Continental Automotive Singapore New Answers for Future Mobility www.continental-corporation.com
Global mobility is our driving force We at Continental are globally recognized for keeping our competitive edge as a customer-focused organization, and for our passion in providing high-quality solutions. We are committed to grooming technically competent, broad-minded and well-trained engineers who have a firm and proficient grasp of technology advancements, know-how transfers and global project management skills. In July 2012 Continental Automotive Singapore Pte Ltd unveiled its new Research & Development (R&D) center in Singapore. Located along Boon Keng Road, the facility is one of Continental s largest R&D headquarters in Asia dedicated to the design and development of in-car information management systems. With more than 30 years of engineering history and a highly skilled international team, Continental Automotive Singapore is well placed to meet the growing demand for automotive engineering capabilities worldwide, especially in Asia. The extension of Continental s R&D network to Singapore provides the anchor from which the company is able to expand its presence and gain a strong foothold in the region. Adhering to the highest quality standards, the new facility drives the full product creation process from conception to realization to mass production. Continental s wide range of products include instrumentation clusters and displays, multimedia and telematic devices, radio navigation devices, central input devices, interior modules, body control modules and seat comfort systems. The Singapore R&D facility currently holds all four Interior Division Business Units, marketing and sales staff from the ContiTech Division, as well as employees from the Tire Division, who oversee the purchase of natural rubber for Continental s Tire and ContiTech plants worldwide. Continental Singapore also accommodates the Interior Electronics Solutions team, who plays a central function in supporting the Business Units across Interior Division, through cross- BU Integration products.
Managing Director s Message 1 Forging new ground in Asia s rapidly expanding automotive industry that s what we ve set out to do with Continental s new R&D center in Singapore. As the industry continues to enjoy robust growth, staying ahead in the competition naturally becomes more crucial. How do we at Continental constantly strive to be the preferred choice, known for providing our customers and industry partners with one of the best solutions and products? We achieve this through our R&D expertise and a highly skilled team. With Singapore playing an instrumental role as one of Continental s leading R&D hubs in Asia, these are indeed exciting times for our team. We embrace this rapid growth. Mr Lo Kien Foh Managing Director
A Company With Tradition 2 A Company With Tradition Founded in Hanover, Germany in 1871, Continental is today a leading automotive supplier worldwide. Continental s five divisions Chassis & Safety, Powertrain, Interior, Tires and ContiTech are spread across nearly 300 locations globally. Continental employs approximately 189,000 people in 49 countries.
Forging New Ground 3 Continental in Singapore: Forging New Ground Continental s emphasis will be on maintaining its orientation towards becoming a global business through a lean business structure. Singapore s excellent infrastructure, strong government support and talented workforce are key factors that drew Continental to set up its R&D operations here in 2012. The facility in Singapore is envisioned as a major R&D engineering core for Continental, regionally and internationally. It houses a specialized automotive product verification and validation center, a reliability test laboratory, and test car space for in-vehicle R&D activities. In a world where instrumentation and technology plays an increasing role in driver operability, connectivity and safety, it is important to have the necessary facilities and creative manpower to bring these technologies together for the car of the future. Continental Singapore consists of R&D administrative offices from all four Business Units of the Interior Division, namely Instrumentation & Driver HMI, Infotainment & Connectivity, Body & Security and Commercial Vehicles & Aftermarket. It also contains the ContiTech Division, Tires Division, and Interior Electronics Solutions. In 2014, Continental Singapore invested in a new R&D Extension building and now boasts a total floor space of 16,250 square meters, occupied by approximately 1,300 employees. More than 70 percent of Continental s employees are currently involved in software, hardware and mechanical engineering roles, and there are plans to further expand its staff capacity. This is a reflection of Continental s commitment to recruiting local talent and developing expertise in collaboration with its international teams. Seeking to tap on Singapore s talent pool, Continental is already sponsoring final-year student projects at various educational institutions. Talented students are often hired thereafter. Continental will also continue to focus on developing the skills of its employees through its Talent Management Program. This initiative was launched with the aim of bolstering staff career prospects. As a leading global player in developing innovative solutions for the car of tomorrow, Continental is committed to Singapore in developing its capabilities as a leading R&D hub for the design and development of automobile electronics and technologies.
