Science and Technology Commercialization: Planning and Managing New Business Ventures



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VECTOR E 2005 Valorização Económica de Ciência e Tecnologia: Organização e Planeamento de Negócios para Novas Empresas Science and Technology Commercialization: Planning and Managing New Business Ventures Entrepreneurship Training and a Business Plan Competition for Engineering Students Program An initiative of the: With: Green-Wheel Program, www.green-wheel.net, at the Center for Innovation, Technology and Policy Research, IN+, http://in3.dem.ist.utl.pt, Instituto Superior Técnico Instituto de Ciência Aplicada e Tecnologia, ICAT, Faculdade de Ciências da Universidade de Lisboa, www.icat.fc.ul.pt Main Sponsor: Other sponsors: PME Investimentos, www.pmeinvestimentos.pt Banco EFISA, www.bancoefisa.pt

VECTOR E 2005: PROGRAM INFORMATION Purpose The main objective of the Program is to provide engineering students and researchers with entrepreneurial skills complementary to their technological and scientific education. The program guides participants through a range of issues that cover the entrepreneurship process from idea to business, including opportunity screening, market research, competitive market analysis, product and process development and management, financial planning, financial sources, and internationalization. More than just simply pursuing the objective of planning creating start-ups, this program is about thinking and acting like an entrepreneur i.e. to motivate advanced technology students to focus on recognizing and evaluating opportunities, locally and globally, permanently challenging established paradigms, while improving their strategic business capabilities, teamwork talents, and generally promoting the creation of a culture of innovation. Focus The primary focus of the program is to accompany those students and participants who have either a concrete entrepreneurial idea or a strong entrepreneurial ambition. The program is structured in a way that it provides theoretical knowledge about the typical challenges encountered in the entrepreneurial process, while following a process-based approach in which entrepreneurial teams present and improve their ideas to various lecturers and specialists, thus receiving feedback that is specific to their own idea. Admission Primarily designed for graduate and senior undergraduate students in engineering sciences, the admission to VECTOR E is selective and requires candidates to have a technologicallybased idea or project for which they want to develop or improve a business plan, in order to both attract investors and provide a guide for the implementation of their idea. 1

Requirements Students will be expected to prepare thoroughly for, and actively participate in class discussions, presenting ever-improving versions of their idea/pitch to each new lecturer for comments. Three hours preparing the class and another three hours working on business plan elaboration and improvement are expected. In addition to session attendance and preparation, students must submit an opportunity analysis report and, by the end of the Program, a complete business plan. The best ideas and plans are then chosen to be presented before a jury of specialists and potential investors at a final business plan contest - the VECTOR E Competition. Organization The Program includes two types of sessions: Classes/Training Sessions: s, 6:00 9:00 pm: Presentation and discussion of tools, frameworks and models; case studies; expert knowledge and professional practice; including comments to students presentations of their business ideas. Location: and ; Field Trips: Wednesdays, 6:00 8:00 pm: Visits to NTBFs, with company presentation and guided visit. Location: selected new technology based companies. Languages Portuguese and English, depending on the lecturer. VECTOR E Competition At the end of the program, selected business ideas/plans by students taking part in the VECTOR E Competition are presented to a panel of academic/business specialists and potential investors, who awards prizes to the best ideas. VECTOR E Competition Session Date/Time Title Special VECTOR E Competition December, 20 Session Guest Participants: Panel of Academic/Business Specialists and Potential Investors 2

VECTOR E Competition Committee (to be confirmed) 1. João Vicente Ribeiro, PME Investimentos 2. Mahomed Iqbal, Banco EFISA 3. Paulo Conde, Solvay 4. João Oliveira, Microsoft 5. Telmo Valido, Boston Consulting Group 6. Luis Mira Amaral, Banco BPI e 7. Francisco Banha, Gesventure/Gesbanha 8. Orfeu Flores, Grupo STAB 9. Rogério Carapuça, NovaBase 10. Rui Dias Alves, Innovagency 11. João Pessoa e Costa, Ambelis 12. Vasco Varela, Taguspark, 13. Lino Frenandes, ADI 14. Miguel Cruz, IAPMEI 15. Pelicano da Cunha, IAPMEI 16. Maria do Carmo Fonseca, IMM 17. Filipe Santos, INSEAD FR 18. Pedro Oliveira, UCP 19. Pedro Veiga, FCUL 20. Nuno Guimarães, FCUL 21. Nuno Arantes e Oliveira, /IN+ ; ATGC; Alfama 22. Maria José Francisco, /IN+ 23. José J. Pinto Paixão, FCUL / ICAT 24. Rui Baptista, -DEG/IN+ 25. Carlos Matos Ferreira (Chairperson) 3

