ELDON BRAND MANUAL VERSION 2.0 APRIL 2015 FOR INTERNAL USE

ELDON BRAND MANUAL VERSION 2.0 APRIL 2015 FOR INTERNAL USE

ELDON BRAND MANUAL CONTENTS 2 1.0 INTRODUCTION 3 2.0 BRAND PLATFORM 6 2.1 BRANDING ELDON 7 2.2 THE ELDON BRAND PLATFORM 8 3.0 VISUAL IDENTITY GUIDELINES I BASIC ELEMENTS 12 3.1 SIGNATURE 13 3.2 COLOURS 16 3.3 GRAPHIC ELEMENTS 18 3.4 TYPOGRAPHY 20 3.5 TONE OF VOICE 22 3.6 PHOTO DIRECTION 23 3.7 INTRODUCING ELDON 25 4.0 VISUAL IDENTITY GUIDELINES I APPLICATIONS 26 4.1 STATIONERY 27 4.2 SIGNAGE 37 4.3 MARKETING COMMUNICATIONS 44

ELDON BRAND MANUAL 3 1.0 INTRODUCTION 3 Introduction1.0

1.0 INTRODUCTION 4 A word from the Eldon President and CEO: This is Version 2.0 of our Brand Manual. Many positive things have happened within our company and there is a need to update our Brand Manual. As I have said before, Eldon is a powerful brand name. It reflects our desire to grow as a company that is totally driven by the needs of our customers, with a workforce that has the expertise, the right technology and the can-do commitment to deliver high-quality enclosure solutions. Building a powerful brand is an absolute necessity in today s ever more competitive, complex and demanding marketplace. A marketplace that is both global and local at the same time, where merely offering better products and services is not enough. Our only chance, as a company, to be successful is to ensure that our products and brand are wanted by our customers, who only choose us because they are convinced that they are getting better value for their money. Fredrik Wikström, President and CEO Eldon Group: It is essential to build awareness of the Eldon brand in the minds of all stakeholders. This is particularly true for Machine Builders who form a key target group. Many things determine how our customers feel about us, apart from the quality of our products. From the way we answer the phone to the look of our stationery and from how we handle complaints to the actual name of our company on letterheads, business cards, press releases or on-line media. The Eldon Brand Manual you are now reading contains information to help you and I continue to build a world-class brand in electrical and industrial enclosure systems. Over the coming pages, you will find information about the Eldon Brand Platform with hands-on guidance about how to further strengthen our Eldon Brand to achieve considerable market advantage. You will also find directions for the Eldon Visual Identity, which provide concrete, practical advice on producing marketing communication materials. The Visual Identity Guidelines are divided in two sections: Basic Elements Applications The Basic Elements section describes the key building blocks of the Eldon Visual Identity Guidelines and includes the Signature (Logotype + Symbol), the colours that are carried forward from previous visual identities, as well as the fonts to be used. The Applications section describes the most common applications of the Basic Elements. These include letterheads, business cards, brochures, ads, trade shows etc. THE VISUAL IDENTITY GUIDELINES: 1. 2. BASIC ELEMENTS APPLICATIONS The Eldon Visual Identity Guidelines are divided in two sections; Basic Elements and Applications.

1.0 INTRODUCTION 5 To achieve the maximum effect in your marketing and communications work, you must ensure that the Eldon Visual Identity is applied in a consistent way across the entire range of marketing and presentation materials from brochures to exhibitions stands to websites. Everyone working within Eldon communicates the brand on a daily basis in contact with customers, with colleagues, prospective employees, business partners, as well as with many other stakeholders. The Eldon Signature. These guidelines should therefore not only be applied just by marketing and communications people, but also by others such as administrative staff ordering stationery and human resource professionals creating recruitment advertisements. Basically, the Eldon Brand Manual is an absolutely vital rule book that will help us speak with a single voice and develop and sustain the Eldon Brand in a clean and clear way. Clarity, sense of purpose and consistency are the keys to successful brand management because this helps enhance the perception of Eldon and encourage customers and other stakeholders to make Eldon their first choice. Please also note that the Eldon Signature is a Trade Mark in a legal context. For more details about this, please refer to the Eldon Trade Mark Manual available with the Group Marketing Communication Manager. If you have questions about the Eldon Brand Manual, please contact the Eldon Group Marketing Communication Manager. Good luck in using the Eldon Brand Manual and in your continued efforts to further strengthen our position in all markets! Madrid, April 2015 Fredrik Wikström President and CEO, Eldon Group

ELDON BRAND MANUAL 6 2.0 BRAND PLATFORM 6 2.1 BRANDING ELDON 7 2.2 THE ELDON BRAND PLATFORM 8 Brand Platform2.0

2.0 BRAND PLATFORM 7 2.1 BRANDING ELDON The process of ensuring Eldon is known and viewed positively is called Branding. Branding means that all Eldon employees act and communicate in an agreed way, based on a set of guiding principles and values defined to set Eldon apart from the competition. The job is about making sure the Eldon Brand Image, which is the way Eldon s stakeholders actually perceive us and what we do in real life, is aligned with the Eldon Brand Identity, which is a description of how we want the Eldon Brand to be perceived (the brand identity is described in the Eldon Brand Platform). Why bother about branding? Well, consider this without brands, the marketplace would be very confusing. Imagine a world without brands and that you ve just run out of ketchup. You go to your local store where you are met by a wall of red bottles simply lettered with the word ketchup. Without brands, there would be no signals to illustrate the differences between the vast array of choices other than size and price. No name, no unique packaging, nothing! So which one do you choose, why and how? BRAND IMAGE Actual brand in the hearts and minds of our stakeholders BRAND IDENTITY Our desired brand; i.e. how Eldon wants the Eldon Brand to be perceived When the brand image matches the desired brand identity, the branding goal is achieved! Making a purchase quickly becomes an ordeal and re-ordering is next to impossible. Thankfully, we live in a world where consumers have a system for differentiating products and services, as well as tracking their experiences. Brands provide a method of classification, differentiation, and identification, which allows you, the consumer, to simplify your ketchup buying decisions. KETCHUP KETCHUP KETCHUP KETCHUP As you scan shelf after shelf of ketchup bottles, your brain subconsciously translates each brand signal: Bottle shape, label, name, logo, colour scheme and graphics. Suddenly, you recognise your preferred brand. Maybe it s Heinz. Or Felix. The branding has helped speed up your choice of supplier. Branding is clearly crucial for products and services sold in huge consumer markets. But, it s also a vital business-to-business tool to help companies stand out from their competition. It brings the competitive position and value proposition to life; it positions the brand in question as a certain something in the minds of existing and potential customers, as well as other stakeholders. In our case, the Eldon Brand must consistently and repeatedly tell potential and existing customers why they should buy Eldon.

2.0 BRAND PLATFORM 8 2.2 THE ELDON BRAND PLATFORM The basis for building a brand is the brand identity. A brand identity can be described in many different ways, using numerous attributes in different dimensions. Often all dimensions are defined in what is called a brand platform. THIS IS THE ELDON BRAND PLATFORM The Signature The signature comprises the Eldon logotype (the name with the letters) and the symbol (the coloured squares) and is our identification, which should stand out and be used consistently on communication materials, packaging, as signage, etc. The Brand Category The Brand Category describes what the brand actually produces and/or which business it operates within. It s a generic classification of products or services. Similar and competing products (or services) all fall into the same brand category. Customers use categories to help them quickly find things. The Eldon Signature. The Eldon Brand Category: Enclosures, Enclosure Systems, Electrical Enclosures, Industrial Enclosures. The Brand Heritage A company s heritage is a crucial element in defining the brand since it conveys a long period of continuous development in all areas and shows that Eldon has been around for quite some time. A positive, relevant Brand Heritage instils trust and confidence among all stakeholders. The Eldon Brand Heritage: Swedish roots, with a history that dates back to 1922. Eldon was founded in 1922 in Nässjö, southern Sweden, as Elektro Ljus & Kraft (Electric Light & Power). The company sold electrical materials and radio apparatus, as well as electrical installations to the Swedish market. In 1948, after having developed an electrical connection box for stoves, the company started a manufacturing process in a new enterprise called Eldon. Steady expansion in both products and markets followed for many years and in 1963, the first acquisition was made with the purchase of the company s largest Swedish competitor. Eldon AB was introduced onto the Swedish stock exchange in 1974, where it remained until 1999, when it became a privately held company. Eldon is now an independent company in the enclosure business focused on launching new versions of its main product lines. Significant investments have been made in upgrading manufacturing equipment and processes to produce the new product ranges and to reduce costs by automating many areas of the manufacturing operations. It all started in 1922 in Nässjö, Sweden. Today, headquartered in Madrid, Spain.

2.0 BRAND PLATFORM 9 Brand Position Communication that set the brand apart from other brands in the marketplace is based on the desired Brand Position, which is made up of the key attributes we believe differentiate our brand from the competition. The Eldon Brand Position: High-quality, value-added enclosure solutions provider. THE ELDON BRAND PLATFORM MODEL: THE ELDON SIGNATURE The logotype and the symbol Why this position? Because quality in all product and all process dimensions is essential to further success in the market. All manufacturers strive for good quality, but Eldon should do its utmost to be even better in all aspects. Eldon does not offer the cheapest products on the market. This is our chosen strategy, but its consequence is that customers expect beyond any doubt both high quality and clear value for their money. BRAND CATEGORY The product/service area the brand is related to Added value not only means optimal functionality, easy assembly, a wide range of accessories and the like; it also means first-class support such as assembly service offerings, customization possibilities, on-time deliveries, and more. Moving Eldon towards where we want to be in people s minds is a never-ending process of effort and initiatives it is what our desired position is about: A high-quality, value-added enclosure solutions provider. BRAND HERITAGE Our roots and history create confidence in our capabilities Brand Values Our Brand Values effectively state: This is what we believe in and this is how we think our business should be run. Brand values offer an opportunity for brand differentiation and attract people whose values match those being projected by their chosen brand. Those people who are attracted to work for us at Eldon are proud to align themselves with these values, as are customers and other stakeholders. With corporate branding, where the company name is the brand name, there clearly must be similarity between the brand s and the organisation s values. BRAND PROMISE What the Eldon Brand stands for; what it represents Eldon Brand Values should be regarded as guiding stars that help set Eldon apart from the competition. They should guide all the actions, words and behaviour of everyone working for Eldon. By living up to these values, everyone within Eldon shows how they think the business should be run, and how the shared values help differentiate the brand. When a customer or other stakeholder is asked the question: What made you choose Eldon?, their answer should ideally correspond to Eldon s brand values. Achieving success is not just communicating the right words. You need to make the customer or other stakeholder feel and relate to Eldon as a result of what you do, how you behave and the messages you communicate. BRAND POSITION Our differentiating attributes in relation to our competitors the space in the market we occupy BRAND VALUES This is what we believe in, and this is how we think our business should be run

2.0 BRAND PLATFORM 10 The Eldon Brand Values are: Responsiveness Professionalism Commitment. What do these brand values mean to Eldon s stakeholders? 1. Responsiveness means that you respond swiftly to enquiries, you provide the information needed and, to ensure you understand correctly, you also ask for information and details. It s really about quality in the total interaction with customers and other target groups in the marketplace, as well as with all other related stakeholders. For example, someone applying for a job with Eldon should receive feedback swiftly; a customer asking for a price should get it easily; a support issue should be handled promptly. THE ELDON BRAND VALUES: 1. 2. 3. RESPONSIVENESS PROFESSIONALISM COMMITMENT 2. Professionalism means that you act and communicate with courtesy and honesty, and that you provide real facts. You stick firmly to Eldon s offering, but you also do your best to meet customer requirements and ensure that Eldon capabilities are matched and lined-up in the best way possible to meet the requirements to the greatest extent possible. You should never over promise. In those situations where Eldon is not able to meet customer requirements, you should politely say NO and offer a relevant alternative. Professionalism also means that you should guide the customer and offer advice when needed. Quality is closely linked to professionalism, so all your actions should contribute to delivering the high quality that Eldon strives to achieve. 3. Commitment means that you stick to your promises and that everyone delivers on time with what is expected and agreed. It means boosting pro-activity when it comes to offering the best support as well as foreseeing and meeting future challenges that might jeopardise relationships with customers. In turn, best support means Eldon, as a company, plus all its workforce should be close to the market both physically and mentally. Eldon has sales offices, skilled sales people and technicians close to the customer, who speak their language, and who all demonstrate that they understand the customer s business and market situation. Corporate Social Responsibility Report Eldon Holding AB Finally, commitment means that everyone within Eldon shows loyalty to society as a whole and cares for the environment, both in internal processes, through products, and when delivering services. The general public, politicians, trade unions, and others, should all perceive Eldon as a socially responsible company (presented in Eldon s Corporate Social Responsibility Policy). All Eldon staff influences the Eldon Brand.

