Improve your solar business with SONNENKRAFT www.sonnenkraft.com
may we present: the all-new sonnenkraft The greatest source of energy Solar Energy is the best energy source in the world. At SONNENKRAFT we want people all over the world to recognise this, and we strive to make solar energy a natural part of every building, whether the need is for heating, hot water or electricity. We are the pioneers, showing the world what optimum solar energy solutions are all about, with due consideration for the environment, convenience and cost. We all need the sun to make the earth a better place to live, and SONNENKRAFT will ensure that all of us get the most out of our greatest source of energy. So simple and yet so complex Solar energy is really a simple way of providing energy. But it can be hard for people to understand. At SONNENKRAFT, we are sure that if only we can explain all the advantages the right way, solar energy will catch on even more. That is why we put so much effort into helping you to explain the technology and all its advantages to the consumers. Read on to learn more about the possibilities. 2
Dear customer SONNENKRAFT has been in the frontline of the solar energy business since 1992. But times are changing, and the need for effective and pollutionfree energy solutions is greater than ever before. Nowadays, even families are showing greater interest in acquiring solutions which make their households less polluting, more cost-efficient and more independent. At SONNENKRAFT, we are more than ready to meet the demands. Not only are we constantly developing new technologies to optimise the advantages of solar energy, we have at the same time worked intensely on making it even easier for you to sell, install and service SONNENKRAFT solutions. In this folder, you will become familiar with a completely new way of engaging consumers with our help. On top of that, we will provide you with a selection of informative folders, guides and tools to make it even easier for you to give advice. On top of that we are introducing new products and a brand new website. All these initiatives underline that we are looking forward to a new era of clean energy, efficiency and improved earnings for our partners. The future looks bright and sunny. Kind regards Torben Sørensen CEO SolarCAP, holding company of SONNENKRAFT Magnus Wallin Managing Director of SONNENKRAFT Solar Systems GmbH 3
BECOME A PART OF OUR UNIQUE BUSINESS CONCEPT A bright solar solution is more than just good products. At SONNENKRAFT, we want to provide the best 360 degree solution covering all the needs of a potential customer. We have developed a total concept called The SONNENKRAFT Solar Circle to ensure that we always focus on issues which matter to the consumers. Together with SONNENKRAFT, you can very easily offer the best tailor-made solution for every individual need. This is the best guarentee we and you - can offer the consumer. Solar is our industry. The dot emphasises our specialty. Our tagline can be read either with or without the dot. When read with the dot, it is a story about SONNENKRAFT being in the solar industry, working with the best energy source there is. When read without the dot, it emphasises that we make what is already good even better and more intelligent. We get the most out of solar energy. THAT SOMETHING EXTRA As a customer of SONNENKRAFT, you can always expect us to add something extra to create more value to our solutions. We want you and everyone else to experience that a SONNENKRAFT product not only keeps what it promises. We want to surprise everyone in a positive way by always exceeding expectations. IT S THAT EASY They say that nothing comes easy, but that is not true any longer. At SONNENKRAFT, we strive to make it easy for our customers and for their customers to deal with us and our products. Efficient as never before The continuous efforts of our research and development department enable SONNENKRAFT to offer products and solutions that break new ground in energy efficiency. 4
MO Ser The SONNENKRAFT solar circle A challenge for solar energy is that the industry has made it difficult to understand the many benefits solar energy has to offer. We will change that. We give you the necessary tools to quickly and easily ascertain the real needs of the consumers and to give them optimum advice, both when it comes to planning of the project and to dimensioning. After-sales service is a powerful tool to sell more to the consumers. We help you offer service packages to the consumers, including yearly checks, and quick fix in case of any incidents. MODULE 1 We are solar specialist with a complete range of top-quality products for solar energy solutions. You can always trust a SONNENKRAFT product to be best-in-class. MODULE 5 Service Advice SONNENKRAFT SOLAR CIRCLE Products MODULE 2 Finance MODULE 4 Installation MODULE 3 For a consumer, subsidies and financing are important parts of the overall solution. The possibilities vary from country to country. Ask us which advice, documentation and certificates can be provided in your country. MODULE 4 When you save time in the installation phase, you reduce your costs and thereby earn more money. SONNENKRAFT products are always exceptionally easy to install. Already in the product development phase, we make sure that all products are plug n flow. MODULE 3 The precise elements in the SONNENKRAFT Solar Circle may differ from country to country. Together, we will find the best ways for you to take advantage of the options in your country. Finance Installation SONNENKRAFT SOLAR CIRCLE ucts 2 5
LET THE CONSUMER KNOW THAT YOU ARE THE SOLAR EXPERT WITH THE SONNENKRAFT SOLUTION GUIDE, THERE IS now AN EASY WAY TO make a good START to THE DIALOGUE The most effective way of completing a sale is to start the dialogue the right way. For that purpose, we have created the SONNENKRAFT Solution Guide. This is an efficient tool for bringing you and your customer to the right conclusion when talking SONNENKRAFT solutions. Step by step, the guide takes you through the possibilities and options of our solutions, allowing you to explain them to your customer in simple terms of needs and options. ENERGY IMPROVEMENT POTENTIAL The best way to start a dialogue is by asking a few questions (included in the Solution Guide) and then showing the consumer how large the energy improvement potential is for the household. There are three improvement factors: Dependency (possibility of decreasing dependency on future energy prices). Environmental (possibility of reducing annual CO 2 emissions). Economical (possibility of savings in annual heating and electricity costs). 6
