MASTER S COURSES FASHION PROMOTION, COMMUNICATION & MEDIA

MASTER S COURSES FASHION PROMOTION, COMMUNICATION & MEDIA

postgraduate programmes master s course fashion promotion, communication & media 02 Brief Descriptive Summary Over the past 80 years Istituto Marangoni has grown and developed alongside the thriving Italian fashion and design industry. Through an exciting curriculum aimed to develop practical, creative, and business and management skills which are subject specific, and relevant to the international fashion industry, Istituto Marangoni Master s courses prepare students with an elevated and in-depth knowledge and know-how for a successful professional career at various levels in the fields of Fashion Design, Accessories and Footwear Design, Fashion Styling, Fashion Business and Communication, Visual and Multimedia Design, Interior and Product Design, Jewellery Design, Art Management, and Art Curation. There is a strong focus on project-based industry linked methods of study taught by experienced industry specialists and professional practitioners. General Information 1. Certification attained Istituto Marangoni Certificate Programme Information 2. Educational & Programme Aims Educational Aims: The educational aims are: to develop flexible approaches to programme delivery and student support which reflect the needs and expectations of our students; to provide a supportive and inclusive learning environment which will enable success for all learners; to encourage the development of students intellectual and imaginative powers, creativity, independence, critical self-awareness, imagination and skills that will enhance global employment opportunities on graduation in all programmes; to establish a culture of constant improvement in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the Institutions vision and strategic objectives; to provide a learning experience that is informed by research, scholarship, reflective practice and engagement with the industry and the professions. Programme Aims: develop the students intellectual skills to understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact; prepare and equip Master s students with the skills necessary to analyse and interpret the role of Public Relations within the communication strategy of Fashion organizations; encourage students to evaluate the role of creativity in advertising and assess creative strategies and execution choices of different advertising campaigns; equip Master s students to analyse the different styling techniques and evaluate their application to fashion advertising. 3. Final Learning Outcomes Educational Outcomes: On successful completion of their course of study students will be able to: apply skills of critical analysis to real situations within a defined range of contexts; demonstrate a high degree of professionalism characterised by initiative, creativity, motivation and self management; express ideas effectively and communicate information appropriately and accurately using a range of media including ICT; develop working relationships using teamwork and leadership skills, recognising and respecting different perspectives; manage their professional development reflecting on progress and taking appropriate action; find, evaluate, synthesise and use information from a variety of sources; articulate an awareness of the social and community contexts within their disciplinary field. Programme Specific Outcomes: On successful completion of their course of study students will be able to: critically evaluate current research in their specialist field of study; select and define a research topic and implement a research plan using appropriate methodologies; critically analyse their results and draw logical conclusions; exercise initiative and personal responsibility in the work environment; carry out further independent learning or continuing professional development; critically reflect on experience of significant managerial responsibility;

postgraduate programmes master s course fashion promotion, communication & media 03 continue as a researcher in an academic or commercial setting and have the potential to extend the bounds of knowledge in their chosen field. Students will also have the qualities needed for employment in situations requiring the exercise of initiative and personal responsibility together with decision-making in complex and unpredictable situations. Final Award Learning Outcomes: The Master s in Fashion Promotion, Communication & Media student will be able to: demonstrate a systematic understanding of the key fashion communication channels and theories, across written and visual media, and apply this understanding to fashion industry contexts, generating creative and original management solutions to specialist and non-specialist audiences in a manner appropriate to the discipline area; critically appreciate fashion branding theories and omni-channel business strategies and demonstrate comprehensive understanding of the current challenges faced by industry informed by current research; critically evaluate and analyse the current theories, concepts and management used in promoting fashion and the changing role of social media, PR in the digital age and conceptualise creative digital campaigns for a fashion brand to a global community; demonstrate leadership and problem solving skills relevant to creative direction for fashion media, and interpret knowledge and practice at the forefront of the discipline; critically evaluate research and apply appropriate methodologies of research and enquiry to own independent research, producing a substantial piece of work to industry and academic standards. 4. Teaching/Learning and Assessment Strategy Learning and Teaching Methods: Course teaching methods are mainly based around formal lectures, workshops, seminars and self-directed study and within this structure a range of approaches to learning and teaching is employed as appropriate to the situation. Industry experienced specialists and visiting specialist Lecturers (industry professionals) make valuable contributions and facilitate important links to professional practice. Self-Directed Study > plays a major role in this programme, where students are expected to spend time researching and analysing subject matter independently to support and substantiate taught material. Formal Lectures > form an integral part of the programme and with formal delivery of key information to the whole cohort. At this level it is expected that students will use the lectures as a stimulus for further study/reading. Seminars > are used to build on themes taken from the lecture programme. Students are encouraged to make an active contribution by sharing in the argument and debate. Visiting Lecturers > are invited to deliver specialist lectures to enhance the delivery of the units. Individual Tutorials > are used when individual student work is being discussed or the guidance required is specific to one particular student. It is especially important in the dissertation phase and may be face to face, over the telephone, via e-mail or Skype. Small Group Tutorials > enable students to discuss and plan their work in greater detail than is possible with larger groups. It encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in others. Video Presentations > are used to give a more in-depth understanding of a specific issue. Case Studies > are used for detailed discussion of real-life situations. Demonstrations > are normally of a technical nature and are necessary in certain subject areas. Studio / Workshop / Laboratory / Practical Sessions > may be used to enable the creative and practical skill development of the student in an environment which simulates that of industry. Group and Team Work > requires students to operate as a member of a group or team and they usually have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making. Study Trips > give students the opportunity to go outside the institute s environment to enhance their understanding of specific subject material. If assessment is dependent on information collected whilst undertaking the study trip, the trip would be considered mandatory. The cost of study trips can be either the responsibility of the student or on occasion included in the annual study fee. If the visit is within the city students pay for public transport. This will be outlined at the beginning of any unit where such a trip is foreseen. Assessment: the assessment strategy for the programme has been designed to incorporate a variety of assessment methods to enable all students to demonstrate their learning in a fair and comprehensive manner. Assessment Methods: formative assessment is used as an interim review of student work undertaken at key points during particular units. It provides an indicative measure of progress, allows students to consider their work in relation to that of their peers, allowing students to agree with staff any adjustments that are necessary to make in order to satisfy course requirements. It is designed to help improve student performance. It does not contribute to the final unit mark. Formative assessment always makes reference to the learning outcomes and or assessment criteria of that unit. Summative assessment > provides an evaluation of student progress and learning during an entire unit, generates a unit mark,