2.0 BRAND PLATFORM 11 The Brand Promise The Brand Promise is the focal point of the brand and summarises the identity. One of its key functions is to communicate with, and energise those inside the company. The one thing you need to remember as a guiding principle, if nothing else, is the Eldon Brand Promise, and let that guide you in your daily work with Eldon. THE ELDON BRAND PLATFORM: The Eldon Brand Promise: Easy to do business with. Our brand promise summarises Eldon s ambition to create a friction-free partnership. When the brand values are delivered in the customers minds, one desired result should be a feeling of satisfaction; Eldon is easy to do business with since they respond, they are professional, and they honour their commitments. Striving to achieve the goal of being Easy to do business with requires trained and motivated personnel who live the brand and who are empowered to act and take proactive decisions. It also requires a reliable and cost-effective supply chain, as well as solid IT systems and processes, all of which Eldon Management is committed to achieving by providing extensive coaching and support. Building the Eldon Brand The sole purpose of the Eldon Brand Platform is to ensure everyone within Eldon knows what we stand for, and that all of us work from the same brief and input to contribute to building our brand. It helps each and all of us tell our story consistently and with energy, regardless of how we are communicating, whether by phone, e-mail, our marketing tools or during face-to-face meetings with existing and new customers. Brand building requires consistency Our success in the very competitive marketplace calls for effective and convincing communication. Everything we do when reaching out to people all texts, images and design should always be in line with our Brand Platform and Visual Identity and be consistent. BRAND CATEGORY Enclosures, Enclosure Systems, Electrical Enclosures, Industrial Enclosures BRAND HERITAGE Swedish roots with a history dating back to 1922 BRAND PROMISE Easy to do business with Never hesitate to double-check and evaluate what you plan to communicate and how you want to do it. For example, a simple audit of a planned communication activity should take into consideration such factors as: Does it reflect our position as a supplier of high quality, value added enclosure solutions? Does it get across the fact we deliver functionality, easy assembly, a wide range of accessories, adaptation possibilities and on-time delivery? Does it reflect the Eldon Heritage, if that is relevant to the communication message? Does it reflect our Brand Values? BRAND POSITION Eldon is a high-quality, value-added, enclosure solutions provider! BRAND VALUES Responsiveness Professionalism Commitment

ELDON BRAND MANUAL 12 3.0 VISUAL IDENTITY GUIDELINES I BASIC ELEMENTS 12 3.1 SIGNATURE 13 3.1.1 THE VERTICAL SIGNATURE 13 3.1.2 ALTERNATIVE SIGNATURE THE HORIZONTAL SIGNATURE 14 3.1.3 HOW TO USE THE SIGNATURE 15 3.1.4 THE FREE ZONE 15 3.2 COLOURS 16 3.2.1 TONED COLOUR BACKGROUNDS 17 3.3 GRAPHIC ELEMENTS 18 3.3.1 THE ELDON GRAPHIC PATTERN 18 3.3.2 THE ELDON COLOURED LINE 19 3.4 TYPOGRAPHY 20 3.4.1 THE MAIN ELDON FONT 20 3.4.2 THE SECONDARY FONT 21 3.5 TONE OF VOICE 22 3.5.1 GENERAL DIRECTION 22 3.5.2 SPELLING AND LANGUAGE 22 3.6 PHOTO DIRECTION 23 3.6.1 CORPORATE, GENERAL AND CASE STUDIES 23 3.6.2 PRODUCT IMAGES 24 3.7 INTRODUCING ELDON 25 Basic Elements3.0

3.0 BASIC ELEMENTS I SIGNATURE 13 3.1 SIGNATURE The Eldon Signature comprises the Eldon Logotype and the Eldon Symbol made up of five quadrants. The quadrants symbolise enclosures, boxes, plus the fact that Eldon has a wide product range and serves a wide range of customer groups and industries. The logotype and symbol should never be separated. However, an alternative version does exist for certain applications, but the main signature is as shown below. Images available for download in MarCom Documents Library and the Intranet 3.1.1 THE VERTICAL SIGNATURE This is the main Eldon Signature, called the Vertical Signature, with the main version being the one with five colours. THE VERTICAL SIGNATURE This is the main signature in full colour. It should be applied on a white background, unless otherwise specified. The Eldon Logotype The Eldon Symbol The Eldon Blue Vertical Signature When only one colour can be used for practical reasons, the Eldon Blue Signature should be used unless other limitations apply. The Eldon Black Vertical Signature When there are no colour options, the Eldon Black Signature should be used. The Eldon White or Inverted Vertical Signature When the signature is applied to a dark background, the white or inverted version should be used.

3.0 BASIC ELEMENTS I SIGNATURE 14 3.1.2 ALTERNATIVE SIGNATURE THE HORIZONTAL SIGNATURE For certain applications, it will be difficult or almost impossible to use the Vertical Signature. One simple example is on spines of the product catalogue, another is when the signature is applied on a promotional item, such as a pen. The logotype and symbol should never be separated. Signatures available for download in MarCom Documents Library and the Intranet THE HORIZONTAL SIGNATURE This is the alternative signature in full colour. The Eldon Logotype The Eldon Symbol The Eldon Blue Horizontal Signature When only one colour can be used for practical reasons, the Eldon Blue Signature should be used unless other limitations apply. This is also the version to apply for internal applications. The Eldon Black Horizontal Signature When there are no colour options, the Eldon Black Signature should be used. The Eldon White or Inverted Horizontal Signature When the signature is applied to a dark background, the white or inverted version should be used.

3.0 BASIC ELEMENTS I SIGNATURE 15 3.1.3 HOW TO USE THE SIGNATURE THE PROPORTIONS 4 X X The Eldon Logotype 5 X The Eldon Symbol The signature may not be cut, folded, expanded, condensed, or mistreated in any way. The proportion of the original version must be maintained. In addition, the signature should not be used in body copy only Eldon should be used in such cases. The logotype and symbol should always be used together to maximise the impact of the Eldon Signature. 3.1.4 THE FREE ZONE The signature should always be surrounded with free space, or have a Free Zone as the illustrations show. The free space should always be the same as the height of the logotype = (4 x). 4 X 4 X The Free Zone Vertical Signature 4 X 4 X 4 X 4 X 4 X The Free Zone Horizontal Signature 4 X 4 X 4 X

3.0 BASIC ELEMENTS I COLOURS 16 3.2 COLOURS WHEN AND HOW TO USE COLOURS The colours chosen for the Eldon Symbol are standard colours available with any printer around the world. There are different colour blends available depending on what kind of material the colours will be applied to: These specifications are shown here next to the colour sample. Black, white and shades of these are used throughout all applications. PMS 100% offset printing Colour System CMYK A four colour blending comprising Cyan / Magenta / Yellow / Black RGB A three colour blending with Red / Yellow / Blue used for digital applications HTML A colour blending for web applications NCS A blending used for painting on steel, wood, etc. The Eldon Logotype in Eldon Blue The Eldon Symbol in all five colours Main corporate colour Eldon Blue PMS 2945 CMYK 100/60/0/0 RGB 29/92/165 HTML 1D5CA5 NCS S 3065-R90B Secondary colours Eldon Green Eldon Orange Eldon Red Eldon Yellow PMS 355 CMYK 85/0/85/10 RGB 0/150/57 HTML 009639 NCS S 2070-G10Y PMS 165 CMYK 0/60/100/0 RGB 255/103/31 HTML FF671F NCS S 0580-Y60R PMS 1797 CMYK 0/100/100/10 RGB 203/51/59 HTML CB333B NCS S 1080-Y90R PMS 122 CMYK 0/20/100/0 RGB 254/209/65 HTML FED141 NCS S 560-Y10R

3.0 BASIC ELEMENTS I COLOURS 17 3.2.1 TONED COLOUR BACKGROUNDS HOW TO MIX THE COLOURS For the Eldon Graphic Elements, further described in the Applications section, a toned colour background is used, which is described here. The Eldon colours constitute the starting point. These can then be blended as described below. Main corporate toned colour background Eldon Toned Blue CMYK 100/60/0/50 80/40/0/0 RGB 0/47/108 0/114/206 HTML 002F6C 0072CE Secondary toned colour backgrounds Eldon Toned Green CMYK 100/15/100/40 85/0/85/10 RGB 33/87/50 0/150/57 HTML 215732 009639 Eldon Toned Orange CMYK 5/80/100/10 0/60/100/0 RGB 190/83/28 255/103/31 HTML BE531C FF671F Eldon Toned Red CMYK 0/100/100/30 0/90/70/0 RGB 171/35/40 239/51/64 HTML AB2328 EF3340 Eldon Toned Yellow CMYK 0/40/100/10 0/20/100/0 RGB 204/138/0 254 /209/65 HTML CC8A00 FED141

3.0 BASIC ELEMENTS I GRAPHIC ELEMENTS 18 3.3 GRAPHIC ELEMENTS To help enhance the visual impression of Eldon a Graphic Pattern and a Coloured Line has been created. Images available for download in MarCom Documents Library and the Intranet 3.3.1 THE ELDON GRAPHIC PATTERN The Eldon Graphic Pattern is applied to the previously shown main corporate toned colour background. The following shows the development process which leads to the result at the end of this page. FROM SYMBOL TO PATTERN The Eldon Symbol in full colour is converted into the one colour version in blue from which the Symbol is developed into a toned graphic pattern which then links to the Symbol and Eldon Logotype. The Eldon Graphic Pattern The graphic pattern is then applied into the main corporate toned colour background, but made darker to ensure the pattern becomes visible on the toned colour background. No text should be applied on the graphic pattern. The pattern applied in a brochure as a graphic element. The pattern applied horizontally. The pattern applied vertically.

3.0 BASIC ELEMENTS I GRAPHIC ELEMENTS 19 3.3.2 THE ELDON COLOURED LINE A five colour line made up of the Eldon Colours is applied in some stationery and electronic applications. It should only be used as shown in the applications in the Eldon Brand Manual. Images available for download in MarCom Documents Library and the Intranet FROM SYMBOL TO GRAPHIC ELEMENT The Eldon Symbol in full colour is converted into a five colour line, using the five Eldon Colours. The coloured line may exist in different lengths and should be thin. In this example the line is 1.5 points. This version of the coloured line is used on stationery, for example on business cards. In this example the line is 1 point. This version of the coloured line is used on stationery, for example on letterheads and other forms. In this example the line is 1.5 points. This version of the coloured line is used on the websites and on the Intranet.