Icon The icons show the categories from a consumer point of view; making it easy to explain the fundamental benefits of a solution. We have icons for hot water, heating and electricity. COlour The colour panel refers to the product group as presented in the product catalogue. The following pages illustrate the link between the Solution Guide and the Catalogue. 7
STEP INTO THE CATALOGUE AND MAKE A SALE From the Solution Guide, there is a quite logical step into the Catalogue, making it a powerful sales tool. After the initial dialogue, you will know how the consumer wants to utilise solar energy, and what kind of solution he is looking for. The icons and the colour codes make it easy to find and present the relevant solutions. This will ensure that the dialogue progresses quickly towards a sale without any risk of confusion and misunderstandings. Together with the consumer, you will find the best solution. SOLAR SOLUTIONS ENERGY IMPROVEMENT POTENTIAL You will recognise the Energy Improvement Factors from the Solution Guide. In the Catalogue, we tell which improvements can be expected from the different solutions. The information is always provided from a consumer point of view. 8
Icon The icons and colour codes make it easy to work with the Solution Guide, catalogue and all other sales tools. COlour 9
WORKING OVERTIME: THE BEST-IN-CLASS IS GETTING BETTER A SONNENKRAFT product solution is a best-in-class solution. That is the way it should be. We have product solutions that fit different consumers needs for different quality solutions. But that is not enough. We want to improve and improve fast. Therefore our research and development department and technical engineers have worked overtime for a very long time. The results are coming up. 2012 will be the first of many years to come with several new product launches. We just can t wait to tell more. 10
Premium european quality Long-lasting warranty New product launches New products for 2012 11
NEW COMMUNICATION WILL RAISE AWARENESS Solar energy is exciting and offers many unique benefits. Without powerful communication, however, no one will realise this fact. With a new website, new sales tools, new campaigns and targeted public relations, we will set a new standard in spreading the word. We will raise awareness as well as consumer involvement, so that even more consumers will contact our installers in the future. BEcome PART OF OUR PARTNER PROGRAMME We invite the best and most competent installers to join our very special SONNENKRAFT Partner Programme. Call us and ask about the benefits and commitments. 12
The sun is for free Turn the blue tap for cold water Turn the red tap for great savings SONNENKRAFT is on sale 40% discount 45% discount 50% discount achieve huge savings on hot water Why do people pay good money to heat their water when they can have hot water for free? Fortunately, more and more households are acknowledging the benefits of solar thermal energy. SONNENKRAFT solar energy solutions are amongst the most efficient in the world, made in premium European quality. So if you want to save money as well as help the environment, please contact us for further information. now you can save more than ever It is common knowledge that you can make huge savings by installing a quality solar energy solution. And right now you can save even more: SONNENKRAFT has put a range of their most popular solutions on sale. So now you can benefit from their low prices and our fast delivery. Please contact us to hear more about the SONNENKRAFT solutions on sale. We look forward to saving you a fortune now and in the future. Installer info here Price example: 7,000 euro Installer info here Read more at www.sonnenkraft.com Read more at www.sonnenkraft.com Free energy since the beginning of time Special offer here Free heating and hot water all the time a little about efficient solar energy The sun has risen for 4.57 billion years. And every day, it releases an enormous amount of energy 100% clean and 100% free of charge. With a solar energy solution from SONNENKRAFT, you will be able to utilise every moment of daylight to heat your home and water. We can define the solution that best suits your needs, so please contact us to become more independent of the rising prices of your current energy supplier. Installer info here Price example: 7,000 euro Read more at www.sonnenkraft.com 13
14 Please insert business card
WE WILL LISTEN Make no mistake. SONNENKRAFT aims at being your preferred partner. That requires that we constantly develop new ideas, new concepts and new products. Even for the best, there is always room for improvement. That is why we need and value your opinion, so please let us know what you think and what you need to improve your solar business. Call us, send an email, book a meeting. We are here for you. Together, we will be the best solar energy team in the world. 15
SONNENKRAFT is one of the leading solar energy experts in Europe. We offer solutions that can provide hot water, room heating and electricity for any need, from individual homes to large solar parks. Residential Commercial Industrial We have the widest assortment of solutions for your house or swimming pool We have extensive experience in developing individual solutions for hotels, schools, apartment buildings, hospitals, etc. We have provided more than 50% of all solar heating installations over 1000 m 2 in Europe. Now you re enlightened, It s time to be smart We look forward to being at your service. TM www.sonnenkraft.com SKS-SK-0529-1109-IN 2011 SONNENKRAFT Solar Systems GmbH SONNENKRAFT and the SONNENKRAFT logo are trademarks owned by VKR Holding A/S