COLLEGE OF PROFESSIONAL AND MATHEMATICAL STUDIES

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1 162 Academic Programs COLLEGE OF PROFESSIONAL AND MATHEMATICAL STUDIES Prof. William Mauney, Dean CHARLES M. SNIPES SCHOOL OF BUSINESS Dr. Carl E. Dresden, Chair BUSINESS FACULTY: Alex Lee Professor of Business Michael Dugan Jefferson Pilot Professor of Business Dale King O. Leonard and Helen Moretz Family Business Professor Sarah Wallace Associate Professors Ted Reingold, Catawba Valley Professor of Business Patty Wike Assistant Professors Carl Dresden, Craig Schreiber MAJORS: Accounting (BA), Finance (BA), International Business (BA), Management (BA), Management Information Systems (BA), Marketing (BA) MASTER OF BUSINESS ADMINISTRATION See the Graduate School section. PROFESSIONAL ORGANIZATIONAL DEVELOPMENT (BS) See page 180. ECONOMICS FACULTY: Professors O. Leonard and Helen Moretz Family Economics Professor William M. Mauney, Jeffrey Wright MAJORS: Economics (BA), International Economics (BA) To earn a degree at Lenoir-Rhyne University, students must complete major courses, the L-R core courses, and if needed, elective courses to equal a minimum of 128 hours. Some majors require more hours. MISSION: The mission of the Charles M. Snipes School of Business is to provide current and practical knowledge that will prepare students for a successful business career. Based on a solid foundation in the liberal arts, the Charles M. Snipes School of Business fosters creative, critical thinking while promoting interpersonal and team skills needed in a diverse and global work environment. The Charles M. Snipes School of Business incorporates the use of state-of-the-art technology while encouraging students to make ethical decisions. Members of the faculty offer dedicated instruction and advisement at both the undergraduate and graduate levels of study. The Business core curriculum of the Charles M. Snipes School of Business programs provides a broad range of exposure in the basics of business operations and education. Enhancement and flexibility are provided by having degree plans utilizing the basic core combined with courses designed to give the student a specialized knowledge of a functional area. The business functional areas are Accounting, Marketing, Management, and Finance. In addition, The Charles M. Snipes School of Business, in conjunction with other academic programs, offers majors in International Business, and Management Information Systems to give the

2 Academic Programs 163 student additional latitude in preparing for a career. Each major in the Charles M. Snipes School of Business earns a B.A. degree. The Charles M. Snipes School of Business programs are accredited by the Association of Collegiate Business Schools and Programs. DOUBLE MAJOR: For a double major within the Charles M. Snipes School of Business, completion of an additional 15 credits (minimum) beyond the requirements for the first major is required. The additional courses will come from the major requirements and elective courses prescribed for the second major. Approval to major in more than one area must be obtained from the faculty advisor. MINOR: A minor in Business requires nineteen credits consisting of Accounting 231, Business 340, 344, 360 (pre-requisite ECO 121 or 122), three credits of electives (300-level or above) from the Charles M. Snipes School of Business course offerings, and CSC 175. TRANSFER POLICY: A student may transfer in the following: 1. the common Business core courses except for BUS 450. Business Policy and no more than 6 credit hours from BUS 320, 340, 344, 360, and no more than 6 credit hours from the required major courses. HONORS: Students in the Charles M. Snipes School of Business may elect to pursue honors work. To be eligible for honors, students must: have a 3.2 cumulative GPA; have a 3.5 GPA in the major; and have completed ACC 231 and BUS 300, 340, 360 and CSC 175 or have been invited to apply by the faculty of the Charles M. Snipes School of Business; successfully complete BUS 320 and BUS 344 as honors courses; successfully complete BUS 499 concurrently with BUS 450, which includes a specific business written analysis report and an oral presentation to the faculty of the Charles M. Snipes School of Business. ACCOUNTING The major in Accounting provides specialized accounting training augmented by the courses in the business core. The combination of the specialized information and the common body of knowledge provide the aspiring accountant the necessary tools for the workplace. For the Accounting student desiring to become a Certified Public Accountant (CPA), additional courses are available as electives at the undergraduate and graduate level. The graduate is eligible to sit for the Certified Public Accounting examination and the Certified Management Accounting examination upon completion of the program and courses required by The Examing Body. Career possibilities exist in public accounting practice, corporate accounting and finance, and governmental operations. The Accounting major earns a B. A. degree. Course requirements for the Accounting major are as follows:

