Online Giving By Our Sunday Visitor By Zak Bernath Product Specialist Updated June 1, 2011 1
Defining Online Giving Online Giving Donor maintains own giving settings Donor personal info inaccessible to parish staff Staff pulls reports from same secure site Records import into software EFT Parishioner provides banking info to staff Liability for storing info is on parish Changes made by parish staff ACH Negotiated through local banks Loose ends, limited options, unsustainable reporting 2
Online Giving Key Features Payments processed in full and within 48/72 hours. Online givers data will be confidential and not accessible to parish staff. Flexibility to give on any day or date and as frequently as the givers wish. Quick Give allows one time payments or gifts without account sign up Ability to export online contributions to church management software electronically. Can be used for Religious Ed and other fee programs 3
Collections suffer when parishioners cannot attend the church Chicago, Feb. 1 2, 2011 4
200 180 160 140 120 100 80 60 40 20 0 YEAR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035 2036 2037 2038 2039 2040 2041 2042 2043 2044 2045 2046 2047 2048 2049 The 18 49 year olds (58%) are more likely to donate online than write checks. 18 49 Year Old 50 69 Year Old 70 100 Year Old 5 Population in Millions
Paper Checks Are On Their Way Out! 6
Dependence on mass attendance alone severely limits total collections 40% 35% 30% 25% 20% 15% 10% 5% 0% 35% At least once a week 8% Almost every week 11% About once a month 25% Seldom 20% Never Based on more than 146,000 interviews collected as part of Gallup Poll in 2010 (Jan May). 7
10 25% Over 25% 5 10% Up to 5% 8
OSV s Online Giving as of 7/8/2011 No. of Churches 580 Total No. of givers 36,000 Total Dollar Volume $30,000,000 Total No. of Transactions 400,000 9
Credit Card Users Give 7% More Than Those Using Bank Accounts! Transaction Type Average Contr. Per Transaction* ACH (from bank account) $73.50 Credit Card $78.50 Average for Online Donations $75.60 * Actual data for OSV s Online Giving May 09 May 11
$2,500 $2,000 $2,104 More giving options result In greater contributions! $1,844 $1,500 $1,331 $1,000 $500 Annualized $0 Bi weekly (4%) Monthly (44%) Weekly (25%) 11
Multiple Options to Give Bi Weekly Weekly One Time Monthly Bi weekly (4%) Monthly (44%) One Time (25%) Quarterly (0.9%) Twice a Year (0.2%) Weekly (25%) Yearly (0.8%) Based on analysis of over 340,000 online transactions 12
Typical Church Web Site Displaying Link to Online Giving 13
Signing up is easy! Just click on the Online Giving link on parish s Website. 14
Click on Create New Account and fill in the blanks. 15
Parishioner s Home Page 16
Enter credit card and bank info Directly in a secure environment. 17
Adding new account numbers only takes a minute! 18
Flexibility in selecting frequency, date, amount and account with option to remain anonymous! 19
View your future donations and pledges! 20
Cancel or suspend a gift or choose to remain anonymous. 21
Payment can be made without Creating an Account in Quick Give! 22
Click on Contact Us tab to email a message to the parish office. 23
Parish Admin Home Page 24
Change the Welcome Message any time and as frequently as you want! 25
Set payment frequency and methods to suit your preferences. 26
Now you can allow for one time payments for an event through Quick Give! 27
Set up as many funds as you want! 28
Adding new funds takes only a minute! 29
New feature allows givers to add $3 to their credit card donations. Helps In minimizing cost of credit card transactions to the parish. 30
Manage those who need help 31
Generate reports whenever you want! 32
Export online contributions directly into your software! Other CMS Programs: Parish Data Systems Logos Shelby Systems Servant Keeper ACS Technologies 33
OSV Online Giving Features Online registration no paper forms to fill out Customizable web site Payment Processor Sage Payment Solutions ($2.0 Billion in revenue, in business for over 25 years) Flexibility to choose on which date your donation is taken, and to use different accounts for different funds on different dates! Option of envelopes available for online givers Reports that can be uploaded into parish's accounting system OSV 34
