AN INTRODUCTION TO RTL GROUP January 2017 Entertain. Inform. Engage.
Agenda 1 WHO WE ARE 2 HOW WE DO 3 WHERE WE GO 2
RTL Group is a leader across broadcast, content and digital LEADING TV BROADCASTER IN EUROPE LEADING GLOBAL TV PRODUCER GLOBAL POWERHOUSE IN ONLINE VIDEO 3
60 TV channels Venture with CBS in South East Asia Among other territories in Thailand Malaysia Singapore Philippines Indonesia Vietnam 4
31 radio stations in 6 European countries 5
RTL Group, a leading international content producer operations in 31 countries, creating over 10,000 hours of TV programming a year airing 375 productions worldwide produces number one primetime shows for major broadcasters in almost every major TV market in the world distributes more than 20,000 hours of content in over 200 territories Got Talent The X Factor The Farmer Wants A Wife The Price Is Right Take Me Out Wentworth Gute Zeiten, schlechte Zeiten 6
A pioneer in European radio and television Radio Luxembourg goes on air for the first time Télé Luxembourg French-language TV Channel Launch of commercial channels The digital age 1924 1955 1980 1990 2000 2010 1924 1930 1940 1950 1960 1970 1980 1990 2000 2010 1990 2000 1933 1972 Radio Luxembourg launches internationally First colour broadcast Building families of channels 7
A truly European group 1931 1954 1997 2000 *24.1% Publicly traded on the Frankfurt/Main, Brussels and Luxembourg Stock Exchanges 2013 *75.1% Bertelsmann As of 2 October 2013 * Excluding 0.76% which is held collectively as treasury stock by RTL Group and one of its subsidiaries 8
Agenda 1 WHO WE ARE 2 HOW WE DO 3 WHERE WE GO 9
Highlights Impressive results in 2015 6,029 million Revenue +3.8% 0.51 billion Digital Ordinary revenue dividend +72.2% 1,167 million Reported EBITA +2.0% 19.4% EBITA Margin 789 million Net profit +21.0% 10
Broadcast: status of market positions RTL Group audience share in 2015 and position in target group* No.1 Germany 28.4% Hungary 36.9% Netherlands 32.7% France (Radio) 18.8% Belgium 36.6% No.2 France (TV) 22.6% Spain 29.2% Croatia 27.5% RTL Group No. 1 or 2 in all markets of operation *Source: RTL Group Full-Year Results 2015 11
Highlights Digital has become a key driver of RTL Group s top-line growth VIDEO VIEWS RTL GROUP In billion 105 DIGITAL REVENUE In million Non-advertising Advertising +72.2% 508 36 233 295 17 2013 2014 2015 2013 2014 2015 4.0% % of total RTL Group revenue 8.4% Source: all internal figures 12
Agenda 1 WHO WE ARE 2 HOW WE DO 3 WHERE WE GO 13
Growing our broadcast portfolio BROADCAST Strengthen family of channels Grow non-ad business #1 or #2 in 8 European countries Leading broadcaster: 53 TV channels Expand and into high 28 radio stations growth markets Newly launched channels growing above expectations Platform revenues have become significant profit contributors in Germany, France, The Netherlands and Belgium RTL CBS Asia Entertainment Network launched two channels in Southeast Asia 14
Family of channels Constant expansion to counter fragmentation Successful launches GER FR NL HU HR Launched in 2016 Mediengruppe RTL Deutschland RTL Croatia Launched on 18 January 2016 Offers Germans living abroad a wide range of RTL Television formats in HD Launched on 04 June 2016 RTL Plus offers an entertaining mix of popular classics and exclusive in-house productions Toggo Plus is Germany's first timeshift channel broadcasting children's programmes Launched on 11 July 2016 Offers news and entertainment shows from RTL Croatia to Croats living outside the country 15
Geographic expansion Joining forces in Asia Partnership The two pay-tv channels have already been launched in the following markets among others Malaysia #1 in Europe #1 in the US Singapore Philippines Launched Launched Thailand Family entertainment targeting basic pay-tv Male-skewed entertainment around action, sports and reality Indonesia 16
Broadcast Priorities going forward 1 Invest in top content 2 Grow new channels 3 Expand footprint in high growth markets 4 Grow second revenue stream 17
Create market-leading content CONTENT Maintain leading position Rebalance portfolio Deepen digital exploitation CONTENT Resizing of resources concluded Initiatives to drive format development in place Acquisitions to strengthen scripted and local entertainment productions #1 global TV entertainment content producer Growth of online revenues 9,000 hours of Investments programming; to strengthen online Distribution into production 200+ territories and distribution 18
Content Priorities going forward 1 Maintain core business 2 Diversify portfolio 3 Grow and develop the network 4 Build a scalable digital business 19
Driving digital transformation DIGITAL Grow online ad and non-ad business Expand non-linear services Enter multi-channel network business Increase of total digital revenue +72.2% YoY DIGITAL Structural move in digital monetisation: acquisition of SpotX and Smartclip, investments in Clypd and VideoAmp Europe s #1 media company in online video Currently generating 19 bn video views per month Leading European media Cornerstone investments in company leading MCNs in online video on YouTube Strong online sales houses Investments in fashion and comedy with multi-screen verticals expertise 20
Digital Priorities going forward 1 Grow online business 2 Expand non-linear services 3 Develop multi-channel network business 4 Strengthen online advertising sales capabilities 21
In a nutshell, broadcast, content, digital merge into Total Video Capture long and short-form video growth USAGE BROADCAST Solutions for convergent video advertising SALES Build brands for mainstream and niche TOTAL VIDEO Cross-screen media technology PROGRAMMING CONTENT DIGITAL TECHNOLOGY 22
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