SENIOR EXECUTIVE PROGRAM. for Latin America

SENIOR EXECUTIVE PROGRAM for Latin America

New York City, New York

Contents 5 6 8 12 15 16 18 Welcome The Senior Executive Program for Latin America IESE, IPADE & IAE: A Unique Alliance Program Benefits and Learning Methods Program Structure and Workload Program Venues and Faculty At a Glance

WELCOME Today s uncertain world markets pose exceptional challenges for companies and senior executives. Yet there are great opportunities for those who are well-prepared, particularly in dynamic regions. The Senior Executive Program for Latin America is aimed at experienced managers and business leaders who have close contact with Latin America. Participants acquire specific business knowledge about the global economy, along with critical leadership skills in times of change and uncertainty, thus enabling them to have a greater impact on their companies initiatives. Three outstanding business schools IESE, IPADE and IAE lead the program. Collectively, they provide participants with superlative insights on global business and, simultaneously, doing business in Latin America, based on both first-hand experience and the latest research. Modules are held in Miami and New York City, two of the world s most important international business hubs. If you are seeking to bolster your company s activities in Latin America, as well as develop your own leadership vision, we invite you to take part in this truly one-of-a-kind program. Jordi Canals Dean of IESE Business School Alfonso Bolio Dean of IPADE Business School Marcelo Paladino Dean of IAE Business School SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 5

THE SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA There has never been a better time for senior executives to embark on a new adventure: understanding how they can improve what they already do well. The Senior Executive Program for Latin America is specifically designed for top-tier managers with strong interests in Latin America. Its global perspective will broaden your professional and personal horizons, and better prepare you to face future challenges. Begoña de Ros Raventós Director of Senior Executive Program for Latin America The Senior Executive Program for Latin America offers you the chance to refresh and update your knowledge in a rigorous learning environment designed for people just like you. Senior managers are faced with new challenges every day. New legislative, technical and financial parameters constrain their ability to do business. At the same time, markets are rapidly becoming more international. These changes create both pressure and opportunities. The SEP for Latin America gives experienced managers the opportunity to reflect on the changing business environment, challenge their management strategies and practices, and examine their leadership roles, all in a global context. The program is specifically designed for senior managers with strong interests in Latin America who aim to sharpen their awareness of current business trends and update their knowledge by interacting with top-level management peers from a wide variety of industries in a unique English- Spanish bilingual setting. The program seeks participants with the knowledge and experience to contribute to class discussion and group work. Classes are created to ensure diversity of companies, sectors and cultural backgrounds. 6 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

Typical participants hold these titles: General Manager Division Director President Vice President Executive Director Managing Director Regional CEO/CFO Country Manager SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 7

IESE, IPADE & IAE: A UNIQUE ALLIANCE Through the IESE, IPADE and IAE partnership, participants in the Senior Management Program for Latin America gain comprehensive knowledge of the region while enjoying all the benefits of a general management program that takes them to higher levels of managerial excellence. Pioneers in Business Education Established in 1957, IESE began to provide executive education programs at a time when executive education was scarcely known outside the United States. Today, the school enjoys numerous alliances with top U.S. schools such as Harvard, Stanford, MIT Sloan, Wharton, NYU-Stern and Columbia. IESE further strengthened its presence in the United States when it opened permanent offices in New York City in 2007. IPADE was established in Mexico in 1967 with a clear mission: to develop the senior management of Mexico s top organizations. From the beginning, IPADE has promoted a holistic approach to general management that transcends technical and financial parameters to encompass the personal attributes necessary for effective leadership. IPADE s quality and consistency have placed the institution among the most outstanding business schools in the world. 8 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

