JVG GROUP Corporate Profile

JVG Group Highlights Established in 1952 as a tea company packing, blending & trading in tea, besides other commodities. The Group has now evolved into a diversified business conglomerate present across geographies in: Commodities Securities & Finance Private Equity Investments Portfolio Investments Textiles Aviation Telecom & IT

JVG Group of Companies

Tea & Commodities Operations JV Gokal Pvt. Ltd. JVGPL, the group s flagship company, specializes in the production, export & distribution of tea and tea products, especially in the value added form. 2nd largest exporter of tea from India exceeding 13 Million Kgs annually; recognized as a prominent player in the global tea industry. JVGPL s tea procurement spans all major tea growing regions in India, China, Sri Lanka, Indonesia and Kenya delivering the best quality-value equation. The company boasts of state-of-the-art tea blending & packing units across India, Sri Lanka, Kenya and Russia thereby enabling it to supply the highest quality teas to its B2B customers as well as end consumers. India: Kolkata & Cochin Sri Lanka: Colombo Kenya: Mombassa Russia: Moscow Kazakhstan: Almaty JVG s key markets are Russia & CIS countries, Far East, Africa, US, UK & Europe and it enjoys leading market shares in many of these markets. Kazakhstan 35% Market Share. Largest Brand. Russia 4% Market Share. 4 th Largest Brand India Supplier to all major OEM & private labels including Nestea, Lipton, Tata Tetley etc. US/UK/Europe Supplier to major retail brands and specialty chains like Lipton, Revolution, Boston Tea, Mukti, Carrefour, Rising etc Africa Super Tea & private brands selling across 10 countries in West & Central Africa. Super Tea, launched in 2005 is the fastest growing tea brand in the region. Combined turnover from tea is in excess of $110 Mn annually.

JV Gokal Functional Overview Russia Own Imports, procurement, packing & distribution. Kazakhstan Import Partners Africa Import Partners in 10 countries & expanding USA, Europe, UK, Far East OEM & Private Labels Tea Procured from across: India Sri Lanka China Kenya Indonesia Facilities across: India Sri Lanka Kenya Kazakhstan Russia Khajuraho Brand Premium Black Tea National Brands, Supermarkets & Vending Labels: Nestea Tetley Lipton Georgia Tea

Russia JV for procurement, packing & distribution. Kazakhstan Import Partners Africa Import Partners across 10 countries USA, Europe, UK, Far East OEM & Private Labels Tea Procured from across: India Sri Lanka China Kenya Indonesia Facilities across: India Sri Lanka Kenya Kazakhstan Russia Khajuraho Brand Premium Black Tea For National Brands and Supermarket Labels: Nestea Tetley Lipton

Insights into Production Strengths Approximately 1500 Tons of packed tea in consumer packs is packed annually. Extensive Quality Control Procedure in accordance with International Standards. HACCP, IFS and ISO certified factories. Completely Automated Factories with State Of The Art tea Machinery. Sanko Asko Constanta Maisa T2 Prima Fuso FFS Machines capable of round, square and pyramid tea bags. Highly experienced Tea Tasters to handle multi origin blends, and technically qualified shop floor personnel to maximize production efficiency.

Moscow Factory

Colombo Factory

Kolkata Factory

State of the Art Facilities

Product Range Specialty Teas Organic Decaffeinated Green Oolong White Teas Flavored Teas Fruit Flavors Herbal Infusions & Tea blends Chamomile Rose Hip Peppermint Tropical Sunset Northern lights Velvet Touch Prussian Nights

Russia Own Imports, procurement, packing & distribution. Kazakhstan Import Partners Africa Import Partners in 10 countries & expanding USA, Europe, UK, Far East OEM & Private Labels Tea Procured from across: India Sri Lanka China Kenya Indonesia Facilities across: India Sri Lanka Kenya Kazakhstan Russia Khajuraho Brand Premium Black Tea For National Brands and Supermarket Labels: Nestea Tetley Lipton

