Available at leading department stores, maternity, nursery & children s boutiques.

www.oioi.com.au Available at leading department stores, maternity, nursery & children s boutiques. AUSTRALIA International Head Office Ph 1300 131 693 (Within Australia) Ph +61 3 9500 8854 Fax +61 3 9500 0469 Email sales@oioi.com.au NEW ZEALAND Fine Lines Ph/Fax +64 9 5253 231 Email info@finelines.co.nz Web www.finelines.co.nz USA, CANADA & SOUTH AMERICA Infant Imports LLC Ph +1 877 905 3800 Email info@oioibabybags.com Web www.oioibabybags.com JAPAN Solregaro International Corporation Ph +81 3 6421 1011 Email sales@oioibabybags.jp Web www.oioibabybags.jp SINGAPORE Global Outsource Solutions Pte Ltd Ph +65 6513 3206 Email info@glsol.com.sg HONG KONG Trade Solutions Limited Ph +852 2264 1282 Email sales@glsol.com.sg MALAYSIA Global Product Solutions Sdn Bhd Ph +603 7783 6968 Email mysales@glsol.com.sg SCANDINAVIA Rei Rei Ph +46 8 559 22 720 Email info@reirei.se Web www.reirei.se UK & EU Cheeky Rascals Ltd. Ph +44 (0) 1730 895 761 Email sales@cheekyrascals.co.uk Web www.oioi.info BELGIUM Hoorens NV Ph +32 (0) 54 33 16 57 Email info@hoorens-nv.be Web www.hoorens.eu FRANCE Kadolis Ph +33 (2) 41 93 76 59 Email vladimir@kadolis.com Web www.kadolis.com GERMANY, AUSTRIA, SWITZERLAND and EASTERN EU Kiddy GmbH Ph +49 (0) 9281 70800 Email info@kiddy.de Web www.kiddy.de GREECE RN Imports Ph +30 (0) 2610 424417 Email info@rnimports.gr Web www.rnimports.gr SPAIN/PORTUGAL El Bebé Aventurero Ph +34 (0) 93 637 08 44 Email info@elbebeaventurero.com Web www.elbebeaventurero.com ITALY Origin New Zealand Ph +39 089 875 512 or +39 335 588 7244 Email originnz@gmail.com HUNGARY Baby & Co Ph +36 1 210 24 77 Email baby@baby.hu Web www.bababoo.hu/termeklistamarkankent/oioi.html Please note fabric colours may vary slightly to printed images in brochure, please see in store for true colour representations. Thank you to Baby Bunting, Balwyn. AUGUST 2010 www.oioi.com.au

OiOi sophisticated baby bags are the brainchild of Lisa Bennetts. More than 10 years ago she gave birth to a beautiful baby girl, Isabella, who gave her the inspiration to create a label that empowered mothers to have the confidence to look amazing and feel equally as good! With a wealth of experience in fashion and accessories product development, working with companies in both Australia and Europe, the birth of Lisa's daughter sparked the idea for a stylish yet functional baby bag - The OiOi Messenger bag was born! OiOi bags have led the way for over a decade and are THE original and essential style accessory that mothers throughout the world love almost as much as the little ones themselves! OiOi has continued to evolve, expanding from an Australian owned and designed brand to an internationally recognised label. The company's continued success in an increasingly competitive market is a result of Lisa's knowledgeable background and ability to combine new season fashion with functional and innovative designs. OiOi baby bags are stylish, innovative and practical bags known for their superb quality and reliability. The bags are loved for their spectacular designs, vibrant fabrics, and functional styles that have no comparison. Sprouting from a single bag in 1997, the collection now resembles a lively, bustling family with over 60 styles available. New Summer Range 4-15 Hobo 16-18 Slouch Hobo 19 Hobo Sack 20 Messenger 21-23 Across Body Bag 24 Carry All 25 Tote 26-27 Slouch Tote 28 Backpack 29 AUSTRALIAN OWNED & DESIGNED www.oioi.com.au Every OiOi Bag Includes... 30-31

A bag for mums who like to make a style statement, the unique bold Ikat print inspired by international catwalks will attract plenty of attention! The leather look trimming, zipper pockets and contemporary shape complete the fashionable look. 100% organic cotton canvas with water resistant nylon lining and accessories internal compartments with elasticised pockets & key fob holder for keys or pacifier includes OiOi accessories - change mat, bottle holder, wet purse, wipes case Ikat Tapestry Messenger 6430 medieval blue front feature zip pocket on flap back pocket with mag snap closure insulated side pocket with zip closure to fit 240ml baby bottle adjustable buckle shoulder strap details and features on page 21 Ikat Tapestry Slouch Tote 6448 pompeian red front feature zip pocket for personal items double carry handles detachable adjustable shoulder strap details and features on page 24 Ikat Tapestry Hobo 6431 pompeian red outer pockets for drinks and personal items cotton web adjustable buckle shoulder strap details and features on page 16 4 5

