325 Money & Banking 3 ECO 420 International Trade 3 ECO 422 International Finance 3 ECO 424 Contemporary Problems in Developing Areas 3 POL 130 World Politics 3 Choose One Foreign Language Track: 18 French: FRE 110 Intro French I FRE 111 Intro French II FRE 221 Intermediate French I FRE 230 Guided French Conversation FRE 331 Culture & Civilization I FRE 332 Culture & Civilization II German: GER 110 Intro German I GER 111 Intro German II GER 221 Conversation & Phonetics GER 222 Conversation & Composition GER 230 Conversational German GER 332 Culture & Civilization: The Present
Spanish: SPA 110 Intro Spanish I SPA 111 Intro Spanish II SPA 221 Intermediate Spanish I SPA 222 Intermediate Spanish II SPA 331 Culture & Civilization of Spain SPA 332 Culture and Civilization of Latin America Other Requirements ECO 495 Comprehensive Assessment Examination 0