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Strategic Planning First step to [RE]positioning and [RE]novating your community. A Case Study LeadingAge Washington Session 2 6.10.14 Who We Are David Parrett Corporate Operations Director Life Care Services Katherine Kirchhoff Managing Director Cain Brothers & Company, LLC Dawn Sigmen Regional Marketing & Sales Director Life Care Services Michael Page Vice President / Director of Business Development LCS 2 1

Family of Companies 3 Introduction to Cain Brothers Cain Brothers is a leading investment bank focused exclusively on the health care industry An employee-owned firm providing investment banking services to a wide range of health care clients One of the largest, most experienced teams of health care bankers in the industry Pacific Northwest Senior Living Clients include: Horizon House, Riverview Retirement Communities, Mirabella Seattle, Mirabella Portland, Holladay Park Plaza, Cascade Manor, Rogue Valley Manor, Pacific Retirement Services and Dallas Retirement Village Syracuse Tax-Exempt Capital Markets Underwriting Financial Advisory FHA Loans San Francisco Los Angeles Denver Chicago Indianapolis St. Louis New York Washington D.C. Corporate Finance Mergers & Acquisitions Private Equity / Debt Capital Raises Tax-Exempt M&A Hospital Sales and Acquisitions Strategic Advisory Houston Orlando Real Estate Monetization of Non-Core Real Estate Assets Developer Selection Financing Asset Management Bond Proceeds Reserve Funds Board Designated Funds 2

What We ll Cover A Community Repositioning Process Case Studies Dallas Retirement Village Whitestone Financing strategies Q/A 5 3

What is Repositioning? Not always bricks and mortar Repositioning includes: Renovation and/or expansion New programs New services Marketing efforts for branding, customer selection 8 4

Master Planning / Strategic Planning Who are you? How do you want to be perceived? What are your resources? 9 Strategic Planning Response Percent Annually 32% Every 2-3 years 13% Every 4 years or more 29% Never 26% 10 5

Master Planning - Assess the Current Situation Market Research Competitive Analysis Site Analysis Building Analysis Regulatory Financial Feasibility 11 Consumer Expectations 1. Wellness 2. Culinary 3. Technology 4. Transportation 5. Health Services 12 6

Wellness Most Important Wellness Amenities Fitness Center 73% Walking / bicycle paths 73% Pool (indoor) 55% Garden / green house 37% Warm water therapy pool 35% Craft / workshop area 32% Garden beds (raised) 32% 13 Dallas Retirement Village (DRV) 7

DRV A History Location: Dallas Oregon Property: 30 acres 1947: DRV opened DRV is Not For Profit All volunteer Board of Directors 15 DRV A History 1996 A low point Assisted Living opened 1997 Townhomes 2004 Nursing home replaced existing # of Units Description Original Construction 73 Independent Living Apartments 1985 45 Assisted Living Units 1996 15 Independent Living Townhomes 1997-2002 20 Assisted Living Units 2004 20 Memory Care Units 2004 121 Skilled Nursing Beds (replaced existing) 2004 30 Independent Living Townhomes 2005-2009 324 Total Units 16 8

Steps in the Repositioning Plan Understanding of Current Situation Market Analysis: Target Market and Primary Market Area Demographic and Economic Characteristics Competitive Environment Market Penetration Analyses Recommended Project Scope Key Considerations and Next Steps 17 Current Situation 360 Residents 45 IL garden homes (completed 2008) 73 IL apartments (opened 1985) 65 AL apartments (opened1996 & 2004) 20 MC suites (opened 2004) 121 nursing beds (new health center opened 2004) High occupancy. (Average 95% plus) 18 9

Current Situation Key challenges include: Small apartments (400-685 sq ft) Lack of common space Limited expansion capability Multiple entrances 2014 refinanced apartments Cash flow challenges 19 19 Market Analysis Target Market and Primary Market Area 10

Current Resident Profile Apartments Townhomes Combined Number of Units 73 45 118 Average Age 86.7 84.4 86.0 Married (#units) 15 24 39 % of units 21% 53% 33% Average Annual Income $28,053 N/A N/A Average Assets $223,899 N/A N/A Zip Code Origin Dallas 54% 48% 53% Salem 11% 13% 12% Other 35% 39% 36% LCS Survey Key Observations Existing residents - Dallas Prospects and leads - Salem Three most important factors: Quality of staff Personal security/safety Quality of facilities Challenges: Location Small apartments. 22 11