Since its founding in 1978, IAE has become one of only four business schools in Latin America to obtain three international quality recognitions for higher education. Based in Buenos Aires, IAE maintains partnerships with the world s most prestigious business schools to further enhance the global reach of its programs. IESE, IPADE and IAE are initiatives of Opus Dei, a Personal Prelature of the Roman Catholic Church with activities all over the world. The schools draw their values from the Christian tradition and emphasize the the intrinsic rights and dignity of all people. A Culture of Inquiry During the program, participants will be encouraged to ask not only what, but how and why or why not. Using the case method, they analyze real business problems while sharpening their decisionmaking skills. The program employs an array of compelling business cases based on international management scenarios. A Focus on People The Senior Executive Program for Latin America takes a humanistic approach to management education by placing people at the heart of companies and their challenges. Special emphasis is given to the human and ethical dimensions of the decision-making process, which are indispensable for personal growth and corporate sustainability. Strong Research Base The research carried out by the international faculty members of IESE, IPADE and IAE provides the foundation for all of the schools programs. Each school is home to numerous research centers dedicated to the study of areas ranging from globalization and strategy to entrepreneurship and familyowned businesses. Business Relevance The CEOs and presidents of some of the world s most important multinational corporations sit on the three schools advisory boards. In addition, each school has provided tailored management solutions to many businesses in Latin America, especially family businesses, and the world s leading multinationals, including Abbott, Alstom, BBVA, Cisco, Ericsson, General Electric Capital, Nestlé, Oracle, PricewaterhouseCoopers, Repsol, Santander and Telefónica. IESE, IPADE and IAE are thus uniquely qualified to understand the dynamic needs of international senior executives. Alumni Benefits Times Three Upon completion of the program, participants become alumni of IESE, IPADE and IAE. This means they enjoy the combined benefits and extensive networks of not one, but three, alumni associations. The schools alumni associations together boast more than 43,000 members who live and work in more than 100 countries. The schools enjoy some of the highest alumni membership rates in the world, testimony to the extent of alumni satisfaction with their programs. This strong connection promotes frequent contact among alumni, thus presenting lifelong opportunities for personal growth, professional development and support. SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 9

International Recognition RANKINGS IESE, IPADE and IAE are recognized internationally for excellence in the most prominent business education rankings. IESE is consistently ranked among the world s leading business schools by numerous international publications such as The Economist, Forbes and the Financial Times. In addition, The Wall Street Journal has rated IPADE among the top five business schools in the world. The Financial Times deemed it the top business school for career progress and also gave high marks to IAE, which was ranked number one in the world in international clients, and fourth in international partnerships. The Wall Street Journal also ranked IAE s Executive MBA one of the top programs for return on investment. This dynamic alliance results in a program that combines a global mindset with a sophisticated understanding of the different cultural, institutional and social factors that impact business in Latin America. IESE #1 MBA in the World The Economist, 2009 #3 in the World for Executive Education Programs Financial Times, 2009 #2 MBA in the World The Economist, 2008 #1 MBA in Europe and #3 in the World The Economist, 2007 #1 in Europe for Open Programs Financial Times Executive Education Survey, 2006 #1 in the World for Executive Education Programs América Economía, 2005, 2006 & 2007 #1 Business School in the World The Economist, 2005 & 2006 #1 Business School in Europe for General Management Financial Times Executive Education Survey, 2003-2006 IAE #8 MBA in the World Wall Street Journal, 2009 #11 Custom Program in the World Financial Times, 2008 #1 Executive Education Program in Latin America América Economía, 2008 #1 Business School in Argentina Apertura, 1991 & 2009 IPADE #1 MBA and EMBA in Mexico Expansión, 2010. #1 in Latin America and #10 in the World for Customized Programs Financial Times Executive Education Survey, 2009. #3 worldwide in General Management Financial Times, 2010 #5 Non-U.S. 2-year MBA Program Forbes, 2009 #1 MBA in Latin America Financial Times, 2008 #4 MBA in the World The Wall Street Journal, 2007 Among the Top 10 Executive Programs worldwide for Skills and Learning for over 6 years in Financial Times 10 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

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Program Benefits and Learning Methods The Senior Executive Program for Latin America will give you the chance to learn about the latest business models and test them against your own experience. You will also gain insights from outstanding peers with distinct backgrounds as you explore relevant business problems set in diverse industries. The SEP for Latin America struck me as an excellent way to learn about private-sector economics and enterprise. The global richness that the SEP for Latin America had to offer was also very appealing to me. Obviously the networking possibilities of the program are also excellent. I have found it a very satisfying, flexible approach for a very diverse group of people. The diversity of participants is also rich, which is adding to my enjoyment of the program thus far. Pilar Méndez Jiménez Deputy Consul General of Spain in Miami Consulate General of Spain in Miami Program Benefits A Forum for Discussion The program provides a venue to broaden your perspectives as you engage in the give-and-take of distinct viewpoints and strengthen your listening and persuasion skills, which are essential for leading others through strategic change. Authentic Business Scenarios During the program, you will analyze and discuss cases based on real-life business situations. These discussions will sharpen your decision-making abilities and enhance your understanding of many different business areas, including corporate strategy, operations and marketing. New Frameworks for Leadership The SEP for Latin America will enable you to hone your leadership skills in a global context and build on the foundation of your experience. You will become more effective at meeting the shifting and expanding challenges of your position and clearly communicating your vision. Novel Concepts and Ideas The program will provide a framework to align your business practices with current trends and economic conditions. You will tackle management challenges and identify opportunities for innovation with a sharper eye. Professional Networking During the program, you will draw on the expertise and opinions of faculty and high-caliber colleagues. This supportive environment will help you reflect on your future ambitions. A Take-Home Agenda A take-home agenda tailored to your own situation and developed during the program will form the basis of an action plan for immediate implementation after you complete the program. 12 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