VECTOR E 2005 Program Curriculum Classes/Training Sessions s Session Date/Time Title and Speakers Contents 1. May, 10 Inaugural Session Entrepreneurship and economic development Speaker: Roy Thurik, Erasmus University Rotterdam Comments: Rui Baptista, /IN+, J. J. Pinto Paixão, /ICAT Entrepreneurship and technological innovation: regional and global perspectives; entrepreneurship, employment and economic growth. 2. 3. 4. May, 24 May, 31 Monday Jun, 14 Course Introduction Promoting engineering entrepreneurship Speakers: Rui Baptista, /IN+, J. J. Pinto Paixão, /ICAT, João Vicente Ribeiro, PME Investimentos Guest presenters VECTOR E 04 Winners: Hugo Ferreira, José Manuel Almeida, Dina Gonçalves (MagBiosense) António Cascalheira, Sílvia Ferreira, José Miguel de Freitas (Lumisense) Screening venture ideas. The Opportunity plan. Speaker: Rui Baptista, /IN+ Intellectual Property Protection: an Introduction Representative from Clarke, Modet & Cª. Comments: Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+, J. Pinto Paixão, /ICAT Course presentation. Overview of the entrepreneurial process: creativity and innovation; the entrepreneurial mindset; opportunity recognition; technology and business assessment; intellectual property protection; technology transfer and commercialization; business design. Introductory presentations by students and participants Developing and understanding techniques for analyzing and evaluating business opportunities. Ideas, markets, resources and competitive advantage. Introduction to intellectual property issues in developing and implementing new technology based businesses. brief presentation of ideas and projects for development during the program 5. 6. Jun, 28 Sep, 13 TAGUSPARK New business development: business planning and implementation Guest entrepreneurs: Rui Dias Alves, Innovagency Nuno Arantes Oliveira, Alfama New business development: technology infrastructures Speaker: Vasco Varela, Carlos Freire, Taguspark The experience of business planning and implementation. The role of technology infra-structure in new business development. 4

7. Sep, 27 Financing new ventures and business plan implementation; government and entrepreneurship Speakers: Miguel Cruz, IAPMEI Francisco Banha, Gesventure Comments: J. Pinto Paixão, /ICAT Sources of new venture financing; partnerships and networking; the role played by the government in promoting new ventures. Technology assessment and valuation 8. Oct, 4 Speaker: Peter Hiscocks; Cambridge Entrepreneurship Center Comments: Peter Hiscocks; Cambridge; Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+, J. Pinto Paixão, FC- UL/ICAT Overview of the technology assessment and valuation process. brief presentation of ideas and projects for development during the program 9. Oct 18 Venture screening and the business plan Speaker: Ramani Narayan, Michigan State University, USA Comments: Ramani Narayan; Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+; J. Pinto Paixão, /ICAT Developing and understanding techniques for planning, creating and managing innovative technology-based ventures. brief presentation of ideas and projects for development during the program 10. 11. Nov, 8 Nov, 15 Entrepreneurship and technology transfer Speaker: Darius Mahdjoubi, IC 2 Institute, the University of Texas at Austin, Comments: Darius Mahdjoubi, IC 2 ; Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+, J. Pinto Paixão, /ICAT Financial issues and operations in new venture development Speaker: Clara Raposo, ISCTE. Entrepreneurship and technology transfer: regional and global perspectives; success factors and barriers to technology commercialization; action business planning. - brief presentation of opportunity plans Issues in financial planning for new businesses. Determining resource needs: capital and operational expenses. Cashflow, profit and return on investment. Exit strategies and valuation. 12. Nov, 22 Intellectual Property Protection Strategies Speaker: Mardson McQuay, Oblon Spivak Comments: Mardson McQuay, Oblon Spivak; Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+, J. Pinto Paixão, FC- UL/ICAT Intellectual property and the process of scientific innovation; technology based ventures and intellectual property protection. - brief presentation of opportunity plans 13. Dec, 6 New Business Design Speaker: Peter Kelly, Helsinki Institute of Technology Comments: Peter Kelly, HIT, Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+, J. Pinto Paixão, /ICAT How to structure and design new businesses. - brief presentation of opportunity plans 5

