The next chapter for Freeview October 2015
Overview Freeview Play is the next chapter in the evolution of the UK s most popular TV service providing complimentary on-demand content to the core broadcast TV service A new free service built into TVs and set-top boxes that lets you watch live TV and catch up all in one place. There s a scroll-back programme guide to help you find shows you ve missed over the last week and access to the UK s most-watched TV Players BBC iplayer, ITV Player, All4 and Demand 5 * with more coming soon. Freeview is the trusted brand to drive sales and growth Free and unbundled service Open and collaborative Adopting international standards *Channel 5 to be added soon to scroll back TV guide. Demand 5 player is already available via the apps page
News Update Panasonic and Vestel will be the first manufacturers to launch TVs featuring the Freeview Play connected TV service. Panasonic s Freeview Play TVs are available now Humax will be the first to launch Freeview Play set-top boxes with Manhattan to follow in 2016 Freeview has re-branded with a new look to support the launch of Freeview Play delivering its biggest ever TV advertising campaign
Strategic Rationale Evolution of Freeview Consumer-focused offer The platform remains compelling An evolving hybrid service to ensure Freeview remains the UK s largest TV platform
Market Opportunity The Freeview brand helps drive mass market sales More than 100m Freeview TVs and boxes sold over last 13 years 13m units Freeview HD sold High level of consumer trust and awareness DTT is UK s leading platform watched in 19 million homes (in 10 million of them, it s the only TV service) Platform forecast to grow over next 10 years
Development Priorities The aim is to create a hybrid IP/DTT proposition that offers viewers a consistent and easy-to-use connected TV service Freeview Play: A new, open technical specification which embraces Freeview HD and HbbTV 2.0 A consolidated cross-platform metadata stream Consumer-focused rules and guidelines for user interface and content presentation Multi-million pound advertising campaign from Freeview A simple and manageable test regime Gives viewers a scroll-back TV Guide Gives access to catch up and on demand from BBC, ITV, Channel 4 and Channel 5 * *Channel 5 to be added soon to scroll back TV guide. Demand 5 player is already available via the apps page
Technical Specification & Test Builds on Freeview HD D-Book Part A incorporating DVB-T2 Base-lined against HbbTV 2.0 DRM EPG Advertising Common hybrid standard Fit-for-purpose test regime Broadcast EPG compliance HbbTV Player compliance
Consumer Demand Freeview Play will integrate the most popular on-demand services with broadcast TV Demand for connected television is growing: latest research suggests more than half of UK homes (56%) had a TV connected to the internet, either via a set-top box or a smart TV, by (1) the end of 2014 A full Freeview Play proposition will make it more likely that people will use catch up Research shows that a catch up service from Freeview is big news Exciting for customers Adds value to the Freeview brand Shows viewers that there s more available for free than they thought Gives people another reason to choose Freeview Free catch up makes people question pay TV (2) In research, discussion of a Freeview Play proposition made even loyal pay-tv fans question the value of their contracts (1) Ofcom Communications Market Report 2015 (2) Freeview Market Proposition Research, The Nursery, Jun 2014 (2)
Freeview Play is live and ready to work with new partners talk to us today Product rules and guidelines for manufacturers and content providers are available Panasonic, Vestel, Humax and Manhattan already signed up other expressions of interest welcome Test, Compliance and Assurance regime at advanced stage of development Watch Freeview s heavyweight promotion on TV and via their website
Summary Combines catch up TV, on-demand services and live television, enabling viewers to watch what they want, when they want Common technology standard offering a scalable hybrid proposition The service will seamlessly blend DTT with IP content All products will meet the existing Freeview HD standard The connected specification is based on open international standards Free from subscription and compatible with existing broadband services Features the UK s most-watched TV Players - BBC iplayer, ITV Player, All4, Demand 5 Programme search via a scroll-back programme guide as well as dedicated apps page Partnering with multiple manufacturers to produce new range of TVs and set-top boxes available at different price points and enabled by accessing any existing or new broadband service * *Channel 5 to be added soon to scroll back TV guide. Demand 5 player is already available via the apps page