The subtle blues and oranges highlight this exotic Aztec print, while the prominent buckle straps modernises the look. The roomy and practical shape is a popular choice with lots of pockets inside to choose from. Ikat Tribal Slouch Hobo 6432 steel grey 100% organic cotton canvas with water resistant nylon lining and accessories internal compartments with elasticised pockets & key fob holder for keys or pacifier includes OiOi accessories - change mat, bottle holder, wet purse, wipes case protective metal feet on base two insulated side pockets with zip closure to fit 240ml baby bottle outer back zip pocket nylon web detachable adjustable shoulder strap detachable stroller straps details and features on page 19 The modern geometric print will keep you looking sharp at every occasion. The look is a fusion of modern digital prints and tribal influences from Africa. The gorgeous leather look buckle detailing makes a statement mums will love. 100% organic cotton canvas with water resistant nylon lining and accessories internal compartments with elasticised pockets & key fob holder for keys or pacifier includes OiOi accessories - change mat, bottle holder, wet purse, wipes case 6 7 Ethnic Monochrome Slouch Hobo 6441 black/cream insulated side pocket with zip closure to fit 240ml baby bottle outer back zip pocket cotton web detachable adjustable shoulder strap detachable stroller straps details and features on page 19 Ethnic Monochrome Messenger 6469 black/cream front zip pocket under flap back pocket with mag snap closure insulated side pocket with zip closure to fit 240ml baby bottle cotton detachable adjustable buckle shoulder strap details and features on page 21

Luxurious leather bags, in summer hues liven up your look for the season. Featuring the double pocket hobo design they are a wardrobe must have - it is only a matter of selecting a colour. With new styles available, there is one for every mood! Coloured Leather Pocket Hobo leather with natural contrast stitching water resistant nylon lining and accessories deep external feature pockets back pocket with mag snap closure detachable adjustable buckle shoulder strap details and features on page 16 Coloured Leather Landscape Shopper 6398 pompeian red leather with natural contrast stitching water resistant nylon lining & accessories padded double carry handles deep external back pocket with mag snap detachable adjustable buckle shoulder strap details and features on page 24 Coloured Leather Pocket Hobo 6307 lemon curry 6309 khaki 6351 chocolate soft touch leather 6204 pompeian red 6193 black 6383 sugar plum 6478 chocolate with decorative stitch soft touch leather (shown on facing page) 8 9

This fashion forward soft leather slouch tote is the ideal bag for sophisticated mums. You will have trouble convincing your friends it is a baby bag it looks so good. Made from soft lamb leather with lots of storage pockets; it s a bag you ll want to keep forever. The new season Safari print commands attention with its statement design and leather trimmings. The modern yet neutral colourings will create a smart and sophisticated look, suitable for an array of occasions; both day and night. 100% organic cotton canvas with stone washed after printing water resistant nylon lining and accessories Safari Medallion Slouch Tote 6471 mood indigo internal compartments with elasticised pockets & key fob holder for keys or pacifier front feature zip pocket for personal items detachable adjustable shoulder strap details and features on page 24 Leather Slouch Tote 6421 tan soft touch leather 6474 jungle two tone distressed leather water resistant nylon lining and accessories internal compartments with elasticised pockets & key fob holder for keys/pacifier front feature zip pocket double carry handles detachable adjustable shoulder strap details and features on page 24 Safari Medallion Messenger 6466 mood indigo front zip pocket under flap back pocket with mag snap closure insulated side pocket with zip closure to fit 240ml baby bottle cotton detachable adjustable buckle shoulder strap details and features on page 21 10 11