A Company With Quality 4 A Company With Quality Automobile manufacturers and car drivers worldwide can expect Continental s products to be of the highest quality and uncompromising reliability. This has always been a core competitive advantage of Continental, which commits to combining product quality and manufacturing reliability on the one hand, with environmental protection and the protection of employees, on the other. The company aims not only to maintain existing standards and guidelines, but as a Tier 1 manufacturer with a strong reputation and a long heritage worldwide, it is also Continental s stated goal to raise the quality bar even higher in every aspect and with all the power at its disposal. A zero error rate is not merely a future vision, but a tangible goal, as continuous improvement is actively championed in production and other aspects of the company. This is achieved through a common understanding of quality, determined in Continental s quality policy - Our Global Quality Understanding : Customer Satisfaction We know that quality is crucial to our customers satisfaction and therefore to our business success. We are committed to a target of zero defects. Together We all influence the quality of our products and services. From the Beginning We do things the right way from the very beginning and set new quality standards together. Structured We agree on binding rules for our work and collaboration. At the same time, we encourage commitment and autonomy to move quality forward. Holistic We understand quality as the continuous and holistic effort to optimize our company s performance.
A Company With Quality 5 Quality First Initiative With these global guiding principles as its driving force, Continental Singapore also launched its own quality program, the Quality First Initiative, in which there are six pillars containing more specific and characteristic values to the R&D operations in Singapore. These six pillars include: Projects G80 Green We achieve G80 green status by passing every PLC-Gate with effective application of Project Management. Products Robust Design We achieve robust design by applying failure prevention measures, performing design reviews and learning from every single incident. Processes Standardized We increase productivity by effective usage of the standardized PLC@SGP and continuous improvement of our processes. Production Safe Launch We achieve stable series production by defining safe launch activities and ensuring close co-operation between R&D and the manufacturing plants. Partners Development We assure our quality through early supplier involvement in product design and usage of qualified components by G70. People Quality Mind-set We secure our success with people committed to quality by adopting a Zero-Defect mind-set. The Quality First mind-set applies to every employee in Singapore and was proactively implemented. By executing these six pillars, Continental Singapore was able to optimize the quality of products, processes and services, and in turn, achieve better customer satisfaction. In 2014, Continental Singapore s Qualification Laboratory also achieved the ISO/IEC 17025 accreditation awarded by A2LA (American Association for Laboratory Accreditation). The accreditation was awarded in recognition of the laboratory s high level of competence in quality management systems. These involve quality testing for several electrical and mechanical tests on automotive, electrical, and mechanical components and assemblies, such as; Electrical Discharge (ESD); Conducted Transient Immunity; Electrical Load Testing; Temperature (Combined Temperature/Humidity); Thermal Shock (Air to Air); and Vibration (Combined Vibration/ Humidity, Combined Vibration/Temperature/ Humidity).
Core Business: Interior Division 6 Continental Automotive Singapore s Core Business: The Interior Division Continental s core business in Singapore involves the design and development of in-car information management systems. Such systems are developed to deal primarily with how information is processed, presented and managed inside the vehicle. Continental has emerged as one of the market leaders through efforts to consistently stay attuned to the needs of its customers and end consumers. The Interior Division s aim is to simplify control and optimize internal information channels within the vehicle. This is achieved by integrating components into overarching systems. Establishing such intelligent networks allows for the implementation of new functions and services. Ergonomic control devices enable users to safely and conveniently deal with various items of information.
Core Business: Interior Division 7 The Interior Division comprises a total of four Business Units providing a full and integrated range of products and services: Infotainment & Connectivity In the Infotainment & Connectivity business unit, we develop and produce innovative and trend-setting solutions, and help our customers meet the growing demand for networked vehicles quickly and reliably. Our solutions include: Radios Multimedia systems Connectivity & telematics Software solutions Instrumentation & Driver HMI In our Instrumentation & Driver HMI business unit, we work on solutions to best process and present information. In this context, the emphasis is on prioritizing the information that is shown on different displays depending on the vehicle and driving situation. Moreover, we develop innovative controls for the intuitive use of the various functions. Not only do we offer individual components, but we also provide integrated systems and complete cockpit modules for our customers. Instrument clusters Display solutions Head-up displays Control panels Central input devices Interior camera Cockpit modules Body & Security The Body & Security business unit focuses on the development and production of electronic systems that enable access to vehicles, control driving authorization and ensure the availability of security and comfort features within the vehicle. The product range comprises: Body control modules Access control systems Door systems Seat comfort systems Power closures Tire information systems Gateways Energy management Exterior light control units Intelligent antenna modules Commercial Vehicles & Aftermarket The Commercial Vehicles & Aftermarket business unit bundles together the various activities in the area of commercial and special vehicles as well as trade activities in the aftermarket business. Continental s global network of sales and service companies ensures close proximity to its customers worldwide. With a range of VDO, ATE, Continental and Barum product brands, the business unit provides the following electronic products, systems and services for commercial and special vehicles: Tachographs, telematics & services Visual & haptical HMI Powertrain control Chassis, body & transmission electronics Wear parts, spare parts, tools, services and multi-brand vehicle diagnostics for the independent aftermarket Original equipment services
Core Business: Interior Division 8 Continental s products and services are distinguished from the others through a set of resources unique to the company. These include: Design Studio: Design User Interface Department At the helm of the Design Studio is an experienced Design User Interface team handling Product Design, User & Graphic Interface and Visual Communication. Continental s design process is one grounded in comprehensive research and evaluation. Qualification Laboratory Continental ensures that its products are passed through rigorous quality checks. The Qualification Laboratory is a proven test facility providing design validation (DV) and product validation (PV) tests for internal and external parties in Singapore and the region. This is done using shared resources, equipment and tools. Project Management With its team supported by Continental s global network of R&D centers and manufacturing sites, Continental Automotive Singapore is well placed to manage global projects that span multiple locations and involve multiple disciplines. It is also committed to providing support and innovative solutions to its customers worldwide.
