India presentation. Menstrual hygiene: Manage it well. MHM virtual conference Sept. 27, 2012 Theme: Approaches to addressing MHM for girls



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India presentation Menstrual hygiene: Manage it well MHM virtual conference Sept. 27, 2012 Theme: Approaches to addressing MHM for girls Presenter: Mamita Bora Thakkar UNICEF, Delhi States represented: Delhi, Madhya Pradesh, West Bengal, Maharashtra, Orissa

Outline of the presentation WASH in Schools in India-basic facts Adolescent girls in India- basic facts Knowledge and practices regarding MHM UNICEF s approach to address MHM for girls State initiatives Maharashtra, Madhya Pradesh, West Bengal Key learnings and way forward

Coverage Percentage Status of WASH in Schools in India: Key facts 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Total no. of schools - 13,62,324 93 93 87 88 85 83 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 No. of schools with drinking water facility Perentage of schools with drinking water facility 95 90 85 80 75 70 1,100,000 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Total no. of schools - 13,62,324 Total no. of girls & Co-ed schools - 13,42,843 52 37 58 43 63 67 51 54 80 84 2005-06 2006-07 2007-08 2008-09 2009-10 2010-2011 No. of schools with toilets 60 60 No. of schools with separate girls' toilets 100 80 60 40 20 0

WASH in Schools status contd Percentage of schools with soap/detergent for handwashing Issue of scale: - 1.37 million schools in India. 88 12 Yes No Approx. 6.5 million children (3.46 % children of total enrolment) do not have access to drinking water in schools. Approximately 28 million children, accounting for 14.7% of total children enrolled do not have access to toilet facility in schools.

SITUATION ANALYSIS OF ADOLESCENT GIRLS* Demographic profile: 225 million Adolescents 47% girls Health & Nutrition Status 56% of Adolescent Girls (AGs) are anemic 47% undernourished with low BMI 30% AGs give birth to first child 41% maternal deaths take place in 15-24 yrs Education and Socio-cultural indicators 21% of AGs no access to education Drop out rate (I-X) : 57.29% 50% of AGs marry before age of 18 years *Source: Presentation made by Ministry of Women and Child Development, GOI, on SABLA.

Knowledge and practices related to menstruation Different sources share a similar story Awareness Only 13% girls aware of menstruation before menarche 56% of girls- both in and out of school did not have any information about menstruation before onset of menarche 66% girls knew nothing about menstruation prior to starting. Use of materials Hygiene and access to products 75% of girls did not have any idea about what material to use to absorb the flow; Majority of girls (75%) use cloth. 27% of girls out of school did not use any material at all 85% use cloth during menses, only 16% used SN. 89% of the respondents use cloth as absorbents, 2% respondents use pieces of cotton, 7% use sanitary napkin, 2% use ash. An assessment in Pali Block, CG revealed that none of the shops from 65 villages stock sanitary napkin or other protection products 41% of adolescents hide the cloth in the room, 22% hide it in the roof, 11% share the cloth with others.

In summary: poor adolescent hygiene management Two broad reasons for poor menstrual hygiene among women in rural India (Lakshmi Murthi, 2001) 1. Cultural factors: Taboo subject: not discussed, most girls not prepared thus frightened Secret and shameful, associated with impurity and negative attitudes: lack of emotional and financial support. Limitations in mobility: preventing from going to school When experiencing problems not seeking help 2. Economic technical constraints: No access to affordable hygienic materials/products (use of polyester, sand filled pads, nothing at all) Changing of pads only once or twice a day Facilities not adopted to the needs of girls and women Poor access to private and hygienic sanitation facilities at school and home.

Flagship programme for Adolescent hygiene* National Rural Health Mission : - 150 million adolescent girls (10-19 yrs) in 152 districts to be reached with NRHM brand of sanitary napkins Freedays- pack of 6 napkins @ Rs. 6 - Supply for 107 districts (1091 blocks) by M/s Hindustan Latex Limited (a private company) - Women SHGs to supply sanitary napkin packs for 45 districts SABLA programme of MWCD: - Improve their nutrition and health status. (Iron and folic acid supplements, pre cooked meal) - Upgrade their life skills, home-based skills and vocational skills - Promote awareness about health, hygiene, nutrition, Adolescent Reproductive and Sexual Health (ARSH) and family and child care. - Mainstream out of school AGs into formal/non formal education *Government of India flagship programme

UNICEF S approach: Hygiene Improvement Framework Access to Facilities And Products Hygiene Promotion and Awareness Adolescent Hygiene Improvement Infection Reduction School Attendance Improvement Increased Self Esteem and Confidence Enabling Environments

3 core input areas Building capacities/sup -port flagship programmes. Promote hygiene Outreach and mainstream

