MODULE 4 LESSON PLAN 1
MODULE FORMAT: Every module follows the structure below to make it easy for any adult to facilitate step by step: Watch Module Video Successful entrepreneurs explain the module s topic using their own business as an example. Found at www.clubkidpreneur.com/resource-centre/ Discuss Module Topic Discuss theory & keywords using the Facilitation Notes in the lesson plans Theory Activity Activity to teach & reinforce the module s theoretical concepts. Each module contains one or both of the following: Interactive theory activity Worksheet theory activity Applied Activity Written activity using Ready Set Go Worksheets where kidpreneurs apply the theory to their own businesses CK Business Kit Activity Use the module s CK Business Kit item to practically build the real-world business Goal Keep Reflection Discuss how the decisions made in the module will help reach the business goal (decided in module 2) 2
MODULE 4 What is my business logo? MODULE 4 RSG STAGE READY LESSON TITLE What is my business logo? LESSON FOCUS Creating a business logo OUTCOMES Understand the purpose of a logo and what makes a good one Learn how to create a simple, but memorable logo to represent the business Design a logo for the business KEYWORD LOGO A special symbol that represents your business and makes it memorable BUSINESS KIT RESOURCE VIDEO WORKSHEET Kidpreneur Logo Kit: Cap + Transfer Paper (3 per CK Business Kit) VIDEO #4 - What will be my special logo? Module 4 - What will be my special logo? 3
LEARNING SEQUENCE: 1. Watch Module Video Found at www.clubkidpreneur.com/resource-centre/ 2. Discuss Module Topic (see notes over leaf) What is a logo? What makes a good logo? The purpose of a logo 3. Theory Activity Interactive: Name the Logo or Logo Memory Game Worksheet: Draw some well known logos 4. Applied Activity My Business Logo 5. CK Business Kit Activity DIY Logo Cap Kit 6. Goal Keep Reflection 4
FACILITATION NOTES: MODULE 4 VIDEO See www.clubkidpreneur.com/resource-centre/ to view the module video LOGOS MODULE TOPIC NOTES A logo is a symbol, illustration, fancy type or graphic element that becomes the special mark of the business. Note that at this level the term brand and logo can be interchangeable. In the real world a brand would also include corporate values and the formatting style of the brochures etc. The benefits of a logo are: Simplicity: The logo is a simple, visual representation of all the many complex parts that make up a business. It is a simple, clear way to represent the business to customers, helping it to be instantly recognisable at a glance. Memory: People remember logos better than names. It also means that a familiar logo on a brand new product means customers will associate the quality of this new product with the quality of other products with the same logo. Uniqueness: In a world where there are so many different businesses, a good logo helps a company stand out. A logo gives a business a unique personality and communicates what is different about it. THE PURPOSE OF A LOGO - WHERE IS IT USED? Business logos are the primary thing used to represent a business when advertising it to the world. The logo is used on a wide range of materials to represent the business, including: Signs Advertising materials e.g. brochures, magazines, flyers, videos On the product itself e.g. like a clothes brand on a T-shirt 5
On price tags or product labels On formal stationery for the business e.g. document letterheads, PowerPoint templates etc. On business cards Online e.g. on websites and online advertising Logos should be designed with all of the above uses in mind to ensure it will look good on all materials. WHAT MAKES A GOOD LOGO? A good logo is: Memorable & has meaning behind it. Shapes and colours can be used to represent the business mission. Simple and doesn t use too many colours. Otherwise it will be more expensive and time consuming to print. Able to be shrunk small and still clearly seen. Represents the business name or product. Communicates what is unique about the business. Able to be used on a variety of things from massive billboards to tiny price stickers. ADDITIONAL RESOURCES: Here is an interesting resource to encourage students to get creative when designing their logo: There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? https://globaldigitalcitizen.org/hidden-messages-40-famous-logos-many-can-findinfographic/ For extension material on designing a business brand (including logos, colours, fonts, photos etc.) visit the below links from Canva. A range of lesson plans and teaching materials are available for a wide array of topics relating to art and design. www.designschool.canva.com/teaching-materials/fonts-colors-images/ www.designschool.canva.com/teaching-materials/branding-basics/ 6