3.0 BASIC ELEMENTS I TYPOGRAPHY 20 3.4 TYPOGRAPHY OUR MAIN TYPEFACE 3.4.1 THE MAIN ELDON FONT The fonts chosen for the Eldon Visual Identity constitute a very important element in the pallet of elements, which make up the visual impression of Eldon. The fonts should be applied consistently and no home made alternatives should be applied in Eldon materials and communications channels. The main Eldon font to be used is Helvetica Neue. It should be used whenever possible, also for captions in videos, for example. Helvetica Neue Helvetica Neue Helvetica Neue Helvetica Neue Helvetica Neue ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö Helvetica Neue Pro 75 Bold Helvetica Neue Pro 65 Medium Helvetica Neue Pro 55 Regular Helvetica Neue Pro 45 Light Helvetica Neue Pro 35 Thin The italic versions can be used for quotes and captions, or when it is of value to highlight something essential. ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö Helvetica Neue Helvetica Neue Helvetica Neue Medium Italic Helvetica Neue Regular Italic

3.0 BASIC ELEMENTS I TYPOGRAPHY 21 3.4.2 THE SECONDARY FONT While Helvetica Neue is the main font chosen by Eldon, this font is normally not available as a standard font in PCs and Macs. Normally, only professional art directors, final art staff, printers and similar, purchase and install additional fonts. Within Eldon, it is basically only the Group Marketing Communication Team who will get involved in the production of brochures, catalogues, ads etc. so they have installed Helvetica Neue. However, this means that for standard applications such as note and letter paper, PowerPoint Presentations, announcements, forms etc. a standard font needs to be used. For this, the chosen font is Arial. Arial Arial Arial Arial Below are the standard Arial fonts available in your PC/Mac, which you should use in your normal daily applications: ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö Arial Bold ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö Arial Regular ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVW XYZÄÖ 1234567890.,&%!? abcdefghijklmnopqrstuvwxyzäö Arial Italic

3.0 BASIC ELEMENTS I TONE OF VOICE 22 3.5 TONE OF VOICE GENERAL STYLE FOR TEXTS 3.5.1 GENERAL DIRECTION Written tone of voice is simply the personality of the Eldon Brand expressed through the written word. Tone of voice governs what you say in writing, and how you say it the content and style of textual communications, in any setting and in any medium. We Internally we may use We. Eldon works at the local level of customers by delivering them all the support necessary to help make them successful and profitable wherever they are using one or more of our products or services. This means that we must never be arrogant or dismissive, but rather be a professional, open-minded, helpful and listening partner who demonstrates consistently that we truly care about the relationship. Our key attributes that are reflected in our tone of voice are: 1. Professional 2. Friendly 3. Pride 4. Equality You Externally, we strive to talk directly to the reader or receiver and use You. Eldon is This means Eldon communication should be factual and to the point, using the correct terms and a proper language to be perceived as professional. In Press Releases and similar materials we refer to Eldon as third person, Eldon is... Eldon should convey a friendly tone, meaning that colleagues, customers, suppliers and other stakeholders should be treated with respect. Eldon is proud of its long heritage and success that has translated into the success of its customers. When new products are launched or new orders are landed, messages may well convey that Eldon s employees are proud of the success. You should never talk down to people, neither internally nor externally. Treat everyone equally, regardless of religion, colour, culture, gender or position, as an equal, in the same way you would want to be treated. 3.5.2 SPELLING AND LANGUAGE Eldon is always spelled out with an upper case E and lower case ldon in headlines (if the whole line is not in upper case) and body copy. The main Group language applied in master versions of English should be British English. When translated to your local language, ensure a professional translation is made.

3.0 BASIC ELEMENTS I PHOTO DIRECTION 23 3.6 PHOTO DIRECTION WIKIPEDIA STATES: 3.6.1 CORPORATE, GENERAL AND CASE STUDIES Images make up an important part of the overall visual impression of a brand and the company behind it. The adage A picture is worth a thousand words supports this, as does the fact that a lot of information can be delivered in an image. Thus, it is essential you work seriously at obtaining and using images that maintain the high standards of Eldon. Such images should reflect the Eldon business and the brand values. They should be contemporary and convey a positive impression. Eldon images should to the greatest extent possible include people, the business and products in harmony, in a natural set up. Pure product images may concentrate on the product itself. Image quality must be high, to reflect Eldon s high quality standards, which means professional photography is highly recommended. A picture is worth a thousand words refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterises one of the main goals of visualisation, namely making it possible to absorb large amounts of data quickly. Some examples of the style and direction Eldon is striving to achieve:

3.0 BASIC ELEMENTS I PHOTO DIRECTION 24 3.6.2 PRODUCT IMAGES What is said for Corporate, General and Case Study images also goes for product images in terms of representation of the Eldon Brand. However, for product images, focus and clarity of the actual product is essential. The Group Marketing Communication Team is now gradually creating rendered images of all products, which is the preferred style.

3.0 BASIC ELEMENTS I INTRODUCING ELDON 25 3.7 INTRODUCING ELDON To introduce Eldon in various situations, two standard texts may be used. The short version is called Elevator Pitch, which builds on the notion that it takes about 30 seconds to move from one floor to another in an elevator and that the presenter should be able to describe the company and its offering during such a ride. The Boiler Plate is a longer text normally applied in ads, such as recruitment ads, or external announcements. You may use the longer version in verbal presentations as well. In addition to the Elevator Pitch and the Boiler Plate, we also have a Tag Line which summarises what everyone at Eldon strives for, namely customer satisfaction leading to many loyal, repeat customers. It is supposed to be used in materials and at trade shows etc. where there is space for an additional short statement. The Eldon Tag Line: Eldon. Enclosure solutions for you. In cases where the signature is very close to the tag line, you may use only: Enclosure solutions for you. This version may also be used in headlines or body copy as plain text. Use the same fonts for trade show booths, signs etc. but adapt the size to the relevant application. The rule about the free zone described under 3.1.4 should be applied if the tag line is used together with the signature. The tag line without Eldon should only be used with the vertical signature. Elevator Pitch: Eldon strives to satisfy a broad spectrum of customers with enclosure solutions for power & distribution, machines, automation, and control applications. To be used as an introduction where time or space is very limited. Boiler Plate: Eldon is a global enclosure manufacturer providing standard and customized enclosures, as well as a wide range of services, such as assembly services and special stocking arrangements. Founded in 1922, Eldon provides its customers with high quality, cost efficient enclosure solutions for power & distribution, machines, automation, and control applications. To be used in recruitment ads, announcements, as a standard description on the back cover or summary page of catalogues, brochures etc. See an example below: THE FREE ZONE 4 X 4 X 4 X Enclosure solutions for you. 4 X 4 X

ELDON BRAND MANUAL 26 4.0 VISUAL IDENTITY GUIDELINES I APPLICATIONS 26 4.1 STATIONERY 27 4.1.1 BUSINESS CARDS 28 4.1.2 E-MAIL SIGNATURES 29 4.1.3 LETTERHEAD 30 4.1.4 INTERNAL MEMOS, NOTES ETC. 32 4.1.5 FAX SHEETS 33 4.1.6 OTHER FORMS, PURCHASE ORDERS ETC. 34 4.1.7 ENVELOPES AND LABELS 35 4.1.8 INTERNAL MANUALS 36 4.2 SIGNAGE 37 4.2.1 SIGNS ON BUILDINGS 38 4.2.2 FLAGS 39 4.2.3 VEHICLES 40 4.2.4 CLOTHING 41 4.2.5 GIVE-AWAYS 42 4.2.6 PRODUCT NAMING 43 4.2.7 PRODUCT MARKING 43 4.2.8 PRODUCT PACKAGING 43 4.3 MARKETING COMMUNICATIONS 44 4.3.1 INTRODUCTION 45 4.3.2 INTERNAL COMMUNICATION 48 4.3.3 WEB PAGES AND SOCIAL MEDIA 49 4.3.4 ipad APP ELDON4U 50 4.3.5 PRODUCT NEWS SHEETS 51 4.3.6 CASE STUDY SHEETS 52 4.3.7 NEWSLETTERS 53 4.3.8 PRESS RELEASES 54 4.3.9 ADS AND BANNERS 55 4.3.10 TRADE SHOWS 56 4.3.11 POSTERS AND ROLL-UPS ETC. 57 4.3.12 VIDEOS 58 4.3.13 POWERPOINT PRESENTATIONS 59 4.3.14 CATALOGUES 60 4.3.15 BROCHURES, SHEETS AND SIMILAR 61 Applications4.0

4.1 APPLICATIONS I STATIONERY 27 4.1.1 BUSINESS CARDS 28 4.1.2 E-MAIL SIGNATURES 29 4.1.3 LETTERHEAD 30 4.1.4 INTERNAL MEMOS, NOTES ETC. 32 4.1.5 FAX SHEETS 33 4.1.6 OTHER FORMS, PURCHASE ORDERS ETC. 34 4.1.7 ENVELOPES AND LABELS 35 4.1.8 INTERNAL MANUALS 36 Stationery4.1

4.0 APPLICATIONS I STATIONERY 28 4.1 STATIONERY 4.1.1 BUSINESS CARDS THE FLIP SIDE OF THE BUSINESS CARD Business cards still serve as an important part of the introduction to a new contact. When several Eldon staff meet with a customer, group of customers, or any other people, consistency between the Eldon cards being handed over is crucial. Should cards with different style and settings be presented, it would create entirely the wrong impression. To boost the impression of Eldon as a progressive brand and company, please note the coloured flip side of the business card. The Blue Corporate Colour should be applied here. International version The size of the business card is 86 x 55 mm [same as a credit card]. The Eldon Signature Use the full colour Vertical Signature in 20%. The margins: All margins are 5 mm. OANA PETRESCU Marketing Communication Manager oana.petrescu@eldon.com I Mobile: +40 (0)751 214 963 Eldon SRL I Str. Bruxelles Nr. 4, Parcul Industrial Graells&Llonch RO-507165, Prejmer, jud. Brasov, Romania I www.eldon.com Phone: +40 (0)268 308 200 I +40 (0)268 308 206 Name: Helvetica Neue Pro Bold 8/9 pt. The rest in Helvetica Neue Pro Light 7/9 pt. If no mobile, just delete the bar and mobile. The line: The Eldon Graphic Line, 1 pt. Company: Helvetica Neue Pro Bold 7/9 pt. The rest in Helvetica Neue Pro Light 7/9 pt. The exact order of phone/fax may vary due to different lengths of the address. The phone number should be your direct number, unless there are special reasons to state the switchboard number. You should, however, not have both. Use.com for the web address. NILS NILSSON MSc Försäljningschef Industri nils.nilsson@eldon.com I Mobil: 070 000 00 00 Local version Eldon AB I Egnahemsgatan 39, 571 83 Nässjö Telefon: 010 000 00 00 I Fax: 010 000 00 00 www.eldon.com Flip side Scan the QR code to view Eldon s Corporate Video. The flip side contains social media symbols plus a QR code that takes you to the Corporate Video on the Eldon websites. The text: Helvetica Neue Pro Light 5.25/auto pt. Use the Eldon Graphic Pattern in Eldon Toned Blue.

4.0 APPLICATIONS I STATIONERY 29 4.1.2 E-MAIL SIGNATURES When sending e-mails internally you may chose to delete the Signature as shown here. Oana Petrescu Group Marketing Communication Manager Direct phone: +40268308200 Mobile: +40751214963 oana.petrescu@eldon.com Eldon SRL Calle Bruxelles nr. 4, Parcul Industrial Graells & Llonch Prejmer RO-507165 Brasov, Romania www.eldon.com Name, title and phone: Arial 8 pt. Mail address: Arial 8 pt, Blue, underlined. Company: Arial 8 pt. The rest in Arial 8 pt. Web address: Arial 8 pt, Blue, underlined. The Eldon Signature Use the full colour Vertical Signature in 15%. Banner A banner promoting special events may be included. The information contained in this communication is intended solely for the use of the individual or entity to whom it is addressed and others authorized to receive it. It may contain confidential or legally privileged information. If you are not the intended recipient you are hereby notified that any disclosure, copying, distribution or taking any action in reliance on the contents of this information is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by responding to this email and then delete it from your system. Eldon is neither liable for the proper and complete transmission of the information contained in this communication nor for any delay in its receipt. General Disclaimer In e-mails to be sent externally you should, when required for legal reasons, include a legal disclaimer in line with this text. This could be translated to your own language, but in both cases, please double check the text with local legal expertise to ensure you meet the local requirements. Use Arial 6.5 pt, in Black 70%.

