Turning theory into practice MASTER OF SCIENCE IN KNOWLEDGE-BASED ENTREPRENEURSHIP

Turning theory into practice MASTER OF SCIENCE IN KNOWLEDGE-BASED ENTREPRENEURSHIP

Former Student Testimonials It is an incredible opportunity to turn your theoretical skills into practice and also receive professional support and feedback during the education. It is a privilege to experience a learning by doing process at the KBE programme rather than just doing learning. It is all up to us students ourselves to set the limits of what we want to achieve during the programme. There is no other education where you have such a possibility to build your own network while you are studying. It is very valuable to develop insights and network within many different industries all throughout the programme. The competence and engagement from our external coaches from the business society offered to us as students is outstanding. Career Opportunities Career opportunities are broad and work tasks may include identifying and creating new business opportunities in existing firms, diversifying from a current knowledge base, or formation and growth of new firms. Small or large firms, consultancy firms, venture capital organizations or policy organisations are all potential employers. Also a research career within the field of innovation and entrepreneurship is opened up through the programme.

Give yourself a kick-start BEST ENTREPRENURSHIP PROGRAMME IN SWEDEN! Appointed by the Swedish Government and The Swedish National Agency for Higher Education After completing the Master of Science in Knowledge-based Entrepreneurship (KBE) you will be able to stand out in the competition with other masters students because you have acquired hands-on experience from running a real-life project. This means that you actually have been working during a full year with aspects such as Project Management, Strategy Development, Business Modeling, Sales, Marketing, Financing, Organization & Team Dynamics etc. During the second educational year we have a close collaboration with GU Holding (the Holding company of the University of Gothenburg) enabling our students to have an incubation partner offering professional office space and infrastructure. If you are interested in creating an unique platform for your future along with training your entrepreneurial skills and mindset, KBE is the right choice! THE PERKS WITH KBE: HANDS-ON LEARNING OF ALL ASPECTS OF RUNNING AND DEVELOPING A BUSINESS AT KBE WE PROVIDE OUR STUDENTS WITH THE MISS- ING LINK I.E. TURNING THEO- RY INTO PRACTICE LEARNING + DOING = REAL INSIGHTS! KBE 1 students at Lindholmen Science Park - Visual Arena, Spring 2013

Test: Should you apply to KBE? We constantly look for interesting candidates for the KBE programme. Do you want to know if you are a suitable candidate? Answer the following questions and see the results! 1 A true entrepreneur have to run an own company. A) Yes. B) No, I can also work as an intrapreneur in an existing company. C) Not necessarily, I can display my entrepreneurial mindset in many different ways. 2 What determines your personal success as an entrepreneur? A) How I complete my competence by finding others with matching skills and knowledge. B) How much money I have. C) How smart I am. 4 3 I am a really engaged person following my passion! A) Sometimes. However, I am a bit unsure yet of my true passion. B) Yes indeed. I always follow my gut feeling even though I might not know the end result. C) No, I am mostly following the advice of my parents, friends or what the social norm says. Why would you like to run your own business? A) I definitely DO NOT want to start an own venture, ever. B) I do not really know if I feel like starting an own venture in the near future. Maybe I need some more experience before I take the step or I rather work as an intrapreneur in an existing company. C) Silly question! There are no other options than being self-employed.

5 I like working in teams. A) Yes, I love it. B) No, I always want to work alone. C) I really like to work in a team, however I also like working on my own. 6 I am a person who gets things done! A) Yes, I love the combination of turning theories into practice, constantly thinking about how to apply my knowledge. B) Now and then. I sometimes needs a bit of a push to get started, but once I am on the go I am hard to stop. C) No, I love to read theories but trying them out in reality is not for me. 7 Tie-Breaker Question What drives me? Application deadline: 15th* of April A) The endless possibilities of life. B) Nothing. I mostly play computer games all day and night and I am a true couch potato. RESULTS 8-10 points Spot on candidate! Welcome with your application. You have displayed great entrepreneurial thinking and you are therefore a perfect candidate for KBE. 4-7 points You have great entrepreneurial potential! You might have your doubts if you are a suitable candidate for KBE. But please do not hesitate, you have an excellent potential of acquiring the right entrepreneurial mindset during the two years at KBE. 0-3 points You are one step closer finding something else to do! You have not lost anything. You have instead proven for yourself that KBE might just not be the right programme for you. We wish you the best of luck finding the right path for you in the future! Score: 1: A=0, B=1, C=2 2: A=2, B=0, C=1 3: A=1, B=2, C=0 4: A=0, B=1, C=2 5: A=2, B =0, C=1 6: A=2, B=1, C=0 7: A=2, B=-10 * 1st of April for students at the School of Business, Economics and Law s Programme in Business and Economics. Other Swedish students: March 15th-April 15th. International students: November 1st-January 15th www.universityadmissions.se

