mxco1055.hd dvd bluray booklet 11/28/06 4:20 PM Page 1 HD DVD Blu-ray

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HD DVD Blu-ray

Maxell Corporate Technology Providing a direct link between our research labs and end users, the Maxell Corporate Technology Group stands at the forefront of the blank media revolution. Here, the latest innovations are translated into practical applications, meeting and exceeding the needs of loyal Maxell users around the world. 2 BLU-RAY DISC FAQS

The Next Generation of Disc Technology High-definition video and increasingly large data documents are surpassing the capabilities of current blank media formats. Maxell Blu-ray and Maxell HD DVD technologies are poised to meet those expanding needs. Providing higher capacities and faster transfer rates than standard DVD, these new formats will soon become the new standard. HD DVD Blu-ray Maxell HD DVD and Blu-ray recordable media are discs that offer the speed and capacity to record high definition digital content. With capacities ranging from 3 to 5 times the capacity of DVD, transfer rates of 3 times that of DVD, and superior piracy protection schemes, both HD DVD and Blu-ray media are ideally suited for recording HDTV content. BLU-RAY DISC FAQS 3

HD DVD Recordable (Write-Once) / Re-recordable 15GB Single-Layer / 30GB Dual-Layer Discs Maxell HD DVDs are ideal for high-definition (HD) video recording and massive data archive solutions. Maxell HD DVDs have been developed to meet recently expanding high-resolution digital HD TV and video storage requirements. Maxell HD DVDs are next-generation storage media, utilizing a blue-violet laser to allow the recording of high-volume data using a similar disc structure to that of conventional DVDs. HD DVD-R Single layer 15GB HD DVD-R Dual layer 30GB HD DVD-RW Single layer 15GB HD DVD-RW Dual layer 30GB 4 BLU-RAY DISC FAQS

Blu-ray Recordable (Write-Once) / Re-writable 25GB Single-Layer / 50GB Dual-Layer Discs Maxell Blu-ray Discs are ideal for recording high-definition (HD) video and large data archives. Maxell Blu-ray Discs have been especially designed to meet currently expanding digital HD TV and video requirements, making it possible to record massive amounts of data. Unlike the red laser utilized in conventional DVDs, Blu-ray Discs use a blue-violet laser. BD-R Single layer 25GB BD-R Dual layer 50GB BD-RE Single layer 25GB BD-RE Dual layer 50GB BLU-RAY DISC FAQS 5

The Evolution of Maxell Recordable Media Evolution of the packaged media for movie application. DVD-Video Digital SD Video recording DVD 1998 Maxell introduces world s 1st Rewritable DVD-RAM disc. -Simple interactive application VHS Analog Video recording 1978 Maxell releases VHS video cassette tapes. SD = Standard Definition Video HD = High Definition Video Blue laser Video Digital HD recording 2006 Maxell introduces Blu-ray and HD DVD recordable media. -Extended interactive application -Broad-band contents service BD HD DVD 1978 1998 2006 6 BLU-RAY DISC FAQS

DVD/HD DVD/Blu-ray Disc Format Comparison Chart Parameters DVD HD DVD Blu-ray Disc Capacity per layer (GB) 4.7 15 25 Number of sides 1 or 2 1 or 2 1 Laser wavelength (NM) 650 405 405 Cartridge No Optional Optional Hard coating needed No No Yes Complexity to read DVD - None More Complex Data transfer rate 11.08Mbps 36Mbps 36Mbps Video Compression MPEG-2 MPEG-2,MPEG-4 MPEG-2,MPEG-4 AVC, SMPTE VC-1 AVC, SMPTE VC-1 Maximum Recording Time (HDTV)* Single -Layer - 1 hr. 40 min. 2 hrs. 48 min. Dual-Layer - 3 hrs. 20 min. 5 hrs. 36 min. *All record times based on 19.4Mb/s United States ATSC Broadcast Rate and MPEG-2 encoding. BLU-RAY DISC FAQS 7

From Red to Blu DVD Physical Disc Structures HD DVD 4.7GB 0.6 mm substrate 15GB 0.74µ m 0.32µ DVD and HD DVD have identical disc structures. Each of these formats is comprised of two half discs (0.6 mm thick) bonded together, with the information layer sandwiched in between the two. This similarity in disc structure makes possible easier (and lower cost) conversion of existing DVD manufacturing equipment from producing DVDÕs to producing HD DVD media. Blu-ray, on the other hand, has its information layer just beneath the surface of the disc, under a 0.1 mm cover layer. This unique disc structure results in the need for a hard coat layer as added protection for the recorded information, making the disc extremely durable and highly resistant to scratches and fingerprints. 0.6 mm substrate Higher Capacities Blu-ray 25GB 0.1 mm cover layer 0.32µm HD DVD and Blu-ray each employ the use of a blue-violet laser, which can be focused down to a smaller spot size than DVD s red laser, resulting in smaller bits of information being burned into the discs recording layers. These smaller spot sizes allow the recorded information to be packed much tighter and closer together, enabling both of these formats to have anywhere from 3 to 5 times the storage capacity of a standard DVD on exactly the same size disc. 8 BLU-RAY DISC FAQS

Revolution vs Evolution Hi-Def Capabilities Blu-ray Hi-Def Capabilities HD DVD Capacity - 25GB Capacity - 15GB Blu-ray Disc Association (BDA) Support DVD Forum Support Sony Playstation 3 Support - 1080p Microsoft Xbox Support & external drive - 1080i Initial Player Cost - $1,000 - $1,800 Initial Player Cost - $499 - $799 H/W Support - Sony, Panasonic, Philips, H/W Support - Toshiba, NEC, Intel, HP, LG, Pioneer, LG, Sanyo, HP, Samsung Sanyo, Samsung O/S Support - Microsoft Vista O/S Support - Microsoft Vista 3 Forms of Counterfeit Protection 1 Form of Counterfeit Protection - AACS AACS (Advanced Access Content System) +two others, BD+ and ROM Mark Higher Initial Manufacturing Costs Lower Cost Conversion -New Manufacturing Lines -Existing DVD Manufacturing used -Hard Coat Required for production BLU-RAY DISC FAQS 9

HD DVD specifications Disc type HD DVD-ROM HD DVD-R HD DVD-RW (Read-Only) (Recordable Once) (Re-Recordable) Capacity / Playback time / Recording time Single-sided, single layer 15GB 15GB 15GB Single-sided, dual layer 30GB 30GB 30GB Single-sided, triple layer 45GB - - Double-sided, single layer 30GB 30GB 30GB Double-sided, dual layer 60GB 60GB 60GB Double-sided, triple layer 90GB - - Video compression MPEG-2, MPEG-4 AVC, SMPTE VC-1 Blu-ray Disc specifications Disc type BD-ROM BD-R BD-RE (Read-Only) (Recordable Once) (Re-Writable) Capacity / Playback time / Recording time Single-sided, single layer 25GB 25GB 25GB Single-sided, dual layer 50GB 50GB 50GB Single-sided, quadruple layer 100GB 100GB 100GB Single-sided, octuple-layer 200GB 200GB 200GB Video compression MPEG-2, MPEG-4 AVC, SMPTE VC-1 10 BLU-RAY DISC FAQS

Notes BLU-RAY DISC FAQS 11

For more information, visit our website at www.maxell.com. For technical support call 1-800-377-5887. Maxell Corporation of America 22-08 Route 208, Fair Lawn, New Jersey 07410 Maxell Canada 50 Locke St. Unit #2, Concord, Ontario, Canada L4K5R4 Maxell Latin America Plaza Btesh, Calle 50, Panama City, Panama 2006 Maxell Corporation of America