4.0 APPLICATIONS I STATIONERY 30 4.1.3 LETTERHEAD The design of the letterhead shown below should be applied throughout the Eldon Group, but address details etc. should obviously be changed from entity to entity. It is recommended you use a PC-template and print on an office colour printer pre-printed letterheads fed into an office printer is not necessary unless local conditions require this. The letterhead design here is the basis for all additional forms used within Eldon, such as proposals, quotations, purchase orders, order confirmations, invoices etc. The Eldon Signature Use the full colour Vertical Signature in 25%. COMPANY: ELDON ESPANA, S.A.U POST.ADDRESS: Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) SPAIN VISIT. ADDRESS: Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) TEL: +34 953 551 000 FAX: +34 953 555 273 E-MAIL: info.es@eldon.com WEB ADDRESS: www.eldon.es BANCO: Banco Popular Espanol SWIFT: POPUESMM CUENTA: 0075 0011 58 0601527776 IBAN: ES81 0075 011 5806 01527776 C.I.F./V.A.T.: ES A-29904265 The line and addresses The Eldon Graphic Line, 1.5 pt. Headlines in Arial Bold, 5 pt. The rest in Arial, 7 pt.

4.0 APPLICATIONS I STATIONERY 31 4.1.3 LETTERHEAD WITH TEXT The Eldon Letterhead Template should be used (downloadable) but adapted by each Eldon-entity, and forwarded to all staff so they can upload to their computers. The Arial font should be used throughout. See setting of text below and instructions here in the column (the template should have the correct setting when forwarded). Templates available for download in MarCom Documents Library and the Intranet NO. OF PAGES 1 (2) The Eldon Signature Use the full colour Vertical Signature in 25%. DATE 2012-12-12 Consensis AB Kopparbergsvägen 6 722 13 Västerås TO Addressee, date and page number Headlines in Arial Bold, 5 pt. The rest in Arial, 10 pt. Subject: Nunc viverra Nunc viverra imperdiet enim Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Subject: Use Arial, 12 pt. Headline Use Arial Bold, 12 pt. Introduction and sub-headline Use Arial Bold, 10 pt. Body copy Use Arial, 10 pt. Fusce aliquet pede non pede Suspendisse dapibus lorem pellentesque magna. Integer nulla. Donec blandit feugiat ligula. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in lacinia nulla nisl eget sapien. Donec ut est in lectus consequat consequat. Etiam eget dui Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Sed at lorem in nunc porta tristique. Proin nec augue. Quisque aliquam tempor magna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc ac magna. Maecenas odio dolor, vulputate vel, auctor ac, accumsan id, felis. Pellentesque cursus sagittis felis. Pellentesque porttitor, velit lacinia egestas auctor, diam eros tempus arcu, nec vulputate augue magna vel risus. Cras non magna vel ante adipiscing rhoncus. Vivamus a mi. Morbi neque. Aliquam erat volutpat. Integer ultrices lobortis eros. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin semper, ante vitae sollicitudin posuere, metus quam iaculis nibh, vitae scelerisque nunc massa eget pede. Sed velit urna, interdum vel, ultricies vel, faucibus at, quam. Donec elit est, consectetuer eget, consequat quis, tempus quis, wisi. In in nunc. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos COMPANY: ELDON ESPANA, S.A.U. VISITING POSTAL Poligono Industrial, s/n ADDRESS: ADDRESS: Apartado de Correos, 4 23600 MARTOS (JAEN) SPAIN Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) TEL: +34 953 551 000 BANCO: Banco Popular Espanol FAX: +34 953 555 273 SWIFT: POPUESMM E-MAIL: info@eldon.com CUENTA: 0075 0011 58 0601527776 WEB: www.eldon.es IBAN: ES81 0075 011 5806 01527776 C.I.F./V.A.T.:ES A-29904265 The line and addresses The Eldon Graphic Line, 1.5 pt. Headlines in Arial Bold, 5 pt. The rest in Arial, 7 pt.

4.0 APPLICATIONS I STATIONERY 32 4.1.4 INTERNAL MEMOS, NOTES ETC. The internal template is available for all kinds of internal correspondence except for major announcements, or announcements to a wider audience see 4.3.2. Templates available for download in MarCom Documents Library and the Intranet Use the template and enter details as you require. This also goes for the title of the document which could be MEETING NOTES, AGENDA, INVITATION or similar. The Eldon Signature Use the full colour Vertical Signature in 25%. NO. OF PAGES 1 (2) DATE 2012-02-02 DONEC UT EST Title: Use Arial Bold, 12 pt. SUBJECT Nunc viverra PARTICIPANTS Åsa Boholm Johan Johansson PURPOSE OF MEETING Nunc viverra imperdiet enim DISTRIBUTION OF NOTES Fusce est Addressee, date and page number Headlines in Arial Bold, 5 pt. The rest in Arial, 10 pt. 1. Nunc viverra imperdiet enim Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Suspendisse dapibus lorem pellentesque magna. Integer nulla. Donec blandit feugiat ligula. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in lacinia nulla nisl eget sapien. Donec ut est in lectus consequat consequat. Introduction and sub-headline Use Arial Bold, 10 pt. Body copy Use Arial, 10 pt. 2. Etiam eget dui Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Forte Hanbel Quise Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Sed at lorem in nunc porta tristique. Proin nec augue. Quisque aliquam tempor magna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. 3. Nunc viverra imperdiet enim Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Suspendisse dapibus lorem pellentesque magna. Integer nulla. Donec blandit feugiat ligula. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in lacinia nulla nisl eget sapien. Donec ut est in lectus consequat consequat. Suspendisse dapibus lorem pellentesque magna. Integer nulla. Donec blandit feugiat ligula. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in The line The Eldon Graphic Line, 1.5 pt.

4.0 APPLICATIONS I STATIONERY 33 4.1.5 FAX SHEETS The Fax Sheet Template should be available in all PCs, but you may print out blank fax sheets and hand write the message, should you find that more suitable. Templates available for download in MarCom Documents Library and the Intranet TELEFAX NO. OF PAGES 1 (2) The Eldon Signature Use the black/white Vertical Signature in 25%. TO: Åsa Boholm DATE: 2012-12-12 NUMBER OF PAGES INCLUDING THIS: 2 FROM: Johan Johansson Details Headlines in Arial Bold, 5 pt. The rest in Arial, 10 pt. Nunc viverra imperdiet enim Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Headline Use Arial Bold, 12 pt. Body copy Use Arial, 10 pt. Fusce aliquet pede non pede Suspendisse dapibus lorem pellentesque magna. Integer nulla. Donec blandit feugiat ligula. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in lacinia nulla nisl eget sapien. Donec ut est in lectus consequat consequat. Etiam eget dui Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Sed at lorem in nunc porta tristique. Proin nec augue. Quisque aliquam tempor magna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc ac magna. Maecenas odio dolor, vulputate vel, auctor ac, accumsan id, felis. Pellentesque cursus sagittis felis. Pellentesque porttitor, velit lacinia egestas auctor, diam eros tempus arcu, nec vulputate augue magna vel risus. Cras non magna vel ante adipiscing rhoncus. Vivamus a mi. Morbi neque. Aliquam erat volutpat. Integer ultrices lobortis eros. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin semper, ante vitae sollicitudin posuere, metus quam iaculis nibh, vitae scelerisque nunc massa eget pede. Sed velit urna, interdum vel, ultricies vel, faucibus at, quam. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Donec ullamcorper fringilla eros. Fusce in sapien eu purus dapibus commodo. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Mauris eleifend nulla eget mauris. Sed cursus quam id felis. Curabitur posuere quam vel nibh. Cras dapibus dapibus nisl. COMPANY: ELDON ESPANA, S.A.U. VISITING POSTAL Poligono Industrial, s/n ADDRESS: ADDRESS: Apartado de Correos, 4 23600 MARTOS (JAEN) SPAIN Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) TEL: +34 953 551 000 BANCO: Banco Popular Espanol FAX: +34 953 555 273 SWIFT: POPUESMM E-MAIL: info@eldon.com CUENTA: 0075 0011 58 0601527776 WEB: www.eldon.es IBAN: ES81 0075 011 5806 01527776 C.I.F./V.A.T.:ES A-29904265 The line and addresses The Line, 1 pt, Black 60%. Headlines in Arial Bold, 5 pt. The rest in Arial, 7 pt.

