Media Intelligence AdClarity Media Intelligence White Paper: The Structured Intelligence Approach That Results in Immediate ROI EMPOWERING INTELLIGENCE
To outperform competitors, media professionals need a clear visibility into their competitor activities and actionable intelligence that can enable them to win the market in multiple geographies Introduction Since its inception, the world of digital advertising has had a reputation for being the black box of the online media industry. Advertisers, networks and publishers often have to base decisions on incomplete or incorrect information, a costly mistake in a world where accuracy and precision are the keys to a successful online advertising campaign. Ad networks, Pulishers, Advertisers and Affiliate Networks in particular require massive amounts of comprehensive, real-time data across hundreds of campaigns and thousands of publishers. At BIScience, we offer a robust solution that finally cracks open this black box AdClarity, the industry-preferred SaaS solution for display media competitive intelligence. Background To showcase how AdClarity improves sales revenues and conversion rates in an industry accustomed to operating in the dark, we re sharing information below re the guidelines and benefits of a real customer using the AdClarity Enterprise Intelligence suite that is operating in more than 60 countries and run more than 35 billion impressions. With such established worldwide coverage, the challenge the performance Ad-Network the was facing is like finding a needle in a haystack how to help their sales teams efficiently analyze their ecosystem versus the ecosystem of their competitors and target only the newest, highest quality leads. 1 page
Challenges and Goals: For the Advertiser Sales teams, the goals are to: Increase the number of new advertiser deals generated per month Improve conversion rates by identifying ways to distinguish high potential leads from low potential ones Uncover competitors activities to better focus sales activities For the Publisher Sales teams, the goals are to: Increase the number of publishers recruited per week Improve conversion rates based on deep profiling of the publisher current monetization schemes Reduce the cost per lead to enable scale 2 page
Advertiser Sales Teams The Advertiser Sales teams of Publishers and Ad-Networks can use the AdClarity dashboard to get alerts on the latest campaigns activated by any of the 30,000 different mediators covered by AdClarity or any publisher covered by the system. By checking the dashboard every morning along with the morning coffee, the team is able to quickly and easily pinpoint any new campaigns recently launched by competing networks. Without AdClarity, pinpointing the strongest campaigns of competing networks is a labor-intensive process that involves clicking on display media, navigating to the landing page, and then manually going through multiple reverse-engineering checks in order to uncover the advertiser and the mediator. Now, with over 300,000 campaigns being monitored by AdClarity, Advertiser sales teams are able to scan data at a much faster rate, thus reviewing 20-30 times more leads without increasing the number of hours allocated per week to this task. By checking the dashboard every morning along with your morning coffee, Sales teams are able to quickly and easily pinpoint any new campaigns recently launched by competing networks. 3 page
The advertiser sales team can also use AdClarity to get help in qualifying the leads they found in the system and isolate only the ones with the highest potential so sales managers would not waste time pursuing weak leads. AdClarity s tools enable Sales Teams to distinguish which leads are worth pursuing by looking at two key data points (1) a continuous campaign duration and growing trend, and (2) its statistical share of publishers. By narrowing these parameters, AdClarity helps Sales teams pass along only the highest probability leads and improve conversion rates dramatically! In addition, by using AdClarity, advertiser sales teams can also discover an so often, that campaigns by advertisers that had stopped working with tier firm have re-initiate campaigns with competitors and that a new campaign is showing up on multiple publishers opportunity back. Once identified it s a strong indication that this particular client s advertising budget was growing and therefore it would be an opportune time for the Advertiser Sales team to reestablish contact and renew the account. Publisher Recruitment Publisher Sales teams use AdClarity on a weekly basis to conduct focused lead generation efforts from start to finish. Teams can adopt our best practice methodology built and implemented a step-by-step procedure that draw on AdClarity s database of over 140,000 advertisers and 35,000 publishers: (1) analyze your own publisher s performance, (2) identify the week s strongest performing advertisers, and (3) generate the list of publishers that are best performing for these top advertisers. By getting a complete view into the media ecosystem, Publisher sales teams is able to increase the amount of relevant publishers recruited and hence enjoyed a significant boost in revenue. 4 page
What results to expect? By using AdClarity, over 7000 media professionals including advertiser side or publisher side sales teams shows that such teams not only improve their performance on all the goals listed above, but they also demonstrate additional quantifiable benefits that could be traced back directly to AdClarity. Improved advertiser recruitment through lead generation and better pitches and hence conversion rates resulting in converted business worth of a dozen of millions in annual revenues! Increased the number of advertiser leads discovered every week by an average of +23% Increased the number of publisher leads discovered every week by an average of +31% Reduced cost of qualified lead generation across the board by over an average of 87%! 5 page