14. Dec, 9 Friday Internationalization and corporate entrepreneurship in large firms Speakers: Paulo Conde, Solvay; Telmo Valido, Boston Consulting Group Comments Rui Baptista, /IN+, J. Pinto Paixão, /ICAT Analysis of the context for commercialization of science and technology: creating value through new business development; understanding the market forces driving competition in global markets. 15. Dec, 13 18:00 20:00 Comments: Rui Baptista, Nuno Arantes Oliveira, Maria José Francisco, /IN+, J. Pinto Paixão, /ICAT VECTOR E Competition Preparation of final business plans 16. To be defined Discussion of the Business Plan with each group Comments: Felipe Santos, INSEAD; Rui Baptista, /IN+ VECTOR E Competition Preparation of final business plans Company Sessions Wednesdays Session Companies and Entrepreneurs Industry 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Company: NovaBase Entrepreneur: Rogério Carapuça Information technologies Company: ChipIdea Entrepreneur: José Epifânio da Franca Electronics Company: Innovagency/Contraste Information technology Entrepreneur: Pedro Lobo Company: Grupo STAB Entrepreneur: Orfeu Flores Biotechnology Company: Deimos Entrepreneur: António Neto da Silva Aerospace technologies Company: Lorentech Electronics / information technology Entrepreneur: Raul Silva Company: Hidromod Environmental technologies Entrepreneur: Chambel Leitão Company: AoSol Entrepreneur: João Oliveira Renewable energy technologies Company: Quadriga Mobile communications technologies Entrepreneur: Valério Marques Company: Critical Software Information technologies Entrepreneur: João Carreira 6

VECTOR E 2005 Teams and Business Ideas Business Project Team Email FlatPak Intelligent Packaging Solutions Ana Espada Leonardo Rosado Luis Vargas ana.espada@ist.utl.pt ltr@dem.ist.utl.pt luisvargas@ist.utl.pt Hidrocult Susana Serrazina Vanessa Isadora Pereira Andreia Cristina Figueiredo smserrazina@fc.ul.pt vanessaisadora@yahoo.com andreiafigueiredo@iol.pt Hybrid Silencer for HVAC Ducts Filipe Morais André Gaio Rôxo morais@dem.ist.utl.pt andreroxo@net.sapo.pt Time Nav Selling Time for People that Drive in the City Paulo Dimas Miguel Santos* pdimas@dem.ist.utl.pt Biodisel Production Bruno Oliveira Nuno Miguel Gi Bárbara Madureira Candeias bruno.oliveira@oninetspeed.pt gomesnmf@yahoo.com b.candeias@linkforma.pt AIGRENE- Renewable Energies Carlos Eduardo Bernardes Filipe Miguel Silva Pedro Brantes cebernardes@fc.ul.pt filipe.silva@incm.pt pbrantes@gmail.com 4ReCoDe Construction and Demolition Waste Recycling Joana Lalanda Santos Pedro Azevedo joana_santos@netcabo.pt pedro_azevedo@hotmail.com Eco-Soap for Personal Care and Household Cleaning Susana Gil Pedro Baptista* susanafgil@gmail.com HyTex Water Emulsion for Extra-Resistant Paints Mariana Beija Elsa Lago Domingues marianabeija@ist.utl.pt elsa.lago@clix.pt Interactive Restaurant Rui Cadete Márcio Domingues rui_cadete@sapo.pt marciodomingues@mail.telepac.pt WeldOne Welding Expertise and Product Development Pedro Vilaça pedro.vilaca@ist..utl.pt Carousel Medical Device Development Company João Castro Ricardo Beira Susana Beira jbcastro@gmail.com rbeira@isr.utl.pt susana_beira@hotmail.com ORC Operations Research Consulting André Brantes Ana Maia Rui Lopes Nuno Gomes agbrantes@sapo.pt anamartingomaia@gmail.com ruiflopes@vodafone.pt gomesnmf@yahoo.com 7

VECTOR E 2005 Organizing Committee Rui Baptista, -DEG/IN+ José J. Pinto Paixão, FCUL / ICAT Nuno Arantes e Oliveira, /IN+; ATGC Maria José Francisco, /IN+ VECTOR E 2005 Scientific Coordination Rui Baptista, -DEG/IN+ VECTOR E 2005 Executive Coordination Maria José Francisco, /IN+ 8