postgraduate programmes master s course fashion promotion, communication & media 04 constructive feedback and confirms the conditions for referral and retake. Peer and Self-assessment > requires students to assess their own work and that of fellow students. It encourages: a sense of ownership of the process of assessment; assists the student to become an autonomous learner; helps to develop a range of transferable skills; makes assessment part of the learning process rather than an adjunct to it. Portfolio Assessment > is used to assess a variety of projects that have been developed throughout the unit. Practical and Class Based Projects > allow the students to demonstrate their understanding of a specific subject area and application of practical areas of the programme. Written Reports > are required in some study areas, where a clear and structured brief is provided and the students are asked to submit work to be marked independently and anonymously by staff. Formal Examinations > will be used in some subjects to permit students to demonstrate their understanding of a subject within a constrained timeframe. Presentations > are used in some subjects to allow the student to develop their professional communication, presentation skills and to argue critical reflection and interpret findings. Avoiding Plagiarism Plagiarism is defined as stealing another person s ideas and presenting them as though they were the student s own. Please refer to the Student Handbook. Programme Specific Assessment Criteria Assessment Grade Descriptors for Master Courses: Class Mark Range Criteria Fail 0-44 The student will not have demonstrated proficiency in intellectual thought. The learning outcomes of the unit will not have been achieved. The content will be descriptive rather than analytical. Marginal Fail 45-49 The student will have demonstrated a basic proficiency in intellectual understanding in most but not all elements. Some of the learning outcomes of the unit will have been achieved at threshold level. The content will be descriptive rather than analytical. Pass 50-59 The student will have demonstrated evidence of critical thinking. All the learning outcomes of the unit will have been competently achieved. There will be some substantive and developed evidence of understanding. Merit 60-69 The student will have demonstrated intellectual thought that includes critical thinking, analysis and the ability to draw conclusions and make recommendations. All the learning outcomes of the unit will have been achieved at a good level. Distinction 70-100 The student will have achieved all the learning outcomes of the unit at an excellent or outstanding level showing clarity of understanding, analysis and evaluation. 5. Course structures Code Status Unit Title CFCC Core Contemporary Fashion Communication and Criticism SBIM Core Strategic Branding and Innovation Management CIF Core Contemporary Issues in Fashion SMDPM Core Social Media and Digital PR Management CD Core Creative Direction RM Core Research Methods

