Software Defined Video Processing - The next step in video delivery Re-Inventing The TV Experience Vinay Uberoi General Manager (TSS) Ericsson PSS June 2016
Ericsson Internal 2016-05-30 Page 2
What Can I Get to What Do I Want Ericsson Internal 2016-05-30 Page 3
Ericsson Internal 2016-05-30 Page 4
ERICSSON CONSUMER LABS THE VOICE OF CONSUMER SINCE 1985 Ericsson Internal 2016-05-30 Page 5
Ericsson Internal 2016-05-30 Page 6 30 HOURS per week is the average weekly active viewing time
Daily Media Habits Percentage of people watching different media types at least once per day (global average of self reported frequency of viewing) Scheduled linear TV Recorded linear TV Streamed on demand video (YouTube, short clips, movies, TV-series & programs) 100% 75% 50% 25% 0% 2010 2011 2012 2013 2014 2015 Ericsson Internal 2016-05-30 Page 7 BASE: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil*, China, Germany, Spain, South Korea*, Sweden, Taiwan, UK, US, * excluded in 2010 figures, ** 3 years moving average ¼, ½, ¼ [Showing: Use once per day or more] Source: Ericsson ConsumerLab TV & Media 2010-2015 Study
TV Series Is The New Black and Binge Viewing 45% of streamed on demand viewing of long content is TV series The world of series is so, so huge now, there s so many of them. And that s taken over from normal films from cinema. - Anne, 38 years, France Ericsson Internal 2016-05-30 Page 8 Average number of self reported weekly hours of active TV/video viewing: 2,9 h/week Streamed on demand TV Series & programs Streamed on demand movies 121% increase 90% increase 6,0 h/week 2011 2015 Streamed on demand TV programs Streamed on demand TV Series Streamed on demand movies BASE: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media 2011 & 2015 Study
A Shift From Fixed To Mobile Devices Self-reported share of total weekly TV/video viewing time, per year, done on respective device ** Smartphone, tablet & laptop 100% 75% TV screen Desktop screen Laptop screen Smartphone screen Tablet screen Smartphone, tablet & laptop 61% of consumers watch TV & video on their smartphones, an increase of 71% since 2012 50% TV screen & desktop 25% 0% 2010 2011 2012 2013 2014 2015 TV screen & desktop 42% think it is very important to watch their TV & video content wherever they are Ericsson Internal 2016-05-30 Page 9 BASE: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil*, China, Germany, South Korea*, Spain, Sweden, Taiwan, UK and US. * excluded. in 2010 figures, ** 3 years moving average ¼, ½, ¼ Source: Ericsson ConsumerLab TV & Media 2010-2015 Study
Weekly Viewing Situations 2013-2015 2013 2014 2015 92% 85% 87% 63% 63% 18% 15% 29% 36% 31% 51% 29% 25% 16% 16% 17% 10% 45% 6% 25% 20% 17% 6% 5% 36% 27% 29% 49% 45% In bed before getting up At home during the morning While commuting At workplace or school At home during the day Out and about in the city Sitting at e.g. a café At events At friends or relatives homes At home during the evening In bed before falling asleep Ericsson Internal 2016-05-30 Page 10 Base: Population aged 16 69 with broadband at home who watch any type of TV/video at least weekly in in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK & US Source: Ericsson ConsumerLab TV & Media 2015 Study
Importance of TV Media Features Percentage of consumers that say each TV Media feature is important (Showing top 2 answers on 7-graded scale): 55% 52% 41% 48% 48% 45% 36% 45% 45% 42% 39% 41% 40% 35% 2015 2011 26% 29% 28% 19% HD quality Time shift/on demand Free from ads/commercials Theatrical releases À la carte TV-/video package 4K/UHD quality My TV-/Video content anywhere Dubbed Audio Interactive TV Ericsson Internal 2016-05-30 Page 11 BASE: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, US [Interest, top 2 answers on 7-graded scale] Source: Ericsson ConsumerLab TV & Media 2015 Study
TV Media Features Worth Paying For Percentage of consumers that say each TV Media feature is worth paying extra for: 34% 34% 27% 30% 31% 27% 26% 25% 30% 25% 23% 23% 20% 2011 2015 8% 10% 13% 7% 11% HD quality Free from ads/commercials 4K / UHDTV quality On demand/time shift À la carte TV-/video package Theatrical releases My TV-/Video content anywhere Dubbed audio Interactive TV Ericsson Internal 2016-05-30 Page 12 BASE: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media 2011 & 2015 Study
