2015-2018 Girls on the Run - Sierras 2018 Strategic Plan

2015-2018 Girls on the Run - Sierras 2018 Strategic Plan

Overview The 2015-2018 Girls on the Run - Sierras strategic plan creates a collaborative roadmap that drives Board and staff decision making and moves the organization towards the mission, vision and goals of the organization. Annually the Board updates the Plan based on trends, needs and opportunities in order to ensure the road map is relevant in an ever changing world. Organization of the Plan The Plan is divided into strategic focus areas and within each focus area is a set of goals and objectives. In addition, an Implementation Plan has been created that outlines the specific actions that need to be taken under each goal. Following are the five strategic focus areas of the 2015-2018 Plan: GOTR-Sierras Strategic Focus Areas 1. Support Inspired, Committed, Effective Board of Directors + Committees 2. Build Funds to Sustain Long-Term Health 3. Increase Awareness + Reputation of GOTR-Sierras in Serving Health + Well-Being of Girls 4. Grow + Improve Programs + Access to Programs 5. Build Organizational Capacity to Serve More Girls 2

About Girls on the Run Established in 1996 in Charlotte, North Carolina, Girls on the Run provides girls in 3rd through 8th grades with tools to help them embrace their strengths and navigate their life experiences. This curricula is the heart of the program. Girls on the Run serves over 168,000 girls annually in over 225 cities across North America. It has 55,000 volunteers and has hosted 333 5K events. Our 10-week long programs are designed to inspire girls to define their lives on their own terms by encouraging positive emotional, social, mental and physical development through exploring beliefs around challenges and experiences girls face at this age. Along the way, they make friends, celebrate what makes them unique and discover who they are and what s important to them, develop skills and strategies, and build confidence. Additionally, they practice teamwork and relationships building, and positively connecting with and shaping the world. The cornerstone of our programs is physical activity. Physical activities in the form of games are integral to our programs because they encourage appreciation of fitness and the cultivation of healthy lifestyle habits. Themes such as body, brain, heart, spirit, and social connection drive our activities. We celebrate completion of the program with a non-competitive, fun 5K run which serves as a tangible accomplishment and a framework for setting and achieving life s goals. 3

About Girls on the Run-Sierras Girls on the Run- Sierras (GOTR-S) was established by Council Director Jennifer Bossin and the founding board of directors in Truckee, California in 2007. After the first team of 18 girls at Glenshire Elementary school, GOTR-S brought the program to all North Lake Tahoe and Truckee elementary and middle schools in Tahoe Truckee Unified School District. In 2010 GOTR-S hired its first paid Executive Director and expanded its territory into the neighboring state of Nevada. Incline Elementary school was the first program in the Washoe County School District. In 2011 GOTR-S added South Lake Tahoe to its service area by adding the first of four elementary schools in the Lake Tahoe Unified School District. Having reached full market saturation for all elementary public schools in the 3 counties around Lake Tahoe, the board approved the strategic plan to incorporate all of Washoe County into the service area. GOTR-S continued to offer a spring program in the Lake Tahoe region and launched the first Reno program in fall 2012. Since this strategic decision GOTR-S has grown steadily in Washoe County from 84 girls in 2012 to 124 in 2013, 184 in 2014, and 221 in 2015 while program enrollment in Tahoe remained consistent between 95 and 130 girls. Thanks to the support of the Parasol Tahoe Community Foundation GOTR-S became a resident of the DWR nonprofit center in Incline Village in 2013 and opened its Reno office in 2015. 4

Committed to Serving ALL Girls We are committed to bringing our program to girls, regardless of socio-economic status; 40% of girls in our program come from low income families that qualify for the Free and Reduced Lunch program with a goal of reaching 60% by 2017-18. The actual cost to provide the program is $250 per girl. The standard program registration fee is $175 ($5 per hour plus $25 for the 5K registration). Low income families who qualify for the Free/ Reduced Lunch Program pay $20-$40 or 1-2 dollars per 1.5 hour session. GOTR-S subsidizes all program participants but provides a larger subsidy for low income families. 5

Growing + Positioned to Serve 500 Girls by 2017-18 In 2015, GOTR-S is serving 344 girls in Reno and Lake Tahoe with the goal of serving 500 by Fiscal Year 2017-18. 6

Schools We Partner With Reno Brookfield School, Reno Bud Beasley Elementary School, Sparks Caughlin Ranch Elementary School, Reno *Dorothy Lemelson STEM Academy, Reno Double Diamond Elementary School, Reno Elizabeth Lenz Elementary School, Reno Incline Elementary School, Incline Village Jessie Beck Elementary School, Reno 7

