D&B Global Data Collection and WorldBase March 2015
Contents D&B Strategic Roadmap D&B Worldwide Network D&B Global Data Sources D&B WorldBase Data and Processes 2
D&B Strategic Roadmap 3
Companies today need to meet the challenges of a rapidly globalizing, highly competitive, and technologically complex environment Big data big insight demands Prolonged economic uncertainty Sifting through huge quantities of data to arrive at actionable insight Continued uncertainty forcing businesses to do more with less Accelerating globalization Information is massively connected, created and consumed everywhere Disruptive technology Rapidly embracing new social, mobile, local and cloud technologies 4
Our commitment is to help develop the capabilities required to be successful I Know You I Can Predict Your Future Behavior, and Take Action I See You DECISION SUPPORT ROBUST / PREDICTIVE BASIC INFORMATION 5
Assess Outcome The winning hand is to combine non-traditional data sources and science to drive foresight into systematic workflows ACTION FORESIGHT DATA INSIGHT Single Complete View Forward Looking Perspective Transform Insights into Action Robust Global Data Continuous Improvement Virtuous Cycle Creating an informed perspective for customers 6
Our strategy is to continue improving coverage and quality globally, while making targeted investments to accelerate progress in 22 priority markets INVESTMENT PRIORITIES THROUGH 2015 Expanding data depth to enable new standard scores and predictive capabilities Pursuing innovative opportunities to strengthen data foundation and coverage Australia France Japan UK Belgium Indonesia Netherlands Thailand Canada Germany S Korea USA Brazil Ireland New Zealand Turkey China India Russia Vietnam Mexico Spain Rest of the World Keep pace with local growth; supplement with opportunistic investments to drive data consistency and standards 7
We are making focused, high impact, strategic investments in markets that meet three requirements CUSTOMER INPUT Markets our customers tell us are most important to them Areas we identify that we can make more robust INTERNAL ASSESSMENT MACROECONOMIC INDICATORS Markets identified as important now, and/or emerging 8
Elevating data quality increases commercial transparency across these markets while fueling the development of new predictive analytic capabilities GOALS THROUGH 2015 Analytic Solutions New Custom Analytic Capabilities Failure Predictor or Viability Rating Delinquency Predictor Predictive Insights 3+ Trade or Proxies Financial Attributes or Proxies Move from <20% to 30-40% Move from <10% to 20-30% Firmographic Data Actual Sales or Employees and Year Started Move from <35% to 60-80% Foundational Data Name, Address, Phone, Contact and SIC Move from <45% to 90% Corporate Linkage Move to 20% Prioritizing 100 million records = 75% of active universe = 90% of world s GDP 9
We have grown data depth since our Roadmap inception in 2012, with investments to further increase coverage this year % Average population rate across 22 countries 2014 reflects projected year end figures Total Active Record Universe of 22 Markets = 100M Businesses 10
D&B Worldwide Network 11
D&B has a Worldwide Network that delivers bestin-class data and analytics D&B Owned Entities D&B Strategic Partnerships Partnership Requirements: Maintain a Minimum Database size Maintain BIR Speed of Service Maintain Data Standards Maintain Data Feeds and Archiving Complete All Global Family Trees as assigned to the Market by D&B Maintain Customer Service Support Maintain all current D&B Data & Operations Policies Drive Data depth in accordance with D&B Strategic Roadmap 12
The journey is not easy. Each country is unique and presents its own set of challenges, or friction, that can hinder the information gathering process. Estimated Level Least Friction Most A mix of external and internal measures were used to create an overall friction score for relative country comparison: Open Knowledge Foundation, The Web Foundation & The Open Data Institute, Reporters Without Borders, Freedom House, ICANN, World Economic Forum 13
Less More A wide variety of factors can impact the ability of commercial data to flow freely; despite these headwinds we are making progress Specific local market barriers can include: Prohibitive laws and regulations Lack of reliable, bulk data sources Lack of authoritative bodies overseeing commercial trade Lack of modern tech infrastructure (telecom, internet, etc.) Limited press freedom and open government Cultural aspects regarding privacy and even safety concerns FRICTION LEVEL VIETNAM CHINA INDONESIA INDIA MEXICO TURKEY THAILAND BRAZIL RUSSIA SPAIN BELGIUM JAPAN IRELAND FRANCE S KOREA GERMANY NEW ZEALAND AUSTRALIA CANADA NETHERLANDS UK USA 14