OSV Online Giving Features Option of remaining anonymous Reminders on credit card expiration dates Help in promoting stewardship and enhancing offertories Catholic published content available to online givers Option to make a one-time donation or payment without creating an OLG account Data security - Data backed up every night OSV 35
Data Security 128 bit secure browser connection to protect data. Secure Sockets Layer (SSL) to encrypt all of your information. 36
Data Security The Online Giving servers are protected by firewalls limiting the number of open ports. Server software is kept up-to-date with the latest security patches. Electronic monitoring tools send alerts 24x7 in case of non-responsiveness, high load conditions or other indications of penetration attacks. 37
Data Security Production databases run a full backup once every night that is then transferred to a separate server. Incremental backups are run every 15 minutes. All the information such as credit card numbers and bank account information are forwarded to, and stored in Sage Vault. 38
Data Security Sage Vault performs two functions: 1. Secure processing behind our gateway firewall, and 2. Encrypted data storage and maintenance. The vault assists merchants (Parish) in being PCI compliant by providing a non-resident encrypted storage solution. The vault employs a Globally Unique Identifier (GUID) which is stored on the Online Giving server to represent the encrypted data securely stored behind our firewall. Transactions are processed using the GUID, their Sage Merchant_ID and Sage M_Key. 39
OSV Makes it easy for the parish to implement and promote Online Giving Online Giving Communication Package 40
Enrollment Promotions 1. Welcome Letter from the parish (customizable) 2. Online Giving FAQ Pamphlet 3. Inserts to go with periodic envelope mailings 4. Thank You Letters from the parish 5. Poster for display on announcement 6. Material for parish s web site 7. Pew card for Online Givers to drop in offering basket 8. Free webinars for parish staff on Online Giving 41
Online Giving Price List Online Giving Pricing January 1, 2011 Fixed Fees: Set Up Fee $200 Monthly Maintenance $20 Transaction Fees: $/transaction %/ transaction Nightly Batch Fee ACH $0.29 none $0.29 Credit Card Visa/MasterCard $0.31 2.8% $0.29 Discover $0.42 2.8% $0.29 American Express* $0.42 * $0.29 The Payment Card Industry Data Security Standards (PCI DSS) have implemented procedures to perform a review of the merchant's Business Data Security practices. Sage has partnered with TRUSTWAVE to assist the merchants in fulfilling this analysis and charges $149.80 annually for this service. The charge applies only to those merchants who allow their customers to use credit cards. * The fees are set by American Express and require a separate contract with the company. 42
$40,000 $35,000 $30,000 $25,000 Credit card option significantly increases total donations at an Indiana Church Total CC Collections Total Online Collections $20,000 $15,000 $10,000 $5,000 $0 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 43
2.5% 2.0% Costs decline as online donation volume grows 1.5% 1.0% 0.5% 0.0% Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 44
OLG References Church Name City State No. of Families Name of Contact Phone No. Parish Community of St. Helen Westfield NJ 3,500 Carolyn Colonna (908) 232-1214 Holy Spirit Catholic Church Lee's Summit MO 1,860 David Bremer (816) 537-6990 St. Joseph Catholic Church Shelton CT 1,100 Ginny Harger (203) 924-8611 St Benedict the Abbot Church McMurray PA 2,400 Kathy Pfeifer (724) 941-9406 St. Elizabeth Ann Seton Church Fort Wayne IN 1900 Jim Kitchens (260) 432-0268 St. Louis de Montfort Catholic Church Fishers IN 1,400 Scott Bernhardt (317) 842-6778 Newman Student Center Parish Chapel Hill NC 700 Dave Dunson (919) 929-3730 St. Patrick Catholic Church Colorado Springs CO 6,300 Scarlett Tubridy (719) 598-3595 Enon Tabernacle Baptist Church Philadelphia PA 10,500 Anita Coleman (215) 276-7200 St. Scholastica Catholic Church Lecanto FL 1,600 Pat Brockmann (352) 746-9422 St. Patrick Parish Carlsbad CA 1,950 Mary McLain (760) 729-2866 45
Thank You! 46