3 164 Academic Programs ACCOUNTING MAJOR: CREDITS Business Core Courses 34 Credits 231. Accounting Principles l Management Information Systems Management Finance Statistics Marketing Business Law I Business Policy 3 Computing Sciences: 175. Information Technology 4 [Required: ECO 121 Macroeconomics in College Core] Mathematics: [Required: MAT 125 Finite Math in College Core] Comprehensive Examination 0 Required Courses 18 Credits 331. Intermediate Accounting I Income Tax Accounting Intermediate Accounting II Cost Accounting Business Communications Business Ethics and Social Responsibility 3 Electives 6 Credits Choose 2 courses from: 431. Advanced Accounting I Auditing CPA Problems and Review Business Law II Internship 3 FINANCE The major in Finance prepares students for entry level positions and professional careers in various branches of Finance. Courses introduce students to Commercial and Investment Banking as well as concepts that will facilitate management of a company s assets. Strategies are developed that will help in the creation and maintenance of personal and/or corporate investment portfolios. The Finance major earns a B.A. degree. Course requirements for the Finance major are as follows:

4 Academic Programs 165 FINANCE MAJOR 58 CREDITS Business Core Courses 34 Credits 231. Accounting Principles I Management Information Systems Management Finance Statistics Marketing Business Law I Business Policy 3 Computing Sciences: 175. Information Technology 4 [Required: ECO 121 Macroeconomics in College Core] Mathematics: [Required: MAT 125 Finite Math in College Core] Comprehensive Examination 0 Required Courses 18 Credits 331. Intermediate Accounting I Business Communications Investments Business Ethics International Business Money and Banking 3 Elective Courses 6 Credits Choose 2 courses from: 332. Income Tax Intermediate Accounting II Internship International Economics 3 INTERNATIONAL BUSINESS The program for the International Business major is structured uniquely to include substantial course work in Business, Economics, and a modern foreign language. Majors must combine the business skill with the language skill. The requirements are intensive and demanding. Career possibilities are numerous and expanding, and a growing number of businesses have foreign affiliations providing opportunities in manufacturing, marketing, and finance. The International Business major earns a B.A. degree. Course requirements for the International Business major are as follows:

5 166 Academic Programs INTERNATIONAL BUSINESS MAJOR CREDITS Business Core Courses 34 Credits 231. Accounting Principles I Management Information Systems Management Finance Statistics Marketing Business Law I Business Policy 3 Computer: 175. Information Technology 4 [Required: ECO 121 Macroeconomics in College Core] Mathematics: [Required: MAT 125 Finite Math in College Core] Comprehensive Examination 0 Required Courses Credits 330. Managerial Accounting Business Ethics and Social Responsibility International Business International Price Analysis International Trade 3 Language: Choose one foreign language: 1. French 210. Intensive Intermediate French Guided French Conversation Culture & Civilization: The Present Commercial French 3 2. German 221. Conversation & Phonetics Conversational German Culture & Civilization: The Present Commercial German 3 3. Spanish 210. Intensive Intermediate Spanish Intermediate Spanish Composition Culture and Civilization of Latin America Commercial Spanish 4 Lenoir-Rhyne Credit: Travel/Study Experiential Learning 1-6 (students must complete a minimum of one week of study abroad)