D&B Global Data Sources 15
In a connected world, you have more information and more sources of information than ever before NEWS STOCK QOUTES ALERTS SEARCH ENGINES WEB FEEDS BLOGS SOCIAL NETWORKS MEDIA D&B Proprietary Information D&B has 173 years of experience in collecting data from multiple sources and enhancing the data into quality insight that drives profitable decisions. 16
The data sources we re pursuing around the world are increasingly diverse and help us deliver deeper, richer business insight Social / Influential Fliptop Twitter Web traffic Aggregators Intellectual Financial / Transactional Patents Goodwill, Intangibles Future inventions Spend Trade Logistics Labor Market Connections Corporate linkage PitCoB Shipment Trade groups Supply distribution Physical Infrastructure Property Real Estate Equipment Corporate Responsibility Sustainability Ethical Recognition/Awards Charity; Political 17
D&B data strategy leverages a combination of D&B proprietary data, customer generated information, and global sources Global Data Sources Public Records Web Mining News Registries Trade Payments Third Party Sources Financial Reports Customer Generated Data Customer File Sharing IQ Feedback Interactive Products Proprietary D&B Data Collection D&B Global Reach 243M+ business records Coverage in 220+ countries 2.5M 3M daily updates 1B annual Trade updates 100% US bankruptcy coverage 18
We amalgamate thousands of data sources worldwide sources of information in North America Payment Experiences (Trade) Banking Information Public Company Financial Filings Chambers of Commerce Newspaper Publications Business Internet Sites Phone interviews Yellow Pages Postal Address Changes Government Registries Courts, Tribunals & Legal Filings D&B Customer Experiences 19
sources of information in Europe Payment Experiences (Trade) Insolvency Records Newspaper Publications Business Internet Sites Phone interviews Financial Statements / Annual Returns Government Registries Courts, Tribunals & Legal Filings D&B Customer Experiences 20
sources of information in Asia Pacific Payment Experiences (Trade) Stock Exchange Banking Information Newspaper Publications Business Internet Sites Phone interviews D&B Customer Experiences China Conformity Assessment Law Firms Courts People s Court Newspaper 21
sources of information in Latin America Payment Experiences (Trade) Local Directories Banking Information Newspaper Publications Business Internet Sites Direct interviews D&B Customer Experiences Government Registries Chamber of Commerce Gazettes Tribunals & Courts Information Partners on Location 22
sources of information in Middle East Registries of Commerce Telephone Interviews Ministry of Commerce D&B Customer Experiences D&B Investigations Correspondents on Location 23
sources of information in Africa Newspaper & Publications Direct Telephone Interviews Local Telephone Directories: Telkom, Brabys, and Cybertel D&B Customer Experiences Registrar s Office Correspondents on Location 24
QUALITY ASSURANCE As we acquire and leverage data from around the world, quality is vetted through a rigorous global data governance program Continuous Improvement Goals are developed for improvement so that success can be measured Continuous Monitoring Data partners are monitored and held to quality standards; proactive database sweeps identify data trends Manual Review Manual reviews of data ensure accuracy and identify process improvement opportunity areas Testing Independent third parties routinely test and measure accuracy of data elements Standards Information policies in place for globally-consistent data processing and standardized formatting Validations Thousands of automated validations used to prevent incorrect data from entering database D a t a G o v e r n a n c e 25
D&B WorldBase Data & Processes 26
Through our worldwide network we provide data coverage on over 240M businesses globally The global data in WorldBase leverages four key drivers: Global Data Collection Entity Matching D-U-N-S Number Corporate Linkage Predictive Indicators WorldBase D&B Global Database 27
This data is centralized in WorldBase, one of the world s largest commercial databases Data from over 220 countries globally WorldBase is. The source for Identity, Firmographic, and company relationship data The reference file for D&B s Matching processes The data source for all D&B global Sales & Marketing Solutions and Supply Management Solutions The source of global linkage data for all global products 28