Levereringsadres VERKOPER Uw referentie Referentienummer Valuta Orderdatum Klant Leveringsmth Lev voorwaarden Betalninbgsvrwrdn xxxxxxxxxx Your Date DIE AUSLIEFERUNG UNSERER WARE ERFOLGT GRUNDSÄTZLICH AUF BASE UNSERER GÜLTIGEN LIEFER- UND ZAHLUNGSBEDINGUNGEN. COMPANY: Leveringsadres Verkoper Onze referentie Betalingsvrwrdn Valuta COMPANY: Datum Uwdatum Klant/Ontvanger UW referentie Leveringsmth Lev voorwaarden Verval dtm Orderdatum Ordernr/Whs Lev datum BANCO: SWIFT: BANCO: SWIFT: Klantnummer Uw order nr Klantnummer Uw Order Nr Ons BTW reg nr Uw BTW reg nr Ordernummer Pagina Factuurnummer Pagina 4.0 APPLICATIONS I STATIONERY 34 4.1.6 OTHER FORMS, PURCHASE ORDERS ETC. An example of a form where details are defined in the settings of the system used. The font used in all forms is Arial. Designs are defined and set also for order confirmations and invoices. Contact the Eldon CIO for further details. No Orden ORDEN DE COMPRA 6003341 Fecha impresion 300412 Fecha 300412 Proveedor No 360013883 Pagina 1 (5) Naar assemblageafdeling kompletering van MKD20164r5 SVP AB/Cor even bellen ORDERBEVESTIGING 1142062 030512 030512 ELDON NV Tussendiepen 64 66 9206 AE DRACHTEN Nederland 2302421 Kompletering 1 (1) Dirrecion Entrega ELDON ESPANA S.A. Ctra. De Fuensanta Km. 1,2 Apartado 4, Poligono Industrial s/n ES-23600 MARTOS (JAEN) SPAIN Proveedor INSOLACER S.L. AVDA. DE LA FORJA, S/N 23600 MARTOS (JAEN) Marcel de Boer Henk Meijer +31 512 517 117 EURO Domestic NL, DE, BE vrij huis 30 Dagen netto Xxxxxxxxxxxxx Nuestra Referencia Elena Aranda Su Telefono/Fax +34 953 551000 / +34 953 551 539 Condition de Pago 90 dias neto Valuta EURO Su Referencia Xxxxxxxx Xxxxxxxxx Condition de Entrega Sus medios Metodo Entraga Xxxxxx xxxxxx Su Fax +34 953 550 942 Rgl Artikelnummer Hoeveelheid Ehd Pr hv Verk prijs Omschrijving Lev datum Korting Bedrag 1 CCR164R5 1 ST 1 0,00 Dakplaat MF 040612 standaard 1600 x 400 0,00 Uw order nr, Kompletering Ordertotaal 0,00 Contoleer de status van uw order in line op http://www.eldon.nl Pos No Articulo Cantidad U/M Del dt Precio compra C Prc Neto linea Nombre Art Su no Art 10 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 20 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 30 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 40 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 50 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 60 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 70 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 80 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 90 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount 100 2531 40 UDS 230512 1,42/1 56,80 Metallic lock DIN 3 mm MMount ELDON ESPANA, S.A.U POST.ADDRESS: Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) SPAIN VISIT. ADDRESS: Poligono Industrial, s/n TEL: +34 953 551 000 Apartado de Correos, 4 FAX: +34 953 555 273 23600 MARTOS (JAEN) E-MAIL: info.es@eldon.com WEB ADDRESS: www.eldon.es Hultermans B3 Industrie BV Afd. IA/De heer Puyenbroek Nijverheidstraat 47 Veerweg 8 4261 TK WIJK EN AALBURG 5171 PW KAATSHUEVEL Nederland Nederland Coor Boon Mattjijs Kip 30 Dagen netto LA Buying Banco Popular Espanol POPUESMM CUENTA: 0075 0011 58 0601527776 IBAN: ES81 0075 011 5806 01527776 C.I.F./V.A.T.: ES A-29904265 FACTUUR 1208997 030512 030512 030512 1142041/40 Domestic NL, DE, BE vrij huis 2303203 0653681669 NL001024796B01 NL815978765B01 1 (5) Dc 6/2 Rev. 1 Autorizado por:/authorized by: EURO 020612 030512 ROGAMOS NOS SUMINISTREN LOS MATERIALES ABAJO INDICADOS EN LAS CONDICIONES SOLICITADAS. Rgl Artikelnummer Fac hvh Ehd Pr hv Verk prijs Omschrijving Ctr Korting Bedrag COMPANY: ELDON ESPANA, S.A.U POST.ADDRESS: Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) SPAIN VISIT. ADDRESS: Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) TEL: +34 953 551 000 FAX: +34 953 555 273 E-MAIL: info.es@eldon.com WEB ADDRESS: www.eldon.es banco: Banco Popular Espanol SWIFT: POPUESMM CUENTA: 0075 0011 58 0601527776 IBAN: ES81 0075 011 5806 01527776 C.I.F./V.A.T.: ES A-29904265 1 MAS1008040R5 1 ST 1 357,84 Wandmontagekast ES 44 1000 x 800 x 400 200,39 Art.waarde 200,39 Ordertotaal 200,39 BTW BTW 1 BTW 2 BTW bas BTW bedr 2 19,00 200,39 38,07 BTW 19 % BTW 38,07 Factuurtotal 238,46 TE BETALEN 238,46 ELDON ESPANA, S.A.U POST.ADDRESS: Poligono Industrial, s/n Apartado de Correos, 4 23600 MARTOS (JAEN) SPAIN VISIT. ADDRESS: Poligono Industrial, s/n TEL: +34 953 551 000 Apartado de Correos, 4 FAX: +34 953 555 273 23600 MARTOS (JAEN) E-MAIL: info.es@eldon.com WEB ADDRESS: www.eldon.es Banco Popular Espanol POPUESMM CUENTA: 0075 0011 58 0601527776 IBAN: ES81 0075 011 5806 01527776 C.I.F./V.A.T.: ES A-29904265

4.0 APPLICATIONS I STATIONERY 35 4.1.7 ENVELOPES AND LABELS Many different standards and sizes for envelopes, labels and packaging exist. It s not practical to provide definite directions here, so please apply the general direction as illustrated below, and ensure the Eldon Look & Feel is achieved in the final piece. Whether or not to include address details on the envelope (front or flip side) or label will be decided from case to case, but make sure to be consistent within your entity. The Eldon Signature Use the full colour Vertical Signature in 25%. The margins All margins are 15 mm [C5 envelope]. www.eldon.com The line The Eldon Graphic Line, 1.5 pt. For the web address use Arial Bold, 10 pt. Name Last Name Title Company Address City Country Printed Labels If you prefer to print labels and attach to your envelopes or packages you may request a design from the Group Marketing Communication Team. www.eldon.com

4.0 APPLICATIONS I STATIONERY 36 4.1.8 INTERNAL MANUALS We want all authorised people to be able to edit manuals in Word. As a result, the design directives for these are relatively limited. Although the directions given here should be applied whenever possible. Please strive towards achieving the Eldon Look & Feel here too. ELDON BRAND MANUAL VERSION 2.0 APRIL 2015 STANDARD-SPECIAL PRODUCTS ELDON INTERNAL SALES PROCEDURE VERSION 2.0 NOVEMBER 2014 TRADE MARK MANAGEMENT MANUAL VERSION 1.0 NOVEMBER 2014 FOR INTERNAL USE FOR INTERNAL USE Front cover designs Three examples of front cover designs. All convey an Eldon Look & Feel. Use the full colour Vertical Signature in 25%. 3.0 BASIC ELEMENTS I PHOTO DIRECTION 23 STANDARD SPECIAL PRODUCTS 7 TRADE MARK MANAGEMENT MANUAL The components that can be protected are: 3.6 PHOTO DIRECTION WIKIPEDIA STATES: Customer sends the order Manufacturing order entry date 1. The Word Mark: 3.6.1 CORPORATE, GENERAL AND CASE STUDIES Images make up an important part of the overall visual impression of a brand and the company behind it. The adage A picture is worth a thousand words supports this, as does the fact that a lot of information can be delivered in an image. A picture is worth a thousand words refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterises one of the main goals of visualisation, namely making it possible to absorb large amounts of data Entry date in SST + week 0 week 6 initial process: supply process: Customer and Eldon will Eldon s supply organization to create item, prepare manufacturing, manufacturing, quality agree on exact product control and fi nal delivery to the customer. specifi cation. Eldon (in plain text) 2. The Logotype: Thus, it is essential you work seriously at obtaining and using images quickly. 3. The Symbol (or Chain Device): that maintain the high standards of Eldon. Such images should reflect the Eldon business and the brand values. They should be contemporary and convey a positive impression. Eldon images should to the greatest extent possible include people, the business and products in harmony, in a natural set up. Pure product images may concentrate on the product The time that it takes to fi nish the initial process depends on the drawing creation process at Eldon and on how fast the Sales organization or the customer approves the drawing. Eldon has identifi ed three possible scenarios. For each scenario response time limitations are provided: 4. The Signature: itself. Image quality must be high, to reflect Eldon s high quality standards, which means professional photography is highly recommended. TYPE of standard-special Low complex standard-special #1 Low complex standardspecial #2 High complex standardspecial Some examples of the style and direction Eldon is striving to achieve: DESCRIPTION Machined products (cut outs, Colour change for contract threading, ventilation louvres) colours Mounting catalogue accessories Harsh environment coating Special dimensions Special colour (those not mentioned in the Calculation Model software, see section 4.1) Customized parts Combination of enclosures, baying two or more enclosures together Other features DRAWING Drawing is required Drawing is not required Drawing might be required DRAWING RESPONSE TIME 2 days N/A The response time depends on the interaction between Eldon and the customer Currently Eldon has registration for the Word Mark, more or less worldwide, and for the Symbol within the EU. But, at the time of the writing of this Manual, it has been decided to register the complete signature where Eldon has the Word Mark registered, to avoid that someone else uses the symbol with their logotype or for someone to take their Word Mark and use the same typeface as Eldon has used for the Eldon logotype for their logotype.!! Disruptions Eldon s internal processes and organizational structure is set up in such a way that the default lead-times can be accomplished. Despite having this rigid structure, Eldon is not immune to certain infl uences that could cause disruptions. Therefore, Annex A of this document shows the accurate current information regarding lead-times and serves as a template for the communications that will be sent out to Sales by the Technical Offi ce on a quarterly basis. Lead time resets if specification is changed The product specifi cation of a standard-special cannot be altered once a standard-special product is in the supply process without having implications. Any change automatically means that the lead-time will have to be re-confi rmed. The Sales organization will have to start a new project to obtain a new lead-time (see chapter 5). In theory, only the Signature could have been registered, but the protection is higher both with the Word Mark and Signature registered. See Annex 1, Current Trade Mark Registrations, for a complete listing of the existing registrations. Product names, such as MultiFlex, MultiMount, and Uniplast are registered as trade marks by Eldon. Watching of these will terminate end of 2014, but a decision on whether or not to renew these will be made just before the date when the first mark, MultiK, has to be renewed. (See Annex 1). At the time of the writing of this Manual, the policy is to not register any product names as trademarks. So, all in all, Eldon s trademark registration policy is to: Register and maintain the registration of the Word Mark Eldon in relevant countries Register and maintain the registration of the Signature in relevant countries Keep the existing product trade marks for the time being and make a decision on whether or not to renew the registration just before the registration expires Avoid any other trade mark registrations. 4 Inside pages Examples of inside page designs.

4.2 APPLICATIONS I SIGNAGE 37 4.2.1 SIGNS ON BUILDINGS 38 4.2.2 FLAGS 39 4.2.3 VEHICLES 40 4.2.4 CLOTHING 41 4.2.5 GIVE-AWAYS 42 4.2.6 PRODUCT NAMING 43 4.2.7 PRODUCT MARKING 43 4.2.8 PRODUCT PACKAGING 43 Signage4.2

4.2 APPLICATIONS I SIGNAGE 38 4.2 SIGNAGE 4.2.1 SIGNS ON BUILDINGS The Eldon Vertical Signature in full colour is preferred. In any case, there are many different opportunities with signage when it comes to materials, backgrounds, and lit or not lit background, etc. Please see the examples here for guidance and consult with the Group Marketing Communication Manager before you replace or order new signage. The Horizontal Signature Use the Horizontal Signature when you apply it to a large space. The Vertical Signature Use the Vertical Signature when space is more limited.

4.2 APPLICATIONS I SIGNAGE 39 4.2.2 FLAGS The official Eldon flag is white with Eldon Vertical Signature in full colour. A version with the Horizontal Signature may be used as well. Shown here are both versions. The official Eldon flag The additional Eldon flag

4.2 APPLICATIONS I SIGNAGE 40 4.2.3 VEHICLES PLEASE NOTE: Space on vehicles leased or owned by Eldon provides an opportunity to deliver the brand and additional messages as well. We strive for a clean, professional look and do not apply images or other elements which may blur this desired image. Use the elements as shown here, and adapt the size to the target application. Please share your striping plans with the Group Marketing Communication Manager before ordering the job. Enclosure solutions for you. www.eldon.com Enclosure solutions for you. www.eldon.com

4.2 APPLICATIONS I SIGNAGE 41 4.2.4 CLOTHING Many opportunities and many different needs characterise how you could summarise the requirements for clothing such as shirts and overalls. At this moment in time, there is no central shop for such items you have to manage these articles locally, but strive for consistency to apply the Eldon Look & Feel. When the signature is applied to a white or light background, the colour version should be used. When the signature is applied to a dark background, the white or inverted version should be used.