THEORY ACTIVITY INSTRUCTIONS INTERACTIVE ACTIVITY: THE LOGO GAME There are two downloadable resources on the Club Kidpreneur Online Resource Centre designed to teach about business logos. Choose between two different activity formats below. See www.clubkidpreneur.com/resource-centre/ The purpose of this activity is to demonstrate the power of a logo for a business success. Logos provide instant recognition of a brand, convey brand values and help to differentiate a product from competitors. Format Option 1: Name the Logo Download the Name the Logo competition. This is a slideshow with a range of wellknown logos. One logo should be shown at a time for 10 seconds each. Students are to write down the name of the business or product the logo represents. Once all the logos have been shown, go through and see how many each student got right. Format Option 2: Logo Memory Game Download the Logo Memory Game. This is a 2-page document, which can be shown on a screen or a print out. The first slide contains a range of popular logos. Show the students all of the logos (without names) for 90 seconds. Students are not allowed to write during this time. Then, hide the logos and ask the students to name as many logos as they recognise and remember in 60 seconds. Show page 2 afterwards to reveal the answers and see who remembered the most. This activity has two parts. Part 1: WRITTEN ACTIVITY: MEMORABLE LOGOS On the module worksheet kidpreneurs can now draw some logos they encounter in their day-to-day life. Underneath each logo they should state what makes each logo a good one. E.g. unique, colourful, simple, uses only a few colours etc. Questions to prompt ideas for popular logos include: What is your favourite car logo? What is a popular technology brand? Do you see any logos on your way to school? What local businesses in our area can you think of? Does the school have a logo? Do the companies your mum or dad work for have a logo? 7
Part 2: On the worksheet are three made-up business names with a description of what the business sells. Kidpreneurs should now try to design a unique and memorable logo for each business. Remind them to ensure it is simple and represents the business well. See below for more tips for what makes a good logo. APPLIED ACTIVITY INSTRUCTIONS MY BUSINESS LOGO On the module worksheet students can now brainstorm ideas for their own business logo. After this, all three kidpreneurs must collaborate to reach a decision together for which logo they will choose for their business. Tips for good logo design The logo could have the business name in it e.g. Toys R Us, or it could be a symbol on its own e.g. Apple. Encourage students to use simple shapes and designs and not too many colours. A business logo must be reproduced many times in many different forms (online, printed on brochures, price tags, on clothing, business cards etc.). The more complex it is and the more colours it uses, the more expensive it is to print and reproduce. Experiment with different colours, shapes, illustrations and patterns. The design should be simple, fast and easy to draw. The logo should reflect their business personality e.g. is the business fun? Is it professional? Is it creative? Is it high quality? Is it value for money? Ensure the logo reflects this personality. CK BUSINESS KIT ACTIVITY INSTRUCTIONS KIDPRENEUR CAP + LOGO TRANSFER PAPER Each CK Business Kit contains one Kidpreneur Cap and Logo Transfer Paper for each of the three students. After the final logo has been decided on, kidpreneurs can follow the steps below to print their logo onto their transfer paper, which is then ironed on to the front of their Kidpreneur Cap. 8
1. Design the logo on a computer or take a photo of a hand drawn logo and upload it to a computer. 2. Insert the logo onto a blank document in Microsoft Word at the top of an A4 page (this will allow you to use the bottom of the page if the first one doesn t work out). The logo should fit within an 8cm x 8cm square to fit on the front of the hat. Print onto a regular piece of paper to test the logo comes out correctly. 3. Print the logo onto the transfer paper using an Inkjet printer. Print onto the plain white side of the paper. The side with grey text is the back. Note: Laser printers will not work; it must be an Inkjet printer. 4. Cut the logo out of the transfer paper. As the hat is white, a little bit of white paper can be left around the edge. A CLUB KIDPRENEUR PROGRAM RESOURCE Club Kidpreneur Copyright 2015 9
5. Use a household iron to smooth out any creases in the front of the cap before doing the transfer. 6. Peel the backing off the logo to reveal the transfer surface underneath. Place the logo face up in the desired position on the cap. Next place a piece of regular kitchen baking paper over the top of the logo. Then use a household iron on its hottest setting (cotton) to firmly transfer all parts of the logo to the hat. The logo should now be stuck securely to the hat and is machine washable. A CLUB KIDPRENEUR PROGRAM RESOURCE Club Kidpreneur Copyright 2015 10
GOAL KEEP REFLECTION Does your logo match your business mission statement? E.g. the mission statement for Better World Books is: A global bookstore that sells books to fund programs providing literacy and opportunity to people around the world. Their logo clearly shows their business name and has a symbol of a book to represent their product, shaped like a butterfly which represents the freedom and new opportunity that the business provides, similar to the freedom butterflies find when hatching from a cocoon. 11