Programme content Year 1 LEARNING The first educational year at KBE focus on providing our students with valuable insights regarding different theoretical frameworks on how to becoming a successful entrepreneur or intrapreneur. The learning situation is characterized by a combination of lectures, workshops and working with real-life cases and companies. FALL Entrepreneurship & New Business Development 7,5 hec Innovation Management 7,5 hec Strategy & Organisation 7,5 hec Research Methods 7,5 hec SPRING Elective course 7,5 hec Entrepreneurship, Service & Design 7,5 hec Knowledge Intensive Entrepreneurship 7,5 hec Elective course 7,5 hec Year 2 DOING The second educational year focus on turning the learning s acquired during year one into practice. The students are working with real-life business cases in parallel with the course Venture Creation 30 hec and the Master Thesis. The aim of the second year is to turn knowledge into real insights by experiencing a full venture creation process. A strong emphasis is also put on the students personal development, teambuilding and networking. FALL Venture Creation 30 hec Master Degree Thesis 30 hec Real-life venture creation process Business presentation and communication skills Professional networking Personal development & Coaching Teambuilding SPRING

Year 2 - a project The personal development has for me been one of the most rewarding things that I experienced during the programme. I got the opportunity to develop my individual skills and talents and at the same time learn how to handle my weaknesses and focus on my strengths. The combination between university studies and working in a real-life setting have given me a huge advantage in my current working role. Accessing the incredible network connected to the programme is also a great asset that I bring with me for the rest of my life. Alexandra Björk, Business Area Manager, StaffUp (Student 2008-2009) over five phases 1 5 Collection of business ideas Screening & evaluation of the ideas Decision making by GU Holding Board & KBE management Negotiations with GU Holding Shared ownership model is set Agreement is put in place 3 2 The entrepreneurial process starts Student teams are formed The teams are matched with the ideas External competence is connected to the teams Investment Manager from GU Holding Business Coach Academic tutor from the University Partnership programme is activated External professional evaluation panel The teams receive professional office space at GU Holding e t c 4 X number of new ventures are formed! Commercial business plan is developed Masters Thesis based on the project is conducted Full venture creation process is completed

How to Apply NON EU/EEA STUDENTS Apply online at www.universityadmissions.se. Application period 1 November 2012 15 January 2013 Last day for University Admissions in Sweden to receive payment of application fee (for students from outside EU/EEA): 1 February 2013 Last day for University Admissions in Sweden to receive supporting documents: 1 February 2013 In order for you to be a part of the selection of students you must also send your GMAT or GRE General Test result to the Graduate School. EU/EEA STUDENTS Apply online at www.antagning.se. Contact details on www.mba.com (GMAT) or www. ets.org/ gre (GRE General Test) Application period: 15 March 2013 15 April 2013 Last day for University Studies in Sweden to receive supporting documents (not GMAT and GRE General Test): end of June 2013 In order for you to be a part of the selection of students you must also send your GMAT or GRE General Test result to the Graduate School.* * Students of the School of Business, Economics and Law s Business and Economics Programme and Bachelor Programme in Logistic Management, do not need GMAT.

Case: Kocken & Jag Kocken & Jag delivers prepackaged grocery bags in the Gothenburg area - carefully selected ingredients and exciting recipes, straight to their customer s door. Read below what both the students and the owner of the company say about the collaboration and the project: I had run Kocken & Jag for a couple of years and felt during 2012 that I wanted to take the next step with the business. I turned to KBE and GU Holding in order to develop the company to a new level. The resources, network and knowledge connected to KBE created the right potential for me to realise my ambition together with a dedicated student team. The access to new interesting contacts, professional facilities, getting new colleagues along with a new strong owner in GU Holding has been really valuable. I would never get access to all this if it had not been for KBE and the setup of the programme. Collaborating with the student team; Daniel, Ryan and Sveinn has been great fun and I have learnt a lot from them. At the same time I hope they have gained a profound understanding about how it is to run a company. It is not always an easy journey and the team have experienced both the ups and downs running a business. - Fabian Schocher, Owner Kocken & Jag AB It is a privilege to experience a learning by doing process at the KBE programme rather than just doing learning. The second educational year is really exciting since you are working like a entrepreneur taking a real idea, product or service to the market. Theories about entrepreneurship are combined with actually running a venture creation process along with a strong focus on our personal development. It is a great possibility to try, evaluate ate and get true insights from all the theories and academic knowledge acquired ing earlier studies. Being part of a real business means that we not only study dur- sales, business modelling, financing issues, organisation, negotiation, project management etc. We actually experience this in reality. - Daniel Hugin, Ryan Rumble & Sveinn Thorarinsson The Kocken & Jag team 2012/2013

Application deadline: 15th* of April Layout och grafisk form: Johanna Haglund- Flemström Text: Anders Nilsson Foto: Carina Gran, Anders Nilsson, Alexandra Björk, Kocken & Jag, Shutterstock Tryck: Ale Tryckteam 2013 * 1st of April for students at the School of Business, Economics and Law s Programme in Business and Economics. Other Swedish students: March 15th-April 15th. International students: November 1st-January 15th www.universityadmissions.se

Contact us Graduate School MSc Programmes School of Business, Economics and Law University of Gothenburg P.O. Box 695 405 30 Gothenburg Sweden Visiting address: Vasagatan 1 study.info@gs.gu.se +46 31 786 4956 www.handels.gu.se/gs Programme Management: Programme Coordinator Professor Annika Rickne annika.rickne@handels.gu.se Deputy Programme coordinator: Senior Lecturer Johan Brink johan.brink@handels.gu.se Responsible for Incubation & External Relations Project Manager Anders Nilsson anders.nilsson@handels.gu.se Programme Partners