4.2 APPLICATIONS I SIGNAGE 4.2.5 GIVE-AWAYS Many opportunities and many different needs characterise how you could summarise the requirements for give-aways. At this moment in time, there is no central shop for such items you have to manage these articles locally, but strive for consistency and apply the Eldon Look & Feel. 42

Please note that the choice of typeface Verdana for the main body text does not comply with the ELDON Guidelines. It is an exception and applies only to the main body text in communications on the Internet. Fax: +11 11 1 Mobile: +11 1 Email: john.sm Visit us at htt Thank you fo 4.2 APPLICATIONS I SIGNAGE 4.2.6 PRODUCT NAMING The Brand Strategy chosen by Eldon is a single brand, or what is also called a branded house strategy, meaning that the Group should build no other brands, corporate or product. Products are referred to as product lines or product families, not product brands. In order to avoid confusion or the wrong focus, there should not be any other signatures or visual elements than those making up the Eldon Signature. When it comes to product naming, product logos are not allowed. Further, the current product line names MultiMount, MultiFlex, MultiK, and any other given names should not be used any longer. These names appear on the websites and Industrial Catalogue at the time of the publishing of this Manual, but they must be taken out as soon as possible. The product lines will be referred to by a system based on the type of material used for each respective line. Further details can be obtained from Eldon Product Management. Typography as pictures NO PRODUCT LOGOS 43 How the viewer sees a web page depends on the configuration of the reader s computer. When it comes to typography, in order to ensure that headings and special elements will keep the right font and size, make a picture of your text. E.g. NO PRODUCT LINE NAMES MultiMount MultiFlex MultiK MultiCom ECO Please do NO in official busi 4.2.7 PRODUCT MARKING Here are some examples of how we apply the Eldon Signature on our products. The Signature can be in full colour, mono coloured in blue and printed in relief. On the right, you can see which Signatures should be used. When text is required, use Arial. 4.2.8 PRODUCT PACKAGING Here are some examples of stickers for our product packaging. They are white with black printed text. On the right, you can see which Signatures to use. When text is required, use Arial.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 44 4.3.1 INTRODUCTION 45 4.3.1.1 GENERAL ON MARKETING COMMUNICATIONS 45 4.3.1.2 SOME DETAILS ON NEWS 46 4.3.2 INTERNAL COMMUNICATION 48 4.3.3 WEB PAGES AND SOCIAL MEDIA 49 4.3.4 ipad APP ELDON4U 50 4.3.5 PRODUCT NEWS SHEETS 51 4.3.6 CASE STUDY SHEETS 52 4.3.7 NEWSLETTERS 53 4.3.8 PRESS RELEASES 54 4.3.9 ADS AND BANNERS 55 4.3.10 TRADE SHOWS 56 4.3.11 POSTERS AND ROLL-UPS ETC. 57 4.3.12 VIDEOS 58 4.3.13 POWERPOINT PRESENTATIONS 59 4.3.14 CATALOGUES 60 4.3.15 BROCHURES, SHEETS AND SIMILAR 61 Marketing Communications4.3

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 45 4.3.1 INTRODUCTION 4.3.1.1 GENERAL ON MARKETING COMMUNICATIONS Eldon s marketing communication programs and activities all aim to both build the brand and generate traffic to Eldon which means that customers and potential customers should become encouraged to get in touch with Eldon s sales organisation and partners through various means. Brand Awareness and Sales Professionalism Videos. The goal is to build awareness and a positive impression as well as to contribute to closing a sale. To achieve success, materials such as brochures, ads, banners as well as trade show booths etc. must have a design and content applied in-line with the stated intentions of The Eldon Brand Platform, using the Basic Elements described in this Brand Manual. Where there are several similar tools available they should be chosen strategically, i.e, the choice may depend on the sales situation or the sales person s own preferences. Brand Awareness Trade Shows. In order to bring a certain degree of structure to the communications and sales processes, the main stages have been identified to which the tools are allocated. Of course, some tools can play many roles, but the illustration below is a relatively accurate description of the main roles of each tool. The design presentation of different tools on the following pages follows this structure. It should be noted that many more tools can be added to the process illustrated below, but the ones shown are those available at the moment of the publishing of this manual. Brand Awareness Websites. Sales Professionalism ipad App ELDON4U. BUILD BRAND AWARENESS GENERATE LEADS SALES PROFESSIONALISM MAINTAIN LOYALTY Press Releases Videos Ads and Banners Trade Shows Posters/Roll Ups Websites and Social Media Newsletters Ads and Banners Trade Shows ipad App ELDON4U Videos PPT Catalogue Range & Dimensions Brochures Case Studies Mounting Instructions 3D-drawings Eplan Thermal Management Software Power Distribution Software

www.eldon.com corrosion resistance and aesthetics of the finished product. Find out more information about the swing frame range of accessories. For any further information, please contact us on www.eldon.com ELDON PRODUCT NEWS SWING FRAME. EN. FEBRUARY 2015. Eldon Holding AB. All rights reserved. Improved aesthetics with invisible welds 4.0 APPLICATIONS I MARKETING COMMUNICATIONS 46 4.3.1.2 SOME DETAILS ON NEWS THREE NEWS CATEGORIES: Eldon should seize every opportunity to communicate information to its stakeholders, which means that identifying news and delivering it is a central task for Eldon s marketers and communicators. It is important to differentiate between activities to generate publicity, and news delivered to stakeholders, such as customers and prospects directly. Providing trade press editors with information or a reason to get in touch with Eldon to write about Eldon and new happenings, products and services, normally generates publicity. Another possibility is to arrange an event, e.g. to take part at a trade show and invite editors to the stand. Providing customers and prospects with news sent out by Eldon is more direct and implies that various channels controlled by Eldon can be used. However, there has to be some differentiation between different types of news to secure an optimum result. Eldon organises its news in three different categories: 1. 2. 3. GENERAL NEWS PRODUCT NEWS CASE STUDIES 1. General News This is news about topics such as new appointments, new orders, coming events, new partners, etc. The target audience could include all key stakeholders, meaning Eldon s staff, customers, potential customers, suppliers, partners, and other groups. The normal communication vehicles are the Eldon websites and social media sites. In some cases, press releases could be used to communicate directly with the press. If the news is relevant only to internal audiences, the Intranet is an excellent tool. Eldon Product News: SWING FRAME 2. Product News This type of news contains information about new products, upgrades and/or modifications. Customer advantages: Easier installation of 19 components due to enhanced access to the interior Loading capacity increased to 180 kg Left or right hand opening Two mounting levels enabled Simple component mounting at rear of enclosure Fully painted for enhanced corrosion resistance Stronger hinges The target audience normally includes the Eldon Sales Organisation, customers and potential customers. In some cases, for example at product launches, it is worthwhile communicating with trade press too. New Eldon swing frame delivers easier enclosure access The upgraded Eldon swing frame for floor standing enclosures brings users a host of benefits ranging from easier access to extra build-in depth and enlarged loading capacity. Designed to make life easier for users, the 19 swing frame is suitable for left or right hand opening, enables two mounting levels and is fully painted to provide enhanced corrosion resistance. Key features of the latest Eldon swing frame are the way it enables the easy fitting of 19 components inside, even at the rear of the enclosure and additionally provides simplified full access to the whole interior. The hinges have been designed to provide extra build-in depth and utilize a more robust mechanical fixation, wider pins and bottom support with click-in system, which increase the maximum loading capacity of the swing frame to up to 180 kg. The newly designed swing frame comes fully painted, which makes the welds invisible, and also increases the The new horizontal support design allows the use of the same support for different enclosure heights. This not only reduces the number of item numbers, but also importantly simplifies stock keeping and selection of the correct accessories. Product News Sheet.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 47 4.3.1.2 SOME DETAILS ON NEWS (CONT.) For internal communication of Product News, e-mail is used together with a Group Info attachment with detail about the new product, modification or upgrade. Case Study: VEHICLES Product News for external audiences is normally published on Eldon s websites and possibly social media sites. The news piece could include a link to a PDF describing the new product or upgrade in greater detail. For trade press, a press release or an invitation to an event, such as a trade show where Eldon is present, could be used. Fuller Tankers uses Eldon Stainless Steel Terminal Boxes Founded in 1947, Fuller Tankers make innovative vacuum tankers and Jetting equipment for local and water authorities throughout the UK, Ireland, Europe and the Far East. The company s main products are Jet Vac3, sludge tankers and combination unit gully cleaners. Fuller Tankers has built groundbreaking equipment that includes the Channel Tunnel cleaning machine and high-pressure runway washers. Support from Eldon Fuller first bought wall mounted mild steel enclosures from Eldon, but changed within a couple of years to stainless steel to avoid corrosion problems as the externally mounted boxes are very exposed to harsh conditions. 3. Case Studies Case Studies present an Eldon solution delivered to any of the key customer groups such as Panel Builders, Machine Builders, System Integrators, and in some cases, End Users. The actual piece is a Case Study Sheet, which often is most relevant to potential customers, but it could, of course, also be useful for an existing customer. ELDON CASE STUDY VEHICLES; FULLER. EN. MAY 2014. Eldon Holding AB. All rights reserved. www.eldon.com We are bespoke body-builders and our customers are generally blue chip buyers such as councils, water authorities and private contractors, which means we put high emphasis on the quality of materials supplied to us, explains Nathan Jones, managing director of Fuller Tankers. water authorities and private contractors, which means we put high emphasis on the quality of materials supplied to us, explains Nathan Jones, managing director of Fuller Tankers. The delivery from Eldon Eldon provides stainless steel terminal boxes mounted externally which are exposed to harsh conditions. Typical dimensions are 400x400x210 and 150x150x80. Specification of delivery Stainless Steel Terminal Box, SSTB151508, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508-316, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508-316, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508-316, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 The news piece should include a link to a PDF of the Case Study Sheet. Case Study Sheet. Summary The table below summarises Eldon s different news groups, target audiences and possible communication vehicles that could be used, and provides directions to related sections in the remaining part of the manual: Type of News Primary Target Communication Details on some of the Audiences Vehicles communication vehicles can be found in the following sections of the Brand Manual General News Internal Audiences E-mail with attachment 4.3.2 Eldon Intranet External Stakeholders, Eldon Websites 4.3.3 except Trade Press Social Media 4.3.3 Newsletters 4.3.7 Trade Press Press Releases 4.3.8 Events (4.3.10) Product News Eldon Sales Organisation E-mail with attachment 4.3.2 Eldon Intranet Not available in this addition Not available in this addition Customers and Eldon Websites potential customers (can be complemented by a Product News Sheet) 4.3.3 and 4.3.5 Social Media 4.3.3 Newsletters 4.3.7 Trade Press Press Releases 4.3.8 Events (4.3.10) Case Studies Customers and Eldon Websites potential customers (should be complemented by a Case Study Sheet) 4.3.3 and 4.3.6 Eldon4U (should be complemented by a Case Study Sheet) 4.3.4 and 4.3.6

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 48 4.3.2 INTERNAL COMMUNICATION Consistency and professionalism in internal communication is crucial. Templates available for download in MarCom Documents Library and the Intranet Eldon has two internal channels Eldon Group Info, which may be issued by any member of Group Management, including Product Management. The second design Local Info is for any other unit to use. See designs for these below. In regards to Product News, the Eldon Group Info sheet will be used by Product Management to communicate information about the new product, modification or upgrade. It is then normally distributed in PDF-format via e-mail to the relevant people within the Sales Organisation. GROUP-WIDE INTERNAL ELDON NEWS DATE GROUP-WIDE INTERNAL ELDON NEWS 2014-12-01 DATE NO. OF PAGES 1 (2) NO. OF PAGES 2014-12-01 1 (2) LOCAL INTERNAL ELDON NEWS DATE LOCAL INTERNAL ELDON NEWS 2014-12-01 DATE NO. OF PAGES 1 (2) NO. OF PAGES 2014-12-01 1 (2)