Key Market Observations Target area - Salem Current Incomes: $35,000 to $50,000. Seniors represent a large percentage of the population in the PMA. Growth projections 75+ are low, 65+ are higher and increasing at a faster rate than the total Good market! Must attract Salem and surrounding area 23 Competition Most are rental and stand alone with one CCRC. Mixture of older product and some state-of-the-art. Mainly located in the Salem PMA close to primary Acute Closest CCRC 13 miles away (Salem) Similar communities - not located in the PMA. Total competitive units: 196 IL 230 AL 24 12

Recommended Repositioning Strategy Strategic Decisions Process with Board Key decisions More community space Right size the community Reduce dependence on state / federal funding 26 26 13

Key Considerations Summary: Larger apartments Personal security/safety fewer entrances? Quality of facilities is important Location will be an objection for some Salem residents Apartment vs garden home needs Match market with expansion Is it financially feasible? 27 Preliminary Recommended Resident Program Independent Living Expansion Health Care Benefit 10% discount for 24 months Accommodation Entrance Fee Refund Fee Refund 90% 70-90% or more upon permanent transfer Food Service 1 meal per day Scheduled Transportation Included Housekeeping Bi-Weekly Activities Programming Included Utilities Included Trash Removal Included Basic Cable Included Snow Removal Included Property Taxes Included Pest Control Included Maintenance/Groundskeeping Included Covered Parking TBD 24-hour Security Included Health Care Services Pay as N/A you go 28 14

Preliminary Unit Mix and Resident Pricing Unit Type Square Footage Monthly Service Fee 70% Refundable Accommodation Fee 2008 2014 2008 2014 One Bedroom 700-900 $1,684 $1,325 $167,924 $151,900 One Bedroom with Den 900-1,000 N/A $1,450 N/A $169,700 Two Bedroom 1,050-1,150 $2,128 $1,700 $212,348 $187,500 Two Bedroom Deluxe Two Bedroom with Den Second Occupant Fee 1,150-1,300 N/A $1,900 N/A $210,000 1,300-1,500 $2,572 $2,050 $256,773 $225,00 $711 $635 N/A $10,000 29 Considerations and Next Steps 15

Dallas Retirement Village: Future Campus Expansion Plans Community Center Phase 1 Additional dining room, bistro, program spaces, wellness and exercise services 15,000 sq. ft./2-story Construction Start: 2015 Construction Completion: 2016 Phase 2 4,000 sq. ft. single story Pool, Spa and additional wellness center space Construction Start: TBD 31 Dallas Retirement Village: Future Campus Expansion Plans Independent Living Apartments Renovate 73 Apartments Add 40 Apartments (Phase 1-2015/16) Add 20 Apartments (Phase 2 - TBD) 32 16

Opened 1913, Greensboro 34 17

Outcome 18

19

20

41 42 21

44 22

Resident Satisfaction 45 6/11/14 Financing Strategy 23

Dallas Retirement Village: Financing Goals Fund Construction of Community Center Improve Cost of Capital for Existing Debt (in process) Simplify Debt Structure Simplify Organizational Structure Strengthen Financial Profile: Allocation of Costs to Dallas Health Care Center, LLC Leverage Cash and Operating Strength of Dallas Health Care Center, LLC 47 Capital Market Current Overview Macroeconomic Observations Moderate GDP improvements, unemployment, inflation Interest rates Ukraine U.S. Treasury Market Tax-Exempt Market 24

(000 s) Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 $ Billion 6/8/2014 Municipal Bond Supply and Demand Tax-exempt rates are significantly impacted by supply (new issuance) and demand (investable money) After 40 weeks of outflows reported during FY 2013, long term municipal bond funds have seen inflows in 14 of 20 weeks to start FY 2014 High yield muni funds have also rebounded in FY 2014, with 19 consecutive weeks of inflows Recent issuance continues to be dominated by refundings, which are neutral to supply $3,000,000 Recent Weekly Fund Flows (1) 450 Long-Term Muni Issuance (1) $2,000,000 $1,000,000 Inflows return 400 350 300 $- 250 $(1,000,000) Response to fiscal cliff and muni taxability concerns 200 150 $(2,000,000) Response to Fed remarks on quantitative easing $(3,000,000) 100 50 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Long-Term Fund Flows High Yield Fund Flows New Money Refunding Combined (1) Source: The Bond Buyer, Data as of 5/19/2014 Interest Rate Remain Low 10.00% 9.00% 8.00% 7.00% 5/19/14 Max Min Avg. Since 1990 30-Yr Treasury 3.35% 9.16% 2.52% 5.60% BBRBI (1) 4.81% 7.83% 4.06% 5.60% SIFMA (2) 0.08% 7.96% 0.03% 2.50% 1M LIBOR 0.15% 8.75% 0.15% 3.63% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 (1) The Bond Buyer Revenue Bond Index consists of revenue bonds of 25 issuers with a 30-year final maturity and an average rating of A1/A+ (2) Securities Industry and Financial Markets Association Index Previously called the Bond Market Association Municipal Swap Index 25