HVS High Dynamic Range & TV Scotopic range Mesopic range Photopic range Rods Cones Damage TV HDR today TV D Cinema Simultaneous dynamic range cd/m 2 10-8 10-6 10-4 10-2 10 0 10 2 10 4 10 6 10 8 Ericsson Internal 2016-05-30 Page 13
Creating the HDR+ Experience 50/60 Frames/sec 10-bit precision Ericsson Internal 2016-05-30 Page 14
Media Delivery Chain CREATE MODIFY & REPLACE CABLE IP TELCO IP SATELLITE ACQUISITION NEWS GATHERING EVENT COVERAGE PRODUCTION FACILITY IP REGIONAL CENTER BROADCASTER or OPERATOR TERRESTRIAL Ericsson Internal 2016-05-30 Page 15 BROADCAST CENTER OTT
HDR: HD and UHDTV HDR can be applicable to all: UHDTV, HD, tablet & mobile It is independent of viewing distance and screen size UHDTV HD UHDTV + HDR The ultimate proposition Easy to market High bandwidth UHDTV may not work for all systems 1080p HD + HDR Can provide a great boost to HD images Requires a STB change Bandwidth efficient with HEVC Easy up-convert to 2160p Ericsson Internal 2016-05-30 Page 16
We Predict HDR will be a major success HDR+UHDTV will be seen as the ultimate experience HDR + HD will be common where UHDTV is not possible By 2017 TV manufacturers will be focused on UHDTV HDR TVs SDR UHDTVs will become legacy very quickly Live TV services will be single layer, VoD assets will be in multiple formats Ericsson Internal 2016-05-30 Page 17
HEVC What s the deal? Today UHDTV Led by markets like Japan & Korea Multiscreen DASH support for HEVC has boosted requirements Tomorrow C&D DSNG and Distribution - Closed systems - DVB-S2x + HEVC = Killer Combo Broadcast Some greenfields in South East Asia Mainly satellite broadcasters & greenfield DTT - Future-proofing UHDTV UHDTV DSNG Multi-screen TV DISTRIBUTION Ericsson Internal 2016-05-30 Page 18
What Are Your Choices? COTS based Currently promising between 20-30% saving Dependent upon resolution and bitrate PSNR S/W MPEG-4 S/W HEVC H/W MPEG-4 Bitrate Ericsson Internal 2016-05-30 Page 19
What s Coming? Emergence of hardware for HEVC Almost all hardware will be UHD capable Closer to 50% bandwidth saving For some applications Software continues to develop rapidly And improve performance Ericsson Internal 2016-05-30 Page 20
A Change In Operating Model Ericsson Internal 2016-05-30 Page 21
Ericsson Acquires Ericsson Internal 2016-05-30 Page 22
Complete Media Portfolio Media Enrichment Media Processing Media Publishing Media Delivery Media Experience Augmenting content and end experiences Applications Signing Subtitling/Captioning Metadata Sports graphics Formatting, encoding and preparation Applications Video processing Video decode/encode Transcode & mux Content packaging Content storage Content workflow Playout and business platforms Applications Broadcast playout TV Platforms backoffice Managed OTT Subscription and rights management Analytics IP-centric video delivery networks Applications IP video networks CDN, Caching Traffic optimization Cloud storage and processing Immersive TV Applications TV Anywhere OTT Cloud DVR Immersive TV (UHD) Universal clients Stadium TV Content discovery User experience Solutions & Services Piero Access services Metadata Solutions & Services Content Acquisition Content Distribution Content Exchange Content Delivery Content Management system Media Management Solutions & Services Managed Playout MediaFirst Mediaroom Managed Player Solutions & Services LTE Broadcast Media Delivery Network Multiservice Proxy Cloud DVR Solutions & Services MediaFirst Mediaroom family Managed Player Cloud DVR Ultra HD and HDR Content Discovery UX & UI Ericsson Internal 2016-05-30 Page 23
Ecosystem Ericsson Services Visible World AD SERVER Aspera Kaltura Plurimedia Seachange TMS Kaltura Minerva SeaChange theplatform Viaccess- Orca BuyDRM Cisco Inside Irdeto Nagra Kudelski Verimatrix Viaccess-Orca Cognos Software Nagios Tivoli Software WORKFLOW CMS/ MANAGER EPG Backoffice DRM BSS/OSS Content Repo Video Storage and Processing Platform Akemai Velocix Varnish Ericsson Compression LIVE ENCODERS/ Ericsson Internal 2016-05-30 TRANSCODERS Page 24 SGI IBM HP HARDWARE CDN