WorldBase is the most comprehensive global database of business information available Information Collected in 25 Data Centers Global programs focus on Foundational & Firmographic data collection Foundational Data; Business Name, Address, Phone Number, Executive Name Firmographic Data: Employee Number, Sales Volume, and Line of Business WorldBase WorldBase Coverage Business Universe Coverage Feb 2015 March 2015 Change Total Records 243,529,386 243,957,765 428,379 Active Records 129,860,081 129,630,427-229,654 Marketable Records 83,082,495 82,988,252-94,243 Linked Records 17,827,037 17,800,636-26,401 Data Coverage -based on full file Business Name 243,529,386 243,957,765 428,379 Street Address/City 238,082,569 238,469,534 386,965 Telephone 111,981,504 113,164,181 1,182,677 CEO Names 157,571,075 157,900,614 329,539 Employee Numbers 157,235,443 157,480,322 244,879 Sales Figures 112,732,494 112,799,751 67,257 Line of Business 207,584,030 207,966,113 382,083 243.95 million businesses 75-125 Million updates monthly 29
WorldBase is created by integrating daily updates from the Worldwide Network and applying valueadded processes to provide standardized, consistent data to customers Government Registries Internet Yellow Pages News & Media Payment Data Courts & Legal Filings Company Financials Direct Investigations Worldwide Network Global Data Feed GSRL Feeds Value Added Processes Global Linkage Build & Validations Currency Conversion Code Page Standardization Activity Code Standardization Address Standardization Global Mail Label Formatting SIC Modeling Sales Figure Modeling Employee Figure Modeling Global Marketability Rules Standardized Title Codes Telephone Length Validation Geographic Validations WorldBase-sourced Stores Products Integration Manager WB WB Data Market Insight Product Stores Optimizer GRS Hoovers WB Data Stores D&B 360 WB Product Local Country Hosts Global Data Repositories Global Integration Point WB Data 30
Customers receive WorldBase data through multiple Risk Management Solutions and Sales & Marketing Solution products WorldBase Data Process Flow & Delivery Systems Worldwide Network GRS Toolkit Hoovers Atlas DB DUNSRight Data Repository WorldBase Transaction Record Daily Updates GDMI Local Country Databases Data feeds occur daily for all countries except Israel (weekly) WorldBase Repository Monthly Updates Monthly WorldBase Files Optimizer Integration Manager Market Insight SMS 31
As customers use different D&B products, data views can be different even though the same local data sources global products How can data be different in local markets vs. WorldBase? Local Universes and Processes Some /few markets have more file (same data) with different criteria to fulfill specific customer needs, e.g. UK Trading File UK has local modeling process different from global process (project to synchronize in 2015) Validation Processes Address Standardization Process High-Low Sales validation High Employee validation Removal of invalid street address data (unknown, etc. Domestic branch name to HQ name consistency Technical validation errors Duplicate Business Name vs. Trade Style removal WorldBase value-added processes NOT available locally Global Modeling Processes add 30M Employee and 30M Sales Values Complete Global Linkage Activity Code Standardization to 1987 8-digit SIC and duplicate SIC removal SIC Modeling Global Marketability Rules Standardized Title Codes for Executives 32
Investments in our technology infrastructure have improved the timeliness of data through our global supply chain in the past 10 years Daily Data United States Canada Monthly Data Australia Austria Brazil China CZ Republic Japan Mexico Switzerland Weekly Data Belgium Spain Denmark Sweden Finland UK France Germany Italy Netherlands Quarterly Data Caribbean Eastern Europe EMC Israel Annually Data Greece South Africa Zimbabwe Global Data Investment Today 99.99% of the data updated throughout our worldwide network flows through the global data supply chain DAILY Daily data flow = more current data in global products WEEKLY DATA FLOW: Israel 33
D&B investments in file growth have produced almost 70% increase in the past 5 years 250,000,001 231M 243M 200,000,001 186M 221M 160M 150,000,001 100,000,001 93M 104M 113M 128M 145M 50,000,001 1 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 34
In 2012 our global strategy pivoted from file growth to data depth and improved file maintenance processes; the WorldBase Active file better reflects operationally active businesses today 140,000,001 129M 134M 135M 129M 120,000,001 118M 100,000,001 100M 101M 86M 80,000,001 70M 75M 60,000,001 40,000,001 20,000,001 1 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 35
Thank you! 36