Dallas Retirement Village: Organizational Structure Dallas Mennonite Retirement Community, Inc. (Not for Profit/501(c)(3)) Dallas Retirement Foundation (Not for Profit/501(c)(3)) 100% Sole Member Dallas Health Care Center, LLC Assets/Activities: 20 Assisted Living Units 20 Memory Care Units 121 Skilled Nursing Beds Assets/Activities: 39 Independent Living Garden Homes 73 Independent Living Apartments 45 Assisted Living Units Adjacent Land 4 adjoining residential homes 100% Sole Member Meadows Development (For Profit/Taxable) Assets/Activities: 6 Independent Living Garden Homes 51 Original Phased Development & Financing Strategy Development Activities (uses of funds) Build Community Center ($3.2 Million) Refinance Apt Loan ($1.8 Million) Build Apt Expansion ($22 Million) Renovate Apts ($2 Million) Refinance Bank Loan ($5 Million) Financing (sources of funds) $5 Million Bank Loan $29 Million Tax-exempt Bonds 2010 2011 2012 2013 52 26

Perseverance to Improve Debt Structure Recession Interest rates down Refinance the Health Care Center debt Refinancing with FHA : Reduced debt by $350,000+ annually Accessed Residual Receipts twice a year Bank lending has increased Refinanced IL Apartments and Land Loan Refinancing with local bank : Reduced debt service Eliminated affordability requirements and reporting on IL debt Negotiated 10-year fixed rate 53 6/11/14 Preliminary Sources and Uses Villa Expansion Refinance Total Sources Tax-exempt bonds Short-term (paid off with entrance fees) $ 6,770,000 $ 0 $ 6,770,000 Long-term 11,695,000 4,075,000 15,770,000 Subtotal - bonds 18,465,000 4,075,000 22,540,000 Equity cash-out from Citizens Bank loan 500,000 0 500,000 Equity DRV s cash 500,000 0 500,000 Subtotal - cash 1,000,000 0 1,000,000 Total sources $ 19,465,000 $ 4,075,000 $ 23,540,000 Uses Villa Expansion $ 16,531,099 $ 0 $ 16,531,099 Refinance Citizens Bank loans Loan #1: for land purchases 0 1,650,000 1,650,000 Loan #2: IL loan refinance 0 1,498,000 1,498,000 Loan #3: equity for Villa Expansion 0 500,000 500,000 Debt service reserve fund (DSRF) 926,450 318,950 1,245,400 Capitalized interest 1,517,074 0 1,517,074 Financing costs 489,970 108,130 598,100 Rounding 407 (80) 327 Total uses $ 19,465,000 $ 4,075,000 $ 23,540,000 27

Preliminary Financial Ratios The Villa Expansion is projected to reach stabilization in 2018 A typical debt service coverage ratio covenant that bondholders would require for a start-up project upon reaching stabilization is 1.35x Liquidity, as demonstrated by days cash on hand, is strong in the projections ($ in 000) 2016 2017 2018 2019 2020 2021 2022 2023 Net income available for debt svc $ 1,461 $ 1,977 $ 2,077 $ 2,166 $ 2,256 $ 2,345 $ 2,429 $ 2,520 Aggregate annual debt service $ 4,190 $ 4,208 $ 1,389 $ 1,394 $ 1,388 $ 1,392 $ 1,395 $ 1,391 Debt service coverage ratio 0.35 0.47 1.50 1.55 1.63 1.68 1.74 1.81 Unrestricted cash and investments $ 5,157 $ 6,768 $ 7,034 $ 7,366 $ 7,776 $ 8,252 $ 8,789 $ 9,402 Daily cash op exp (incl. interest) $ 11.2 $ 13.9 $ 14.5 $ 14.8 $ 15.1 $ 15.4 $ 15.7 $ 15.9 Days cash on hand 461 486 484 497 515 536 561 590 Summary - Areas for Success Good Planning Effective Communication Solid financing Will to engage in process 56 28

Thank You David Parrett Corporate Operations Director Life Care Services 503.623.5581 parrettdavid@lcsnet.com Katherine Kirchhoff Managing Director Cain Brothers & Company, LLC 000.000.0000 kkirchhoff@cainbrothers.com Dawn Sigmen Regional Marketing & Sales Director Life Care Services 602.361.8041 sigmendawn@lcsnet.com Michael Page Vice President / Director of Business Development LCS 610.787.2795 pagemichael@lcsnet.com 29