Learning methods Small-Group Interaction Your assigned study group will provide energetic exchange with top-level professionals from diverse backgrounds. Through informal after-class social activities, you will have the chance to get to know participants, faculty and staff in a casual, relaxed setting. Real Problems, Real Solutions Business case studies are central to the dynamic learning experience of the Senior Executive Program for Latin America. Through the case study method, you will analyze business scenarios individually and in small groups before defending your recommendations in the classroom. By immersing yourself in real-life business challenges, you will carry out in-depth analyses and make virtual high-stakes decisions. Equipped for Action Discussions will challenge you to reconsider both the way your company operates internally and the complex and volatile external market in which you compete. This dual-perspective approach adds strong practical value to your learning. We also encourage participants to keep a daily learning log, which serves as a meaningful and tangible takehome agenda. SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 13

I chose IESE, IPADE and IAE especially because they had an element of guiding us and making us reflect on the ethical aspects of being a business leader. I thought that was of tremendous value, and I didn t see that in any other business school. And it was not only an expectation, but they really delivered on that. Gustavo Buontempo CEO Latin America Siemens IT Solutions and Services 14 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

Program Structure and Workload The Senior Executive Program for Latin America comprises three 6-day bilingual modules. The first and third modules are held in Miami, Florida. The second module is held at IESE s center in New York City. Upon completion of the program, participants receive a diploma a valued credential in the corporate world certifying that they have successfully completed the Senior Executive Program for Latin America. Module 1 Understanding the Business Landscape Miami, October 25-30, 2010 The first module lays a solid foundation for the program and provides the necessary framework for understanding the global macroeconomic environment and its impact on business. The first week also focuses on building relationships and teams, and IT management. Subjects covered: Global Economics Leadership Competitive Strategy Financial Accounting Corporate Finance IT and Strategy Module 2 Enhancing Business Performance New York City, November 29-December 4, 2010 During the second module, participants will delve into diverse entrepreneurship models and learn how to enhance business performance through operations and supply chain management. They will also explore corporate and marketing strategies to create value and boost competitiveness within the context of risk management and issues of ethics and compliance. Subjects covered: Entrepreneurship Decision Analysis Operations and Supply Chain Management Management Control Risk Capital Management Wealth Management Business Ethics and Compliance Module 3 Transforming Business Leaders Miami, February 7-12, 2011 The final module examines topics specific to the region and strategic implementation with attention to the broader context of globalization. Participants will hone their cross-cultural leadership skills and finalize their personal and take-home agendas. Subjects covered: The New Global Scenario Innovation Global Leadership HR in Latin America Corporate Strategy Regional Strategy Marketing Strategy Finance in Emerging Markets SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 15

Program Venues and Faculty The program s venues in Miami and New York feature state-of-the-art learning technologies that meet the highest standards for executive education. Program Venues The program is taught by outstanding professors who have been carefully selected to meet the specific demands of the program. Their rich and varied experience results in courses that provide conceptual frameworks for effective decision making, as well as practical tools for real-life implementation. Miami Often described as the international gateway to Latin America, Miami is one of the most dynamic and culturally diverse cities in the United States. With its exceptional climate, worldclass infrastructure and conference facilities, it is considered a top venue for doing business. An up-and-coming cultural hub, Miami is also home to numerous museums and art centers. The program venue is located in the heart of the financial district and provides an impressive home away from home with easy access to all that Miami offers. New York City New York City is the leading center of banking, finance and communication in the United States and is the location of the New York Stock Exchange, the largest stock exchange in the world by dollar volume. Many of the world s largest corporations are based in this truly cosmopolitan city, which also boasts a vibrant cultural life. The IESE New York City center follows in the tradition of the city, offering a truly international perspective and preparing program participants to thrive in today s fast-paced, global markets. The center is located on West 57 th Street, inside New York s commercial business district and just steps away from Carnegie Hall, Lincoln Center and Central Park. ACADEMIC DIRECTORS Javier Estrada Professor of Financial Management Ph.D. in Economics, University of Illinois, Urbana-Champaign Pedro Videla Professor of Economics Ph.D. in Economics, University of Chicago Matthias Kleinhempel Professor of Business Policy and International Business Executive MBA, IAE José Antonio Dávila Professor of Corporate Governance Ph.D. in Management, Weatherhead School of Management at Case Western Reserve University Executive MBA, IPADE 16 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