Core Business: Interior Division 9 Interior Electronics Solutions Interior Electronics Solutions (IES) is a Central Function team, which supports R&D activities in all Business Units (BU) across the Interior Division. The focus is to synergize the strengths of the Business Units and to play a major role in defining future product strategy and cross-bu integration products within Interior Division. IES takes the lead in developing demonstration vehicles to showcase Continental s forthcoming innovations and comprehensive product portfolio. IES has an efficient global team with groups in Japan, Korea, China, USA (Troy & Silicon Valley), Germany and France, with Singapore being the latest addition to the IES group. Intelligent Transportation Systems (ITS) Lab Continental, together with A*STAR s Institute for Infocomm Research (I2R), and Technical University of Munich (TUM CREATE), has set up an Intelligent Transportation Systems (ITS) Lab which will involve the research, study and test-bedding of a range of communications, information and automotive innovations & technologies that improve the safety, efficiency, and performance of transport systems in Singapore. The use of smart technologies that monitor and collect real-time data can be used to track and respond to traffic incidents, congestion, road conditions, and emergency situations while providing the public with real-time information to make informed travel decisions.
Core Business: Interior Division 10 A Business Hub With a capable team boasting significant automotive know-how, expertise, and project management skills, Continental Singapore has proven in numerous successful product launches over the years that it continues to be an important R&D base for the Interior Division. In addition, Continental Singapore s Instrumentation and Driver HMI Business Unit has also strengthened itself as a vital Business Hub in the region. With Asia developing as the new frontier in the growth of global automotive industries, the team in Singapore will be instrumental in the engagement of business with customers, acquisition of new business, running projects in the global team, and ensuring successful launch of products in the manufacturing plants.
11 A Business Hub: It s my right of way! > > Business Development > > Customer Relation Management > > Project Management > > Research & Development > > Manufacturing Support Yes, I Know!
About Continental 12 At a Glance Continental is one of the world s top five automotive suppliers Continental operates in 49 countries worldwide and it has 29 R&D centers in Asia One of Continental s key aims is to increase its share of corporate sales in Asia in the coming years The facility in Singapore is one of Continental s three biggest R&D centers in Asia
About Continental 13 13 patents were successfully published from Singapore s R&D center Continental Automotive Singapore has more than 30 years of engineering history and a multinational and multicultural workforce Besides its main R&D activities, Continental s seven-storey building also serves as a specialized automotive product verification and validation hub; a reliability test laboratory and an in-vehicle test center More than 400 international OEM projects and work packages were completed in Singapore
Continental Automotive Singapore Pte Ltd Continental Building 80 Boon Keng Road Singapore 339780 Tel: +65 6580 0000, Fax: +65 6634 1623 automotive.sg@continental-corporation.com www.continental-corporation.com Legal notice The information provided in this brochure contains only general descriptions or performance characteristics, which do not always apply as described in case of actual use or which may change as a result of further development of the products. This information is merely a technical description of the product. This information is not meant or intended to be a special guarantee for a particular quality or particular durability. An obligation to provide the respective characteristics shall only exist if expressly agreed in the terms of contract. We reserve the right to make changes in availability as well as technical changes without prior notice. Continental Automotive Singapore Pte Ltd 11/2014