Come out of your cocoon this season with a beautiful butterfly print in pretty spring hues. A compact and cute across the body bag made for mums on the go. It s large enough to fit all the essentials and small enough to ensure it doesn t hold you back. This studded leatherette bag is perfect for the style conscious mama. With fashion forward stud detailing, it is a chic look that doesn t compromise on style. The look is inspired by international catwalks and makes a statement mums will love. Studded Shopper 6345 metallic washed chocolate deep external back pocket with mag snap closure details and features on page 24 Butterflies Compact Across Body Bag 6422 midnight navy compact size for quick trips water resistant nylon lining includes water resistant OiOi change mat slim 20mm wide adjustable cotton webbing shoulder strap internal compartments with elasticised pockets & key fob holder for keys or pacifier front zip pocket and front flap slide pocket insulated side pocket with zip closure to fit 240ml baby bottle details and features on page 20 Studded Washed PU Leatherette water resistant nylon lining and accessories internal compartments with elasticised pockets & key fob holder for keys or pacifier includes OiOi accessories - change mat, bottle holder, wet purse, wipes case detachable adjustable buckle shoulder strap Studded Ruche Tote 6365 washed black 6363 washed red elasticised feature pockets details and features on page 24 Studded Hobo Sack 6384 washed red 6415 washed black elasticised feature side pockets details and features on page 20 12 13

A stylish military canvas bag is the perfect bag for new dads. The smart and simple design has many compartments to keep organised. Available in Sand or Stone colours, dads are now able to feel confident carrying all the essential items for a day out with baby. Using vibrant colours and equestrian inspired buckles, this practical slouch hobo shape can fit everything you need whilst not compromising on fun, fashionable style. It is a chic look that mums can carry over from daytime through to night. Nylon Twill Slouch Hobo 6426 pompeian red 6460 burnt olive insulated side pocket with zip closure outer back zip pocket detachable stroller straps details and features on page 19 Washed Canvas Military Satchel 6475 sand/olive 6427 stone/chocolate 100% cotton stone washed canvas water resistant camouflage printed lining and accessories front feature utility gusseted pocket decorative front tabs with mag snaps back pocket with mag snap closure insulated side pocket with zip closure to fit 240ml baby bottle details and features on page 21 Nylon Twill Compact Across Body Bag 6433 pompeian red 6435 burnt olive 6434 midnight navy front zip pocket and flap slide pocket insulated side pocket with zip closure to fit 240ml baby bottle details and features on page 20 This bag is perfect for all mums on the go. The compact size and shape make it easy to carry across the body and to keep both hands free while out and about with bub. Large enough to fit all the essentials and small enough to ensure it doesn t hold you back. 14 15

Hobo Details and features Hobo RANGE pvc zip top wet purse, hard plastic OiOi wipes case and matching large padded change mat kit insulated bottle bag 6408 taupe/black oioi signature weave jacquard outer pockets for drinks and personal items one large internal compartment with elasticised sectioned pockets adjustable web shoulder strap matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse and hard plastic OiOi wipes case clip for keys, pacifiers water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 34 high, 38 wide, 16 gusset (in) 13½ high, 15 wide, 6 gusset 6478 chocolate with decorative stitch soft touch leather 6383 sugar plum 6204 pompeian red 6351 chocolate soft touch leather 6193 black leather 6307 lemon curry 6385 black with web tape feature nylon twill 6322 ebony/desert dot 100% cotton canvas 6059 grey dot printed microfibre 6309 khaki 6338 chocolate/sepia 100% cotton canvas with eco friendly PU lamination 6187 diamond quilt quilted microfibre 16 17

Hobo RANGE Slouch Hobo DETAILS and features 6314 black/white zebra printed poly canvas 6341 khaki ballistic nylon with nappa trim 6431 pompeian red 100% organic cotton canvas outer back zip pocket for personal items two insulated side pockets with zip closure to fit 240ml baby bottle one large internal compartment with elasticised sectioned pockets detachable adjustable web shoulder strap matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse and hard plastic OiOi wipes case clip for keys, pacifiers detachable stroller straps water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 28 high, 45 wide, 15 gusset (in) 11 high, 17¾ wide, 6 gusset 6397 vintage poppy printed twill 6300 black/white vintage leaf eco-friendly TPU laminated 100% printed cotton twill 5633 black/green ballistic nylon with nappa trim 5623 black/hot pink ballistic nylon with nappa trim 6441 black/cream 100% organic cotton canvas 6353 op art stripe printed microfibre 6334 lollipop/chocolate riviera stripe yarn dye stripe canvas 6324 grey/turquoise riviera stripe yarn dye stripe canvas 6460 burnt olive nylon twill 6426 pompeian red nylon twill 6432 steel grey 100% organic cotton canvas 18 19