Country Office initiatives Enterprise development Partnership with Women on Wings Sustainable business model based on study of existing enterprises Training of women SHGs in sanitary napkin production, sales and marketing- to create economic opportunities. Training manuals and learning products. Hygiene promotion Partnership with IKEA hygiene and communication strategy. Formative research and base line surveys. Project area 3 districts of UP MHM in Schools/Flagship programmes Develop educational materials aimed at improving awareness. Support to SABLA for developing communication materials, integrating WASH messages. Advocacy for gender friendly WASH infrastructure in schools

State initiatives: Maharashtra Availability Accessibility Awareness Promoting hygiene practices among adolescent girls in school through Meena Manch MHM part of the SABLA Module Orientation of Adolescent Girls Groups outside the school on MHM through SABLA Theatre for Development on Adolescent Hygiene Counselling and support for girls on menstrual hygiene as part of life skills package under Deepshikha

State initiatives: Maharashtra Locally made SN BCC materials prepared Social Marketing of Sanitary Napkins by Girls Group Orienting different government machineries on MHM and an integrated intervention on MHM Initiating and facilitating district level action plans on MHM

State initiatives: Madhya Pradesh Past Experience MHM in Tribal Residential Schools in 2 Districts (2008): Training on safe and hygienic menstrual hygiene management Training manual on sanitary napkin production has been developed. Incinerators for safe disposal of Sanitary napkins made part of Government s new toilet Design; Tribal Welfare Department allocated 180,000 USD for MHM for tribal girls hostel in the year 2010, for capacity building and awareness programme in all the tribal residential schools.

State initiatives: Madhya Pradesh Way Forward MHM integrated in SABLA - in 15 Districts of the State, benefitting 800,000 adolescent girls. Training module on SABLA has exclusive section on MHM 10 State-level Master Trainers, 241 District level Master Trainers, 1073 ICDS supervisors and 50,000 AWW and Adolescent Facilitators (Sakhi-Saheli) have been trained on MHM Sanitary napkins production by Women Self-Help Groups in 2 SABLA Districts Supply chain and marketing of the existing producers: demand creation, mapping of catchment areas of existing production centers Expanding the reach - technical support to Women Self-Help Groups for development and marketing of low cost sanitary napkins (2013-2015).

State initiatives: West Bengal Capacity building of selected leaders of women Self Help Groups (SHG) on MHM. Quality Certification of sanitary napkin. Development and adaption of Communication materials on MHM Collaboration with School Education department for educating teachers and adolescent girls on MHM. School Education Dept. installed around 50 incinerators - to cover all 510 girls upper primary schools in the UNICEF supported district. Napkin Vending Machines have been installed on pilot basis in schools and Youth centers (21 institutions) - napkins are supplied by SHG led manufacturing unit. Partnership with HLL to enhance the capacity of SHG led production units and facilitate meeting the bulk demand for supply sanitary napkin in 9 NRHM districts of quality

West Bengal : Way forward. Collaboration with National Rural Health Mission (NRHM), a national flagship programme, aims reaching 3.14 million adolescent girls (10-19 years) Collaboration with Civil Society Organizations for capacity building and production in two districts MHM facilitators team (1500 SHG members) formed and trained for raising awareness among school students in 12 districts Adolescent (including underprivileged) girls in KGBV schools have started procuring & using the sanitary napkin in integrated district through SHG network

Key learning for India Issue /status Consequence What this means for UNICEF No integrated/coherent approach to addressing the MHM by GoI or UNICEF Rich data exists but it isn t yet looked at through a sector-specific lens Many state governments simply don t engage Barrier analysis by UNICEF in different states isn t yet providing an overall story Within UNICEF levels of engagement vary by section and state office Lack of equity for girls Risk that if UNICEF doesn t promote MHM, nobody will Adolescent girls are now a PCR focus in the new India CP; urgent need for clarity re: MHM convergence A framework for MHM is required GoI priority is distribution of SN, not promotion MHM Girls do not have balanced information about options for MHM Advocacy role with GoI Continued need for advocacy aimed at girls; within life-skills

MHM- Opportunities to scale up in India through WASH in Schools Holistic package Hygiene and behaviour change communication strategy. (IKEA UP project) Hygiene Education for girls about personal hygiene, especially how it relates to cleaning the body and reusable cloth during menstruation; Social Support mechanisms in schools to ensure that girls have someone to talk to about menstruation and other WASH related issues (eg. Adolescent groups in schools of Taminladu) Communication materials and approaches. Advocacy for: gender segregated toilet and washing facilities in schools, inclusion of incinerators as a part of toilet designs, sustained access to water and consumables like soap. Technical support to both the national flagship programmes- - expand the reach to all schools, - improve access to sanitary napkins, - strengthen the focus on adolescent hygiene component in the programmes

Thank You