Video Encoding Evolution 1 st Generation 2 nd Generation 3 rd Generation Hardware Devices Main Objectives Consistent operation Stable operation Optimal picture quality Device Centric Software Main Objectives Flexible graph oriented architecture Service focused operation Good enough picture quality Hybrid On-Prem Hardware & Virtualised Software Content Centric Main Objectives Tiered compression efficiency Flexibility through Cloud & Virtualisation Ericsson Internal 2016-05-30 Page 25
Multiple Technology Options Many parameters and many approaches No single correct solution Technology Context Changes Over Time Strategic Context Ericsson Internal 2016-05-30 Page 26
Ericsson s Video Chip Ericsson s First-ever Professional Video Chip Ericsson in-house algorithms based on 20+ years of compression expertise pioneering digital TV Knowledge that real-time high-quality video processing is essential to performance of all networks 2688 10-bit processors > 1 Billion transistors 3 Tera-operations / sec (equivalent ~ 500 i7 cores) Video-specific hardware acceleration Scale and manufacturing capability to develop a video processing chip specific to the professional TV market Software programmable Roadmap control creates deeper customer engagement and responsiveness to market needs Ericsson Internal 2016-05-30 Page 27
Encoding Products Technologies SINGLE MULTI APPLIANCE CLOUD PURPOSE PURPOSE BASED BASED HARDWARE HARDWARE SOFTWARE SOLUTION Ericsson Internal 2016-05-30 Page 28
Your video production may look like this today Analyze Decode Video Overlay Content replacement Filter and Convert Control Loudness Encode Mux, package & Encrypt Ericsson Internal 2016-05-30 Page 29
but what if it looked like this instead? Analyze Decode Video Overlay Content replacement Filter and Convert Control Loudness Encode Mux, package & Encrypt MediaFirst Encoding Live Ericsson Internal 2016-05-30 Page 30
Ericsson Internal 2016-05-30 Page 31
Video quality for all codecs All Video Codecs Advanced Pre-Processing In-House Codec Team All Audio Codecs Immersive Experience on any device De-interlacing De-blocking De-ringing De-noising Aspect ratio Image settings Cross-scaling Inverse telecine Any screen size from Smartphones to 4K TVs Ericsson Internal 2016-05-30 Page 32
Software-Based Products Media First Video Processing Media First Processing Media First Management MFVP Encoder/Processor MFP Network Media Processor MFM Network Management System Ingest Software-Based Multi-Screen Distribution Solutions Media Processing Packaging Network Control Monitoring OS Embedded OS HW Acceleration HW Library, Assembly Code Industry-Standard Servers Ericsson Internal 2016-05-30 Page 33
Silo d Approach Systems were often silo d Clusters of systems Challenge for scalability Not taking full advantage of IP Ericsson Internal 2016-05-30 Page 34
What s Next? Define common functional elements Consolidating into equipment pools by function Aggregate all IP traffic onto a common network Employing Layer 3 routing protocols Used network based failure protection Spanning all video based application Consolidate the head end platform (Broadcast, OTT, Live, On-Demand) Ericsson Internal 2016-05-30 Page 35
Supporting Devices or Functions Ericsson Internal 2016-05-30 Page 36
Scenarios Ericsson Internal 2016-05-30 Page 37
Ericsson Virtual Headend 2016 ERICSSON VIRTUAL HEADEND Video Guide LINEAR INGEST ERICSSON VIRTUALIZED ENCODING BROADCAST OUTPUTS OTT OUTPUTS STATIC RESOURCES DYNAMIC RESOURCES MFVP Software Encoding AVP Dedicated Hardware Encoding MFVP Cloud Based Software Encoding Ericsson Internal 2016-05-30 Page 38
Ericsson Virtual Headend The 2017 Vision BUSINESS PORTAL OPERATIONAL PORTAL ERICSSON VIRTUAL HEADEND Workflow Management & orchestration NON LINEAR INGEST LINEAR INGEST ERICSSON VIRTUALIZED ENCODING BROADCAST OUTPUTS OTT OUTPUTS STATIC RESOURCES DYNAMIC RESOURCES Linear encode / transcode / processing On Premises Encoding On Premises Segmentation Cloud based/ad Hoc Processing Ericsson Internal 2016-05-30 Page 39