6 Academic Programs 167 Political Science: 130. World Politics 3 Elective Courses Choose 2 courses from: Business 453. International Marketing 3 Economics 422. International Finance 3 History th Century: A Global History Latin America History of Asian Civilizations History of African Civilizations Topics in Modern Russian History 3 Political Science 332. International Law and Organization Public Policy II: Foreign Policy Topics in International Politics 3 Sociology 250. Multicultural Perspectives Global Inequality 4 Religion 273. Introduction to World Religions 3 MANAGEMENT A Management major has several opportunities. The major has a liberal arts core as a basis for career-long leadership and provides courses in management theory for opportunities for advancement in a management career, and gives the students background courses in all areas of business. Expertise in specific management fields like Production and Operations Management or Human Resources Management is a part of the major. The major earns a B.A. degree. Course requirements for the Management major are as follows: MANAGEMENT MAJOR 58 CREDITS Business Core Courses 34 Credits 231. Accounting Principles I Management Information Systems Management Finance Statistics Marketing Business Law I Business Policy 3 Computing Sciences: 175. Information Technology 4 [Required: ECO 121 Macroeconomics in College Core]

7 168 Academic Programs Mathematics: [Required: MAT 125 Finite Math in College Core] Comprehensive Examination 0 Required Courses 18 Credits 330. Managerial Accounting Business Communications Human Resource Management Business Ethics and Social Responsibility Organizational Behavior Production and Operations Management 3 Elective Courses 6 Credits Choose 2 courses from: 349. Managing the Small Business International Business Marketing Management Internship Labor Problems Government and Business 3 MANAGEMENT INFORMATION SYSTEMS The Management Information Systems program combines a focus on Information Technology and the business workplace. Majors will get a business orientation that enables them to develop no matter what direction technology goes. An MIS degree prepares students for work in business firms, public agencies, and non-profit organizations where information is created, manipulated, and used. There is a strong emphasis on the social and behavioral dimensions of information technology and on the effective management of information resources. The MIS program is an interdisciplinary program designed to give students the skills in information technologies in preparation for careers in such fields as systems analysis, information management, competitive intelligence, and database management. The MIS major emphasizes the human context of current and future technology. The Management Information Systems major will fill a need that lies between the programmer who has a Computer Information Systems degree and the Business graduate. Students will be required to take courses in the general education core and the business core. The balance of their classes will be taken in the Computing Sciences program area. The Management Information Systems major earns a B.A. degree. Course requirements for the Management Information Systems major are as follows: MANAGEMENT INFORMATION SYSTEMS MAJOR 60 CREDITS Business Core Courses 34 Credits 231. Accounting Principles I Management Information Systems 3

8 Academic Programs Management Finance Statistics Marketing Business Law I Business Policy 3 Computer Sciences: 175. Information Technology 4 [Required: ECO 121 Macroeconomics in College Core] Mathematics: [Required: MAT 125 Finite Math in College Core] Comprehensive Examination 0 Required Courses 22 Credits 330. Managerial Accounting Business Communications 3 Computing Sciences: 116. Overview of Computing Disciplines Java Programming Ethical Issues in IT Database Management Systems 4 Elective Courses 8-9 Credits Choose one option: Web Systems CSC 220. Web and Net-Centric Design 4 CSC 365. Web Programming 4 Enterprise Systems CSC 291. Intro to ERP Systems 3 CSC 292. Custom Reporting and DSS 3 CSC 390. Project Management 3 MARKETING The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree. Course requirements for the Marketing major are as follows: MARKETING MAJOR 58 CREDITS Business Core Courses 34 Credits 231. Accounting Principles I 3

9 170 Academic Programs 320. Management Information Systems Management Finance Statistics Marketing Business Law I Business Policy 3 Computing Sciences: 175. Information Technology 4 [Required: ECO 121 Macroeconomics in College Core] Mathematics: [Required: MAT 125 Finite Math in College Core] Comprehensive Examination 0 Required Courses 18 Credits 330. Managerial Accounting Business Communications Business Ethics and Social Responsibility International Business Marketing Management Marketing Research 3 Electives 6 Credits Choose 2 courses from: 363. Integrated Marketing Communications Sports Marketing International Marketing Internship Intermediate Price Analysis 3 INTERNSHIP/CO-OP PROGRAM: Accounting or Business 461, 462, 465, 466 and 470 are programs of experiential learning which provide on-site work experience with a particular business for a fifteen-week semester. The programs are planned, developed, monitored and evaluated cooperatively by the business firm and The Charles M. Snipes School of Business. Students engaged in any three credit hour internship (ACC or BUS 461 or 462) will devote ten hours each week to the work experience. This is the equivalent to one course taken as part of the normal academic load. Students engaged in the six credit hour block (ACC or BUS 465 or 466) will devote twenty hours each week to the work experience while taking no more than nine additional credits on campus, the combination of which will comprise the total academic load for one semester. Students engaged in the twelve credit hour block (ACC or BUS 470) will devote