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 49 4.3.3 WEB PAGES AND SOCIAL MEDIA SOCIAL MEDIA Eldon has a significant presence on the Internet with comprehensive websites in many languages. These sites are maintained by the Group Marketing Communication Team, who also manages the Search Engine Optimisation work. Eldon is present on Facebook, Google, LinkedIn, Pinterest, Twitter and on YouTube. Information about visitors to the websites can be accessed from Google Analytics. This service provides details of types of visitor, their geographical locations, preferred pages, and much more. Please refer to Group Marketing Communication with such requests, or any other related web questions. News items on Eldon s websites will be placed under the relevant categories (as described in 4.3.2), which appear permanently on the websites: General News Product News Case Studies. Eldon on Facebook. Eldon on Google. Eldon on LinkedIn. Eldon on Pinterest. Eldon on Twitter. Eldon on YouTube.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 50 4.3.4 ipad APP ELDON4U The ipad App ELDON4U introduces Eldon products and services to existing and potential customers, and contains a presentation of Eldon s offering and capabilities in different vertical markets. The App also presents benefits for customers, product features and unique selling points, media files, and more. ELDON4U is updated in two different ways: Content update: New information will be transferred to the App every morning, so that the App content can be updated daily. Software upgrade: New versions will be developed regularly. These will be pushed out through the MDM (Mobile Device Management) solution installed by Eldon IT. ELDON4U CONTENTS News The latest news. Products FABs for products and accessories, dimensions, protection degree and USPs. Plus all relevant media related to products such data sheets, certificates, mounting instructions, application images, product images, etc. Accessories Lists with what enclosure each accessory can be used with. Solutions Capabilities in vertical markets. Porfolio Eldon s product and services offering. Media Library All relevant documents can be found in the Media Library. They are downloadable.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 51 4.3.5 PRODUCT NEWS SHEETS Product news is important mainly to existing customers, but a new product could open opportunities also with a new customer. In any case, product news is a good excuse to get in touch with customers and share the new details with them. Product news is published on the Eldon websites under Product News and should include a good image or several images or illustrations to provide details. If more information is required, such as a series of images or illustrations, a Product News Sheet should be created, turned in to a PDF and made available through a link in the news piece. The design directives for a Product News Sheet, if such a sheet is used, are shown here below (Please compare with the design of Case Study Sheets as shown under section 4.3.6): Eldon Product News: SWING FRAME Eldon Product News: ENCLOSURE POLE FIXATION Customer advantages: EPF delivered benefits: Easier installation of 19 components due to enhanced access to the interior Loading capacity increased to 180 kg Left or right hand opening Two mounting levels enabled Simple component mounting at rear of enclosure Fully painted for enhanced corrosion resistance Stronger hinges Suitable for an extended range of pole types and sizes Greater flexibility by using cutouts and cage nuts rather than holes Adapted for a wider range of enclosures, including wall mounted enclosures and terminal boxes Easy to order from stock Improved aesthetics with invisible welds New Eldon swing frame delivers easier enclosure access New design of Enclosure Pole Fixation delivers wide use options and enhanced flexibility The upgraded Eldon swing frame for floor standing enclosures brings users a host of benefits ranging from easier access to extra build-in depth and enlarged loading capacity. With its new design makeover, the Eldon Enclosure Fixation gives users the opportunity to attach enclosures to a wider variety of poles, providing greater flexibility and efficiency. Designed to make life easier for users, the 19 swing frame is suitable for left or right hand opening, enables two mounting levels and is fully painted to provide enhanced corrosion resistance. Since pole-mounting installations don t usually have a dedicated space for the enclosures, they need to be fixed to the pole, carrying the equipment. Key features of the latest Eldon swing frame are the way it enables the easy fitting of 19 components inside, even at the rear of the enclosure and additionally provides simplified full access to the whole interior. The hinges have been designed to provide extra build-in depth and utilize a more robust mechanical fixation, wider pins and bottom support with click-in system, which increase the maximum loading capacity of the swing frame to up to 180 kg. The newly designed swing frame comes fully painted, which makes the welds invisible, and also increases the corrosion resistance and aesthetics of the finished product. The new horizontal support design allows the use of the same support for different enclosure heights. This not only reduces the number of item numbers, but also importantly simplifies stock keeping and selection of the correct accessories. Pole-mounted enclosures are the perfect solution for applications such as traffic control cameras, to house batteries, protect solar panel control systems. The Eldon pole fixation accessory, EPF, was initially designed to be used mainly with wall mounted steel enclosures and steel terminal boxes. The new version uses cut-outs in which cage nuts are placed, making the new EPF compatible with all wall mounted enclosures (mild steel, stainless steel and polyester) and steel terminal boxes. Find out more about the EPF accessory range! For any further information, please contact us on www.eldon.com Find out more information about the swing frame range of accessories. For any further information, please contact us on www.eldon.com ELDON PRODUCT NEWS SWING FRAME. EN. FEBRUARY 2015. Eldon Holding AB. All rights reserved. www.eldon.com ELDON PRODUCT NEWS ENCLOSURE POLE FIXATION EPF. EN. FEBRUARY 2015. Eldon Holding AB. All rights reserved. www.eldon.com

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 52 4.3.6 CASE STUDY SHEETS Case Studies are published as a news piece on the websites, under the heading Case Studies. In conjunction with that, it is essential to also publish a Case Study Sheet in the form of a PDF as a complement to the text on the web page. The Case Study Sheet can then be printed and handed over to a customer by the Sales Person in conjunction with a sales meeting. In this situation it will, we hope, contribute to increased confidence in Eldon s capability to deliver optimum solutions. The Sales Person could also present the case, or other relevant cases, on his/her ipad, via the ELDON4U-app and via e-mail, if required. The Case Studies should also be accessible under the section Our Customers and the relevant Customer Group on the websites. The design to apply for the Case Study Sheets is described here: Eldon ipad App ELDON4U Case Study: VEHICLES Type of document Eldon Case Study [Industry]. For example: Eldon Case Study Rail and Road. Image Image showing customer product to make other customers relate to the environment. ELDON CASE STUDY VEHICLES; FULLER. EN. MAY 2014. Eldon Holding AB. All rights reserved. www.eldon.com Fuller Tankers uses Eldon Stainless Steel Terminal Boxes Founded in 1947, Fuller Tankers make innovative vacuum tankers and Jetting equipment for local and water authorities throughout the UK, Ireland, Europe and the Far East. The company s main products are Jet Vac3, sludge tankers and combination unit gully cleaners. Fuller Tankers has built groundbreaking equipment that includes the Channel Tunnel cleaning machine and high-pressure runway washers. Support from Eldon Fuller first bought wall mounted mild steel enclosures from Eldon, but changed within a couple of years to stainless steel to avoid corrosion problems as the externally mounted boxes are very exposed to harsh conditions. We are bespoke body-builders and our customers are generally blue chip buyers such as councils, water authorities and private contractors, which means we put high emphasis on the quality of materials supplied to us, explains Nathan Jones, managing director of Fuller Tankers. water authorities and private contractors, which means we put high emphasis on the quality of materials supplied to us, explains Nathan Jones, managing director of Fuller Tankers. The delivery from Eldon Eldon provides stainless steel terminal boxes mounted externally which are exposed to harsh conditions. Typical dimensions are 400x400x210 and 150x150x80. Specification of delivery Stainless Steel Terminal Box, SSTB151508, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508-316, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508-316, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Stainless Steel Terminal Box, SSTB151508-316, 150x150x80, IP 66 / NEMA4X,12,13 / IK08 Headline Customer + Customer product + Eldon Product Headline that mentions the customer and talks about the customer s product + Eldon s main product. Example: Fuller Tankers use Eldon Stainless Steel Terminal Boxes. Customer offering How the customer uses the Eldon products plus special challenges. To put the Eldon product into context. Customer quote To make the case authentic. Not mandatory, though. Eldon delivery List products and/or describe the solution. Sender Even if it s clear that Eldon is the sender since the Case Study will be printed off the web or sent from the sales person presenting on ELDON4U, the Case Study might turn up with someone else within the customer organisation.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 53 4.3.7 NEWSLETTERS Eldon Group Marketing Communication publishes a newsletter in an electronic format which is distributed to the subscription database made up of three types: General Newsletter to all customers in the CRM, one for Distributors presenting tools and channels, plus an Internal version in Outlook. The newsletter contains a short intro text to articles selected. By clicking on the link inserted, the viewer will be redirected to the full story on the Eldon websites. From: Oana Petrescu To: :Eldon_All_Users Subject: Eldon Newsletter Date: 1 august 2014 15:00:00

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 54 4.3.8 PRESS RELEASES Conveying a professional impression to media is as essential as for customers and other stakeholders. Templates available for download in MarCom Documents Library and the Intranet One aspect of delivering a professional impression is the design and style of the physical press release, which should follow the directions shown below. Of course, it is not just the style of the release as such that counts; a well written, interesting story, with supporting illustrations or images, as well as real news value, plus the relationship with the media entity count too. In the Brand Manual, only the design aspects are covered, in addition to the Eldon Brand Platform, so for advice on dealing with Media, please consult with the Group Marketing Communication Manager. PRESS RELEASE NO. OF PAGES 1 (2) The Eldon Signature Use the full colour Vertical Signature in 25%. DATE 2014-12-01 TO Name of receiver Addressee, date and page number Headlines in Arial Bold, 5 pt. The rest in Arial, 10 pt. Headline to come here Vitis non cusam, idunt. Solupisquam quos aceped quis dunt. Solupisquam quos aceped quis as esequam re ea poreped qui ullandae turiatur se commolor aut quia nost audions equodi con niet, sit, eaquia dignat evendae comnim quostoteariam et auas esequam re ea poreped qui ullandae venisit laceariam et autat. Uptas eium idus nus maionse pora sunt liti omni dolorep ratque nem ipitiat aliquaes evelique rem vellorrum as si solorpo resequias quidicitatur recturiatur se commolor aut quia nost audions equodi con niet, sit, eaquia dignat evendae comnim quostota tem atem estibusae ommos que etur sus es aspersp eritat fuga. Occum audae non pro ium natate latiatat aut recum idemodi stiaturia aute venet magnates am rem laut ipient od quaecearunti volorpo rempor si bea volor rendigniscid ut rent. Expeligenias ea sus que sed que molorepere, qui sum excerest velest, audaeriae. Electam ipsam sim et animus, odit doluptus accus et lab il exceperibus quat ut officia ipsant. Iberupiem aute consent, quiaiumenima pel mo deum esrt it et fugit arionet. Headline Use Arial Bold, 2 pt. Introduction and sub-headline Use Arial Bold, 10 pt. Body copy Use Arial, 10 pt. Uptas eium idus nus maionse pora sunt liti omni dolorep ratque nem ipitiat aliquaes evelique rem vellorrum as si solorpo resequias tem atem estibusae ommos que etur sus es aspersp eritat fuga. Occum audae non pro ium natate latiatat aut recum idemodi stiaturia aute venet magnates am rem laut ipient od quaecearunti volorpo rempor si bea volor rendigniscid ut rent. Expeligenias ea sus que sed que molorepere, qui sum excerest velest, audaeriae. Electam ipsam sim et animus, odit doluptus accus et lab il exceperibus quat ut officia ipsant. Iberupiendis eum aute consent, quiaiumenima pel modit et fugit arionet. For further details, please contact: Name Last Name name.lastname@eldon.com Phone: +00 00000 000000000 Eldon is a global enclosure manufacturer providing standard and customized enclosures, as well as a wide range of services, such as assembly services and special stocking arrangements. Founded in 1922, Eldon provides its customers with high quality, cost efficient enclosure solutions for power & distribution, machines, automation, and control applications. Read more on www.eldon.com The line The Eldon Graphic Line, 1.5 pt. Boiler Plate Use Arial and Arial Bold, 7 pt.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 55 4.3.9 ADS AND BANNERS Here are different designs of ads and banners. If the text is applied in an image as in the examples below, choose black or white depending on the background. Please consult with the Group Marketing Communication Team when you need an ad or a banner for your local marketing. Enclosure solutions for you. Eldon is a global enclosure manufacturer providing standard and customized enclosures, as well as a wide range of services, such as assembly services and special stocking arrangements. Founded in 1922, Eldon provides its customers with high quality, cost efficient enclosure solutions for power & distribution, machines, automation, and control applications. Contact your nearest Eldon Office or Representative for a further discussion! Enclosure solutions for you. We go the extra mile to deliver solutions from early stage specifications through prototypes to batch delivery to give you peace of mind in meeting your customer s needs. Our team of technical experts, engineers and project managers are here to help solve the key issues you face. They will bridge your needs as a machine builder with those of the end user and help speed your production while lowering design and development costs. Our state-of-the-art manufacturing facilities can be harnessed to manufacture enclosures with an array of special dimensions, increased corrosion resistance, custom colours, various cut-outs and transparent windows as well as inserted nuts, ventilation louvers, welded studs and mounted accessories. Contact your nearest Eldon Offi ce or Representative for a further discussion! www.eldon.com Enclosure solutions for you. www.eldon.com www.eldon.com Enclosure solutions for you. www.eldon.com Enclosure solutions for you. www.eldon.com Different industries, different enclosure solutions We go the extra mile to deliver solutions from early stage specifications through prototypes to batch delivery to give you peace of mind in meeting your customer s needs. Our team of technical experts, engineers and project managers are here to help solve the key issues you face. They will bridge your needs as a machine builder with those of the end user and help speed your production while lowering design and development costs. Our state-of-the-art manufacturing facilities can be harnessed to manufacture enclosures with an array of special dimensions, increased corrosion resistance, custom colours, various cut-outs and transparent windows as well as inserted nuts, ventilation louvers, welded studs and mounted accessories. Contact your nearest Eldon Office or Representative for a further discussion! Enclosure solutions for you. www.eldon.com www.eldon.com

