Chapter 4: Elasticity. Monday, June 28 Tuesday, June 29

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Chapter 4: Elasticity Monday, June 28 Tuesday, June 29

price PERFECTLY INELASTIC SUPPLY 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity S=60 =160-2P Quantity supplied doesn t depend on price at all.

price PERFECTLY INELASTIC EMAN 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity =80 S=4P-80 Quantity demanded doesn t depend on price at all.

price PERFECTLY ELASTIC SUPPLY 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity P=50 =160-2P Below 50, quantity supplied will be zero. At or above 50, quantity supplied will be enough to cover all demand.

price PERFECTLY ELASTIC EMAN 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity S=4P-80 P=30 At or below 30, quantity demanded will be enough to cover all supply. Above 30, quantity demanded will be zero.

TYPES OF ELASTICITY Elasticity most commonly refers to price elasticity of demand, % Q % P price elasticity of supply, % Q % P S But there are various other types as well, such as % Q cross-price elasticity of demand, % P y X income elasticity of demand, % Q % I

PRICE ELASTICITIES Elasticity most commonly refers to price elasticity of demand, ε, can be written as, or price elasticity of supply, ε S, can be written as, or Q P P Q % % Q P Q Q P P % % Q P S Q Q P P S S Q P P Q S S

EMAN ELASTICITY EXAMPLE Suppose that when price is 40, the quantity demanded is, and when price decreases to 35, the quantity demanded increases to 30. What is the price elasticity of demand at the original price and quantity? old Q P 1040 4 P Q 5 new P 40 35 Q 30

QUESTION 1 (price elasticity of demand, from table) Suppose that when price is 10, the quantity demanded is 80, and when price decreases to 5, the quantity demanded increases to 90. What is the price elasticity of demand at the original price and quantity? old new P 10 5 Q 80 90 A) 4 B) 2 C) 1 ).25 E) 0

answer to question 1 Suppose that when price is 10, the quantity demanded is 80, and when price decreases to 5, the quantity demanded increases to 90. What is the price elasticity of demand at the original price and quantity? old new P 10 5 Q 80 90 A) 4 B) 2 C) 1 ).25 E) 0

price price 30 EMAN ELASTICITY: INTERPRETATION = 11 -.1P = 50-4P 30 e = -.1 e = -4 10 10 0 0 0 10 30 0 10 30 quantity quantity Price elasticity of demand gives a unit-free measure of how sensitive demand is to price changes. The demand on the left is relatively inelastic (ε=-.1) at P=10, whereas the demand on the right is relatively elastic (ε=-4). The demand on the right is more sensitive to price changes.

EMAN ELASTICITY: RANGES ε = - ε = -1 ε = 0 elastic perfectly elastic inelastic perfectly inelastic unit elastic When demand elasticity is more negative than 1, demand is elastic. When it is less negative than 1, demand is inelastic. When it is equal to 1, demand is unit elastic.

QUESTION 2 (price elasticity of demand, from table) Suppose that when price is 25, the quantity demanded is 50, and when price decreases to, the quantity demanded increases to 60. What is the price elasticity of demand at the original price and quantity? old new P 25 Q 50 60 A) 4 B) 2 C) 1 ).25 E) 0

answer to question 2 Suppose that when price is 25, the quantity demanded is 50, and when price decreases to, the quantity demanded increases to 60. What is the price elasticity of demand at the original price and quantity? old new P 25 Q 50 60 A) 4 B) 2 C) 1 ).25 E) 0

FINING ELASTICITY FROM THE EMAN FUNCTION Suppose that the demand function is Q = 100 2P. When the price is 30, what is the price elasticity of demand? First, find Q P=30 Q = 100 2(30) = 40. Next, find ΔQ /ΔP Either take the derivative, choose an arbitrary price change, or just observe the coefficient in front of P (in any linear demand function). In this case, ΔQ /ΔP = 2. ΔQ P 30 40 ε ε ( 2) 1.5 ΔP Q

QUESTION 3 (price elasticity of demand, from function) Suppose that the demand function is Q = 100 2P. When the price is 40, what is the price elasticity of demand? A) -10 B) -8 C) -4 ) -2 E) -1

answer to question 3 Suppose that the demand function is Q = 100 2P. When the price is 40, what is the price elasticity of demand? ε ΔQ ΔP P Q ( 2) 40 4 A) -10 B) -8 C) -4 ) -2 E) -1

price ELASTICITY ON A LINEAR EMAN CURVE 100 90 80 70 60 50 40 30 10 0 e=-4 e=-1 e=-.25 0 10 30 40 50 60 70 80 90 100 quantity =100-2P Notice that even when the slope of a demand curve stays constant, the elasticity of demand will be different at each point along the curve.

price ELASTICITY ON A LINEAR EMAN CURVE 100 90 80 70 60 50 40 30 10 0 e=-4 e=-1 e=-.25 0 10 30 40 50 60 70 80 90 100 quantity =100-2P An alternative measure of elasticity, starting from the graph of the demand curve, is Q P 1 P slope Q P Q

price (CONSTANT ELASTICITY EMAN) 3.5 3 2.5 2 1.5 e=-2 e=-2 e=-2 1 0.5 0 0 10 30 40 50 quantity =10P -2 If you wanted a demand curve to have exactly the same elasticity everywhere, then it would actually be curved, and it would have to be of a special form, = AP -ε. But don t worry about this.

ELASTICITY OF EMAN A positive price elasticity of demand would correspond to an upward-sloping demand curve. This would be weird, so we won t talk about it. An elasticity of zero would correspond to a perfectly inelastic demand curve. That is, demand is fixed, independent of the price. Usually, price elasticity of demand is negative. This is so much the norm that sometimes people drop the minus sign (i.e., take the absolute value), simply for convenience.

ETERMINANTS OF EMAN ELASTICITY What kinds of things would cause demand for a good to be elastic? If there are close substitutes available If we are measuring the effect in the long run rather than the short run If the good accounts for only a small part of people s budget share What kinds of things would cause demand for a good to be inelastic? The opposite of any of these.

QUESTION 4 (price elasticity of demand, from function) Suppose that the demand function is Q = 60 P. When the price is, what is the price elasticity of demand? A) -1/2 B) -1/4 C) -4 ) -2 E) -1

answer to question 4 Suppose that the demand function is Q = 60 P. When the price is, what is the price elasticity of demand? ε ΔQ ΔP P Q ( 1) 40 1/2 A) -1/2 B) -1/4 C) -4 ) -2 E) -1

price QUESTION 5 (price elasticity of supply) 15 10 5 0 0 5 10 15 quantity S=2P-10 In the graph above, S = 2P 10. What is the price elasticity of supply when P = $10? A) 2 B) 1 C) 1/2 ) 1 E) 2

price answer to question 5 15 10 5 0 0 5 10 15 quantity S=2P-10 ε S ΔQ ΔP S P Q S 10 (2) 10 2 In the graph above, S = 2P 10. What is the price elasticity of supply when P = $10? A) 2 B) 1 C) 1/2 ) 1 E) 2

price PERFECTLY INELASTIC SUPPLY 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity S=60 =160-2P The price elasticity of supply is zero.

price PERFECTLY INELASTIC EMAN 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity =80 S=4P-80 The price elasticity of demand is zero.

price PERFECTLY ELASTIC SUPPLY 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity P=50 =160-2P The price elasticity of supply is infinity.

price PERFECTLY ELASTIC EMAN 100 90 80 70 60 50 40 30 10 0 0 10 30 40 50 60 70 80 90 100 quantity S=4P-80 =160-2P The price elasticity of demand is negative infinity.