Detailed information about our faculty can be found at: www.iese.edu www.ipade.mx www.iae.edu.ar CORE FACULTY Guillermo D Andrea Professor of Business Development Ph.D. in Management, IESE Johanna Mair Professor of Strategic Management Ph.D. in Management, INSEAD Enrique Taracena Figueroa Professor of Corporate Governance MBA, IPADE José María Corrales Professor of Management and Control Systems Ph.D. in Economics and Business Management, IESE Charlene Nicholls Nixon Professor of Corporate Governance Ph.D. in Business Administration, Purdue University Marc Sachon Professor of Production, Technology and Operations Management Ph.D. in Industrial Engineering and Engineering Management, Stanford University Alberto Franichevich Professor of Managing People in Organizations Master s in Consulting and Coaching, INSEAD-HEC Guillermo Perkins Professor of Business Policy Ph.D. in Economics and Business Administration, IESE Eric Weber Professor of Accounting and Control Ph.D. in Management, Northwestern University Andres Hatum Professor of Organizational Behavior Ph.D. in Management and Organization, Warwick Business School Lorenzo Preve Professor of Finance Ph.D. in Finance, University of Texas at Austin Mario Zavala Professor of Personnel Management MBA, IPADE SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 17

At a Glance Participant Profile Content Admission Process CONTACTS Top-tier executives and directors Globally-based executives with strong interests in Latin America An average of 10 years of managerial experience At least a working knowledge of Spanish and English for business purposes Average age: 43 Applicants are chosen to ensure the widest variety of companies and sectors General Management Content: Change Management Corporate Governance Finance Economics Marketing Entrepreneurship Leadership Global Strategy Operations Management The working languages of the program are English and Spanish. Structure Module 1 Understanding the Business Landscape Miami, October 25-30, 2010 Module 2 Enhancing Business Performance New York City, November 29- December 4, 2010 Module 3 Transforming Business Leaders Miami, February 7-12, 2011 Applications will be thoroughly reviewed by the program s admissions committee. Due to class size restraints and the need to maintain a balanced mixture of backgrounds, it is possible that even highly qualified applicants may not be admitted to the program. Applications for admission are accepted throughout the year and should be received at least two months prior to the program s start date. Early application is encouraged. Late applications will be considered if space is still available. Apply on line at www.iese.edu/sep Fee The program fee of US$28,500 includes tuition, all reading and classroom materials, most meals and accommodation. Please note that all additional expenses such as laundry, bar, telephone, room service, etc. will be billed to your hotel account. The program fee does not include travel expenses to Miami or New York City. Begoña de Ros Raventós IESE Business School, USA Tel.: +1 212 956 0400 e-mail: bderos@iese.edu Carlos P. Hornstein IESE Business School, Spain Tel.: +34 93 253 4200 e-mail: chornstein@iese.edu Alexis Kretchmar IPADE Business School, Mexico Tel.: +52 (55) 5354 1800 e-mail: akretchmar@ipade.mx Paula Rodríguez Etchard IAE Business School, Argentina Tel.: +54 2322 48 1000 e-mail: prodriguezetchard@iae.edu.ar 18 SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA

Miami, Florida SENIOR EXECUTIVE PROGRAM FOR LATIN AMERICA 19

When I learned about SEP FOR Latin America, I thought: this is perfect. It has the curriculum I need and I won t be away from my work that much. The fact that the program focuses on helping senior executives with specific interests in Latin America made it all the more attractive to me. It s an exceptional experience. Rose Mary Cosio Vice President - Investment Manager Deutsche Bank Trust Company Americas IESE Barcelona Av. Pearson, 21 08034 Barcelona, Spain Tel.: +34 93 253 42 00 Fax: +34 93 253 43 43 www.iese.edu 165 W. 57 th Street New York, NY 10019-3211 USA Tel.: +1 212 421 96 00 Fax: +1 212 421 96 16 Mariano Acosta s/n y Ruta Nacional 8 (1629) Pilar, Buenos Aires, Argentina Tel.: +54 (2322) 48 10 00 Fax: +54 (2322) 48 10 50 Floresta, 20 Col. Clavería, Azcapotzalco C.P.: 02080, Mexico City, Mexico Tel.: +55 53 54 18 00 Ext.: 1164 Fax: +55 55 27 06 12