*Libby Booth Elementary School, Reno *Lois Allen Elementary School, Sun Valley Mount Rose Elementary School, Reno Our Lady of the Snows, Reno Roy Gomm Elementary School, Reno Saint Albert the Great School, Reno *Smithridge STEM Academy, Reno Westergard Elementary School, Reno *Title 1 school Lake Tahoe Alder Creek Middle School, Truckee Bijou Community School, South Lake Tahoe Donner Trail Elementary School, Kingvale Glenshire Elementary School, Truckee Incline Elementary School, Incline Village Incline Middle School, Incline Village Lake Tahoe Environmental Science Magnet School, South Lake Tahoe Lake Tahoe School, Incline Village Kings Beach Elementary/ North Lake Tahoe Boys and Girls Club, Kings Beach North Lake Tahoe Middle School, Tahoe City Sierra Expeditionary Learning School, Truckee Sierra House, South Lake Tahoe Tahoe Lake Elementary School, Tahoe City Tahoe Valley, South Lake Tahoe Truckee Elementary School, Truckee 8

Funding Board of Directors Our Board of Directors is a passion, committed, fun group of women (currently openings for men!) working to create change for girls in this world...one mile at a time. 2015 Board of Directors Samantha Smith, Board Chair Amy Smith, Vice Chair Kendra Wong, Treasurer Secretary Jennifer Croke, Director Catherine O Mara, Director Sarah Prinster, Director Whitney Wall, Director Karen Wirth, Director 9

Advisory Board Erin Ellis, Dailey Morrison Financial Heidi Gansert, University of Nevada, Reno Devon Reese, Reese Kintz Guinasso Stephanie Lerude, Race 178 Staff Danielle Rees, Executive Director Melinda Sheffield, Program Manager Christina Craves, Program Coordinator Julie Mathews, Community Relations and Development Manager Organizational Chart 10

Our Mission We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. Our Vision We envision a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams. 11

Core Values Girls on the Run honors its core values. We strive to: Recognize our power and responsibility to be intentional in our decision making Embrace our differences and find strength in our connectedness Express joy, optimism and gratitude through our words, thoughts and actions Nurture our physical, spiritual and emotional health Lead with an open heart and assume positive intent Stand up for ourselves and others 12

Girls on the Run Sierras 2015 18 Strategic Plan Updated: 10.30.15 VISION We envision a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams. MISSION To inspire girls to be joyful, healthy and confident using a fun, experience based curriculum which creatively integrates running. Core Values Recognize our power + responsibility to be intentional in our decision making Embrace our differences + find strength in our connectedness Express joy, optimism + gratitude through our words thoughts + actions Nurture our physical, emotional, and spiritual health Lead with an open heart + assume positive intent Stand up for ourselves + others Focus Area I: Support Inspired, Committed, Effective Board of Directors + Committees Goal: 8 11 Engaged Board Members from diverse backgrounds to Serve + Lead the Organization Strategy: Recruit and retain board members that reflect geographic and socio economic representation of program participants Strategy: Support Board culture by focusing on Core Values Strategy: Build board leadership and implement officer succession plan Strategy: Create communications + board meeting plan that supports mission + goals + core values + are fun! Focus Area II: Build Funds to Sustain Long term Health of GOTR Sierras Goal: Grow operating budget to $279,000 by 2018 Strategy: Expand Donor Giving Program: increase retention and develop major gifts program Strategy: Expand Corporate + Partnership Program 13

Strategy: Create fund development plan to raise additional $75,000 by FY2018 19 Strategy: Build reserve of 3 months operating expenses Focus Area III: Increase Awareness + Reputation of GOTR Sierras in Serving Health + Well being of Girls Goal: Raise awareness of how GOTR Sierras positively impacts the health + well being of girls Strategy: Create an annual Marketing/PR Plan Strategy: Evaluate GOTR Sierras programs based on health + well being indicators Strategy: Understand national and local trends for girls and measure GOTR Sierras impacts on data Strategy: Garner reputation as THE organization serving the health + wellness needs of low income girls in the Region Focus Area IV: Grow + Improve Programs + Access to Programs Goal: Grow and maintain quality programs to serve 500 girls in Tahoe + Reno by 2018 Strategy: Sustain Tahoe programs at a minimum of 7 teams (100 girls) per year Strategy: Grow Reno programs by a minimum of 5 teams (60 75 additional girls) per year Strategy: Measure/evaluate program quality annually based on national and local criteria for health + well being Strategy: Grow scholarship rate to 50 60% per year Focus Area V: Build Organizational Capacity to Serve More Girls Goal: Strengthen Organizational Capacity to Meet Growing Needs + Opportunities Strategy: Add staff to support organizational goals Strategy: Develop policies to recruit + retain highly qualified, committed staff 14