10 Academic Programs 171 forty hours each week to the work experience which will normally comprise the total academic load for one semester. If scheduling permits, three additional credits may be taken on campus. Students are qualified to participate in a Business internship if they have earned a 2.5 GPA in their major and have a cumulative 2.5 GPA. In addition, the following courses must have been successfully completed: ACC 231; CSC 175; BUS 300, 340, 344, and 360. Students are qualified to participate in an Accounting internship if they have earned a 3.25 GPA in their major with a cumulative 2.5 GPA. In addition, the following courses must have been successfully completed: ACC 231, 331, 332; CSC 175; BUS 300, 340, 344, and 360. Successful completion of each internship includes submission of a bi-weekly log report, mid-term interview with the supervising instructor, mid-term and end of the semester evaluations by the job supervisor, and an oral and written presentation to The Charles M. Snipes Business faculty. ECONOMICS Courses in Economics are intended to provide the student with a basic understanding of economic structures and processes including economic growth and productivity, unemployment and inflation, taxation and public expenditure, supply and demand, international trade and finance, labor-management cooperation and competition, etc. The Economics major earns a B.A. degree. MINOR: A minor in Economics requires eighteen credits consisting of Economics 121, 122, 323, 324 and six credits of Economics electives. HONORS: Students majoring in Economics and judged qualified by the Economics faculty may, upon invitation, elect to pursue honors work in Economics. To graduate With Honors in Economics, a student must have a minimum cumulative GPA of 3.0, a minimum major GPA of 3.2, and complete Economics 498 and 499. An oral presentation of the honors paper or a synopsis of the honors project is required. Normally the student in the honors program will have completed Economics 121, 122, 323, 324 and 325. ECONOMICS MAJOR: CREDITS 121. Macroeconomics History of Economic Thought Intermediate Price Analysis Intermediate Macro-Economic Theory Money & Banking International Trade International Finance 3 Electives 9 Mathematics: 125. Finite Mathematics 3 (Math 165, 4 credits, will substitute for 125 & 126) Political Science: Electives 6

11 172 Academic Programs Choose one course from: 3-4 BUS 346. Business Statistics MAT 115. Elementary Statistics MAT 215. Applied Statistics Other Requirements: Take a Comprehensive Assessment Examination in the major 0 Recommendation: Social Science 200 and courses in History, Sociology, and Political Science are recommended for additional study. Students preparing for graduate work are advised to take Mathematics 165 and 166 in addition to the required courses. For Teacher Licensure using Economics Major, see requirements under History Major - Teacher Licensure in Social Studies (9-12) INTERNATIONAL ECONOMICS MAJOR: 58 CREDITS 344. Business Finance Business Statistics 3 Computer Science: 175. Information Technology Macroeconomics Intermediate Price Analysis Intermediate Macroconomics Money and Banking International Trade International Finance Contemporary Problems in Developing Areas 3 Mathematics: Political Science: 130. World Politics 3 Choose one foreign language from: French: 110. Introductory French I Introductory French II Intermediate French Guided French Conversation French Conversation via Cinema & Internet French Culture & Civilization 3 German: 110. Introductory German I Introductory German II Conversation and Phonetics Conversation and Composition Conversational German German Culture & Civilization 3 Spanish: 110. Introductory Spanish I 3

12 Academic Programs Introductory Spanish II Spanish Composition Spanish Conversation 4 Choose one: 335. Culture & Civilization of Spain Culture & Civiliation of Latin America 4