Hobo Sack Details and features two external side pockets for bottles, wallet, phone etc one large internal section with elasticised internal side pockets matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse and hard plastic OiOi wipes case clip for keys, pacifiers protective metal feet on base fixed stroller straps water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 43 high, 46 wide (in) 17 high, 18½ wide Messenger Details and features two external insulated side pockets or one hidden insulated side pocket with zip closure for bottles, wallet, phone etc outer back slide pocket for personal items one large internal section with elasticised internal side pockets matching large padded change mat kit and insulated pvc zip top wet purse, bottle bag (insulation 2 hours, max bottle size 330 ml) hard plastic OiOi wipes pvc zip top wet purse and hard plastic OiOi wipes case case and matching large padded change mat kit clip for keys, pacifiers adjustable buckle shoulder strap magnetic snap closure water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 31 high, 34 wide, 14 gusset (in) 12 high, 13½ wide, 5½ gusset insulated bottle bag 6415 washed black washed PU leatherette 6339 chocolate/sepia 100% cotton canvas with eco friendly PU lamination 6384 washed red washed PU leatherette 6401 crackled black daddy rider two tone distressed leather with crackled effect 6427 stone/chocolate 100% cotton stone washed canvas 6475 sand/olive 100% cotton stone washed canvas 20 21

Messenger RANGE Messenger RANGE 5513 black micro microfibre 5496 grey dot/lime 6058 grey dot/turquoise printed microfibre 6395 black with web tape feature nylon twill 6469 black/cream 100% organic cotton canvas 6430 medieval blue 100% organic cotton canvas 6466 mood indigo 100% organic cotton canvas stone washed print OiOi Organic Cotton 6004 dark brown oioi woven jacquard microfibre 6407 plum oioi woven jacquard microfibre 6199 black oioi woven jacquard microfibre At OiOi we believe that choosing to go green should not mean sacrificing your style. So we have developed a cutting edge selection of organic cotton OiOi baby bags for the eco-fashionista in you. Our OiOi organic cotton baby bags are made from certified 100% organic cotton. Organic cotton agriculture adheres to established systems which replenish and maintain soil fertility and prohibits the use of toxic chemical pesticides and synthetic fertilizers, to promote a healthy environment. 6393 black puffa quilted padded parachute microfibre 6283 dot with snakeskin leather printed microfibre 6280 kriss cross 100% printed cotton natural drill With the introduction of our environmentally friendly OiOi organic cotton baby bags, sustainable and chic fashion has finally arrived! 22 23

Across Bod y Bag Details and features compact size for quick trips two external front pockets for wipes, wallet, phone etc large internal section with elasticised internal side pockets matching large padded change mat & clip for keys, pacifiers insulated side pocket with zip closure to fit 240ml baby bottle water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 26 high, 36 wide, 15 gusset (in) 10 high, 14 wide, 6 gusset 6424 oriental posy printed poly canvas Carry All Details and features outer pockets for personal items detachable adjustable web shoulder strap matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse & hard plastic OiOi wipes case clip for keys, pacifiers water resistant lining (refer to coloured half dot) 6040 charcoal/black floral jacquard woven jacquard micro fibre (cm) 28 high, 40 wide, 16 gusset (in) 11 high, 16 wide, 6½ gusset 6422 midnight navy printed nylon twill 6412 stone/chocolate 100% cotton stone washed canvas 6413 crinkle metallic two tone faux leather pvc zip top wet purse and hard plastic OiOi wipes case also included 6433 pompeian red nylon twill 6434 midnight navy nylon twill 6435 burnt olive nylon twill 6176 diamond quilt quilted microfibre, ballistic nylon (cm) 28 high, 45 wide, 19 gusset (in) 11 high, 18 wide, 7½ gusset 24 25

Tote Details and features Tote RANGE 6378 ebony/desert dot 100% cotton canvas outer pocket/s for drinks and personal items on many styles one large internal compartment with elasticised sectioned pockets detachable adjustable web shoulder strap on many styles matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse and hard plastic OiOi wipes case clip for keys, pacifiers top zip closure on many styles nylon lining colour refer to coloured dot size unless otherwise indicated (cm) 31 high, 45 wide, 16 gusset (in) 12¼ high, 17¾ wide, 6½ gusset 6399 black crushed quilt quilted crushed parachute microfibre 6345 metallic chocolate washed PU leatherette (cm) 38 high, 33 wide, 16 gusset (in) 15 high, 13 wide, 6½ gusset 6388 pewter crushed quilt quilted crushed parachute microfibre 6363 red ruche washed PU leatherette (cm) 40 high, 35 wide (in) 15¾ high, 13¾ wide 6342 lollipop/chocolate riviera stripe yarn dye stripe canvas 6365 washed black washed PU leatherette (cm) 40 high, 35 wide (in) 15¾ high, 13¾ wide 5638 black/off-white eyelet poly canvas (cm) 32 high, 40 wide, 17 gusset (in) 12½ high, 15½ wide, 6½ gusset 6398 pompeian red 6371 black/white giraffe printed poly canvas 6373 olive/violet printed nylon microfibre (cm) 38 high, 33 wide, 16 gusset (in) 15 high, 13 wide, 6½ gusset 26 27 6374 carrot/raspberry printed nylon microfibre (cm) 38 high, 33 wide, 16 gusset (in) 15 high, 13 wide, 6½ gusset 6340 chocolate/sepia 100% cotton canvas with eco friendly PU lamination (cm) 38 high, 33 wide, 16 gusset (in) 15 high, 13 wide, 6½ gusset