Ecosystem Ericsson Services Visible World AD SERVER Aspera Kaltura Plurimedia Seachange TMS Kaltura Minerva SeaChange theplatform Viaccess- Orca BuyDRM Cisco Inside Irdeto Nagra Kudelski Verimatrix Viaccess-Orca Cognos Software Nagios Tivoli Software WORKFLOW CMS/ MANAGER EPG Backoffice DRM BSS/OSS Content Repo Ericsson Video Storage and Processing Platform Akemai Velocix Varnish Ericsson Compression LIVE ENCODERS/ Ericsson Internal 2016-05-30 TRANSCODERS Page 40 SGI IBM HP HARDWARE CDN
Typical Video Infrastructure Implementation Video Transcoding Server Farm Offline Content Acquisition UDP Video Streaming Server Farm Live Video Ingest Server Farm STORAGE LEVELS ABR Video Streaming Server Farm Ericsson Internal 2016-05-30 Page 41
Ericsson Approach Video Transcoding Server Farm Offline Content Acquisition UDP Video Streaming Server Farm Live Video Ingest Server Farm Integrate storage server silos into one virtualized CPU ABR Video Streaming Server Farm Ericsson Internal 2016-05-30 Page 42
Ericsson Approach Video Transcoding Server Farm Offline Content Acquisition UDP Video Streaming Server Farm Live Video Ingest Server Farm Incorporate additional functionalities as well into virtualized CPU ABR Video Streaming Server Farm Ericsson Internal 2016-05-30 Page 43
Ericsson Approach Ericsson Internal 2016-05-30 Page 44
Competitive Advantages Ericsson VSPP Video Storage and Processing Platform COMPETITION RACK OF INDIVIDUAL SERVERS ASSET #1 ASSET #1 ASSET #2 ASSET #3 ASSET #3 ASSET #2 VSPP VSPP Distributed File System - Recordings are distributed on all hard drives in the cluster High performance Our file system fully control disk access, block size for increased performance Server protection Our distributed RAID - Recordings are accessible from any server in the cluster COMPETITIVE SOLUTION Relies on HW RAID controller Recordings are stored on individual servers Lower performance due to HW RAID controller one size fits all configuration No server protection On server failure, recordings on the specific server are unavailable Ericsson Internal 2016-05-30 Page 45
Use Cases Cloud DVR
Cloud DVR Ericsson Internal 2016-05-30 Page 47
Time Shifted TV Ericsson Internal 2016-05-30 Page 48
Ecosystem Ericsson Services Visible World AD SERVER Aspera Kaltura Ericsson Mediaroom Ericsson Mediaroom Ericsson Mediaroom Cognos Software Nagios Tivoli Software WORKFLOW CMS/ MANAGER EPG Backoffice DRM BSS/OSS Content Repo Ericsson Video Storage and Processing Platform Akemai Velocix Varnish Ericsson Compresion LIVE ENCODERS/ Ericsson Internal 2016-05-30 TRANSCODERS Page 49 SGI IBM HP HARDWARE CDN
Going OTT EXTEND TV OPERATION TO MULTISCREEN Infrastructure, unified user-experience, new device support 1 2 RAPIDLY EXPAND VIDEO FOOTPRINT With ABR directly to TV MONETIZE Attract triple-play subscribers, drive more VOD, advertising 4 ADD SERVICE INNOVATION Time-shifted TV (start-over, catch-up), social interaction 3 Ericsson Internal 2016-05-30 Page 50
Enabling Real-time Service Control and Personalization DAD CHANNELS ADS DVR MOVIES CHANNELS ADS DVR MOVIES MOM VSTB VSTB Ericsson Internal 2016-05-30 Page 51
Unifying User Experience Across All Screens CHANNEL CHANGE BOOKMARKING FAVORITES AT HOME T-VOD REMOTE DVR COMMON USER INTERFACE ON THE MOVE Ericsson Internal 2016-05-30 Page 52
Time Shifted TV Innovation (START-OVER TV) Pause and rewind on all channels PAST LIVE PERSISTENCE LIVE PERSISTENCE PAUSE, REWIND NOW FUTURE LIVE PERSISTENCE LIVE PERSISTENCE Ericsson Internal 2016-05-30 Page 53 LIVE PERSISTENCE IS INCREASED
Time Shifted TV Innovation (CATCH-UP TV) Programs are available as VOD immediately PAST PAUSE, REWIND LIVE PERSISTENCE LIVE PERSISTENCE Catch-up TV VOD programs extracted NOW FUTURE Ericsson Internal 2016-05-30 Page 54
Time Shifted TV Innovation (CATCH-UP TV WITH ADS) PAST NOW FUTURE LIVE PERSISTENCE LIVE PERSISTENCE LIVE PERSISTENCE PAUSE, REWIND Dynamic ad insertion and replacement in catch-up content Ericsson Internal 2016-05-30 Page 55
Devices & Protocols Ericsson Mediaroom Reach supports a wide variety of devices: IOS Android Win 7/8 Browsers Desktop PC/Mac Roku Amazon Fire AppleTV Xbox 360. Ericsson Internal 2016-05-30 Page 56
Ericsson Internal 2016-05-30 Page 57