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 56 4.3.10 TRADE SHOWS The impression gained by any stakeholder visiting an Eldon stand should be consistent with the rest of Eldon s Visual Identity and Brand Platform. As with many other situations mentioned in this Manual, you should always strive for an Eldon Look & Feel when it comes to exhibition booths. General design directions: TRADE SHOW COMPONENTS AVAILABLE The Group Marketing Communication Team has trade show elements available for you to borrow. Please consult with them for further advice and support. See examples below. Use white or transparent background Eldon blue carpets or dark grey Try to have many displays with clear descriptions on small posters or screens. Here is an example of what the design and layout could look like:

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 57 4.3.11 POSTERS AND ROLL-UPS ETC. Posters, roll-ups and similar are good communication vehicles to use at trade shows and other events, as well as at Eldon s own offices and show rooms. Here are some examples: No measurements and design details are presented here since all production is coordinated through the Group Marketing Communication Team. Please consult with them for further advice and support. Enclosure solutions for you. Eldon strives to satisfy a broad spectrum of customers with enclosure solutions for power & distribution, machines, automation, and control applications. Enclosure solutions for you. Eldon strives to satisfy a broad spectrum of customers with enclosure solutions for power & distribution, machines, automation, and control applications. www.eldon.com www.eldon.com

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 58 4.3.12 VIDEOS Videos are very powerful both when presenting to one person and a group of people since they, if well scripted and properly edited, convey positive and accurate messages, with a high level of trustworthiness. Videos are also good for SEO-purposes, placed on YouTube, for example, and support messages on websites as well. Please contact the Group Marketing Communication Team in regards to any questions you might have about existing or potential videos.. Eldon has developed a series of videos. At the point of the publishing of this Manual, there are seven different videos available: Corporate Video Trade Show version of the Corporate Video Machine Builder Video Trade Show version of the Machine Builder Video Training version of the Machine Builder Video for internal use Product & Service Portfolio Video Express Customization Video. For language versions and a current listing of videos available, please refer to Group Marketing Communication. The chart describes the purpose of Eldon s different videos, as well as the relation between them. Eldon Corporate Video Press, Suppliers, Banks etc. Machine Builders Machine Builder Video Product & Service Portfolio Video System Integrators Express Customization Video HVAC Panel Builders Distributors Videos present Products and Services Stakeholders Videos present Capabilities Scan the QR code to view Eldon s Corporate Video.

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 59 4.3.13 POWERPOINT PRESENTATIONS When it comes to PowerPoint presentations nothing is more confusing than when presenters from the same company arrive with different templates and styles that convey an impression of coming from either a very disorganised organisation or that personal creativity has over-ridden a focus on content and clarity. Therefore, it is essential that everyone applies the same template for PowerPoint presentations and focus on good content and good presentation skills. Templates available for download in MarCom Documents Library and the Intranet Please see NEW designs for PPTs below. The formatting is pre-set in the templates you may download. High quality expectations Tankers made in the South West, sold around the world with Stainless Steel Enclosures n Viviven tendisquam ari, quodi publiam tam huidem ohalabun umunturnum intiam. n Que inequam at verbis loctem publi ponvero vasdam derarbit. n Cet pos, nonvocciem publis vicasdam med silnemor aus fatursu peributuro etrivehebem. n Adam sidii iam mus lat fatus, C. Romaximortem di contum, quam sentrae me inat. Copyright 2014 by ELDON 2014-12-09 XXXXXXPRESENTATION (1/10) Enclosure solutions for you. Success at the Hannover Fair, 2014 Eldon Ipses viri intemultu conitan tilicot issoltordit. Ifena, nos occie caet; estiaetis, nos sum ocris, quemque non vignat deatia quem: n Viviven tendisquam ari, quodi publiam tam huidem ohalabun umunturnum intiam. n Que inequam at verbis loctem publi ponvero vasdam derarbit. n Cet pos, nonvocciem publis vicasdam med silnemor aus fatursu peributuro etrivehebem. n Adam sidii iam mus lat fatus, C. Romaximortem di contum, quam sentrae me inat. Copyright 2014 by ELDON 2014-12-09 XXXXXXPRESENTATION (1/10) Copyright 2014 by ELDON 2014-12-09 XXXXXXPRESENTATION (1/10)

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 60 4.3.14 CATALOGUES The Industrial Catalogue helps customers familiarise themselves with Eldon s complete portfolio of products and accessories, making it easy for them to choose what they need. The Industrial Catalogue is translated into several languages and is made available on many markets. The data can also be accessed on all Eldon websites. We offer support tools to help ease configuration and planning work Iquia et omnietur aces exceaque eoste pedisqu isimolore vent voluptae modis nobis ea seque que ditiorese quod est earcimpore platur, simagnima dolupta exerat.borese sit reptate repra voles ipsandis into et mosapis Web At Eldon we take great pride in our broad range of standard enclosures but some jobs demand a specific enclosure solution. Our ninety years experience in the enclosure business ensures we have the kind of in depth knowledge necessary to modify our standard products, with custom hole patterns, color changes, dimension and accessories assembly, while our state-of-the-art manufacturing facilities and engineering competence also enables us to design enclosures from scratch to meet very specifi c customer requirements. This means we can manufacture enclosures with an array of special dimensions, increased corrosion resistance, custom colors, various cut-outs and transparent windows as well as inserted nuts, ventilation louvers, welded studs and mounted accessories. Subtitle However, it is not just Eldon s capability to modify standard enclosures or our new production facilities that set us apart when it comes to custom enclosures. Because Eldon works seamlessly with our customers from concept to design, with drawings all the way through to production of the new enclosure, together we create the best enclosure solution to meet your needs. Subtitle Our versatile engineering software in concert with a strategy of developing prototypes early in the production process ensures Eldon s ability to create custom enclosures quickly and with short lead times. Additionally, PLACE HOLDER Scan the QR code to see the Eldon corporate movie Visit our website at www.eldon.com I 13 The Industrial Catalogue Replacement and Spare Parts Catalogue Wall Mounted Enclosures Mild steel Single door enclosure MAS Wall Mounted Enclosures Mild steel Single door enclosure MAS 01 Wall Mounted Enclosures 1 WALL MOUNTED ENCLOSURES Simple lock 3 points espagnolette locking system WALL MOUNTED ENCLOSURES MMSH MMSH MASLS LSK ALL MMDP LSK AG AF ADP MMDP AG AF ADP AMP AMP MAS SIMPLE LOCK Mild steel, single door enclosure Replacement Replacement parts parts Descriptions No. Page No. ADP MAS Standard door 15 LSK ALL Standard key lock 23 18 MMSHLSK Standard hinges key 24 19 AF MMSH Standard Standard gland hinges plate 24 20 AF Standard gland plate 20 MMDPAG Door Gland mounting plate profiles gasket 26 20 MMAKAMP Accessories Mounting kitplate 27 21 MMDP Door mounting profi les 22 MMAK Accessories kit 22 MAS 3 POINTS ESPAGNOLETTE LOCKING SYSTEM Replacement parts Descriptions Page No. MASLS MAS Standard espagnolette locking system 22 AF Standard gland plate 24 AG Gland plate gasket 24 MMAK Accessories kit 27 Mild steel, single door enclosure ADP MAS Standard door 18 Replacement parts Descriptions Page No. LSK ADP MAS Standard Standard key door 23 15 MMSH Standard hinges 24 MASLS MAS Standard espagnolette locking system 18 LSK Standard key 19 AMP MMSH Standard Mounting plate hinges 25 20 MMDP AF Standard Door mounting gland profiles plate 26 20 AG Gland plate gasket 20 AMP Mounting plate 21 MMDP Door mounting profi les 22 MMAK Accessories kit 22 6 ELDON REPLACEMENT PARTS 8 I Replacement and Spare Parts Catalogue ELDON 7 Visit our website at www.eldon.com I 9 The Replacement and Spare Parts Catalogue

4.0 APPLICATIONS I MARKETING COMMUNICATIONS 61 4.3.15 BROCHURES, SHEETS AND SIMILAR The basic principle to apply is illustrated by the Machine Builder Brochure shown here. Product Data and Item Data Sheets are available for download from the websites. The design is pre-set for those. No measurements and design details are presented here since all production is coordinated through the Group Marketing Communication Team. Please consult with them for further advice and support. Industrial Enclosure Solutions for Machine Builders Making life easier and saving time for machine builders with a comprehensive product and accessories range, fully supported by first class technical support and project management. Different industries, different enclosure solutions Eldon delivers enclosure solutions for any environment or application. From exposed oil rigs to pristine, clean-room pharmaceutical environments, we match our enclosures to the specific requirements of individual customers. Eldon enclosures are the guardians that help keep the world switched on. Eldon enclosures can be found inside electrically-driven loading cranes on busy freighters, helping to protect motorists on modern highways by keeping the electrical signage working and in desert installations blasted by fierce dust storms. Eldon s enclosure solutions meet the most stringent health and safety demands in modern food processing plants and help the fight against terrorism by protecting the key electronics of airport security scanning devices. Our extensive knowhow is based on deep insight into the varied requirements of customers across the entire machine building industrial spectrum, from printing press machines to wind farms. Eldon s enclosure expertise builds on supplying versatile solutions that meet demands for ease of use, hygiene, security, diversity of systems, and environmental protection all at the right price. For Eldon, no enclosure solution need is too complex. Whether a customer wants standard or customised enclosures, Eldon puts its entire expertise behind delivering an enclosure solution that helps ensure project success and a good return on investment. Independent laboratories test the compliance of our enclosures with international standards such as IEC-62208, which is reflected by the KEMA-mark on our products. Eldon has achieved high levels of IP and IK degrees meeting all machine builder requirements. Our machine builder customers can rest assured that the earthing design of Eldon enclosures has been thoroughly tested and meets all safety regulations. In addition, to ease hassle-free export to international markets, Eldon has obtained UL certification for the US, GHOST for Russia and CSA for Canada, among others. Eldon s enclosure expertise encompasses supplying versatile enclosure solutions that meet demands for superior ergonomics, hygiene, security, diversity of systems, and environmental protection all at the right price. The benefits you win by making Eldon your #1 choice: A broad-spectrum product range suitable for any environment, indoor or outdoor, and any climate Wide experience of applying enclosures across a spectrum of environments in a variety of industries 4 5 Front cover design An example of front cover design that conveys the Eldon Look & Feel. Use the full colour Vertical Signature in 25%. Inside pages Examples of inside page designs.

Eldon Brand Manual, Version 2.0 EN, April 2015. Eldon Holding AB. All rights reserved. www.eldon.com