Slouch Tote Details and features soft and slouchy, easily converts from satchel to shoulder bag to across body bag front feature zip pocket for personal items one large internal compartment with elasticised sectioned pockets double carry handles detachable adjustable shoulder strap matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse and hard plastic OiOi wipes case clip for keys, pacifiers water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 29 high, 40 wide, 15 gusset (in) 11½ high, 15½ wide, 6 gusset 6421 tan soft touch leather Backpack Details and features the original and the best baby bag backpack - back by popular demand! outer pocket for wallets, keys, mobile phone etc detailed inner compartments with mesh and zip pockets matching large padded change mat kit and insulated bottle bag (insulation 2 hours, max bottle size 330 ml) pvc zip top wet purse & hard plastic OiOi wipes case clip for keys, pacifiers adjustable straps water resistant lining (refer to coloured half dot) size unless otherwise indicated (cm) 38 high, 27 wide, 15 gusset (in) 15 high, 10.5 wide, 6 gusset Baby Safe Materials OiOi baby bags are quality tested by an independant laboratory. This gives you peace of mind knowing that your OiOi baby bag is safe for you and your baby while doing your part for the environment. OiOi baby bags contain no Azo dyes, no blue colorants, no phthalates * or other toxins. These strict quality standards have been in place for many years as part of our long term committment to clean living. OiOi is now also raising the bar with new collections, which will contain no BPA, no lead ** and will conform with international standards for safe levels of formaldehyde. 6448 pompeian red 100% organic cotton canvas 6474 jungle two tone distressed leather 6471 mood indigo 100% organic cotton canvas stone washed print 5463 black quilt microfibre * No more than 0.1% of the following phthalates: DEHP, DBP, BBP ** Lead content of less than 90 parts per million 28 29

Your OiOi bag includes... hard wearing, easy to clean, water resistant outer fabrics easy to clean, water resistant lining internal elasticated dividers for easy organisation interior security zip pocket zip-top wet/mess bag* matching padded change mat (57cm x 39cm) insulated bottle holder (keeps warm & cool for 2 hours minimum) * OiOi hard plastic wipes case* clip for keys/pacifier * not included in compact across body bags Stroller Straps NEW to OiOi - these will be phased in on selected styles Step 1. Use the long adjustable shoulder strap to hang your OiOi bag over the handle bars of your stroller, this will help you check the weight of your bag & stop the bag from dropping while you attach the stroller straps. Step 2. Clip one side of the bag to the handles of your stroller by wrapping the stroller strap around and fastening the key clip to the ring at the base of the stroller strap. Step 3. Clip the stroller strap on the other side of the bag to the handle of the stroller, as before. Step 4. If no longer needed, unclip the long adjustable shoulder strap from the rings on each side of your OiOi bag and tuck inside the bag for later. 12 month warranty Here at OiOi, we stand behind our products and we take great pride in the quality of the craftsmanship of each and every item we produce. This is why we warrant all of our products against defects in materials and workmanship for a period of 12 months from date of purchase. We ask that you return all defective products for our evaluation. This helps us to provide the best quality assurance to our customers. All defective items returned for warranty service will be replaced at our discretion. If an item is damaged or faulty, please notify us by calling 1300 131 693 with proof of purchase details. Please Note: This warranty does not cover damages caused by improper care, accidents, normal wear and tear or the natural breakdown of materials (i.e., zipper wear, Velcro wear, etc.) Care Instructions OiOi bags are made of exclusive material customized for OiOi. They are favoured for their colour, texture and beauty. Please treat with care to extend the life of your bag. Spot clean fabric bags with water and mild detergent. To clean leather trim, wipe gently with a damp cloth. Do not immerse bag in water. Extra care should be taken when wearing denim garments as colour can transfer to bags. For leather bags, please also refer to care card provided with bag. For further information, please contact OiOi. 30 31