Russia Distribution The Russian distribution arm is a 50:50 joint-venture between JV Gokal, India and Avalon Group, Russia ZAO Avalon Distribution Company. ZAO Avalon is a leading importer, marketer and distributor of FMCG brands across Russia and Belarus. Trusted and highly reputable partner for multinational and international FMCG companies operating within the Russian Federation. North-West Moscow Central South Volga Urals Western Siberia Eastern Siberia & Far East

Business Model Clearly focused portfolio of leading brands Import Balance between owned (inhouse) and exclusive distribution agreements of third party imported brands Loyalty programs Export Build and promote relationships with the leading national & regional retail chains Fully competitive in the dynamic and changing Russian market place Marketing Logistics Brand Managemen t Chain Management Merchandising Develop and promote brands through targeted trade marketing activities with trade channels and at POS Market Credit Direct sales Channeled investment strategy to stimulate growth Retail Distribution

Brand Portfolio Tea & Coffee Tobacco

ZAO Avalon Distribution Highlights Head Office: Moscow Regional Sales Offices: 30 Employees: 360 Direct Sales & Merchandising Staff: 50 cities Brands under Management: 11 SKUs Managed: 210 National Distribution Centre: Moscow Regional Distribution Centres: 5 hubs Direct National Chain Accounts: 30 (5500 outlets) In-direct Regional Chain Accounts: 300 (12000 outlets) Regional Distributor Arrangements: 200 Y-O-Y % Sales Growth ZAO Avalon YOY Sales Growth 25% 20% 15% 10% 5% 0% 2006 2007 2008 2009 Strengths: 17000+ supermarket outlets reached 200 regional distributors Experienced in handling mid to premium priced brands.

Africa Distribution SUPER Tea brand of Pure Ceylon Tea launched in Africa in the year 2005. As of 2009, SUPER TEA is now present across more than 10 countries in West Africa Ghana Ivory Coast Senegal Benin Gambia Burkina Faso Togo Niger Mali Angola

Growth in Africa Several new variants and pack - sizes introduced as per local consumer and market requirements. With a firm belief to long term brand building SUPER has been supported with promotional activities since the beginning. As a combined output of the distribution efforts and product development, SUPER TEA has achieved a CAGR of 60% between 2006 and 2008.

Key Strengths in Africa Growing recall and consumer preference for SUPER as a brand in Africa. Constantly evolving distribution network now spanning more than 10 countries and 15 import partners. Plans to extend SUPER to new product categories with a vision of becoming an umbrella brand.

International Business Development Cell Objective & Approach Leverage existing distribution & sourcing strengths to expand into new product categories and extend distribution reach across markets. Russian Distribution import, distribute & market reputed high quality brands that have synergies with the existing channel. Africa Distribution develop new products for our importer-partners under the SUPER brand. Focus categories: Commodities: Edible Oil, Rice FMCG Foods: Biscuits, Confectionery, Sweetened Condensed Milk. US, UK, Europe and Far East Leverage existing distribution pipelines with major retailers to build scale on the sourcing side and provide a larger basket of products to customers.

Active Participation & Joint Growth Long term vision and commitment to steady growth. Market driven product development and pricing strategy with focus on delivering superior value to end consumers. Joint trade marketing activities Complimentary brand portfolio

A Window to Global Opportunities Diversified Business Group active across industry verticals ensuring financial stability and strong fundamentals. Sophisticated product development process with a focus on quality and value coupled with multi-origin sourcing strengths. Growing umbrella brand SUPER in West Africa, encompassing Tea, Rice, Biscuits, Dairy and with a vision of increasing footprint over several other food categories in the future. A wide-spread global distribution network - A robust distribution infrastructure in Russia reaching more than 17000 supermarket outlets and numerous traditional markets. An established network of import partners in the CIS countries like Kazakhstan, Belarus etc A rapidly growing network of import partners across West and Central Africa, already spanning 10 countries. Active business with several multinational supermarket chains in the U.S., U.K. and the Far East.

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