postgraduate programmes master s course fashion promotion, communication & media 05 6. Personal Development Planning The Personal Development Plan is a structured and supported process to develop the capacity of individuals to reflect on their own learning and to plan for their personal and educational career development. All students may participate to receive guidance and where appropriate, set individual development goals. Success in achieving these goals will be determined through their studies and through extra-curricular activities etc. At the end of the course all students are given the opportunity to meet with the school placement officer and discuss their future employment possibilities. 7. Career Service for master s courses The purpose of the Istituto Marangoni Career service is to bridge the gap between course completion and entering the world of work. Monitoring, guidance and counselling activities are organised throughout the academic year. The careers service organises various activities including seminars and round table discussions with fashion professionals, HR managers and head-hunter agencies on specific topics such as future career paths, personal research methods and job profiles. Individual meetings are also arranged to assist with CV preparation, revise portfolios and encourage students to talk about their career goals and expectations. 8. Course Specific Admission Requirements Admission is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award. Admission requirements are listed below. Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect. When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account: three years degree or equivalent; the applicant s qualifications; the information given in supporting academic references; the applicant s personal statement; a portfolio of work (if appropriate to the subject). The Admissions Manager coordinates and supports the subject specific Programme Leader and the Director of Education in dealing with interviews and portfolio assessments (where appropriate). (Admission requirements are subject to change in order to comply with entry requirement regulations). 9. Programme Leader Responsibilities They will have responsibility for implementing the strategic direction of the courses within their programme and for co-ordinating the academic administration necessary for its successful day-to-day operation. Programme Leader s Responsibilities: chairing the Programme Committee, and arranging for such meetings of the Committee as considered appropriate; acting as the Chief Executive Officer to the programme. As such he/she will be responsible, within the agreed policies of the Programme Committee, and Academic Boards, for the efficient operation of the programme as approved by the Institute; supporting and encouraging their teaching team including PDP; advise the Programme Committee on its proper responsibility for the continuing development of the programme; liaise on behalf of the Programme Committee with all staff as appropriate; be empowered to take on behalf of the Programme Committee any reasonable action with respect to the proper functioning of the programme; recommend areas for curriculum development; co-ordinate the assessment schedule for the Unit and ensure that it is communicated to students and the Director of Education; liaise with Student Support Officers to ensure that appropriate study support is available; recommend the appropriate level of resources required for the Unit and liaise with the teaching team; undertake training and professional development and contribute to the training of others; actively participate and organise Peer Support systems; monitor & respond to the student voice including regular meetings with the student Rep.; monitor Unit and course feedback and the student voice; organise all areas of assessment procedures, facilitate monitoring, joint marking, internal verification; maintaining the quality of academic standards by supporting the rules and regulations concerning exam procedures and conduct of the student and teaching team.

postgraduate programmes master s course fashion promotion, communication & media 06 10. Student Support Strategy Istituto Marangoni administers policies to enhance the student experience, in an academic, practical and pastoral way: Programme Leaders: the first point of call to acquaint students with regulations and issues arising on the programme; Student Support Officers for student referral where appropriate; programme and student handbooks; induction programmes for facilities including: Library, IT, online resources (where available), school facilities and media services; student group representatives (student voice). Student Support Officers A dedicated Student Support Officer is available for all students on the programme. For academic counselling, Student Support Officers will liaise with tutors and programme leaders to offer practical advice to resolve specific academic difficulties. A written record of these tutorials will be kept in the student s file for reference and to assist in the monitoring of student progress. For matters of pastoral care the Student Support Officers will help in: finding their way around; managing their time; dealing with stress; getting the best from their course; understanding and applying the school s rules; anything else the officers can advise on. One-to-one appointments may be made by phone, through the receptionists or by email. Where possible students can expect to be seen almost immediately, or contacted to arrange a suitable time. 11. Student Evaluation Student feedback is essential to the programme development and student comments are used to enhance both the successful management of the programme and the teaching/learning strategies. Istituto Marangoni gathers student opinion in a variety of ways, which may include the following: informal contact with Programme Leader and subject Tutor, and through appointments with academic staff; end of Unit Evaluation; end of academic year online questionnaires where students will be invited to reflect on their overall experience in their school. Issues will be taken to Programme Reflective Meetings and added to the Annual Academic Monitoring Report; Programme Committee. Istituto Marangoni would prefer that on most occasions students be identified when giving constructive feedback on the course and teaching methods. There might be occasions when it is not appropriate and Istituto Marangoni recognizes this exception. In these instances, programme teams and central support services will ensure that anonymity and confidentiality is respected. In order to close the feedback loop and to communicate any improvements resulting from student participation at least once every academic year, programme teams relate back to students the actions taken in response to student views. Students will be asked to respond to a series of questions, for example, if they were clear about what they were meant to be learning on the unit, if the teaching had helped them learn effectively and if they have developed new or existing skills. The data will be analysed and the Programme Leader will be required to comment on: key strengths and issues arising from student performance; key strengths and issues arising from student feedback; actions and improvements for the next academic year.

postgraduate programmes master s course fashion promotion, communication & media 07 index 0. Brief overview 1. Certification attained 2. Educational & Programme Aims 3. Final Learning Outcomes 4. Teaching/Learning and Assessment Strategy 5. Course structures 6. Personal Development Planning 7. Career service for master s courses 8. Course Specific Admission Requirements 9. Programme Leader Responsibilities 10. Student Support Strategy 11. Student Evaluation